Design Brief: London Creative Network Visual Identity

Context:

London Creative Network (LCN) is a major professional development programme for creative professionals in London from 2016 to 2018.

The programme is lead by SPACE and delivered by 4 partners: Cockpit Arts, Four Corners, Photofusion & SPACE. It is funded by the European Union through the European Regional Development Fund.

We will work with over 400 freelancers and small businesses in the design, designer-maker, photography, digital image and visual art sectors. They will receive workshops and 1-2-1 support. The aim of the programme is to help them develop innovative production methods and grow their sales & profile.

Our partnership delivered the successful New Creative Markets programme (2012-2015), which helped create over £2m in new sales for London-based creative microbusinesses and freelancers.

Need:

We need a visual identity for London Creative Network.

It will be used for web and social media presence, printed documentation & communications between partners & participants.

We are looking for:

a logo a colour scheme a MailChimp newsletter template a Powerpoint template

Schedule:

Apply with a fee quote and examples of previous relevant work by 11 February 2016, 9am

Decision by 15 February 2016 Draft design options by 3rd March 2016 Final design & invoicing by 10th March 2016

Target audience:

Art + Design sector with special interest in professional developmentLCN project participants (total 400)LCN partners (delivery & strategic)Non-LCN artists & businesses registered to the newsletterLCN Twitter and Facebook followersSPACE stakeholders

Project scope:

Logo To be used for websites, newsletter, A4 word documents, Facebook

& Twitter, Powerpoints & printed publications To be used next to the ERDF logo To be use alongside SPACE logo in some communications To be used by all 4 LCN partners In 2-colour & B&W

Colour SchemeFor use in newsletter, website page and other marketing communications

LCN Newsletter templateMailChimp template (incl. logo in header)

StyleRecognisable logo, which is easy to use both in medium & small size (social media)Sympathetic to existing SPACE visual identity – yet distinct

The New Creative Markets Programme is an ERDF-funded initiative run by SPACE, with Cockpit Arts, Four Corners and Photofusion.