001-91842 Owner: MRAN Rev *D Engineering Presentation Tech lead: EWOO nvSRAM Solution for Programmable Logic Controllers (PLCs) Cypress’s nvSRAM is the

001-91842 Owner: MRANRev *D Engineering Presentation Tech lead: EWOO

nvSRAM Solution for Programmable Logic Controllers (PLCs)

Cypress’s nvSRAM is the Most Reliable and Fastest Asynchronous Nonvolatile RAM Solution

Presentation: To provide an engineering overview to customers for a Cypress solutionTitle slide: To define what the presentation will cover. The subtitle is a short sentence stating the key opportunity..


The market for Programmable Logic Controllers (PLCs) is expected to grow from 9 million units in 2013 to 15 million units in 20171

PLC customers are demanding enhanced features:Precise multi-axis motion control

High-speed acquisition and processing of sensor data

Reliable safety systems

Improved energy management

PLCs require fast and high-reliability nonvolatile random access memories (NVRAMs) to store critical data reliably on power loss

Battery-Backed SRAMs require batteries that increase maintenance costs, reduce reliability and violate RoHS regulations

nvSRAM offers the industry’s fastest, battery-free, high-reliability NVRAM solution for PLCs

1 Semicast Research

Programmable Logic Controllerby Siemens

Advances in Automation Are Driving PLC Market Growth

Market Vision: To define the market opportunity. Presents compelling data and end product photos relevant to the local market. 3


Terms You Will Hear TodayProgrammable Logic Controller (PLC)A digital computer used to control industrial automation equipment or machinery

Silicon Oxide Nitride Oxide Silicon (SONOS) Transistor A transistor with a polysilicon gate (S), an Oxide Nitride Oxide (ONO) gate dielectric and a Silicon substrate (S) used to create

a nonvolatile memory storage cell

Nonvolatile Static Random Access Memory (nvSRAM)Fast SRAM memory with a SONOS nonvolatile memory cell embedded in each SRAM cell to store data reliably on power loss

Battery-Backed SRAM (BBSRAM)SRAM connected to a battery to store data on power loss

Magnetoresistive Random Access Memory (MRAM)A nonvolatile random access memory that uses the magnetism of electron spin to store data

Restriction of Hazardous Substances (RoHS)A European Union directive intended to eliminate the use of environmentally hazardous material in electronic components

Open NAND Flash Interface (ONFI) StandardAn open interface standard that assures the compatibility and interoperability of NAND devices from different vendors

4Terms of Art (ToA): To clearly define for engineers all ToAs used in the presentation.To carefully and fully define Cypress-proprietary ToAs needed to explain our system solution.


1. PLCs require high-reliability nonvolatile random access memories (NVRAMs) Using BBSRAMs as NVRAMs requires battery backup to store data on power loss

Using MRAMs as NVRAMs risks data corruption by magnetic fields generated by motors and solenoids

2. BBSRAM solutions force undesirable tradeoffsBatteries consume board space and require a power-management controller, increasing system cost and complexity

Coin-cell batteries have a three-year lifetime, which adds cost by requiring system maintenance and downtime

Data is lost if the battery charge is drained before system power is restored, so repairs must be made quickly

Batteries contain heavy metals that violate RoHS regulations

3. PLC designers need NVRAMs with fast access times and flexible interface optionsLow-power asynchronous SRAMs have fast access times (45 ns) but require battery backup to store data on power loss

Most NVRAMs do not offer an ONFI Standard interface, making them incompatible with many systems

Cypress’s nvSRAM solves all these problemsStores data reliably on power loss without batteries, even in magnetic fields

Eliminates the need for an external power-management controller

Meets RoHS regulations

Provides access times as fast as 20 ns

Offers both high-speed asynchronous parallel and ONFI Standard 1.0-compatible interfaces

Design Problems Engineers Face

5

Cypress RoHS-compliant nvSRAM is faster, more reliable and less complex than other NVRAM solutions

Traditional Approach and Challenges: To present the traditional approach and the challenges engineers will face when using it to realize the Market Vision. Ends with a one-sentence segue clearly stating the benefit of the Cypress solution.

001-91842 Owner: MRANRev *D Engineering Presentation Tech lead: EWOO001-91842 Owner: MRANRev *D Engineering Presentation Tech lead: EWOO

Parallel nvSRAM Is a Better SolutionBy choosing nvSRAM as your parallel

Nonvolatile Memory solution… To produce more reliable solutions

for PLCs at a lower cost.

Battery required to store data on power loss

6

Extra board space for battery

Low-power asynchronous SRAM

Simplify a complex BBSRAM-based design…

Programmable Logic Controllerby Keyence

Cypress Solution: To introduce CY products and show compellingly how they solve the challenges highlighted on the previous slide. To provide a short, clear list of what to do to get started.

Parallel nvSRAM solution with a small external capacitor


App Notes: Comparison Between nvSRAM and BBSRAMsnvSRAM with RTC Design Guidelines

Datasheets: 4Mb nvSRAM4Mb nvSRAM with Real-Time Clock8Mb nvSRAM16Mb nvSRAM

Solution Examples: To give detailed one-page memory Solution Example from the field in the specified format.

Cypress nvSRAM Solution Example – Programmable Logic Controllers (PLCs)

Design ChallengesLog data reliably over a 15-year product lifespanStore data reliably on power lossWrite real-time data in 20 nsEliminate backup batteries to reduce cost, avoid regular maintenance, increase reliability and comply with RoHSDesign with flexible interface options

nvSRAM SolutionLogs data continuously over a 15-year lifespanStores data reliably on power lossProvides access times as fast as 20 nsEliminates backup batteriesSupports async parallel and ONFI 1.0 NAND interfaces

nvSRAM Value

Suggested Collateral

Block Diagram

Programmable Logic Controller by Siemens

ASIC1/MicroprocessorOutput Module

nvSRAM

Level Translator

Digital Inputs

Digital Outputs

InputSensors

Output Actuators

16

Nonvolatile Memory

How To Get Started

Click on the links above to download and view suggested nvSRAM collateral Order samples from your distributorRegister at www.cypress.com for online technical support

16 16

16 16

8

Flash

UART2

2Level

Translator

Ethernet

416 16

Input Module

7

1 Application-specific integrated circuit 2 Universal asynchronous receiver/transmitter


1 Low-power 16Mb asynchronous SRAM2 Conditions: Max current, x16, 45 ns (nvSRAM), 45 ns (asynchronous SRAM), 45 ns (MRAM), 2.7 to 3.6 V, −40°C to +85°C3The power consumption over time (energy) is virtually the same for nvSRAM and BBSRAM when comparing the fastest access time of each device4An MRAM can be corrupted by magnetic fields

Feature nvSRAMAsynchronousSRAM1 + Battery

MRAM

Access Time 20 ns 45 ns 35 ns

Battery Requirement No Yes No

Active Write Current2 52 mA 25 mA3 150 mA

RoHS Compliant Yes No Yes

Magnetic Damage Risk No No Yes4

Cypress nvSRAM vs. Competition’s

8Competitive Comparison: To define key features of the Cypress solution and demonstrate its superiorityover the Next Best Alternatives (NBAs). Must be credible and objective to the salesperson and customer.


1 All comparisons made on Digikey 1Ku pricing on on February 24, 20152 Supplier 1Ku web pricing3 $5.76 (four times in 15 years at $1.44 per battery), plus labor cost: $4.17 (four times in 15 years with labor at $50/hour and replacement time estimated at 75 seconds/battery)4 Board space: 1.9 square inches at $0.05 per square inch on an eight-layer PCB

$4.11

$2.33

$3.70

$6.03

$9.93

-$0.22

$0.10

$9.81

$19.95

Competitor

Battery + Cradle

Power-Management Controller

BOM Integration Value

Field Battery Replacement

External Capacitor

Board Space Saving

Total Additional Value

Total Value Delivered

Target Cypress Solution: Total Cost:

5% Total Savings:

CY14B104NA-ZS25XI$19.001

$0.95

EVC Slide: To clearly define the value of the Cypress solution, including BOM integration and unique functionality. 9

nvSRAM in PLCs Solution Value

Competitor

Low-power SRAM: ISSI IS62WV25616DBLLPrice: $4.111

BOM Integration

Battery + cradle: Panasonic BR3032 + Memory Protection Devices Inc. BH3000-ND casingPrice: $2.331

Power-management controller: Maxim MXD1210ESAPrice: $3.702

Additional Value

Field battery replacement cost3

Value Added: $9.93

nvSRAM external capacitor: 68 µF, 6.3 V, tantalumValue Lost: -$0.221

Board space saving4

Value Added: $0.10


1. Download and read the App Note: Comparison Between nvSRAM and BBSRAMs

2. Ask your distributor for free samples of 4Mb to 16Mb nvSRAM

3. Register to access online technical support at www.cypress.com

Here’s How to Get Started

11Call to Action: To tell salespeople how to proceed. To ask them to volunteer account names, to schedule joint account visits,to use the scripted email, and to set up a demo.

Programmable Logic Controller by Schneider


References and LinksVideo: nvSRAM Basics Video

nvSRAM Datasheets: 1Mb nvSRAM, 4Mb nvSRAM, 8Mb nvSRAM, 16Mb nvSRAM

nvSRAM w/ONFI Datasheet: 16Mb nvSRAM

nvSRAM w/Real-Time Clock Datasheets: 1Mb nvSRAM, 4Mb nvSRAM, 8Mb nvSRAM, 16Mb nvSRAM

App Note: Comparison Between nvSRAM and BBSRAMs

App Note: Replacing 4Mbit (256K x16) MRAM with Cypress nvSRAM

App Note: nvSRAM with RTC Design Guidelines

Website: Cypress Parallel nvSRAMs

nvSRAM Product Selector Guide: nvSRAM Product Selector Guide

Product Roadmap: Cypress Nonvolatile RAM

To register for online technical support: www.cypress.com

13Other available materials: Provide distributors with comprehensive view of resources to assist in selling the solution.

Documents

001-91842 Owner: MRAN Rev *D Engineering Presentation Tech lead: EWOO nvSRAM Solution for Programmable Logic Controllers (PLCs) Cypress’s nvSRAM is the