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Professional Communication 1
overview
Module 1
Bulletin board� Session 1: Overview of unit
� Structure� Communication basics
� Tutorial: ‘What’s expected of me’
� Communication apprehension (CA)� Key presentation techniques
� Tutorial: ‘Boring to Brilliant’� Hand in: Student data sheet,
Learning reflection 1
Ranking of business graduates’ skills
1. Oral communication2. Listening skills3. Resume4. Interpersonal skills5. Problem solving skills6. Poise7. Human relations skills8. Job related technical skills9. Neat appearance10. Appropriate attire11. Nonverbal communication skills12. Work experience (Ray, Stallard & Hunt, 1994)
Course goals
At the end you should be able to:
� Speak up in difficult situations by managing CA� Demonstrate message packaging & delivery skills� Write effective reports, essays, letters and memos� Work effectively in team situations
Effective techniques will let you…
� Manage speech anxiety and stage fright� Create and deliver more effective messages� Manage and enhance your credibility� Grow an effective positive attitude� Design and use visual information� Improve your communications planning � Improve your team presentations� Build delivery skills and audience relations
Student-centred learning
� Constructivism� Build on previous knowledge/experience� Apply to real situations� Relevant to the learner
� Geared to adult learning� Self-directed� Variety of learning styles� Involvement� Positive reinforcement
Skills, not just knowledge
� Confucius Model
Tell = forgetShow = rememberDo = understandTeach = master
Instructor
Team
Your group
Stand &Deliver
Leave Your Message
4B4Me
Team presentations
Short reports
Memos & E-mail
Letters
Study Guide
3 Truths & a Lie
Boring to Brilliant
Credibility Creator
Nichols’ Two Things
Share Your Moment
Skill building modules
SENDER’S MESSAGE
self conceptfamilyculture
language skillsfeelings, emotionsopinions, attitudes
values, needsexisting knowledge
RECEIVER’S MESSAGE
self conceptfamilyculture
language skillsfeelings, emotionsopinions, attitudes
values, needsexisting knowledge
ChannelTV, phone
speaking writingcomputer
Contextenvironment, status,
time
MESSAGE
FEEDBACK
The communication process
The communication process
� Source encoding� Sender puts message into symbolic form
� Message � Appropriate for channel used
� Channel� Personal/non-personal
Communication process cont.
� Decoding� Message into receiver’s thoughts� Needs common ground� Effective—receive what sent
� Feedback� Receiver’s response communicated to sender
� Noise� Occurs throughout—physical/psychological
A very complex process!
Success depends on� Nature of the message� Audience’s interpretation of it� Environment in which it is received� Receiver’s perception of the source� Medium used to transmit the
message
How we communicate
� Oral� Written� Signs and symbols� Gestures� Non-verbal sounds� Combinations of these
Signs and symbols
Poor communication causes
� Lack of information or knowledge� Not explaining priorities� Not listening� Not understanding fully and failing to
ask questions� Mind made up, preconceived ideas� Not understanding needs of others
Still more causes!
� Not thinking clearly, jumping to conclusions� Losing patience, discussion becomes
heated� Short of time� Bad moods
Effective business communication
� Fosters goodwill� Develops good PR� Convinces audience to take action� Cost effective
Good communication pays
� Most people will return to those businesses which treat them well
� Therefore, important for all employees to communicate well
� Save money by being efficient and effective
Pay attention to the audience
Communication basics
� Everything we do communicates� Message delivered not always message
received� The real message is the message received� Message beginning often determines outcome� Communication is a two-way street� Communication is a reciprocal process
Everything we do communicates
� Words said, only 7-24% of message� Message also from:
� Dress� Personal possessions � Posture, seating positions� Facial expressions� Energy used� Words omitted
What makes up a message?
Visual 55%
Voice tone 38%
Words 7%
Message delivered, not always message received
� Messages are made up of more than words:� Volume and tone of voice� Degree of eye contact� Stance� Tilt of head
� All make a difference
The real message is the message received
� The message received is not necessarily the message intended
� Good intentions do not necessarily make for good communication
Message beginning often determines outcome
� Your first few words can cause people to:� Tune out� Get their backs up� Become defensive� Reject the message
It’s a two-way street
� Two vital elements1. Giving good information2. Getting good information
� State own point of view
� Hear other’s point of view
� ‘Walk a mile in their shoes’
It’s a reciprocal process
We communicate with people,we don’t talk at them
Session 2 preparation
�Complete learning reflection 1�Complete learning activities 1�Read module 2�Complete ‘First your ideas 2’�List points for further discussion�Bring videotape for ‘Boring to Brilliant’
� Don’t rewind tape