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Support for Humanitarian Programs

On the Ground

SUPPORTED THROUGH DFID BY

CDAC Goals

• Members aim to improve their two-way communications with affected communities by– Combining communications platforms for greater

effect– Developing new responses, capturing lessons

learned for improved communications practice– Promoting communications use within the

humanitarian sector

Active CDAC Partners in Pakistan

Audience research data

Communication Strategies Expertise

National radio program production

Link across broad local radio networks as needed

Staff Training (HQ , field)

Set up local platforms; eg.

- With local radio shows- Targeted listening groups- SMS contact databases - Local media relations

Communications Strategies & your programs

National messages

Local outreach

Local feedback

Media campaignsPress release / conf.nc Radio PSAs, print ads …etc; much already covered

LOCAL DIALOGUE for your programs

In: outreach programs, health

facilities, child spaces, camps..

CDAC Support

Local and National Radio (Internews, BBC)

• Coordinated coverage of key issues• Reinforce understandings, local and

national engagement • Support:

• Specialist production on specific themes

• Permanent audio files – for localized awareness-raising sessions, local outreach, etc.

LOCAL DIALOGUE

for your programs

Listener Groups

• Sustained local-level input, discussion, debate: awareness-raising

• Across local networks, & reinforced by radio programs

• On location: in camps, health care facilities, child-friendly spaces, etc.

• Broadcast or pre-record• Feedback! – on general issues, on particular

concerns• Support:

• Training and Support for Listener Groups• Radio distribution methods and monitoring

LOCAL DIALOGUE

for your programs

Local SMS Networks

• Based on RELATIONSHIPS; reinforce local dialogue

• Fast questions, fast alerts, fast awareness (use against rumors; for research; for notification of events; etc.)

• Feedback!• Support:

• Training and installation of your local SMS platform (Frontline SMS, other)

• Protocols for SMS database use; maintain the relationship!

LOCAL DIALOGUE

for your programs

Community Events

• Community’s space, community’s terms, community’s words

• Jirgas, forums, panels, etc.• Becoming radio programs and audio files:

reinforce and re-use• Feedback!• Support:

• Planning and radio program production

LOCAL DIALOGUE

for your programs

Online Mapping (Ushahidi)

• Real-time updates• Feedback!: facilities, trends, issues• Support:

• Familiarization with Ushahidi systems and operation

www.PakReport/Ushahidi

LOCAL DIALOGUE

for your programs

Local Media Engagement

• Currently: lack connection, local information void. Engage with local issues!

• Manage the media relationship!• Build contacts, get updates out fast• Support:

• Facilitate or run local media events: journalist trainings, press conferences, familiarization events (funding needed)

• Localized SMS networks, through a trusted intermediary (Intermedia)

• Overcome the information void: provide data and updates, eg. via Press Clubs

LOCAL DIALOGUE

for your programs

Build your Audience!

• Feedback means: communication is ongoing, it builds awareness and promotes change

• You gain better trust and mutual understanding

• You have an audience which will know you and hear you: if things change, if there’s a crisis

LOCAL DIALOGUE

for your programs

Build your Audience!

• You get input directly into your programs: what’s working, what needs to adjust

• Your own outreach is faster, more connected, strengthened

• You have managed, collated, real-time feedback from the ground – which supports your national-level strategy as well

It’s work! But it also works.

LOCAL DIALOGUE

for your programs

Information saves lives; dialogue supports dignity.

CDAC’s role

Planning, Training, Technology, and Direct Targeted Support

LOCAL DIALOGUE

for your programs

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• . LOCAL DIALOGUE

for your programs