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EMBU Project Priority Matrix

Jul-02

What are we doing

Why are we doing it

FY03 Planning EDNM

Device Management

V 2.0 Jul 29 02

Detailed Project Listing Primary

Drive r of theProject

Other critical

factors drivingproject

Competitive

SituationAnalysis

Market Share

Position

Deals close w/o it Would

start-upfund it

Impact of a de lay till

FY04

Impact of cancel Impact of

Accel

Projected# of

Units

Staffed for

Success?

Direct

RevenueFY03

FTE's

Req'dfor

Can be

combined w/

Project

Assesment

Sustaining - includes necessary

ongoing bug fixes and minor feature

enhancements to current shipping

products. These projects have

been concept commited and are

slated for EC and FCS FHFY03

Customer,

Field Sales,

TAC, Hardware

BU, EMBU

Revenue

Quality,

Customer

Satisfaction,

PERS,

Transition to NG

Needed to

maintain

competitive

advantage -

others are

catching up

especially in

"niche - element"

arena

Needed to ensure

and maintain

current market

position

No future

hardware sales at

many enterprise

accounts (Disney,

WFB, Travelers,

Oracle, Hancock

etc.) depend on our

ability to fix defects

and deliver

incremental

NA Customer

dissatisfaction mainly

with device support and

bug fixes. Implications

of future hardware

sales, we've seen

examples of this in the

past (Bogueyse

Telecom, State of Cal,

WFB, etc)

Severe impact on

customer sat and

revenue

implications to BU

and future

hardware sales.

(Not an option for

sustaining)

No impact Drop in FY03

forecast for

LMS/RWAN etc.

Project

details below

12 to 30 M

in direct

revenue

see

below

NO Sustaining

needs to be

done to

address bug

fixes and

support

obligations.

GO

CiscoView 5.x -no major changesslated, bug fix only Customer,TAC, Hardware

BU

Quality,Customer

Satisfaction,

other BU

bundles

Added competitivepressure in

element mgmnt

area and

especially in

regards to

embedded mgmnt

see future projects

below.

Needed to ensureand maintain

current market

position, most

popular and

widely used Cisco

product offering.

Deals can be heldup if CV support is

not there. AT&T for

Manhatten for

example.

NA Bug fix only, minorimpact overall NA No impact LMS, RWAN,SNMS, CWW,

CW4MW, CWM,

CEMF, Cable

bundles (approx

11,000 units of

CV)

Mkt = YES NA Dev = 1Tst =? Already ispart of

overall CV

project(s)

slated for

FY03

Minimalresource

required, roll

into LMS 2.2

bundle

refresh

GO

RME 3.5 -minor feature release

(OTP support for Netconfig, Syslog

history, VLAN.dat files in archive)

with bug fixes to maintain product

Customer, TAC Product Quality Needed to ensure

and maintain

current market

position

Device support in

RME is essential to

closing hardware

deals.

NA Needed as stop gap

and holdover to

transition to next gen

RME

Impact on

sustaining EMBU

revenues and

commitment to

LMS/RWAN/SNMS

/VMS bundles

(approx 12k units

FY03)

Mkt = YES NA part of

LMS, VMS,

RWAN,

SNMS

Dev =

26

Yes, RME

NG

Project CC,

EC 8/02,

FCS 12/02

GO

Campus Manager 3.3- minor

feature release including SSL

support, moving ANI from CMF to

CM, performance improvements and

PERs requests to UT, Path Trace

and Topo Services

Customer,

TAC, Field

Sales

EMBU Eng.

Move ANI from

CMF and SSL

support for

coexistence with

RME

OV and others are

starting to nip at

the edges with

more L2

capabilities

Helps with overall

market share in

regards to L2

campus

functionality

(VLAN, UT areas)

Campus is being

used more in

enterprise

production

networks, Fidelity,

Travelers, Hancock,

Oracle rely heavily

on Topo services

and UT applications

now for day-to-day

NA Product has been

"stale" since 3.x

release, no new

features have been

addressed in over 24

months, customers are

concerned with viability

of the product moving

forward.

Impact on

sustaining EMBU

revenues and

commitment to

large enterprise

customers such as;

Disney, Oracle,

Fidelity..

little or no

impact,

customer

commits

LMS bundle

(approx 5k units

FY03)

Mkt = YES NA part of

LMS

Dev = 6 NO Project CC,

EC 8/02,

FCS 12/02

GO

CWW 6.x -minor refresh to include

WUG 8.0 to stay current with

Ipswitch product offering.

Customer Stay current with

Ipswitch WUG

version only

A lot of low end

products are

gaining share in

this area ie. Solar

Popular with low

end SMB and

channel

Yes NA Minimal impact Approx 5M annual

revenue stream

none 2-3k units per

year

Mkt = YES 5M Dev = 1

Tst =?

SNMS Targeted

FCS

Q3FY03

Delay

Incremental Device Updates 1.x -quarterly device updates and bug

fixes posted to CCO

Customer,TAC, Hardware

BU

Address overalldevice support

backlog for

RME, Campus,

DFM

Required to helpstay current with

new devices

NA No, several largedeals require

knowledge

availability and

commitment to

device support,

NA IDUs are quarterlyupdates and are TIME

driven releases, they

cannot be delayed

Severe impact onhardware sales and

BU commits

NA, timebased

Unknown Mkt = YES NA Dev =11

NO Quarterlyupdates

GO

CiscoView Dev ice Packages-

ongoing support for new CiscoView

device packages

Customer,

TAC, Hardware

BU

New feature set

management BU

driven (ie

Emblade)

Required to help

stay current with

new devices

Huge insta lled

base

Helps sell and

showcase device

features in

competitive

No Device, BU driven,

delay could impact

potential sales

Severe impact on

hardware sales and

BU commits

NA, time

based

LMS, RWAN,

SNMS, CWW,

CW4MW, CWM,

CEMF, Cable

Mkt = YES NA Dev =

35

NO As needed GO

LMS 2.2 - bundle refresh that

serves as delivery vehicles for all of

the sustaining projects listed aboveplus RTM and DFM , Target FCS

12/02

Customer,

Field Sales,

TAC, HardwareBU, EMBU

Revenue

Buys time for

transition to NG

product,necessary

security features

for CM

Treading water. Large installed

base.

No, see product

commitments above.

NA Customer satisfaction

quality, prolongs

transition if delayed

Severe impact on

hardware sales and

overall satisfaction

Could

improve

overallschedules to

deliver next

gen if

FY03 = 6000

(includes UPG, P1

and UPTs)

Mktng = YES 40 - 50 M NO FCS Dec 02,

needed to

maintainLMS rev

stream

GO

SNMS 1.1- bundle refresh to

include RME 3.5 and CV 6.0 and

CMF 2.2, Target FCS 2/03

Customer,

Field Sales,

TAC, Hardware

BU, EMBU

Revenue

Puts SNMS on

same version

release of

current shipping

RME

Provides overall

competitive

diffentiator at low

end especially

against Hua-Wei

New product

gaining

momentum with

Channels.

Yes, but provides

unparalleled

capabilities for SMB

customers.

NA Causes more issues

with EMBU eng, as we

would need to support

two version of RME in

the field.

Additional support

costs, far outweigh

the effort of rolling

the bundle.

600 to 1000 Mkt = YES 5 M NO FCS 3/03 GO

RME for Cable - New cable

management functionality for RME

including, Netconfig, Configlets and

Netshow reports. Target FCS 8/02

Customers,

Hardware BU

Enables

competitive

advantage for

provisioning inCable Mgmnt

This allows Cisco

cable devices to

be configured

more easilyimproving overall

Yes and no. Greatly

improves chances of

selling Cisco Cable

solutions in Tier 1MSOs.

Unknown Time to market is one

reason RME was

chosen for the cable

config functionality

unknown none Mktn = YES

(Cable team)

Dev = 1 NO No EMBU

resources

required

GO

RME CEMF Integration P1- basic

integration including device import

and launch facilities. Concept

committed 6/02, EC 7/02, FCS

SP Customers INSMBU commit Provides key

functionality to

CEMF OSS

Strategy

Yes No Mktn = YES

in conjunction

with INSMBU

Dev = 1 GO

RME for Andiamo - basic device

support for new storage

management device. Concept

Committed,has this been EC'd

Customers,

Hardware BU

BU commitment Helps provide

needed mgmnt

functionality to be

competitive

New product Don't know. Unknown commitment at BU level unknown GO

New Projects- includes all newprojects that are under investigation

or that will be concept committed,

execution committed and or FCS in

FY03

Customer,Field Sales,

TAC, Hardware

BU, EMBU

Revenue

New revenueopportunities,

enablement of

hardware sales,

improved

customer

see individualprojects below

Mgmnt Intranet II,new UI and

security features

will enhance and

improve overall

messaging and

see individualprojects below

see individual projectsbelow

see individualprojects below

GO

CiscoView 6.x - improved

usability, performance and

lightweight client (removal of

required plugin). Concept

Committed, EC 9/02, FCS Q3FY03

Customer

(performance,

usability), Field

Sales,

Hardware BU

Next Gen UI,

security and

coexistence with

other NG

products. CIDS

enabled, impacts

other Cisco

bundles.

Raises the bar on

the competition in

regards to robust

element mgmnt

functionality.

Merges best of

embedded and

non-embedded

Gain market

share in new

features and

intranet II

messaging.

Yes, initially

customers can use

5.x until full

transition to NG 6.0

is completed approx

12 months

No Pushes out the NG

strategy and delivery of

new capabilities. Will

have impact on

customer satisfaction

and other NG

programs.

Serious impact on

new messaging and

will impact BU ability

to generate new

revenue.

Targeted for

Q3FY03

accel would

not help as it

depends on

availability of

RME 3.5

program for

SNMS, LMS,

RWAN, CW4MW,

CWM, Cable

(approx 5k units)

Mktng = Yes NA Dev = 1 Yes, CV

5.x, and

embedded

Concept

Commit 5/02,

EC 9/02,

FCS 4/03

GO

CiscoView Embedded - platform

for building embedded management

functionality for new Cisco devices

and modules. This is needed to

bring consistency across new

services being added to Cisco

switches. Initial CC with evolution

from Brinks project.

Field Sales,

Hardware BU

Catalyst 6k

service blade

requirements,

Brinks project for

security

Many of our

competitors in

VPN/Security and

other L2/L3

services are

providing fairly

robust embedded

management

functionality. It is

imperative to

showcase the

competitive

features via an

"HTTP" session

Depends upon

the specific

funtional area.

This should help

improve overall

market share.

Yes, but it will

should help to

accelerate sales. In

the low end SMB

market it might

actually defer sales.

No Puts more pressure on

Bus to develop their

own embedded

management apps if not

delivered this year with

initial platform targeted

towards the Brinks

project.

Business Units will

fund their own

embedded

development,

consistency across

platforms will be

lost.

minimal Tied to hardware

sales of Cat6k

and service

blades

Mktng = Yes None Dev = 5 Yes, CV

NG team

will work

on this.

Concept

Commit 8/02

w/Brinks

team?

GO

RME (4.0) Next Gen- majorfeature release including new UI,

long awaited security features,

integration w/ACS, performance

improvements, scalability

improvements, basic APIs and

enables new packaging for large

enterprise SP market segments. CC

Q1FY03, EC Q1FY03, FCS Q4FY03

Customer,Field Sales,

EMBU

Revenue

Large Enterpriseand SP

customer

satisfaction

issues.

Conitnued delay

in delivery of key

functions in

secured views

will have impact

on EMBU

credibility.

Foundry IronView(INM) provides

extensive

role/group, config

and change

management and

SNMPv3 support.http:/ /www.foundry networks

.com/products/networkman/i

ronview/datasheet. html

RME NG will allowCisco to maintain

and revitalize

market share

through new

Management

Intranet 2

messaging

including common

management

data.

Yes, howevercontinuing to push

out high priority

requirements

addressed by NG

will have impact on

future hardware

sales at large

enterprise

customers including:

USPS, AT&T, Sprint,

Chase, WFB,

Boeing, Intel,

Oracle, Fidelity etc.

No Serious customersatisfaction issues will

arise as well as field

sales confidence in the

BU ability to provide

timely enhancements to

critical feature sets.

Many of the proposed

features ie. secured

views have been put off

for over 2 years

already!!!

Severe customerdissatisfaction,

possible delay in

hardware

purchases and

revenue to Cisco,

EMBU engineering

retention issues

Would havepositive

impact on

overall

messaging

but

dependent

upon RME

3.x

maintenance

train.

LMS, RWAN,SNMS, VMS and

new LE bundle

(approx. 1k units

if ship in 6/03)

Mktng = Yes Approx1.5M if

ship in

Q4FY03.

Dev =23

GO

RME NorthBound API's -provides a suite of NB APIs with

appropriate documentation and

support to allow both internal BUs

and external third parties and

customers to leverage RME

backend services via NB APIs. . This

will help us differentiate a Cisco

Network in SP's by allowing better

integration with NMS/OSS. CC

Q2FY03, EC Q3FY03, FCS FHFY04

ServiceProvider,

Large

Enterprise

Third Party ISVs,Managed

Service

Providers

(Verizon, AT&T)

Could gainsignificant market

share in large

enterprise,

service provider

and managed

provider market

segments.

Yes, but will addsignificant value in

situations where the

customer wants to

integrate our

solution into a home

grown app or an

NMS/OSS solution.

No Customer's in the LEand SP space will have

to invest in building

and maintaining their

own scripts to meet

basic mgmnt needs.

Loss of opportunityin the SP space.

Also will result in a

lot of overlapping

functionality bein

developed in

different parts of

the BU and Cisco.

Mktng = No Delay

Advanced Management

Services- best of Campus, VLAN

config, User Tracking, improved

Topo based upon NG UI, securityservices, CMD. Concept Commit

Q4FY03, FCS Q2FY04.

Customer,

Field Sales

Will help offset

other L2

momentum from

HP and others

(iManage HauWei)

Maintain current

market share at a

minimum may

increase with MI2

messaging.

Yes Topo

only

maybe.

minimal Impact on abilty to

provide important

customer used

capabilities, would

severely impact

overall customer

none FY04 = 2,400 M - No 4.8 M CC FY03,

FCS 04Delay

SNMS 2.0 - new version of SNMS

targeted at SMB and channel

market segment. Cooperative effort

between DSBU, PCG and EMBU.

Includes CMF, CV 6.x, RME 4.x and

WUG with improved "my Ciscoworks"

UI for novice users. CC Q2FY03,

EC Q2FY03, FCS Q4FY03 w/new

17xx router platforms.

Customer,

Field Sales,

Hardware BU

SMB, DSBU,

Comercial

Solar Winds, Hua

Wei. This will

provide clear

differentiation at

low end for Cisco.

Gain market

share in new

features and

intranet II

messaging.

Yes, but will help

accelerate sales for

low end switches

and routers.

Unknown Miss opportunity to

cooperatively market

with new router platform

launch.

none FY03 = 200

FY04 = 5000

Mktng = Yes GO

Performance Mgmnt - investigate

delivery of new basic performance

management functionality for WAN.

Many customers have requested

Cisco to provide a set of baseline

performance monitoring and

reporting capabilities.

Field Sales,

EMBU

Revenue

Strong competition

from products like

Lucent'sVitalSuite. The

lack of cisco

offerings in this

area allows Lucent

to enter Cisco

accounts.

Improve market

share and full

FCAPsfunctionality for

the enterprise.

Field bids with non

Cisco products.

Run into competitiveissues with other

vendors like

Netscout.

Yes None, since we do not

have an offering in this

space.

NA Greater

barriers to

entry forcompetition.

More

complete

solution from

Cisco should

improve

customer

FY04 = 2,400 NO Approx.

10M in

FY04

possibly

with NAMDelay

Branch Office Agent- The BOA

provides us a solution to providing a

decentralized, store and forward

kind of solution for managing very

distributed environments. An

example would be a department

store like Walmart which has acentral office and thousands of

Customer,

Field Sales

Large Retail,

WalMart, Home

Depot, State

Farm etc.

M - No Delay

Multicast- Configuration,

monitoring and troubleshooting of

multicast environments are getting

to be more important with the

Customer,

Field Sales

Fidelity No competitive

pressure.

Opportunity to

lead with a quality

N - Mktg, N -

DevDelay

Asset Mgmnt Customer N - Mktg, N - Delay

Tools Program- This is a program

which will help provide a way to

provide scripts, utilities, tools which

add value to the CiscoWorks

products. These may be developed

in the field, by our Dev teams or 3rdparty. By providing this to our field

and channel we will help them

provide a better value to customers

at the same time not adding to our

dev or support costs.

M - No Delay

N - Mktg, N -

DevDelay

N - Mktg, N - Delay