Y9 MEDIA STUDIES MAGAZINES – MARCH 2018 KINGSBURY HIGH SCHOOL

Magazines and Newspapers Worksheet Recap: Ethnicity, Gender, Age, Social Class, Ideology

Name: _______________________________

Date: ________________________________

Objective: to apply knowledge covered in the scheme of work for a series of tasks.Starter: Term glossary (tick the terms you know and put a cross by terms you don’t)

Main ✓ ✕ Advanced ✓ ✕Stereotypes ArchetypesRepresentation Demographic (ABC1C2DE)Gender Gender (alpha, beta, omega male

and female, patriarchy)Class (working, middle, upper)

Class (7-class system – precariat, traditional working class, technical middle class, new affluent workers, established middle class, elite)

Ethnicity (Black, White, Asian, Hispanic, Arabic, multi-racial)

Ethnicity (BAME)

Ideology (left wing and right wing)

Ideology (Socialist, Liberal, Conservative, Nationalist, Communist, Fascist, Libertarian, Anarchist)

Target audience (age, gender, race, class)

Generations (Traditionalist, Baby Boomers, Generation X, Millennial, Centennial)

Magazine visual codes (anchoring image, masthead, cover lines, secondary images)

Magazine visual codes (superimposition, aesthetic, C&C cover design, composition)

Newspaper visual codes (masthead, headline, main image, sub-heading, columns, layout)

Newspaper visual codes (red-top masthead, dominant image, headline, copy, kicker, columnist, ideology)

Denotation / Connotation / Effect (structure of media written analysis)

Denotation/ Connotation (Micro analysis), Effect/ Representation (Macro analysis)

Broadsheet and tabloid (gossip and human interest stories)

Red-top tabloids, mid-market tabloids and mid-brow and high-brow broadsheets

Magazine Genres Hall’s Reception Theory (preferred,

Y9 MEDIA STUDIES MAGAZINES – MARCH 2018 KINGSBURY HIGH SCHOOL

(Fashion, Lifestyle, Entertainment, Men’s Interest, Sport, Cars, Gossip, Specialist)

negotiated, oppositional)

Mulvey’s Male Gaze Theory (women objectified in the media)

Gerbner’s Cultivation Theory (patterns of representation in print media can influence the reader’s ideology over time)

Levi-Strauss’ Binary Opposition Theory (what polar opposites are employed in this film sequence? (e.g. rich/poor, old/young, black/white, male/female, etc). What is the effect of this opposition?)

Uses and Gratifications Theory (which audience needs does this print media fulfil – knowledge? Emotional? Status? Credibility? Social connections? Escape? Diversion?)

QUESTIONS1. Compare the similarities and differences between PRIDE and GLAMOUR magazine.

(a) Who is the target audience for each?

(b) What messages and values do you identify?

2. Analyse the representation of gender and ethnicity on this VOGUE magazine cover.(a) What stereotypes are challenged by this cover?

(b) What stereotypes does this cover conform to?

Y9 MEDIA STUDIES MAGAZINES – MARCH 2018 KINGSBURY HIGH SCHOOL

3. What gender stereotypes are perpetuated by mass media in these examples?

A) B) C)

4. How are younger and older women represented by magazines in different ways?A) B) C)

Y9 MEDIA STUDIES MAGAZINES – MARCH 2018 KINGSBURY HIGH SCHOOL

5. What generation are each of these cover stars in and how are they represented?A) B) C)

D) E) F)

Y9 MEDIA STUDIES MAGAZINES – MARCH 2018 KINGSBURY HIGH SCHOOL

6. How do these newspapers represent the issue of immigration in different ways?

A) B) C)

7. Explore representations in The Sun in greater detail?(a) Who is the demographic for The Sun?

(b) Is it a tabloid or a broadsheet?

(c) What is Rupert Murdoch’s connection to the newspaper?

(d) What is the ideology of the newspaper?

(e) What is the ideology of The Mirror-another red-top paper?

(f) How influential is The Sun in UK political thinking?

(g) What is a human interest story?

(h) What is sensationalism? (i) What is propaganda?

Y9 MEDIA STUDIES MAGAZINES – MARCH 2018 KINGSBURY HIGH SCHOOL

IMPORTANT POWERPOINT SLIDES FROM THE UNIT