01 SAP Mobile Strategy

SAP Mobile Overview Dr. Arno Mielke,

Director, Mobile Market Development & Strategy

October, 2013

2013 SAP AG. All rights reserved. 2

The information in this presentation is confidential and proprietary to SAP and may not be disclosed without the

permission of SAP. This presentation is not subject to your license agreement or any other service or subscription

agreement with SAP. SAP has no obligation to pursue any course of business outlined in this document or any related

presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation

and SAP's strategy and possible future developments, products and or platforms directions and functionality are all

subject to change and may be changed by SAP at any time for any reason without notice. The information in this

document is not a commitment, promise or legal obligation to deliver any material, code or functionality. This

document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied

warranties of merchantability, fitness for a particular purpose, or non-infringement. This document is for informational

purposes and may not be incorporated into a contract. SAP assumes no responsibility for errors or omissions in this

document, except if such damages were caused by SAPs willful misconduct or gross negligence.

All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ

materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements,

which speak only as of their dates, and they should not be relied upon in making purchasing decisions.

Legal disclaimer


Mobile Management

Market-Shares (MDM)

1. SAP 16.4%

2. Microsoft 6.7%

3. MobileIron 6.6%

4. Good 6.4%

5. Airwatch 4.5%

6. Symantec 4.1%

7. HP 4.0%

8. SOTI 3.2%

9. Boxtone 3.0%

10. IBM 2.7%

Market Analysts are Validating SAP is #1 in Mobile

Mobility Report

Mobile Device Management is Dead. Long Live Enterprise

Mobile Management!

WINNERS

SAP

Antenna

Boxtone

#1 Gartner ranks SAP as the

industry leader in Mobile

App Platforms.

Completeness of Vision

Ability to Execute

Source: IDC Report, September 2012.

SAP is the only vendor in leader

quadrant for both of Gartners Mobile Magic Quadrants:

MDM and MADP

Source; Gartner, April 2012; May 2013, August 2013


Over 6000 SAP Mobile Customers


Industry leader with largest ecosystem SAP Broad Mobile Ecosystem

Mobile OS

& Devices

System Integrators

& ISVs

Mobile

Development Tools

Managed Mobility


SAPs end-to-end mobile solution

SAP Store

SAP Mobile Platform

SAP

Business Suite

SAP HANA &

Other Databases

3rd Party

Applications

LoB/Industry/IoT Apps Consumer Apps Analytic Apps

Presentation Frameworks

Application Services

Foundation Services

SAP Mobile Secure

App Catalog

Device

Apps

SAP Services

Managed

Mobility

Strategy

Services

Implementation

Services

RDS

Third Party App Dev Tools SAP App Dev Tools

Things

SAP Mobile

Services

SAP Machine-to-

Machine Platform

BI

Connectivity

Support for

All Popular

Devices

Instant

Mobilization

Full-Service

Platform

Backend

agnostic

Mobile Applications


Mobile

Employee & Manager

Employees and Managers

Often casual use, self service

High Number of users cross company, potential to improve

user satisfaction significantly

Mobile Analytics important for all, especially Executives

Different groups of target users for Mobile

Mobile

Worker

Mobile Worker in Plant, Field Service, etc., but also Sales

App often supporting complex Business Processes, guiding users

through their day

High potential to transform work experience with Mobile...

Mobile

Consumer

Consumers have high expectations regarding ease of use

Mobile in B2C can be transformational opportunity for company

In some industries target audience is Distributor, Channel Partners, etc.

instead of Consumer

Different use cases require different approaches & solution capabilities


Mobile apps offered by SAP

Finance

HR Manufacturing & Service

Supply Chain and Procurement

Industries

Information Technology Sales

Analytics & Content

SAP Sanctioned-Party List

SAP Transport Notification and

Status

SAP Transport Tendering

SAP Inventory Manager*

SAP BusinessObjects Explorer

SAP BusinessObjects Mobile

SAP Strategy Management

SAP Replication Manager

SAP TDMS Manager

SAP User Experience Monitor

SAP IT Change Approval

SAP IT Incident Management

SAP System Monitoring

SAP Rounds Manager

SAP ERP Quality Issue

SAP EHS Safety Issue

SAP Inventory Manager*

SAP 3D Visual Enterprise Viewer

SAP Work Manager

SAP CRM Service Manager

SAP Customer Financial Fact

Sheet*

SAP GRC Access Approver

SAP GRC Policy Survey

SAP Payment Approvals

SAP RealSpend

SAP Travel Expense Report*

SAP Travel Receipt Capture*

SAP Receivables Manager

TwoGo by SAP*

SAP NetWeaver Portal, mobile edition

SAP Fiori

SAP Fiori

SAP Fiori

SAP Policyholder Lookup

SAP Citizen Connect

SAP EMR Unwired

SAP Clinical Task Tracker

SAP ERP Customer Order

Entry

SAP Utilities Customer Engagement

SAP On-Shelf

Availability

SAP Retail Store Ops Associate

SAP Retail Execution

SAP Customer Loyalty

SAP Mobile Documents

SAP Employee Lookup

SAP Interview Assistant

SAP Learning Assistant

SAP Manager Insight

SAP Travel Receipt Capture*

SAP Travel Expense Report*

TwoGo by SAP*

SAP Customer and Contacts

SAP Customer Briefing

SAP Customer Financial Fact Sheet*

SAP Sales Diary

SAP Account Intelligence

SAP Sales Companion

SAP Sales Pipeline Simulator

SAP Sales Manager

SAP Retail Store Ops Manager

* - Falls under multiple categories

SAP Fiori


Process Applications for Mobile Workers

Benefits

Reduce amount of trips to customer to fulfill parts and complete repairs

Cost-Efficient Service Delivery

Benefits

Increased satisfaction from more accurate first-time fixes

Customer Satisfaction

Benefits

Lower inventory holding costs, operational costs, including labor costs

Optimized Inventory

Parts Logistics /

Warehousing

Benefits

Lower maintenance costs

Higher equipment uptime

Optimized Asset

Maintenance

SAP Work Manager

SAP CRM Service Manager

SAP Inventory Manager

Provides Insight into Enterprise Data at the Point of Service to Increase Efficiency and Effectiveness

SAP Rounds Manager

Customer

Service

Field Service

Enterprise

Assets

Finance /

Controlling


A collection of apps with a simple and easy to use experience

for broadly and frequently used SAP software functions that

work seamlessly across devices desktop, tablet, or smartphone.

Introducing SAP Fiori


Role Apps

Manager Approve Requests Approve Leave Requests

Approve Travel Requests Approve Travel Expenses

Approve Timesheets Approve Shopping Carts

Approve Purchase Orders Approve Requisitions

Approve Purchase Contracts My Spend

Employee My Timesheet My Leave Requests My Travel Requests

My Paystubs My Benefits

My Shopping Cart Track Shopping Carts

Sales Representative Create Sales Orders Change Sales Orders

Track Sales Orders Track Shipments Customer Invoices

Check Price and Availability

Purchasing Agent Track Purchase Order Order from Requisitions

Introducing SAP Fiori: 25 Apps


SAP Fiori Implementation Projects


SAP Cloud for Sales

Experience

Insight

Integrated

Industry-specific

Extensible

Social

Mobile

Full SFA

Innovation Included

Rapid Deployment

Consumer grade user experience for both web and mobile

Actionable sales insights & 360 view across sales, service, marketing

Leverage your investments with prepackaged integration to SAP ERP & CRM

Best practices and content for your industry

Flexible and easy extensibility create custom fields in minutes

Social collaboration with SAP Jam built-in

Cross-device support natively built into the application

Can be adopted standalone or with SAP CRM or ERP

Functionality delivered quarterly, with no need to operate/upgrade the software

Deployment in 4-6 weeks with enterprise integration

1

2

3

4

5

6

7

8

9

10


ROADMAP: SAP Cloud for Sales & Sales Manager are Converging

SAP Cloud for Sales 1308

Collaborative selling with Jam

August 2013

November 2013 H1 2014 August 2013 May 2013


Create/edit offline support for iPad

Online HTML5 for access from any

device

SAML token support

Voice enablement


Offline HTML5 for access

from any device


Mobile SFA

Analytics (Customer Insight)

iPad/iPhone/Android

phone/Blackberry

Read-only offline for iPad

Sales Manager 2.5

Mobile SFA with full offline

support

iPad, iPhone, Android phone

& tablet

SAP Cloud for Sales provides enhanced usability,

analytics, extensibility, and social collaboration

Offline capabilities and cross-device support already

available create/edit offline and HTML5 support will be available starting November 2013

5 Years Support

Note: Roadmap subject to change


Mobility on HANA

SAP Precision Marketing

SAP Liquidity Risk Management


SAP Fraud Management

SAP Account intelligence

SAP On-Shelf Availability

This presentation and SAPs strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement


Windows 8 Applications

Released with Win 8 launch in 2012

SAP Learning Assistant

SAP Interview Assistant

SAP Manager Insight

SAP WorkDeck

SAP Customer Financial Fact Sheet

SAP GRC Policy Survey

Released in 2013

SAP Sales Pipeline Simulator

SAP Electronic Medical Record

SAP Customer Financial Fact Sheet (Phone Version)

SAP Fiori Apps (Browser based)

Planned Innovations*


SAP Sales Companion

SAP Retail Execution

SAP Work Manager (PC mode)

SAP CRM Service Manager (PC mode)

SAP Inventory Manager (PC mode)

SAP Rounds Manager (PC mode)

* This presentation and SAPs strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement


SAP Consumer Mobile Solutions

Personalized product

recommendation

Personalized offers

Digitize loyalty cards

Loyalty wallet: multiple

loyalty programs

Personalized offers and

coupons

Shopping list

Store locator

Product catalog

Product inventory and

price

Shopping list

Consumer profile and

preferences

Payment wallet

Multiple payment

instruments including

stored value account,

credit card, bank ACH,

etc.

POS integration

Deliver custom branded mobile app/web experiences with modular services

NFC integration

Barcode/QR Code Scans

Location services (LBS,

ILS)

Alerts and push

notifications

Precision Marketing Mobile Loyalty Mobile Shopping Mobile Payment Value Add Technology*

* Build or Partner

plan


Outlook to innovations

Visual Assembly

Consumer behavior

and more from SAP Fiori

New HANA Apps

City of the Future

Glasses

http://www.youtube.com/watch?v=9Wv9k_ssLcI&feature=youtu.be

Mobile Platform and Services


SAP Mobile Platform - Value Add

Business application integration

Offline access and synchronization

Authentication

Security devices, data, content

Administration

Application versioning and lifecycle management

Push notifications

Proxy

Reporting and analytics

Multi-platform support


SAP Mobile Platform - At a glance

Mobile Application Development Platform

B2E, B2B and B2C apps

SDKs for native and cross platform

development

SAP Mobile Platform

SAP Business

Suite Analytics SAP HANA

SAP App Dev Tools

HTML5

3rd Party App Dev Tools

Hybrid Web MDD Player Native SMS

3rd Party

SAP NetWeaver Gateway

This presentation and SAPs strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement


SAP Mobile Platform

enterprise edition 2.3

Today Planned Innovations

One product for B2E, B2B and B2C apps

Open and flexible development for: Native, HTML5, MDD, SMS apps

Simplified back-end integration for SAP, SAP HANA, and third-party systems

Easy entry into mobility

Mobilizing on-premise and on-demand backend systems

Access to SAP HANA Cloud services

Sybase Mobiliser Platform

5.1

SAP Mobile Platform 1303

enterprise edition, cloud version

SAP Mobile Platform

cloud

SAP Mobile Platform

on-premise

B2E/B2B Syclo Apps, SUP Apps

B2C mCommerce apps

SAP Mobile Platform Platform unification roadmap

B2E/B2B/B2C apps

B2E/B2B native, HTML5 apps B2E/B2B/B2C apps

Key Benefits

SAP Mobile Secure

Device

SAP Afaria

Application

Mocana

Mobile App Protection

Content

SAP

Mobile Documents

Communication

Tangoe

Telecom Expense

Management

2013 SAP AG or an SAP affiliate company. All rights reserved. 24 Public


Internet

of

Things

Secure

Content

Mgmt

SAPs vision for Mobile Management Millions devices billions apps / docs trillions things

Mobile

Apps

Mgmt

Reach

Ric

hn

ess

Mobile

Device

Mgmt


SAP Store for mobile apps Discover, evaluate, buy, and deploy mobile apps from SAP and partners

Visit store.sap.com/mobile or scan these QR codes: Apple iOS Android

SAP enterprise-ready app store:

Mobile apps from SAP and certified apps from partners

Support for enterprise buying and evaluation processes

Ability to search, browse, download, and deploy applications

In product discovery access SAP Store via SAP Afaria

Availability via SAP Store Web site and on device


SAP Enterprise Store

How the customer engages

Discover

SAP Enterprise Store

powered by SAP Store

Buy Configure Distribute

SAP Store

3rd Party Apps

Distribute apps to managed

devices

Consume directly

by employees on

unmanaged devices

Position apps to the

ecosystem

Customer developed Apps

YouTube video link -

http://www.youtube.com/watch?v=2BMDv_fhQsM


SAP Mobile rapid-deployment

Among the top 15 best-selling (out of 200+) SAP RDS solutions with high relevance to both new & existing customers

3 solutions around SAP mobile apps : - SAP Mobile Apps & Infrastructure RDS (60+ apps) - SAP Work Manager RDS - SAP CRM Mobile Service RDS

3 solutions around SAP mobile platform: - SAP Afaria RDS (Device Management) - SAP Mobile Platform RDS - SAP Mobile Analytics RDS

Easily mix and match solution offerings since underlying SAP mobile platforms & apps leverage related technologies & skillsets

Quickly benefit from the Partner RDS Service qualified by SAP brand, as qualification for one mobile RDS package enables faster qualification for the others

Extensive opportunities to build customer relationships and offer additional services for other needs, such as custom app implementation

SAP Mobile RDS Partners Benefits Comprehensive yet modular portfolio of mobile solutions

Apps

Pla

tfo

rm

Fiori Apps +


More Details on the Mobility Packages & Links

Link: http://service.sap.com/rds-afaria SAP Afaria RDS

Link: http://service.sap.com/rds-sup SAP Mobile Platform RDS

Link: http://service.sap.com/rds-mob-ana SAP Mobile Analytics RDS

Link: http://service.sap.com/rds-mobile-apps SAP Mobile Apps & Infrastructure

RDS

Link: http://service.sap.com/rds-wm SAP Work Manager RDS

Link: http://service.sap.com/rds-mob-srv SAP CRM Mobile Service RDS


Innovate with the SAP Mobility Design Center We design and develop mobile apps on the SAP Mobile Platform for all devices

Check us

out on


Powerful Enablement via Mobile Apps Partner Center

www.sapmobileappspartnercenter.com

Get Started

Learn about the partner opportunity w/ SAP

View partner testimonials

Become A Partner

Learn the details about the SAP Mobile Apps Partner Program

Apply to the program

Build

Access enablement materials

Certify your mobile app

Publish & Sell

Learn about the SAP Store

Marketing & Demand Generation best practices


2013 SAP AG. All rights reserved.

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Thank you

Contact information:

Dr. Arno Mielke Director, Mobile Solution Management

Dietmar-Hopp-Allee 16

D-69190 Walldorf

+49 6227 7-45472