Английская газета «Sunday Express»

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The "Daily Express" switched from broadsheet to The "Daily Express" switched from broadsheet to tabloid in 1977 and was bought by the tabloid in 1977 and was bought by the construction company construction company Trafalgar House in the in the same year. Its publishing company, Beaverbrook same year. Its publishing company, Beaverbrook Newspapers, was renamed Express Newspapers. Newspapers, was renamed Express Newspapers. In 1982 Trafalgar House spun off its publishing In 1982 Trafalgar House spun off its publishing interests into a new company, Fleet Holdings, but interests into a new company, Fleet Holdings, but this succumbed to a hostile takeover by United this succumbed to a hostile takeover by United Newspapers in 1985. Under United's ownership, Newspapers in 1985. Under United's ownership, the Express titles moved from Fleet Street to the Express titles moved from Fleet Street to Blackfriars Road in 1989. As part of a marketing Blackfriars Road in 1989. As part of a marketing campaign designed to increase circulation, the campaign designed to increase circulation, the paper was renamed "The Express" in 1996 (with paper was renamed "The Express" in 1996 (with the "Sunday Express" becoming "The Express on the "Sunday Express" becoming "The Express on Sunday"). Sunday").

The "Daily Express" and the The "Daily Express" and the ««Daily MailDaily Mail».».

The "Daily Express" has for many years been a rival of The "Daily Express" has for many years been a rival of the "Daily Mail", and each frequently attacks the the "Daily Mail", and each frequently attacks the other's journalistic integrity. In the late 1990s, as other's journalistic integrity. In the late 1990s, as Tony Blair's New Labour government was at its most Tony Blair's New Labour government was at its most popular, the "Express" attempted to reinvent itself popular, the "Express" attempted to reinvent itself somewhat: it developed a less stridently somewhat: it developed a less stridently right wing political stance than the "Mail" and, under editor political stance than the "Mail" and, under editor Rosie Boycott, presented an agenda to the left of the Rosie Boycott, presented an agenda to the left of the "Mail's”, referring to itself as "the voice of New "Mail's”, referring to itself as "the voice of New Britain". Britain".

Circulation figures to July 2007 show gross Circulation figures to July 2007 show gross sales of 794,252 for the "Daily Express", sales of 794,252 for the "Daily Express", compared with 2,400,143 for the "Daily compared with 2,400,143 for the "Daily Mail", twenty five years ago the "Daily Mail", twenty five years ago the "Daily Express" was selling over 2 million copies Express" was selling over 2 million copies a day, and the "Mail" was selling 1.87 a day, and the "Mail" was selling 1.87 million copies a day. million copies a day.