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Water Efficiency
An Australian Perspective
March 2012
Nigel Finney, CEO
savewater!® Alliance Inc
|Australia's leading source on water conservation Page 2
1. Water conservation and efficiency
2. Valuing water
3. Partnerships
4. An Innovative solution for members
Economy of scale focus areas
(savewater!® Members cover 40% of Australians)
|Australia's leading source on water conservation Page 3
The International 2012 savewater! awards®
• 1000 entries from 40 countries• 19 entries from USA – Burbank• Australia vs USA
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International Awards Categories
• Water Utilities (open internationally) • Product Innovations (open internationally) • Photographic Award (open internationally)
• Junior• Senior• Open
Australia's leading source on water conservation Page 4
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Key Awards dates
• Entries open:
o Monday 23rd April
2012
• Entries close:
o Friday 20th July 2012
• Winners
announced:
o Friday 26th October
2012
o Gala ceremony to be
held in Melbourne,
Australia
Australia's leading source on water conservation Page 5
|Australia's leading source on water conservation Page 6
1) water efficiency – showerhead research• Saturation levels
• Giveaway or sell showerheads- test 200 • Centralised research and procurement
or
9 litre/min5.5L/miin – 7.5L/min
|Australia's leading source on water conservation Page 7
Online competitions driving market research
go to “savewater.com.au”• 50,000 visitors/mth• 100-200 surveys/day• Donated prizes
|Australia's leading source on water conservation Page 8
Market researchQuestion 2
If you were replacing your washing machine, which of the following would you be most likely to buy?
97% indicated that if they were to replace their washing machine they would do so with a water efficient model. Of these about a third would still prefer a top loader model.
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Smart Gardening Community Service Announcements (CSA’s)
• 4 television CSA’s• ‘Valuing water' and promoting the idea of smart
gardening• Supported by Nursery & Garden Industry
Helping communities value water Page 10
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TVCs/CSAs on Water Efficiency
• 4 TVC’s available to be branded• Bathroom• Kitchen & laundry• Garden• Leaks• “C” rating
Page 11Helping communities value water
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Video Platform
• Over 39 videos available for embedding in your website
• Hosting provided as part of your membership
Videos include:• TV ads• Tutorials water efficiency• Gardening segments• PWSR video
Page 12Helping communities value water
|Australia's leading source on water conservation Page 13
Accommodation trials & resource kits
Trialed 8 hotels across Victoria with HMAA
• showerheads• flow restrictors• cistern weights• cistern bags• new toilets• water conservation messages
• Average of 22% savings on the previous year (max 40%)
|Australia's leading source on water conservation Page 14
Mobile Displays• Free use for members• Online booking • Product display, natural
water cycle display and interactive online kiosk
• Two more completed 2009
|Australia's leading source on water conservation Page 15
savewater!® Gardens
• Sustaining Gardens in Dry Times
• 5 Model gardens - Cottage, Formal, Subtropical, Mediterranean and Backyard
• Drought tolerant plant selector
• Smartgardenwatering.org.au• Greysmart.com.au
|Australia's leading source on water conservation Page 16
Refill station project• $1Bpa/21M pop bottled water sales • Research results- reasons, products• “ we’re all a bit silly”- twice the price of gas, 1-3,000
times tap water• Multibrands: “Choose Tap”, “Go Tap”,…
2) Valuing Water from droughts to floods to……
|Australia's leading source on water conservation Page 17
• Focus: 9000 schools/Corporates• Refill stations: $1.5k vs $6k• Bottles $1.5 vs $20 Retail• TV CSA campaign
2) Valuing Water
|Australia's leading source on water conservation Page 18
4) Partnerships
eg University curriculumMission CO2- Carbon Tradies Game
• Launched in March 2010 CO2 intro link• 25,000 hours ($1.8M)• Engages kids online in leisure time• Community Service Announcement TV campaign
15 sec TVC
|Australia's leading source on water conservation Page 19
Mission H2O Game• Mission H2O Intro game• Up to 22,000 games per month• 18,000 hours ($1.5M)• Engages kids online in leisure time• Community Service Announcement 30sec TVC
|Australia's leading source on water conservation Page 20
Climate Change- The Cold Hard Facts DVD• 20min DVD• Excellent graphics• Tim Flannery testimonials• Suitable for children 12+
years• Website access or
hard copy
Other Programs
|Australia's leading source on water conservation Page 21
3)Innovation: EasyFillTM – Latest Water carter/hydrant system
• Current honesty systems don’t work• EasyFill™ - paradigm shift • Customer Benefits - productivity, environment, data• Utility gains: revenue, ops, live data
|Australia's leading source on water conservation Page 22Commercial in confidence
Comprehensive Reporting systems
|Australia's leading source on water conservation Page 23
3)Innovation: EasyFillTM – Water carter/hydrant system
• Pilot with EBMUD• Potential opportunities for CUWCC
6 Months to December
No. of Permits
No. Reporting Usage
Water Usage (ML)
No. reporting > 50kL
Rainfall(mm)
Revenue
2009Pre EasyFill 376 90 34 54 1007 $85,935
2011Post EasyFill 548 505 67 196 1530 $285,997*
|Australia's leading source on water conservation Page 24
• Major utilities - 47c/account - 3 times leverage
• Smaller utilities - 55c/account- 7 times leverage
• Other income - 50%
Fee structures.