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13 “On the other end of the spectrum, it was Duchamp himself who spoke out vividly against the movement heralded

most by Greenberg: ‘The recent examples of Abstract Expressionism clearly show the ultimate in the retinal approach

begun by Impressionism. By “retinal” I mean that the aesthetic pleasure depends almost entirely on the impression on

the retina, without appealing to any auxiliary interpretation… The young artist of tomorrow will refuse to base his work

on a philosophy as over-simplified as that of the “representative or non-representative” dilemma.’ [Duchamp 1961 in

Hill 1994: 89] In the field of art theory, similar opposing voices made themselves heard. To give but one example: early

on, New York’s young and infamous art critic Gene Swenson rejected the tradition that linked everything from Cubism

to Color Field painting and instead proposed a different trajectory declaring Dada and Surrealism the ancestors of Pop.

In 1966, he curated the exhibition “The Other Tradition” at the Philadelphia Institute of Contemporary Art.” [Girst

2003]

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ll!Si tratta di un testo di Rosalind Krauss intitolato “The Power of the specific image” è stato letto nel corso di un

incontro organizzato dalla professoressa Franca Franchi all'interno delle attività della Scuola di Dottorato in Culture

Umanistiche e Visive dell'Università degli Studi di Bergamo nel 2010 e successivamente pubblicato nella rivista

doppiozero.com:!www.doppiozero.com/materiali/saggi/power-specific-image

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