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Strategic Plan 2011 - 2015
May 2011The Singer Group, Inc. Paula M. Singer, PhD; Gail Griffith, MLS, MSLorraine Kituri, MS
Coronado Public Library
Draft
2010
October
Coronado Public Library
Planning Process Overview
Library Board AdoptsPlan
June
Steering Committee Meeting #2:
Learning more about the library; gap analysis
Steering Committee
Meeting #3: Review and react
to draft documents
City of CoronadoC-CORE
Library StaffInput Sessions
Data Review:Census, Economic Analysis, Recent Library planning data
Core Planning
Team Formed
Our wiki is a place to share and learn:http://coronadolibraryplanning.pbworks.com
Steering Committee Meeting #1:Trends identification, community vision, library roles
Outcome: A vibrant Coronado Public Library in 2015, supported and enjoyed by the entire community
Online Survey
for Communit
y and Staff
Key Stakeholde
r Interviews
Best Practices Research
2011
Library
Board Input Sessio
n
2
Draft
+
Findings
Stakeholders
Steering
Community
Staff
3
Draft
+ Stakeholder Interviewees
Bob Balfour – Board President, Coronado Historical Society
Robin Franck – Library Board Trustee
Steve Johnson - Web Publisher of E-Coronado
Blair King – City Manager
Debbie Riddle – Principal, Lee Mather Company
Joe Ditler – Former ED Coronado Historical Association
Kris Grant – Publisher, Coronado Life Style
Sharon Lynn Sherman – Attorney and Friends Board
Casey Tanaka - Mayor
Ledyard Hakes - School Board Member
4
Draft
+Steering Committee
Chris Ackerman
Charles Ahern
Barbara Denny
Christine Donovan
Karen Finch
Vickie Fisk
Bill Green
Claudette Harshberger
Charles Hayes
Sherry Martin
Sandi McCarthy
Jackie McCoy
Ginny Osgood
Tom Ritter
Genevieve Rohan
Daniel Shaughnessy
Sharon Sherman
Brianna Smith
Chelsea Sylvester
Betsy Vernetti
Liz Warren
Sally Ann Zoll
5
Draft
+Context Library trusted, neutral
Wonderful “state of the art” facility
Well used public and meeting space
High community support, satisfaction
Good relationship with partners, community leaders and government officials
Operating environment: Impact of changes at SERRA and California State Library
Questions about the future of libraries and sustainability Circulation will become a less-important measure of success as
downloadable books and media become more popular Skills of librarians and value-added services will become more
important and valuableSource: Stakeholder Interviews, Steering Committee, Library Staff
6
+
Draft
Trends
Technology
The mobile world
The way people read And digital rights management
How, where, and when learning occurs
24/7 world
Convenience
Happiness research Art and music ; Social interaction
Information fluency & lifelong learning
Workforce development
Community spaces, community convener
Proactive customer service
Trends Library Responses
7
+
Draft
Steering Committee Wants
1. Create Young Readers: Emergent Literacy
2. Stimulate Imagination: Reading, Viewing, and Listening for Pleasure
3. Information Fluency: Understand How to Find, Evaluate, and Use Information
4. Satisfy Curiosity: Lifelong Learning
5. Visit a Comfortable Place: Physical and Virtual Spaces
Technology E-books, audio Local content
development and access to local content
Focus on children and teens
Cultural programming
Direct assistance: personal service and high tech
Meeting #1 Meeting #2
8
Draft
+Stakeholders Want
More hours
Lend e-readers + downloadable content
Marketing
Target children and teens
Enhance role as museum of local history
Arts, entertainment, educational cultural programs
9
Draft
+Community Wants
Material when wanted
Using technology for convenience
Downloadable content
Computer classes Software instruction Using and evaluating info (travel, health, etc.)
Arts, music, culture classes
85% would pay a fee to attend a class 49% would pay up to $10 18% would pay $11-$15 18% would pay $16-$20
10
Draft
+ Staff Wants to Provide High tech combined with personal service
Technology Skills Interactive, attractive, easy-to-use website Cutting edge Faster response to digitization trends (downloadable
books and audio, lend/teach about e-readers) Digitizing arts and historic collection Incorporate more into the library’s daily work
Convenient customer service Staff work processes (ordering, meeting room
calendars, etc.)
Green
11
+
Draft
Staff Perspective (and we saw these themes throughout)
Dedicated and positive staff who want to move forward with technology
Personal customer service
Beautiful facility with much to offer
Solid public support
Established and well-received programs for all ages
How to get up to speed with technology—both for patrons and staff work processes
How to keep up with technology changes that will affect libraries
Need to increase outreach, especially to schools
Need to use staff and volunteers effectively to provide best service: training, cross-training, communication, etc.
Strengths Challenges
12
Draft
“This library’s strength is traditional service. At the same time, it does need to reach out and embrace appropriate new technology. Maintaining traditional service and offering innovation are the balance that should be struck.”
--staff survey response
13
+FOCUS on the FUTURE of the
LIBRARY
14Draft
+
Goals
Draft
+ 2011 – 2015 Goals
1. Community Gathering Place
2. Current & Leading Edge Technology
3. Focus on Youth
4. Marketing and Fundraising
5. Internal Relations
16
Draft
17+Goal #1: Community Gathering Place
The Library is the hub of a vibrant community, providing social, educational, entertainment, cultural, and arts programming to support lifelong learning.
Draft
+Objectives
1. X# of adults will participate in library activities designed to promote reading
2. During each year of the plan, an average of X# people will attend programs designed to support lifelong learning and leisure enjoyment, either physically or virtually.
3. By X date, 95% of library customers will report that remote access to the library is as user-friendly as on-site access.
18
Draft
+Goal #2: Current and Leading Edge Technology
The Coronado community will have opportunities to learn information technologies needed for academic and business success, social networking, and leisure activities.
19
Draft
+Objectives
1. During each year of the plan, X# of patrons will have access to and support for using materials and information in new and emerging formats.
2. By _____, X# of patrons will access local digital content produced or coordinated by the library.
3. By ____, X# of patrons will use a variety of technology applications piloted by the library
4. By _____, X# (or %) of patrons will report that newly-implemented technologies make the library convenient or very convenient to use.
20
Draft
+Goal #3: Focus on Youth
Children and teens will find the library welcomes them and supports their developmental needs for learning, recreation, and social interaction.
21
Draft
+Objectives1. Children, parents, and caregivers will have access to high-quality
resources that promote and support reading
2. During each year of the plan, X# of preschool children, parents, and caregivers will attend programs that encourage preschool language development and love of reading.
3. During each year of the plan, an average of 10 tweens will attend that is offered for them, with the average increasing each year.
4. By _______, X# of teens will report that the library’s teen space meets their needs for:
a welcoming place to meet friends, finding the materials they need for school or personal interests, and using technology.
5. During each year of the plan, program attendees will report that they heard about programs from new promotional efforts piloted by the library.
22
Draft
+Goal #4: Marketing and Fundraising
The Coronado community recognizes the Library as a vital force for expanding the mind, promoting reading and lifelong learning, and providing arts and cultural programming.
23
Draft
+Objectives
1. Ensure that the library has a marketing plan that helps staff communicate a consistent, branded message
2. The Library Board will ensure that the library has sufficient resources to meet the current and future needs of the community
24
Draft
+Goal #5: Internal Relations
The Library will review its current administrative, organizational and communication practices and implement new strategies that promote a progressive and positive culture.
25
Draft
+Objectives
1. Ensure there is regular and frequent communication among and between all levels of staff
2. Ensure that all staff are recognized for their contributions to the library’s work
3. Ensure that all staff have information about, and access to, training opportunities Include opportunities to develop succession planning
4. Involve staff in streamlining work processes
26
Draft
+Coronado Public LibraryMISSION
The mission of the Coronado Public Library is to acquire and make available a collection of books, audio-visual, and other library and information resources to meet the informational, recreational,
and cultural needs of the community and to actively promote reading, life-long
learning, and the pursuit of knowledge.
27
Draft
+Mission
Change??
The Coronado Library enhances the quality of life by providing resources and cultural opportunities that promote reading, life-long learning, the enjoyment of leisure, and the pursuit of knowledge.
“The Coronado Library: the path to your potential.”
28
+
Draft
Infrastructure: Impacts
Facility
Collection Technology
Staffing/ Training
Other
Community Gathering Place
Current and Leading Edge Technology
Focus on Pre-K and Teens
29
Draft
+Infrastructure
Performance Management Align staff performance goals with strategic plan
“What will my department do this year to advance the library’s plan?”
“What will I do this year to advance the library’s plan?”
Build in accountability
Right work, right level
30
Draft
+ Next Steps Collect/validate baseline data
Implementation plan Identify champion for each goal Plan for evaluation: outputs and outcomes Implementation team Set priorities Make initial assignments Develop reporting structure and process Task forces with clear charters Create and continue marketing the plan to the entire
community
Steering Committee input
Board approval
Continual communications; keep the plan alive! Keep the energy!
Reward the early adaptors. Reward the doers!
31
+
REMEMBER….
Strategies are fluid….
Stay open to new ideas and opportunities
32Draft