FANPLAYRWeb Abandonment Program Progress

OCT 2015 - JAN 2016

Overall Performance

4.5% transactions

6.3% revenue

Past 90 Days Fanplayr Transactions & RevenueCompared to Other Customers

Regular Customers Fanplayr Customers

$72.18

$100.56

Past 90 Days Fanplayr Customer AOVCompared to Other Customers

+ $28

Customer SourcesPast 90 Days Fanplayr Customer Source

Compared to Other Customers

Direct Organic CPC Silverpop Other

Silverpop

27% sessions

HIGH value

Organic

24% sessions

HIGHEST value

CPC

25% sessions

MEDIUM value

Direct

16% sessions

LOW value

Other8% sessions

LOWEST value

Past 90 Days Fanplayr Customer SessionValue by Source

10%

20%

30%

Regular Customers Fanplayr Customers

Customer DemographicsPast 90 Days Fanplayr

Customer Demographic Changes (Age)

Oct-Nov 2015

Nov-Dec 2015

Dec-Jan 2015

25% 50% 75% 100%0%

18-24 25-34 35-44 45-54 55-64 65+

Oct-Nov 2015

Nov-Dec 2015

Dec-Jan 2015

25% 50% 75% 100%0%

< 3 mins 3-10 mins 10-30 mins 30+ mins

Past 90 Days FanplayrCustomer Engagement Changes (Time Spent)

Revenue

$12,500

$12,500

$37,500

$50,000

$0

Oct 31 Nov 7 Nov 14 Nov 21 Nov 28 Dec 5 Dec 12 Dec 19 Dec 26 Jan 2 Jan 9 Jan 16

BLACK FRIDAY PROMOTIONS

55-64 conversions

increase

NEW YEAR PROMOTIONS

Fixed leaked code

New offer layout

Test with Newsletter

Matched to site colors

Made popups less frequent

Started 100% targeting

18-34 conversions

increase

Current Work1. Test with Newsletter 2. Fresh look & feel

* Content & design mockups produced by Jennifer (Marketing)

Revenue Sources

Demographic

Average Order Value

Engagement

Session Value

Revenue