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© VGROUP CASE STUDY
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SP SourcingGlobal Ethical Sourcing
A brand to build sustainable value
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© VGROUP CASE STUDY
SP SourcingGlobal Ethical Sourcing
SP Sourcing combines proven sourcing expertise and
ethical leadership to build sustainable value at every
stage of the supply chain. Having redefined its
strategic focus, the company came to us for a brand
positioning and identity to match.
We captured the global, sustainable, visionary nature
of the business in a conceptual logo marque, colour
palette and message platform that gives real standout
in the market.
With a strong identity and compelling new suite of
marketing communications, SP Sourcing now has the
brand tools to fulfil its growth ambitions.
STRATEGIC BRAND EVALUATION
STRAPLINE
COPYWRITING
LOGO & VISUAL IDENTITY
WEBSITE DESIGN AND DEVELOPMENT
SEO MARKETING
STATIONERY DESIGN
CORPORATE BROCHURE
PRINT MANAGEMENT
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© VGROUP CASE STUDY
SP SourcingPrevious logo
Before
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© VGROUP CASE STUDY
SP SourcingNew logotype system
After
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© VGROUP CASE STUDY
SP SourcingLogo construction
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© VGROUP CASE STUDY
SP SourcingColour palette
⟶ Professional
⟶ Confident
⟶ Passionate
⟶ Ethical
Primary colour palette
Secondary colour palette
⟶ Professional
⟶ Confident
⟶ Passionate
⟶ Ethical
⟶ Assertive
⟶ Visionary
⟶ Innovative
⟶ Smart
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© VGROUP CASE STUDY
SP SourcingStationery
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© VGROUP CASE STUDY
SP SourcingBrochure
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© VGROUP CASE STUDY
SP SourcingWebsite design and development
Visit website >
© VGROUP CASE STUDY
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© VGROUP CASE STUDY
SP SourcingResponsive platforms
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© VGROUP CASE STUDY
SP SourcingResponsive platforms
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© VGROUP CASE STUDY
SP SourcingClient testimonial
We are delighted with the outcome and experience of
working with VGROUP. The process they guided us through
delivered a new brand identity that is a true reflection of the
ethos of SP Sourcing; it was beyond our expectations. Thank
you to all at VGROUP for your hard work and creativity as
we look forward to an exciting new chapter for our
business.
Andy O’HareManaging PartnerSP Sourcing