- Workshop 4 -

Design and Implementation of an Online Interview Tool

Coordinated by Prof. Dr. Albrecht Fortenbacher

and Prof. Dr. Jürgen Sieck

Live voting

Please fill in the questionnaires!

Dividing the tasks…

• “The Event Management” Team

• “The IT” Team

• “The Questionnaire” Team

The Event Management Team

Design and produce an adv. campaign

Organize the lottery

Eleni

Mary

Ausra

Maria

Rudolf

The IT Team

Online tool

Database and network

Design the results

Enrico

BenyAlex

EileenBene Roman

The Questionnaire Team

Design the questions

Analyze the results

Marta

Simon

Meike

Andrea

Clemens

Thanks to Ausra for photographing

Goals of the workshop

• Use the Internet in a marketing study

• Work in a multicultural team

• Develop language skills

• Real company simulation

Goals of the survey

• Satisfaction feedback about the IP

• What to improve next year?

• Apply new technologies to a Marketing study

The Event Management Team

Communication techniques

• Logo• How we prepared the annoucement/ Advertisement?

- Time- Place

- Motivation (lottery)• Designed the Announcement / Advertisement

- Created a combination of 3 suggestion of advertisement

The campaign• Chose a way of advertising

- printed 100 flyers- put the advertisement to the projector during break of presentation- visited every workshops and gave a advertisement to participiants of IP program

More than 80% participation!

• Lottery - 3 prizes

The IT Team

Installation of our own server

• establishing an independent infrastructure

• everything we needed was: – a Laptop– Wireless LAN Accesspoint– XAMPP for Apple

Basic Decision

• a basic decision had to be made– write our own program or– use existing software

• OpenSurveypilot– Web based OpenSource Software

Working with exisiting software

• advantages– convenient– faster implementation– wide range of possibilities

Working with exisiting software

• disadvantages– difficult to install– almost no documentation– database with really bad layout (88 tables and

still rising)

Introducing OpenSurveypilot

Evaluation

• Overview of possible survey elements– dropdown menu– free text fields– question matrix– check boxes– radio buttons

HTML statistics

• plain HTML not really beautiful

• not convincing

• hard to understand

• static view– Decision to make graphical statistics

Different graphical analysis

Using data from the database

DB data.php index.phpread include

Advantages of using Flash

• charts and graphs from dynamic data

• animated charts

• vector graphics

• simple and flexible customization of charts

• compatibility warranted– ubiquity of Flash Player in Europe: 98.7 %

Pie Charts

Single Bars

Multi Bars

The Questionnaire Team

• Find goals• Dividing IPs into target groups• Formulate questions• Communicate with the ITs and the Eventies• Deciding which results will be published

What did we do actually?

• Different points of view• Not all ideas could be implemented

Challenges (not to say problems)

Let´s have a look at the results!

The workshop conclusions

• Meeting of 2 study-branches

• Internet made survey process more effective

• Communication campaign very helpful in such a short time

Thank you for your attention!!!

Next step: The live voting results!