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© Stephen Arnold, May 2001 Postal Box Box 320,
Harrods Creek, KY 40027502-228-1966
Content Management
Stephen Arnold
InfoToday 2001New York
May 2001
ARNOLDInformation Technology
Why is Content Important?Types of Content: Increasingly Complex
• Textual information about products, people
• Facts
• Numeric information
• Rich media “objects” -- audio, video in two flavors: archived and streaming
• Records of collaboration sessions -- P2P information
• Metadata — information about information
Forces: From many organizational areas
Awareness expanding: upwards (management), downwards, and outwards
New users want rich media, caching exploding
Solutions, not separate programsIntegration with existing ERP applicationsIntense price competition, conflicting claimsXML -- mandatory technologyWireless, pervasive access
Checklist of CM Drivers
What’s Content Management?
• New buzz word
• Umbrella covering multiple functions
• Work flow package
Activities: 3 Core Functions
Complex Structure: Interwoven’s Architecture
www.interwoven.com
CM Orienting Facts
• Costs range from low $500 (Ekton) to more than $1,000,000 plus (Vignette); less using Microsoft “dot Net” tools
• Time to set up ranges from 15 days to six months or more
• Staff must use tools; otherwise, CM system fails
• No silver bullet – a complex tool to manage sites with dynamic content and multiple users
Permissions -- who can change what whenMerge old and new content -- version controlHandle Word, PDF, and databased
information“Help,” documentation, customer support“Fill in the blank” templates and other visual
controlsWorkflow controls for different departments
and contentMetatags / metadata
What to Look For
The Three Key Toolsets: 9 major components
• Content Related Tools• WYSIWIG Editor• Database• Document Management
• Enhanced Function Tools• Personalization Tools• Site Manipulation• Search Engine
• Administrative tools• Manage files (“plumbing”)• Usage Tracking• Security Services
Players in Content Management:List at www.arnoldit.com
AlphaServeAspectBrioBroadvisionBusiness objectsChrystalCorechangeCoVia (Glyphica)EloquentEngeniaEnigmaEpicentricHummingbirdHyperwaveInfoImageIntraspect
KnowledgeTrack MicrosoftnCompassNECOpenTextOraclePlumtreeSageMakerSemioSequoiaSterling (SBC) / VignetteThoughtstarTopTier2BridgeVignetteWebridgeYahoo
Content Strategy — A Must Have
• Database and XML (XHTML) friendly
• Reduce risk with audit trail (work flow)
• Reduce costs of site management and maintenance
• Greater flexibility in handling rich, multi-media content
Arnold Information Technology
• Founded in 1991, staff of eight full-time consultants and more than 25 part-time consultants
• Provides technology assessment and information engineering services
• Recent projects:• One of the founders of the Point Internet service
(“Top 5% of the ‘Net), sold to Lycos in 1995• Architecture for www.firstgov.gov
ARNOLDInformation Technology
• Online yellow pages strategy for a Regional Bell Operating Company (service now deployed)
• Electronic publishing work flow and system engineering for a major technical publishing firm
• Market research about interactive services among leading scientists and engineers.
• Business and technical market studies.• Contact:
Stephen Arnold502-228-1966, voice502-228-0548, [email protected]
Arnold Information Technology
ARNOLDInformation Technology
