© Stephen Bourne 2009 What Do You Do For A Living v1 1-10 What do YOU do for a living? ?

© Stephen Bourne 2009 What Do You Do For A Living v1 1-10

What do What do YOUYOU do do

for a for a living?living?

?


You’re new to the FM business…

You’re at a party…

You’re casually talking to some people you have never met before who you are hoping to tell about FM, when someone turns around to you and says,

“So tell me, what do YOU do for a living?”



Did you notice how your heart suddenly started banging so hard it made you feel faint?

Did you feel a hot flush coming on?

Did you notice that odd feeling in your stomach?


Did you notice that everyone seems to have stopped talking and are now looking at you?

Did you notice that your mouth has gone so dry your tongue has stuck to the roof of your mouth?


Do you say …

“Excuse me, I need the loo” and then leave the building!

“I am with FM Group …” and then spend the next 30 minutes doing a full-blown presentation on the company history, pay plan, product & pricing benefits, the network marketing industry, etc.


Do you say …

“I’m in MLM”, or

“I sell perfumes“, or

“I recruit people who recruit people who recruit people… and I earn money from all of them. Want to join?”

None of these do you justice and will certainly not create interest


What you need is a short, informative, honest and well-rehearsed response that will create interest

Your reply should be no longer than 10-15 seconds otherwise it will look like a speech!

… here are a couple of examples of what people in other non-MLM businesses might say:


If you are a carpenter that specialises in taking painstaking months or even years to restore antique pieces of furniture that have been damaged by age, fire or accident … you wouldn’t say,

“I’m a chippie”

That’s uninteresting and belittles what you actually do. You would say,

“I am a carpenter specializing in the restoration of antique pieces of furniture that have been damaged”.

That’s interesting


If you are the Personal Secretary to the billionaire owner of a giant, multinational corporation and spend your time meeting clients with your boss, organising and attending meetings around the world, arranging for reports to be commissioned … you wouldn’t say,

“I’m a gopher for a guy in the city”

That’s uninteresting and belittles what you actually do. You would say something like,

“I am the Personal Secretary to the head of a multinational corporation based in London and my job is to ensure the smooth running of its operations”.

That’s interesting


Going back to the basics of Network Marketing, it is important to remember that this industry is NOT all about `you’

… it’s all about `your prospective new team members’ and getting to know them


When meeting new people … be the first to ask questions such as:

“How do you know the host and hostess?”

“Have you known them long?”

““WHAT WORK DO YOU DO?”WHAT WORK DO YOU DO?”

“How long have you been doing that?”

“Sounds interesting… do you enjoy it?”


“Did you always want to do that when you were younger?”

“Are you married?”

“Do you have kids?”

“How old are they?”

DO NOT make it an interrogation … just show interest in them


You should now have built a rough picture of that person … enough to be able to help you answer effectively when that person asks you,

“So tell me, what do YOU do for a living?”


What you need is a short, informative, honest and well-rehearsed response that will make the other person ask at least one question

Your reply should be no longer than 10-15 seconds otherwise it will look like a speech

As I have already said …

So, what DO you do for a living?


The following is a ONLY A GUIDE of what to say …

… It’s to make you think

… It’s to make you take this topic seriously

But whatever you decide to say …

make sure you have rehearsed it over and over again so that when it comes out of your mouth it doesn’t sound like you were reading it from a script



“I show …

BLEEEP, BLEEEP …

how to ENJOYABLY earn a lot more money by working less hours – do you think this might be of interest to you?”



That’s it … that’s all you say!

“I show …

BLEEEP, BLEEEP …


Simple isn’t it?


What’s the

BLEEEP, BLEEEP?

Good question!


Remember when you asked them about themselves?

That information should have helped you build a rough background of that person – just enough to enable you to personalise your answer

I’ll give you some examples:


“I show …

BLEEEP, BLEEEP …


REMEMBER REMEMBER I SAIDI SAID


“I show …

highly skilled, self-employed people like you [John] who are working in niche markets …


THE SPECIALIST THE SPECIALIST CARPENTERCARPENTER


“I show …

highly motivated people like you [Sarah] who have high pressure, high demand jobs …


THE PERSONAL SECRETARY or THE PERSONAL SECRETARY or HIGH POWERED EXECUTIVESHIGH POWERED EXECUTIVES


“I show …

dedicated people like you [Roy] in vocational or community work who struggle to cope financially …


DOCTORS / NURSES / POLICE OFFICERS / DOCTORS / NURSES / POLICE OFFICERS / COMMUNITY WORKERS / TEACHERS / ETCCOMMUNITY WORKERS / TEACHERS / ETC


“I show …

sales people with families like you [Alan] who work on a commission-only basis …


COMMISSION-ONLYCOMMISSION-ONLYSALESPERSONSSALESPERSONS


“I show …

hardworking people like you [Ted] who work long, unsociable hours with little to show for it at the end of the day …


FARMERS, FARMERS, MANUAL WORKERSMANUAL WORKERS


“I show …

talented people like you [David] who have a time-limited window of opportunity based on their age and skills …


SPORTS SPORTS PEOPLEPEOPLE


“I show …

hardworking people like you [Janet] who are getting towards retirement without having enough savings for their fun days ahead …


PEOPLE PEOPLE AGED 50+AGED 50+


“I show …

hardworking mums and dads like you [Hazel] how to spend more time with their kids than the babysitter does, and …


WORKING PARENTSWORKING PARENTS(MUM OR DAD)(MUM OR DAD)


“I show …

people in industry like you [Richard] how to get paid what they’re really worth and …


SHOP FLOOR SHOP FLOOR WORKERSWORKERS


The list can go on forever but it is only there to make you think

All you need to do is fill in the blanks

Use the clues they gave you when you asked questions - married, single, kids, job, job satisfaction, job security, etc


IMPORTANT RULESIMPORTANT RULES

Think about the important KEYWORDS that you want to use:

Ì SHOW’ does not imply that you need to be a teacher

The part shown in RED is targeted directly at that person

You have used THEIR NAME – which makes it personal



Think about the important KEYWORDS that you want to use:

You used the word ÈNJOYABLY’ – most people do not enjoy their work

You used the expression ÈARN A LOT MORE MONEY BY WORKING LESS HOURS’ – this is most people’s dream deal!


Always end up with a question

“ - do you think this might be of interest to you?”

It shows you immediately if there could be some interest



So what happens when

they ask you FIRST …

“What do you do for a living?”


Short statements with KEYWORDS are always the best

The following examples should give you an idea of what to say, but they are only guidelines

Find something to say that you feel comfortable saying – and be imaginative!

Always add a question at the end of your replies



“I show …

ordinary people just like us who want more out of life …


IF YOU ARE STANDINGIF YOU ARE STANDINGIN A GROUPIN A GROUP


I get paid to smell great

I am a perfume consultant with an international company that has just launched in the UK – have you heard of FM Group?

I work with a company that helps people retire wealthy in only 3 years

What DO you do for a living?


I get paid to find people who want to make lots of money holding fun perfume parties

I’m in Network Marketing with a company marketing exclusive perfumes

Whatever you say … always end with a question: “Would you like to know more” or “do you think this might be of interest to you?”, etc

What DO you do for a living?


MINEMINE

“I have the best job in the world [Anita]!

I show people how to become

financially secure like myself within 3 years – working part-time from home …

would you be interested in finding out more?”

Documents

© Stephen Bourne 2009 What Do You Do For A Living v1 1-10 What do YOU do for a living? ?