TM

TREND MICROTrend Micro, Incorporated is a pioneer in secure content and threat management. Founded in 1988, Trend Micro provides individuals and organizations of all sizes with award-winning security software, hardware, and services. With headquarters in Tokyo and operations in more than 30 countries, Trend Micro solutions are sold through corporate and value-added resellers and service providers worldwide.

For additional information and evaluation copies of Trend Micro products and services, visit our website at www.trendmicro.com.

Visit the service provider website at:http://us.trendmicro.com/us/service-providers/

The Service Provider Market

Service providers are organizations that provide

services such as security solutions and Internet

subscription to other businesses and end users.

For Trend Micro, a service provider business is:

an organization that uses Trend Micro products

to deliver security services to third parties;

these third parties can be residential (ISP) or

corporations (ASP, MSP, etc.)

an organization that manages the software as

part of a service, 24x7

Note that software can be hosted by Trend Micro,

reside at the service provider’s site, or installed at the

customer’s premises.

Service Provider Market Growth

Trend Micro anticipates steady growth and

opportunities in the service provider market.

This is con�rmed by studies indicating that the

worldwide security services market was valued at

US$20.1 billion in 2007, and is expected to increase

at a slower compound annual growth rate of 13.5%

over the 2008–2012 period, reaching US$44.1 billion

by 2012.

Although security spending stayed mostly �at in

2009, Forrester estimates that the managed services

market grew by roughly 8%.

Sources:

• IDC 2009, Worldwide IT Security Software, Hardware, and

Services 2009-2012 Forecast

• Forrester - March 10, 2010 - Market Overview: Managed Security

Services

Figure 1. Service Provider Market Sizing Estimate 2009Source: Trend Micro

ConsumerEndpoint$600M34%

Hosted WebSecurity$50M3%

Hosted EmailSecurity$400M22%

ManagedEndpoint$150M8%

ManagedFirewall/IPS$250M14%

VulnerabilityAssessment$350M19%

Why Partner with Trend Micro?

Reliability

A solution needs to be reliable, dependable, and

consistent so you can provide valuable service to

your customers. To illustrate how much impact a

service hiccup can have: One minute of email

downtime for a corporate customer may not be

much of an issue; for a large service provider, it

could mean millions of messages not delivered!

Scalability

Because your installations tend to be on a much

larger scale, you must consider multiple factors,

such as load balancing, failover, and redundancy

measures to ensure uptime and continuity. The

solutions you need require some degree of

customization and installation planning, even

�exibility in payment schemes.

Network Fit

You may be hosting/administering/owning the

solutions that you provide to customers. Because

you may be serving far more customers than the

biggest Very Large Enterprise will ever have, the

solutions require technical �exibility to �t into your

current infrastructure.

Easy Management

Since products and services are deployed in

different ways, central management and reporting

are very important. If you already use third-party

monitoring solutions, you should be able to use

these to monitor your customers’ products.

Revenue

Diversify your revenue stream by adding

sustainable security service revenue with

minimum �nancial risk.

Flexibility

Offer your customers a �exible security service

that will adapt to current and future needs.

Retention

Optimize your recurring revenue with 93%

retention observed from current Trend Micro

customers.

Aggregation

Ensure maximum margins with bulk licensing

purchase.

Pay-as-You-Go Option

Pay only the licenses you service whether your

customer base grows or declines monthly.

Service Provider Partner Benefits

Your customers expect reliable, robust, highly

scalable, and secure services that allow them to enjoy

a seamless exchange of information. They want

protection that is effective yet non-intrusive.

As a service provider, you need security services to:

Avoid business disruption

Keeping spam and malware out of your network

allows you to reclaim bandwidth for better

service to your customers.

Assure your customers of their Web safety

Protecting your customers against email, Web,

�le, and blended threats reinforces your

reputation and exceeds your customers’

expectations.

Gain a competitive edge over rival companies

Packaging security as a complementary offering

to your main products indicates that you provide

more valuable service than your competitors do.

Add value to your core business and gain

additional revenue

Offering value-added security services to your

customers creates additional high-margin

revenue opportunities.

Defining Your Network-BasedSecurity Solution

With a dedicated team of experts, global presence,

and �exible payment models, Trend Micro offers a

complete portfolio of security solutions covering

three core service provider markets: ISP/Telco

partners, Software-as-a-Service (SaaS) partners, and

MSPs.

ISP/Telco Solutions

These are infrastructure solutions for sanitizing

email as well as endpoint solutions for protecting

subscribers’ data, both of which create recurring,

predictable service revenue with minimum �nancial

exposure.

Software-as-a-Service Solutions

These solutions deliver industry-leading content

security to customers over the Internet on an

on-demand basis. All solutions are hosted and

maintained by Trend Micro experts, ensuring easy

deployment and 24x7 availability.

Managed Service Provider Solutions

This is a full range of security solutions available on

usage-based licensing: Security for Datacenters, Mail

and Web Gateway, Data and Communication/

Collaboration Servers, and Endpoints.

Security Solutions forService Providers

Trend Micro security solutions are powered by the

industry-leading Trend Micro™ Smart Protection

Network™. This next-generation, cloud-client content

security infrastructure is designed to address the

rapidly changing threat environment while reducing

network and system impact, and the reliance on

traditional pattern �le downloads.

The Smart Protection Network collects information

from multiple vectors to deliver comprehensive Web

threat protection. It combines in-the-cloud

technologies with lighter-weight clients to help

service providers break the infection chain and

respond in real time.

Leading Threat Protection

Trend Micro security solutions are backed by

TrendLabs , a global network of threat research and

product service and support centers committed to

24x7 customer service, threat surveillance, attack

prevention, plus timely and seamless solution

delivery.

With a thousand-strong staff of experts deployed in

round-the-clock operations, TrendLabs stays at the

forefront of the Internet security industry and serves

as the backbone of the Trend Micro service

infrastructure.

Security Support Partnershipfrom TrendLabs

ServerProtectSolutions

Trend MicroIM Security forMicrosoft OCS

Trend MicroPortalProtect for

Microsoft SharePoint

Deep Security

Mobile SecuritySolutions

Business EndpointSecurity Solutions

Trend MicroData LossPrevention

Consumer EndpointSecurity Solutions

Trend MicroMobile Security

Consumer EndpointSecurity for

Service Providers

Email SecurityPlatform for

Service Providers(Co-hosted)

InterScanWeb Security

Solutions

InterScanMessaging

Security Solutions

Worry-FreeBusiness Security

Services

Hosted EmailSecurity

Email SecurityPlatform for

Service Providers(White Label)

ScanMailSolutions

SaaSSolutionsSaaSSolutions

ISP/TelcoSolutionsISP/TelcoSolutions

EndpointSecurityEndpointSecurity

ServerSecurityServerSecurity

GatewaySecurityGatewaySecurity

DatacenterSecurityDatacenterSecurity

SMARTPROTECTIONNETWORK

Central Management

SM

ISPs and telcos have to grapple with exponentially

growing and constantly evolving online threats. This

makes it imperative for you to offer effective solutions

that can protect end users from threats such as

malware, spyware, and spam. An infected user base

also translates to lower network quality and the risk of

getting blacklisted. Botnets are of particular concern

since these are often responsible for high spam

volumes.

These threats should be addressed by infrastructure

and endpoint solutions to sanitize email and protect

subscribers. Comprehensive protection is necessary

to suit all customer pro�les and solve customers’

main pain points, such as resource-hogging, intrusive,

and complex products.

Value-added services as a key differentiator to

attract more new subscribers

Improved existing subscriber stickiness and

satisfaction

New revenue to improve pro�t margin

Minimized �nancial risk with monthly reporting and

pay-as-you-go payment option

Increased recurring and predictable service

revenue at a lower TCO

Business Benefits

Email Security Platform for Service Providers

Delivers email �ltering, anti-spam, antivirus, and

policy compliance within a centrally managed, highly

scalable architecture; available as a Trend Micro-

hosted (white-label) or partner-hosted solution

(co-hosted)

Virus Scan Engine

A robust, industry-leading module for MTA

integration that executes �le scanning and threat

detection functions; together with the virus pattern,

it protects computers against known malware threats,

including malicious programs written in Java™ and

ActiveX™

Consumer Endpoint Security

for Service Providers

Provides maximum protection for endpoints

(desktops, laptops, smartphones) with award-

winning technology that automatically eliminates

malware and Web threats

Trend Micro Titanium

A new generation of home security products that

provides protection with the least amount of strain

on endpoint resources

Trend Micro Smart Surfing for Mac

Offers total online protection for Mac computers;

includes automatic updates so endpoints are

protected against the latest threats

Trend Micro Mobile Security

A complete security solution for smartphones,

safeguarding hardware, software, and data from the

onslaught of malware and spam

Solutions

SaaS is a software deployment model that allows

speci�c applications to be delivered and managed as

a service by the vendor. SaaS solutions are most often

deployed over the Internet, where they can meet the

needs of multiple customers simultaneously.

Trend Micro Software-as-a-Service Security Solutions

provide industry-leading Internet content security for

individual users; small, medium, and large enterprises;

as well as service provider partners. All SaaS solutions

are hosted and maintained by Trend Micro security

experts, ensuring easy deployment and 24x7

availability. This also allows you to focus on quick

application delivery with minimal capex and therefore

minimum �nancial exposure.

Signi�cantly higher return on investment than

on-premise products through low initial purchase

cost and minimal implementation effort

Maximum recurring service revenue with a hosted

management console exclusively available for

partners at no cost

Addition of new services and users as needed

through highly scalable hosted solutions

High customer satisfaction through award-winning

anti-spam and anti-malware solutions, faster

scanning, and quicker updates

Guaranteed uptime with a global infrastructure

backed by fully redundant datacenters and

industry-leading SLAs

Business Benefits

Worry-Free Business Security Services

Protects desktops and laptops wherever these are

connected—in the of�ce, at home, or on the road;

designed primarily for small business customers, the

service is hosted and maintained by Trend Micro

experts, so customers do not have to worry about

malware, data loss, server maintenance, or security

updates

Hosted Email Security

Delivers continuously updated protection to stop

spam and email-based malware before they reach the

customer’s network; includes unlimited email

scanning capacity, optional content �ltering, and

identity-based encryption to better control

con�dential data and enable regulatory compliance

Solutions

Email Security Platform for Service Providers

Delivers email �ltering, anti-spam, antivirus, and

policy compliance within a centrally managed, highly

scalable architecture; available as a Trend Micro-

hosted (white-label) or partner-hosted solution

(co-hosted)

Managed service is the practice of transferring or

outsourcing day-to-day related services to a

service provider as a strategic method for

improved ef�ciency.

Trend Micro Managed Service Provider Solutions

include a full range of solutions available on

usage-based licensing: Security for Datacenters,

Mail and Web Gateway, Data and Communication/

Collaboration Servers, and Endpoints. Each avenue

that may be attacked has a host of products

designed to safeguard it from any known and

unknown threats.

Thwarted infection, identity theft, data loss,

network downtime, lost productivity, and

compliance violations

Reduced IT management costs for your customers

through award-winning, automated protection and

maintenance

Enhanced average revenue per customer; high

retention rate means solid recurring and

predictable service revenue

Flexible usage-based pricing that easily aligns with

your business model and billing cycle

Improved cash �ow and reduced �nancial risk

Business Benefits

Datacenter Security

Provides protection to datacenters hosted

physically, virtually, or in the cloud; halts malware

and Web threats from infecting a datacenter with a

real-time, multi-layered approach to protection by

stopping them before they can reach the network

Gateway Security

Features maximum protection against spam,

malware, malicious links, and inappropriate content

while having minimal complexity in terms of setup

and maintenance

Solutions

Collaboration and Storage Security

Provides prompt and ongoing protection for

internal messaging and collaboration systems,

vulnerable points likely to be exploited by

malware and cybercriminals

Endpoint Security

Provides protection to all kinds of endpoints—

from laptops to desktops and smartphones;

includes products that feature effortless

installation, smaller resource footprints, and

zero-maintenance updating and scanning