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“The TELUS team believes in our hearts and in our minds that in order to do well in business, we must do good in the communities where we live, work and serve as citizens. This is a simple philosophy that says – we give, where we live..”
- Darren Entwistle, President & CEO of TELUS
Investing in your community
What it means…
Through our “we give where we live” community investment philosophy we invest in programs that allow us to make a significant and lasting difference in the communities where we live and work.
How we bring it to life…
Beyond the bottom line, the worth of a corporation is reflected in its impact to the community. At TELUS, we contribute our time, expertise and resources to build sustainable communities in partnership with local leaders and non-profit organizations.
TELUS Social Purpose Strategic Evolution
PILLAR HEALTH EDUCATION ENVIRONMENT
FOCUSEmpowering better health
management
Empowering youth and families with greater access to technology &
community programs
Empowering communities to be sustainable
Social Challenge
Outdated technology is prevalent in the healthcare system, resulting in inadequate care & inaccurate data & information. The incidence of chronic disease is increasing.
New technology is stimulating economic growth at a staggering pace. However, many people, especially youth, are excluded due to ill health, disability, low income & lack of opportunity.
Businesses need to make responsible decisions to reduce the negative impact on the environment and engage customers in sustainability in order to meet the needs of current and future generations.
Business Focus
Transform Canada’s healthcare system by providing digital & remote access to quality healthcare management and information.
Deliver on future friendly brand promise with the latest technology & best customer experience in mobile and Future Friendly Home services.
Protect environment, animals & health of our community and reduce our operational impact while we grow our business.
Community Investment
Focus
Fund programs to support people living with disability & managing chronic disease
Reinforce prevention of disease through active, healthy living in sport & fitness
Champion basic community welfare addressing poverty and hunger
Fund community-based educational & arts programming
Fund youth programs for personal / skills development and social cohesion
Facilitate online literacy, safety, and security Lead against cyberbullying & distracted driving Empower youth to drive social change Bridge the digital divide for marginalized
populations
Protect natural environment through conservation and sustainable practices
Inspire healthy living by building community infrastructure such as playgrounds & gardens
Fund wildlife & animal habitat projects to support a healthy environment for generations to come.
Inspire device recycling & switch to e-billing
We give where we live by using the power of technology & communicationsto improve people’s lives in our local communities.
We give where we live by using the power of technology & communicationsto improve people’s lives in our local communities.
Youth Technology & Social Innovation
Our Structure
Community Boards
Charitable Partnershi
ps
Employee & Retiree
Giving
Cause Marketing
Community Events
Customer Partnershi
ps
Humanitarian Relief
TELUS WISE
Give grants to grassroots charities by engaging local
leaders
Local and national partnerships to enhance
our brand affiliation
TV for Good and Phones for Good
508 CI events and 9,000 hosted guests annually
Joint community initiatives; working with our business
customers to give back
Help keep families safe online with “Wise Internet
and Smartphone Education”
Global and local assistance in response to disasters and
crises
Team TELUS Cares, Community Ambassadors,
volunteer grants, TELUS Days of Giving
Team TELUS Cares Programs
Team TELUS Charitable
Giving
Dollars for Doers
TELUS Community Ambassadors
TELUS Walk to Cure Diabetes
2 new 2015 strategies impacting results:
New Leadership Captain process
Signature events
New grant levels available to everyone
Match donations through
employee/retiree payroll deductions
In 10 years, ambassadors assembled and donated over 500,000 care items
Target: 16,000Actual: 17,849
Convention and Gala April 22-23 2015
Gala with 300 attendees to recognize our
ambassadors and the 24 ‘Volunteer of the Year’
winners
Successful 2-day executive convention 124 attendees
More than $4.9 M was donated to over 2,250
charities
5
2016 Registration DatesRetirees: Sept 8 – Oct 23
BOD, CB & Dealers: Oct 1 – 23TM: Nov 2 - 13
Participation results# team members: 8,433Total # of guests: 5,488
# of customers: 46
# of bus partners: 160
# of government: 162
2015 volunteer hoursTarget: 666,818
Actual to date: 194,395July 2014: 203,378
2014 results: 635,065
2015 Activation:Tor, Cgy, Van:
Popular Step Up Challenge Every step = $0.25 to JDRF$30k max donation reached
NEW Email Fitbit mktg offer: 26k emails deployed
generated 408 site visits
8th year partnership
Three-year contract ends Dec 2016
Campaign communication dates:
April, September, and December
Celebrating 10 years! Celebrating 10 years!
TELUS Community Boards
history & overview
TELUS Community Boards at a glance
Victoria Chair: Mel CooperDonation budget: $350K
Thompson Okanagan Chair: Sean PihlDonation budget: $300K
Calgary Chair: Ken KingDonation budget: $500K
Edmonton Chair: Doug GossDonation budget: $500K
Toronto Chair: Rod PhillipsDonation budget: $700K
Ottawa Chair: Jim Orban (acting)Donation budget: $400K
Montreal Chair: Claude BenoitDonation budget: $600K
Rimouski Chair: Camille LeblancDonation budget: $250K
Quebec City Chair: Marc CoulombeDonation budget: $400K
Atlantic Canada Chair: General Rick HillierDonation budget: $500K
Vancouver Chair: Nini BairdDonation budget: $800K
Board Talent•1 Former Deputy Prime Minister of Canada•3 NHL Hockey Affiliates•2 Former VPs of countries•2 Senators•6 Health Leaders•9 University Leaders•10 Members of the Order of Canada•12 Not for profit leaders•21 Corporate presidents
Board Talent•1 Former Deputy Prime Minister of Canada•3 NHL Hockey Affiliates•2 Former VPs of countries•2 Senators•6 Health Leaders•9 University Leaders•10 Members of the Order of Canada•12 Not for profit leaders•21 Corporate presidents
El Salvador Chair: Carlos Quintanilla SchmidtDonation budget: $100K
Guatemala Chair: Roberto GutierrezDonation budget: $100K
Philippines Chair: Javier InfanteDonation budget: $100K
Community Action Teams (CATs)
4 CATs in BC – BC North, BC South, Sea to Sky and Vancouver Island
3 CATs in Alberta – AB North, AB South, Central AB
1 CAT in Ontario
Funding Breakdown since 2005
9
First Nations Giving
10
Since 2000, TELUS, our team members and retirees have contributed more than $900,000 to Aboriginal youth in Canada.
Since 2005, the TELUS Community Boards located in British Columbia have donated more than $811,986 in support of 57 projects benefiting Aboriginal youth in British Columbia.
Vancouver Aboriginal Child and Family Services Society
Lake Country Native Assoc. Youth Leadership through Cultural Knowledge
Coquitlam School District 43 Aboriginal Education for the Red Wolf Spirit Adventures
Frontier College Aboriginal Summer Literacy Camps
TELUS Community Boards
Criteria
Funding Guidelines
Online: telus.com/community
Must a be a qualified donee ie. Canadian charity or First Nations Band
Program cannot be co-funded by a TELUS competitor The maximum investment our TELUS Community Boards will
consider is $20,000 Charities can apply once a year in each city and we only
consider single-year requests Charities can apply for a second consecutive year of funding if:
We received an excellent status report of how previous funding was used
There is a new component to the program that will enhance or expand its scope and the charity agrees to seek other funding to make the program sustainable
The request is to support an entirely different program than what was funded previously
Eligibility TELUS does not donate communication services or provide
reduced rates as gifts in-kind
Example of some ineligible projects/programs: Sponsorship requests
Religious or sectarian organizations (except where they represent non-denominational community and social support services)
Political organizations and candidates, individuals and for-profit organizations
Competitive sports teams
Advocacy or special interest groups
Request for in-kind donations such as local or long-distance telephone services, or reduced telecommunication rates
Auction items, door prizes or event giveaways
A program cannot be co-funded by a TELUS competitor in the local community
Endowments or debt reduction campaigns
Operating costs not specific to an educational program, including utilities or overhead salaries
Goodwill advertising, travel expenses, field trips, tours, ticket purchases for fundraising activities, retroactive requests, conferences, seminars, workshops, beauty pageants, wilderness adventure activities, or events and activities that take place outside of Canada
Capital campaigns or general donations to a community foundation (funding to a community foundation is allowed only if a specific program managed by the foundation fits within existing funding guidelines)
Other considerations
Sponsorship vs. Charitable donation
vs.
Conclusion and Wrap up
Your application is like your resume
Describe an idea and a vision for change; not a story
Is it easy to read in plain language?
Check the math!
Questions and Answers
AppendixAppendix
Frontier College; Summary Literacy Camp Where: Nooaitch
Attendance: 34 children (from Alberta and Vancouver Island)
Length: 3 weeks
“You could just see the children bonding in friendship as the camp neared end.”
Able to hire 6 employees 3 of them being Nooaitch band and community members.
Full day activities
field trips to Science World (23 children), trip to a local farm,
participated in our Community Garden this summer.
Yoga Lesson
opportunity to learn and experience the Nlaka’pamux language lesson (volunteer from a local elder) and even Chinese language lessons. (We had 2 volunteers come in to teach them)
story-telling lessons
GIS/Mapping lesson and utilized his equipment for the children to use in their scavenger hunt.
Cooking lessons, food safety, they all had to learn to do their dishes after a meal; ensured everyone had proper hygiene before and after meals, they learned about recycling and composting
each youth got to take books home at the end of the camp they all took home 5 or more books each, they were all very happy with this.
20
TELUS Restricted • Page 21
Recent partnership between Britco, London Drugs and Government House
Supporting literacy in remote First Nations communities
TELUS will bring connectivity to the libraries; support with video conferencing technology
Pathways is also now involved with the project supporting their gold of reliable high-speed Internet access for all First Nations in BC is the goal of Pathways to Technology
TELUS Wise programming incorporate into each library
First library; Nooaitch (just outside of Merritt BC)
The Write to Read Project