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________ __ ______Vancouver Art Gallery
IOTO International Inc.
April 2008
© 2008 IOTO International Inc. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc.
IOTO International Inc.269 West Keith RoadNorth Vancouver, BCV7M 1L7 Canada
Will [email protected]
Jimmy AuBusiness [email protected]
The Problems
© 2008 IOTO International Inc. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc.
Vancouver is one of the most vibrant, progressive cities in the world, how can we reflect this wealth of creativity and dynamic energy?
How do we foster social networks around art and create stronger awareness and respect for it in the community?
How do we reach out and be reached and at the same time increase the number of visitors to our gallery?
Art plays a large part in shaping and creating culture. We know the relationship exists but how do we make do we show these connections?
FUSE has been a great success, I think we are heading in the right direction. How do we take it one step further?
© 2008 IOTO International Inc. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc.
Create
How
Connect the Vancouver Art Gallery with other art attractions.
Create more opportunities for social gatherings by finding out where people are coming from and are going. Rank the most destinations so people know where are the best places to go!
The Solution
Provide visitors a tool for wayfinding and information from the Vancouver Art Gallery.
The World of Art• Expands the public world of arts by linking local art events and spaces with one
another through an exciting, cutting edge technology into one big network.
• Generates buzz and curiosity around art by promoting interested patrons the most popular events and destinations. What is the most popular art destination this week?
• Builds initial interest and an opportunity to learn more about art in Vancouver by providing convenience and simplicity to patrons in reaching those destinations.
• May create an extended sales network for Vancouver Art Gallery through kiosks placed at allied locations like Granville Island, Capilano Suspension, & Museum of Anthropology.
© 2008 IOTO International Inc. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc.
How it Works
© 2008 IOTO International Inc. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc.
Granville Island Marion Scott
Gallery
Dr. Sun Yat-Sen Chinese Garden
Vancouver Maritime Museum
Vancouver Library
Museum Of Anthropology
Vancouver Museum
A kiosk provides information and wayfinding. It increases connectivity across different venues by creating a network.
The kiosk displays a ranked list of destinations that are the most popularly traveled – according to where the kiosk is.
Depending on where the user wants to go, the kiosk generates a list of options on how to reach each destination. This maybe in the form of public or private transportation or even a short walk. Such information is displayed in a decision matrix categorized using time, money and carbon footprint.
The Technology
• Information Platform - Displays a decision matrix showing, time, money, and CO2 for each destination. Standardized for easy comparison across different modes of transportation services available near the location at which a kiosk is placed.
• Transaction Platform - Offers a “one-stop shop” for wayfinding services. Implements a platform where users can quickly find out the where the most popular places are and what the most popular way of getting there is, from where they are standing.
• Data-Mining - Tools to discover niche markets, hobby tribes, and other customer segments by studying where passengers are coming from and going to. It can help refine, optimize, and locate new or existing collection points and routes.
© 2008 IOTO International Inc. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc.
Developed in partnership with BCIT, IOTO’s technology is a Location Based Services (LBS) application consisting of a web-based client interface linked to a spatial database. It was internationally recognized as a finalist in the navigation category of the Americas section of the 2007 Navteq Global LBS challenge, judged in Orlando, USA.
Costs
© 2008 IOTO International Inc. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc.
Benefits
Belonging - Common trips foster strong communities by providing social connection through group activities and increased contact with like-minded people.
Joy – Associate the pleasures of community activity, education and journeys with Vancouver Art Gallery.
Knowledge - Provides easy access to a variety of arts associated with but outside Vancouver Art Gallery. This increases knowledge and awareness within the community and thus impacts and stimulates future behaviours.
A function of number & type of deployments, number of transportation services to integrate, the level of programming and data-mining desired. Performed at cost for seeding clients.
GET ON BOARD WITH IOTO !
Who we are: A local green technology firm dedicated to providing urban transportation options competitive to the automobile.
IOTO International Inc.
Our locally-developed technology was declared an Americas finalist in the 2007 NAVTEQ Global Location Based Services (LBS) Challenge in Orlando, USA.
What we do: Our focus is to improve human connectivity between destinations while respecting the environment.
We offer a multi-platform, mode-independent standardization of different forms of urban transportation into a time, money, CO2 decision matrix for easy trip comparison and optimization.
Data generated from passenger selections defines focus areas.
Our
Foc
us
Reduce Traffic
Congestion
Reduce Parking Demand
Create Hobby Tribes
Minimize Carbon
Footprint
Generate Impressions
Increase Location Traffic
© 2008 IOTO International Inc. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc.
THANK YOU FOR YOUR TIME! PLEASE FEEL FREE TO CONTACT THE IOTO TEAM WITH ANY QUESTIONS.
Next
© 2008 IOTO International Inc. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc.
Week 1: Preliminary discussions
• Destinations, target demographics.• Web implementation, belonging, security, and Q&A. * Of importance to marketing, environnmental, and operations personnel.
Week 2: Agreement in light of preliminary discussions
• Settles Terms & Conditions, rates, roles and responsibilites.• Works from documents arising from preliminary discussions.* Of importance to marketing, environmental, accounting and legal staff.
Week 1 Week 10
Week 8: Lead up to the start of voting• Promotion and awareness.• Viral marketing.
Week 10: The first Vancouver Art Gallery Kiosk Launches!• First kiosk launches providing information on destinations and transportation
options on getting there.
