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8/6/2019 005 NZ Cycle Trail
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The New Zealand Cycle Trail
NZ Cycling Conference
12 November 2009
The New Zealand Cycle Trail
The Past Where the idea came from
Evolution of the idea
Action to date
Present Quick starts
Branding
Future Phase 2
The end goal
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The Idea
27 February 2009
One of many ideas
Job creation was
the emphasis
The Proposal
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The proposal
And more:
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And more:
The Proposal
Who should front it ? - The Prime Minister
How to get it built quickly ?
What will it cost ?
What will kill it ?
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Commitment to the concept
April 2009 Governmentagreed to the
recommendations todevelop the NZ Cycle Trailproject
May 2009 Governmentagrees o un e proposawith a budget of $50m overthree years
Green Party support Part of the memorandum of
understanding between theGreen Party and the
National party
New Zealand Cycleway Vision
To generate lasting economic, social, andenvironmental benefits for our communities through
- .
Objectives are to:
Create jobs
Create high quality tourism asset
Maximise a range of complementary benefits (eg health)
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Launch of the NZ Cycle Trail
Tuesday 10 November
Launched at Karapiro Part of the Waikato River
Trail
Will make a 100Km ride
$3M to fund the next 41Km
Will complete from Atiamurito Karapiro by end 2010
Possible extension toNgaruawhahia
Market Research Report
Commissioned to gain a betterunderstanding of the scope, size andcharacteristics of cycling market segments(domestic and international)
Learnings from international examples
The market for cycleway experiences canbe divided into:
Cycle tourism, which includes:Cycle touringCycling holidaysLocation-based cyclists
Recreational cycling
Report released in September
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Market Segments
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Entire visitor experience important Sustainable business models that fund maintenance and upgrade ofinfrastructure important
Safe traffic free experiences highly desiredWide easy trails have broad appeal but progression and challengeimportant for small market segmentsNeed a driving force for the trail
Target Market: Demographics
Age Distribution of International Visitors
10
12
14%
0
2
4
6
8
U5 5-9 10-
14
15-
19
20-
24
25-
29
30-
34
35-
39
40-
44
45-
49
50-
54
55-
59
60-
64
65-
69
70-
74
75+
1983 1988 1993 1998 2003
1983
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Target Market: Demographics
Age Distribution - Australian Visitors
12
14
16
0
2
4
6
8
U5 5-9 10-
14
15-
19
20-
24
25-
29
30-
34
35-
39
40-
44
45-
49
50-
54
55-
59
60-
64
65-
69
70-
74
75+
1983 1988 1993 1998 2003
1983
2003
Conclusions
International cycle touristsrequire:
Easy multi-day trips with goodsupporting services or events
The opportunity to explore a uniqueplace or must-see destination
culture and learn about other cultures
Domestic cycle tourists are: Not primarily focused on cycling but on
the broader experience
Likely to be older or consist of familiesrather than single visitors or couples
Potential to double cycletourism income to $640m
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Phase 1
Quick Start Projects: History
In April and early May a large number of regionswere visited and meetings were held with Mayors,
CEOs, economic development agencies, tourismorganisations, community groups etc
In May 2009, formation of two large clusters ofCouncils, each of which included a number of cycletrail opportunities
Recommendations were made and we agreed tofirstly fund feasibility studies
The Department of Conservation were included inthis process
27 July 2009 seven quickstart projects announced
Proposed from theopportunities identifiedby councils and DOC as
developed and able tobe started
Timing meant that therapid development ofthese proposalsunbudgeted for byorganisations
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The Brand
Nga Haerenga The New ZealandCycle Trail
Nga Haerenga translates into TheJourneys
distinctive brand to sit alongside ite.g. The Waikato River Trail
Will be used to promote the CycleTrail
url: www.nzcycletrail.com
Branding and Marketing
Have completed the initialbranding work
Yet to determine how this willbe deployed over the longerterm
Possibilities are: Coordinated marketing
Coordinated booking
International promotion throughTourism New Zealand
Events
Others..
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The Future:
Phase Two - A Three-Stage Process
The process will occur in three stages: Stage 1: Submission of a Concept Proposal
Stage 2: Completion of a Feasibility Study
Stage 3: Submission of a Business Case
Concepts will be evaluated at each stage,and must be a roved to move onto thenext.
TAG will give advice to FundingCommittee. Funding Committee makedecisions at all stages.
Minister of Tourism will confirm (orotherwise) decisions at Stage 3.
Who can submit a proposal?
Expect that most will be local authoritiese.g. Land Information NZ will only vest land in local authorities
Others can submit a proposal if it can be demonstrated that they meetcertain criteria (refer page 15 of the Guide)
legal entity robust governance structure capabil ity to attract or provide
co-funding -
of land owners
A single legal entityis preferable. However,the TAG and Funding Committeewill consider an applicant thathas more than one party(e.g. joint venture)
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Stage One: Concept Proposal
Purpose: to satisfy the FundingCommittee that the proposal issufficiently aligned with the objectives to
move to Stage Two (feasibility)
No funding available for completingConcept Proposals
Must be submitted by 18 December2009
Successful applicants notified in
February 2010
Stage Two: Feasibility Study
Purpose: to investigate whether theproject is physically, financially andsocially feasible e.g.
Engineering methodology,market assessment, designan cons ruc on cos es ma es
Detailed guidance notesavailable
Financial support available(typically up to half the cost)
Feasibility Studies to becompleted by 31 May 2010
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Stage Three: Business Case
Final Business Case and request forfunding
Economic benefits identified at feasibilitystage an important focus
Also:- total ro ected costs of desi n and
construction (firm up previous estimates)
- amount sought from central government
- level of co-funding the applicant will/hassecured
Detailed requirements set out inGuidance Notes and in the Guide
No funding available to developBusiness Case, except in exceptional
circumstances To be completed by 30 September 2010
Summary of Timeframes
18 December 2009: Closing date for applicants tosubmit concept proposals to the Ministry ofTourism
1 February 2010: Applicants notified of whetherapproved to progress to Stage Two
31 May 2010: Feasibility Studies completed
30 June 2010: Proposals to proceed to Stage Threenotified
30 September 2010: Business Cases completed
October 2010: Approved cycle trails approved fordetailed design and construction funding(subject to any conditions)
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The Future
Short term goal to develop a series of GreatRides to complement our 100% Pure NZ Brand
Long term goal Progressively link the Great Rideswith other cycling routes to form the New ZealandCycle Trail
Communities, Connections and the
Economy
The New Zealand Cycle Trail seeks to achieveconvergence of all three elements:
Communities the advocates stewards and
ultimate owners of the NZ Cycle Trail Connections - the long term goal is to connect up
all the elements into a network
Economy to generate long term employment andprosperity for communities
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Assessing Proposals
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Questions?