02080700CL July 2001 Florida Department of Education ... Educa… · Occupational Area: Marketing Education Components: Core, Seven Programs, and Eight Occupational Completion Points

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02080700CL July 2001Florida Department of EducationCLUSTER CURRICULUM FRAMEWORK

Cluster Title: Marketing and SalesCluster Type: Job PreparatoryOccupational Area: Marketing EducationComponents: Core, Seven Programs, and Eight Occupational

Completion Points

Secondary PSAVCIP Number: 0208.0700CL 0208.0700CLGrade Level: 9-12, 30, 31 30, 31Facility Code: 222 222CTSO: DECA Delta Epsilon ChiCoop Method: Yes YesApprenticeship: No No

I. PURPOSE: The purpose of the programs in this cluster is toprepare students for employment or advanced training in themarketing and sales industry. This cluster of programs focuses onbroad, transferable skills and stresses understanding anddemonstration of the following elements of the marketing industry:planning, management, finance, technical and production skills,underlying principles of technology, labor issues, communityissues, and health, safety, and environmental issues.

II. CLUSTER STRUCTURE: This cluster is a planned sequence ofinstruction consisting of a core, seven programs, and eightoccupational completion points. When the recommended sequence isfollowed, the structure will allow students to complete specifiedportions of the program for employment or remain for advancedtraining. A student who completes the applicable competencies atany occupational completion point may either continue with thetraining program or become an occupational point completer.

It is recommended that students complete the core, or demonstratethe mastery of skills standards contained in the core, beforeadvancing in any of the programs: Academy of Fashion Marketing,Academy of Sport, Recreation, and Entertainment Marketing,Insurance Marketing, Internet Marketing, Marketing Management,Restaurant Marketing, and Retail Food Marketing.

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The following diagram illustrates

MARKETING AND SALESCLUSTER

Secondary and PostsecondaryAdult Vocational

CURRICULUM CORE:Marketing Applications

8827110Marketing Essentials

8827120(2 Credits/300 Hours)

Salesperson,RetailOES 49011

INTERNET MARKETING8827200M899992

Internet SpecialistIndustry Title

Internet Marketing8827210

(3 Credits/450 Hours)

Retail FoodMarketing8821110


RETAIL FOOD MARKETING882110M806010

First Line Supervisor& Manager/SupervisorWorker OES 41002

Insurance MarketingOperations8836110


INSURANCE MARKETING8836100M810010

Insurance SalesWorkers OES 43002

Fashion MarketingManagement8806030

(3 Credits/450 Hours)Fashion Applications

8806020Fashion Essentials

Marketing Management8827130


Restaurant MarketingOperations8824110


ACADEMY OF FASHIONMARKETING8806000M801020

First Line Supervisor& Manager/SupervisorWorkers OES 41002

MARKETING8827100M899991


RESTAURANT MARKETING8824100M809050


ACADEMY OF SPORT, RECREATION,AND ENTERTAINMENT MARKETING 8827400 M899400

First Line Supervisor &Manager/Supervisor Workers

OES 41002

Sport, Recreation, andEntertainment Marketing Management

8827430 (3 Credits/450 Hours)

Sport, Recreation, & EntertainmentApplications 8827420

Sport, Recreation, & EntertainmentEssentials 8827410

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When offered at the secondary level, the programs in this clusterconsist of the two core courses and a course specializing in theparticular area of study:

CORE: 8827110 - Marketing Essentials8827120 - Marketing Applications

Insurance Marketing - 8836100/M810010CORE8836110 - Insurance Marketing Operations

Internet Marketing - 8827200/M899992CORE8827210 - Internet Marketing

Marketing Management - 8827100/M899991CORE8827130 - Marketing Management

Restaurant Marketing - 8824100/M809050CORE8824110 - Restaurant Marketing Operations

Retail Food Marketing - 882110/M806010CORE8821110 - Food Marketing

Academy of Fashion Marketing* - 8806000/M8010208806010 - Fashion Essentials8806020 - Fashion Applications8806030 - Fashion Marketing Management

Academy of Sport, Recreation, and Entertainment Marketing**- 8827400/M8994008827410 - Sport, Recreation, and Entertainment Essentials8827420 - Sport, Recreation, and Entertainment Applications8827430 - Sport, Recreation, and Entertainment Marketing

Management

* The fashion emphasis in this program necessitates differentcourse numbers for the core. The competencies are similar to thecore for the other programs.

** The sport, recreation, and entertainment emphasis in thisprogram necessitates different course numbers for the core. Thecompetencies are similar to the core for the other programs.

III. LABORATORY ACTIVITIES: Laboratory activities are an integral partof this cluster. Equipment and supplies should be provided toenhance hands-on experiences for students in the chosenoccupation.

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IV. SPECIAL NOTE: DECA, “An Association of Marketing Students”(secondary), and Delta Epsilon Chi, “An Association of MarketingStudents” (postsecondary), are the appropriate career andtechnical student organizations for providing leadership trainingand for reinforcing specific career and technical skills. Careerand Technical Student Organizations, when provided, shall be anintegral part of the career and technical instructional program,and the activities of such organizations are defined as part ofthe curriculum in accordance with Rule 6A-6.065 (8), FAC.

Cooperative training (OJT), 8800410/M899990/0208.9999CP, or GuidedWorkplace-Learning, 8300430/D886300/1098.8630CP, are highlyrecommend for use with this program as a work-based learningexperience. When OJT is offered, each student is required to havea training agreement and a training plan, signed by the student,parent/guardian, teacher/coordinator, and employer. The trainingplan shall include a diverse list of instructional objectives andon-the-job and in-school learning experiences. The workstationshall reflect equipment, skills, and tasks relevant to theoccupation the student has chosen as a career goal. The studentmust receive compensation for work performed.

When Guided Workplace-Learning is offered, the student is allowedto work a maximum of 450 hours and must participate, with thework-based learning site supervisor, in a preplacement conference.A work-based learning plan must be developed to include thelearning objectives, methods of learning, activities/responsibilities, time required, provisions for supervision, andmethod(s) of student evaluation. Students must also meet aminimum of once per week for the purpose of related instructionand developmental activities. Employment may be either paid orunpaid. (For additional information consult the Guided Workplace-Learning framework.)

It is highly recommended that for every 20 students (or portionthereof) enrolled in Marketing OJT and/or Guided Workplace-Learning, the teacher/coordinator be given a minimum of one hourof OJT-coordination release time per day for the purposes ofvisiting students on the job and managing the cooperative methodof instruction.

The teacher/coordinator should visit each training site for thepurpose of observation a minimum of once during each gradingperiod, preferably while the student is actually working. A secondcontact each grading period for the purpose of evaluating thestudent's progress in attaining the competencies listed in thework-based learning/training plan is highly recommended.

On-the-job activities may be continued as a summer learningexperience without classroom instruction for students whoparticipated in the program during the school year immediatelypreceding the summer assignment.

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The OJT course may be taken by a student for one or more semestersat the secondary level enabling the student to earn multiplecredits. The specific student performance standards, which thestudent must achieve to earn credit, must be specified in the OJTtraining plan.

In accordance with Rule 6A-10.040, FAC., the minimum basic skillsgrade levels required for postsecondary adult vocational studentsto exit the programs in this cluster are listed at the programlevel or at the occupational completion points within the program.These grade level numbers correspond to a grade equivalent scoreobtained on one of the state designated basic skills examinations.If a student does not meet the basic skills level required forcompletion of the program, remediation should be providedconcurrently through Vocational Preparatory Instruction (VPI).Please refer to the Rule for exemptions.

When a secondary student with a disability is enrolled in avocational class with modifications to the curriculum framework,the particular outcomes and student performance standards, whichthe student must master to earn credit, must be specified on anindividual basis. The job or jobs for which the student is beingtrained should be reflected in the student’s desired postschooloutcome statement on the Transition Individual Educational Plan(Transition IEP).

SCANS Competencies: Instructional strategies for this program mustinclude methods that require students to identify, organize, anduse resources appropriately; to work with each other cooperativelyand productively; to acquire and use information; to understandsocial, organizational, and technological systems; and to workwith a variety of tools and equipment. Instructional strategiesmust also incorporate methods to improve students' personalqualities, higher-order critical thinking skills, and problem-solving, technical, and literacy skills.

To be transferable statewide between institutions, thisprogram/course must have been reviewed, and a "transfer value"assigned the curriculum content by the appropriate StatewideCourse Numbering System discipline committee. This does notpreclude institutions from developing specific program or coursearticulation agreements with each other.

When offered at the postsecondary adult vocational level, thisprogram may be offered in courses. Vocational credit shall beawarded to the student on a transcript in accordance with Section230.643 F. S.

Equipment List: A generic furniture and equipment list isavailable for the programs in this cluster at the MarketingEducation website, http://www.firn.edu/doe/bin00029/mk_cont.htm.

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July 2001Florida Department of EducationSTUDENT PERFORMANCE STANDARDS

CORE OF MARKETING AND SALES CLUSTER

Course Number: 8827110Course Title: Marketing EssentialsCourse Credit: 1

COURSE DESCRIPTION:

The purpose of this course is to develop the competencies essential tomarketing. These competencies include human relations, employability,communication, math, and economic skills. The fundamentals of marketingand selling are also included. There is not an occupational completionpoint after the completion of this course.

01.0 Demonstrate employability skills.02.0 Demonstrate human relations skills necessary for success in

marketing occupations.03.0 Demonstrate proficiency in applying communication and

technology skills.04.0 Demonstrate proficiency in applying math skills unique to

marketing.05.0 Identify economic principles.06.0 Identify marketing and business fundamentals.07.0 Identify effective selling techniques and procedures.

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July 2001

Florida Department of EducationSTUDENT PERFORMANCE STANDARDS CORE

Cluster Title: Marketing and SalesCourse Title: Marketing EssentialsCourse Number: 8827110Course Credit: 1

01.0 DEMONSTRATE EMPLOYABILITY SKILLS--The student will be able to:

01.01 Identify and utilize resources used in a job search (e.g.,networking, newspaper, Internet). LA.A.1.4.1, LA.A.1.4.2,LA.A.1.4.3, LA.A.1.4.4, LA.A.2.4.1, LA.A.2.4.2, LA.A.2.4.3,LA.A.2.4.4, LA.A.2.4.5, LA.A.2.4.6, LA.A.2.4.7, LA.A.2.4.8,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.1.4.3, LA.C.1.4.4, LA.C.2.4.1,LA.D.1.4.2, LA.D.1.4.3, LA.D.2.4.1, LA.E.2.4.6, MA.A.3.4.2,SC.H.3.4.5, SC.H.3.4.6, SS.D.1.4.1

01.02 Discuss importance of drug tests and criminal backgroundchecks in identifying possible employment options.LA.A.1.4.1, LA.A.1.4.2, LA.A.1.4.3, LA.A.1.4.4, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.2, LA.B.2.4.4, LA.C.1.4.1,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5,LA.D.1.4.2, LA.D.1.4.3, LA.D.2.4.1, LA.D.2.4.4, LA.D.2.4.5,SC.H.3.4.1, SC.H.3.4.3, SS.A.5.4.7

01.03 Identify steps in the job application process includingarranging for references and proper documentation (e.g.,green card). LA.A.1.4.1, LA.A.1.4.2, LA.A.1.4.3,LA.A.1.4.4, LA.A.2.4.1, LA.A.2.4.2, LA.A.2.4.3, LA.A.2.4.4,LA.A.2.4.5, LA.A.2.4.6, LA.A.2.4.7, LA.A.2.4.8, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.1.4.3, LA.C.1.4.4, LA.C.2.4.1, LA.D.1.4.2,LA.D.1.4.3, LA.D.2.4.1, LA.E.2.4.6, MA.A.5.4.1, SC.H.3.4.6

01.04 Identify procedures and documents required when applying fora job (e.g., application, W-4, I-9). LA.A.1.4.1,LA.A.1.4.2, LA.A.1.4.3, LA.A.1.4.4, LA.A.2.4.1, LA.A.2.4.2,LA.A.2.4.3, LA.A.2.4.4, LA.A.2.4.5, LA.A.2.4.6, LA.A.2.4.7,LA.A.2.4.8, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.1.4.3, LA.C.1.4.4,LA.C.2.4.1, LA.D.1.4.2, LA.D.1.4.3, LA.D.2.4.1, LA.E.2.4.6,MA.A.5.4.1, SC.H.3.4.6, SS.A.5.4.7

01.05 Prepare a resume (electronic and written), letter ofapplication, follow-up letter, acceptance/rejection letter,letter of resignation, and letter of recommendation.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.3,LA.B.2.4.4, MA.A.1.4.1, SC.H.3.4.2

01.06 Identify and demonstrate appropriate dress and grooming foremployment. LA.A.2.4.4, LA.A.2.4.7, LA.A.2.4.8, LA.C.3.4.3SC.H.3.4.3

01.07 Identify and demonstrate effective interviewing skills(e.g., behavioral). LA.A.1.4.3, LA.C.1.4.1, LA.C.1.4.3,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.D.1.4.1,

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LA.D.1.4.2, LA.D.1.4.3, LA.D.2.4.1, MA.A.1.4.1, MA.A.1.4.3,SC.H.3.4.3, SS.C.2.4.3

01.08 Describe methods for handling illegal interview andapplication questions. LA.A.1.4.2, LA.A.1.4.3, LA.A.2.4.2,LA.A.2.4.4, LA.A.2.4.5, LA.A.2.4.8, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.1.4.3,LA.C.1.4.4, LA.C.2.4.2, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.4,LA.C.3.4.5, LA.D.1.4.2, LA.D.1.4.3, LA.D.2.4.1, LA.D.2.4.2,LA.D.2.4.3, LA.D.2.4.4, LA.D.2.4.5, LA.D.2.4.6, SC.H.3.4.1,SS.A.5.4.7

01.09 Discuss state and federal labor laws regulating theworkplace (e.g., Child Labor Law, sexual harassment, EEOC,ADA, FMLA, OSHA). LA.A.1.4.1, LA.A.1.4.2, LA.A.1.4.3,LA.A.1.4.4, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.2,LA.B.2.4.4, LA.C.1.4.1, LA.C.1.4.3, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5, LA.D.1.4.2, LA.D.1.4.3,LA.D.2.4.1, LA.D.2.4.4, LA.D.2.4.5, SS.C.2.4.3, SC.H.3.4.4

01.10 Identify positive work attitudes and behaviors such ashonesty, compassion, respect, responsibility, fairness,trustworthiness, and caring. LA.A.1.4.1, LA.A.1.4.2,LA.A.1.4.3, LA.A.1.4.4, LA.A.2.4.1, LA.A.2.4.2, LA.A.2.4.3,LA.A.2.4.4, LA.A.2.4.5, LA.A.2.4.6, LA.A.2.4.7, LA.A.2.4.8,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.1.4.3, LA.C.1.4.4, LA.C.2.4.1,LA.D.1.4.2, LA.D.1.4.3, LA.D.2.4.1, LA.E.2.4.6, SC.H.3.4.3

01.11 Identify ways to work cooperatively in a business situationwith diverse populations and the physically challenged.LA.A.1.4.1, LA.A.1.4.2, LA.A.1.4.3, LA.A.1.4.4, LA.A.2.4.1,LA.A.2.4.2, LA.A.2.4.3, LA.A.2.4.4, LA.A.2.4.5, LA.A.2.4.6,LA.A.2.4.7, LA.A.2.4.8, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.1.4.3,LA.C.1.4.4, LA.C.2.4.1, LA.D.1.4.2, LA.D.1.4.3, LA.D.2.4.1,LA.E.2.4.6

01.12 Describe importance of producing quality work and meetingperformance standards. LA.A.1.4.1, LA.A.1.4.2, LA.A.1.4.3,LA.A.1.4.4, LA.A.2.4.1, LA.A.2.4.2, LA.A.2.4.3, LA.A.2.4.4,LA.A.2.4.5, LA.A.2.4.6, LA.A.2.4.7, LA.A.2.4.8, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.1.4.3, LA.C.1.4.4, LA.C.2.4.1, LA.D.1.4.2,LA.D.1.4.3, LA.D.2.4.1, LA.E.2.4.6, SC.H.3.4.2

01.13 Identify personal and business ethics (e.g., preventingtheft, pilfering, and unauthorized discounting).LA.A.1.4.1, LA.A.1.4.2, LA.A.1.4.3, LA.A.1.4.4, LA.A.2.4.1,LA.A.2.4.2, LA.A.2.4.3, LA.A.2.4.4, LA.A.2.4.5, LA.A.2.4.6,LA.A.2.4.7, LA.A.2.4.8, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.1.4.3,LA.C.1.4.4, LA.C.2.4.1, LA.D.1.4.2, LA.D.1.4.3, LA.D.2.4.1,LA.E.2.4.6, MA.A.1.4.1, MA.A.1.4.2, MA.A.1.4.3, MA.A.1.4.4,SC.H.3.4.3, SS.C.2.4.3, SS.C.2.4.6

01.14 Demonstrate orderly and systematic behavior by creating andmaintaining a monthly planner. LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.D.1.4.1, LA.D.1.4.2, LA.D.1.4.3, LA.D.2.4.1,

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LA.D.2.4.2, LA.D.2.4.3, LA.D.2.4.4, LA.D.2.4.5, LA.D.2.4.6,LA.E.2.4.4, LA.E.2.4.6, LA.E.2.4.8, MA.A.5.4.1, MA.B.1.4.2

01.15 Identify qualities typically required for promotion (e.g.,productivity, dependability, responsibility). LA.A.1.4.1,LA.A.1.4.2, LA.A.1.4.3, LA.A.1.4.4, LA.A.2.4.1, LA.A.2.4.2,LA.A.2.4.3, LA.A.2.4.4, LA.A.2.4.5, LA.A.2.4.6, LA.A.2.4.7,LA.A.2.4.8, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.1.4.3, LA.C.1.4.4,LA.C.2.4.1, LA.D.1.4.2, LA.D.1.4.3, LA.D.2.4.1, LA.E.2.4.6,SC.H.3.4.3

01.16 Identify how to prepare for job separation and re-employment. LA.A.1.4.1, LA.A.1.4.2, LA.A.1.4.3, LA.A.1.4.4,LA.A.2.4.1, LA.A.2.4.2, LA.A.2.4.3, LA.A.2.4.4, LA.A.2.4.5,LA.A.2.4.6, LA.A.2.4.7, LA.A.2.4.8, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.1.4.3, LA.C.1.4.4, LA.C.2.4.1, LA.D.1.4.2, LA.D.1.4.3,LA.D.2.4.1, LA.E.2.4.6, SC.H.3.4.5

01.17 Create and maintain a portfolio of documents for jobplacement (e.g., resume, letters of recommendation, awards,evidence of participation in school/community/volunteeractivities, employer evaluations). LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,MA.A.1.4.1, MA.A.1.4.4, SC.H.3.4.5, SC.H.3.4.6

01.18 Identify and practice stress management and relaxationtechniques. LA.A.1.4.1, LA.A.1.4.2, LA.A.1.4.3, LA.A.1.4.4,LA.A.2.4.1, LA.A.2.4.2, LA.A.2.4.3, LA.A.2.4.4, LA.A.2.4.5,LA.A.2.4.6, LA.A.2.4.7, LA.A.2.4.8, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.1.4.3, LA.C.1.4.4, LA.C.2.4.1, LA.D.1.4.2, LA.D.1.4.3,LA.D.2.4.1, LA.E.2.4.6

01.19 Discuss importance of practicing positive customer serviceskills. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.C.1.4.1, LA.C.1.4.2, LA.C.1.4.4, LA.C.3.4.1, LA.C.3.4.2

02.0 DEMONSTRATE HUMAN RELATIONS SKILLS NECESSARY FOR SUCCESS INMARKETING OCCUPATIONS--The student will be able to:

02.01 Demonstrate ability to work cooperatively with team members,supervisors, and customers from diverse culturalbackgrounds. LA.A.1.4.3, LA.C.3.4.2, LA.D.1.4.1,LA.D.1.4.2, LA.D.1.4.3

02.02 Define and discuss issues involving gender equity,disability, and age. LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5, LA.D.1.4.1, LA.D.1.4.2, LA.D.1.4.3

02.03 Demonstrate interpersonal skills (e.g., courtesy, loyalty,being a team player). LA.C.1.4.3

02.04 Identify and define friendliness, adaptability, empathy, andpoliteness as relates to business. LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

02.05 Explain concepts of integrity, credibility, reliability, andperseverance. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,

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LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

02.06 Demonstrate personality traits important to business (e.g.,interest, enthusiasm, honesty, responsibility, flexibility).

02.07 Maintain professional personal appearance and attitude.02.08 Demonstrate ability to use creative problem solving,

decision-making, and critical thinking strategies.LA.A.2.4.7, LA.A.2.4.8

02.09 Demonstrate self-management, initiative, and multi-tasking.02.10 Explain concepts of self-understanding, self-esteem, and

self-image. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

02.11 Demonstrate professional behavior and etiquette. LA.D.1.4.202.12 Demonstrate respect for the opinions, customs, and

individual differences of others. LA.D.1.4.2, LA.D.1.4.302.13 Set personal and career goals and develop a plan of action

to achieve those goals. LA.B.2.4.2, LA.A.2.4.402.14 Identify areas where personal and professional change and

adjustment may be necessary. LA.A.1.4.3, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

02.15 Demonstrate ability to offer and accept feedback.LA.C.3.4.2

02.16 Identify and practice stress management and relaxationtechniques.

02.17 Maintain confidentiality of business matters. 02.18 Support and follow company policies and procedures (e.g.,

attendance, tardiness, returns).02.19 Develop and demonstrate human relations skills needed for

successful entry and progress in occupation selected by thestudent as a career objective. LA.C.1.4.3, LA.C.3.4.2,LA.D.1.4.2

03.0 DEMONSTRATE PROFICIENCY IN APPLYING COMMUNICATION AND TECHNOLOGYSKILLS--The student will be able to:

03.01 Identify and apply effective workplace communication skills(e.g., verbal, nonverbal, written, electronic). LA.A.1.4.3,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

03.02 Describe effective staff communication and its uses (e.g.,inter-personal, departmental, inter-departmental, company).LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

03.03 Demonstrate ability to read and comprehend writtencommunications.

03.04 Identify a variety of forms of written businesscommunications utilized in the workplace. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

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03.05 Prepare a business letter, memorandum, fax, and e-mail.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4

03.06 Demonstrate ability to speak effectively to customers/clients, co-workers, supervisors, and vendors usingappropriate grammar and terminology. LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4

03.07 Discuss importance of developing networking skills to expandbusiness contacts. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

03.08 Prepare and deliver a business-related presentation.LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4

03.09 Demonstrate active listening strategies that improveunderstanding and performance. LA.C.1.4.1, LA.C.1.4.2,LA.C.1.4.3, LA.C.1.4.4

03.10 Describe positive customer relations. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

03.11 Demonstrate conflict and dispute resolution techniques.LA.A.1.4.3, LA.E.2.4.1

03.12 Identify means of nonverbal communication. LA.A.1.4.3,LA.C.2.4.1, LA.C.2.4.2

03.13 Demonstrate effective telephone and e-mail techniques andetiquette/netiquette in a business situation. LA.B.2.4.4,LA.C.1.4.3, LA.C.3.4.2

03.14 Discuss methods of resolving customer complaints.LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5, LA.E.2.4.1, LA.E.2.4.2

03.15 Interpret business policies to customers/clients.LA.A.2.4.7, LA.A.2.4.8

03.16 Discuss importance of providing clear directions,descriptions, and explanations. LA.A.1.4.3, LA.A.2.4.1,LA.A.2.4.4, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

03.17 Demonstrate ability to locate, understand, interpretinformation found in trade journals, manuals, graphs,schedules, charts, diagrams, and Internet resources.LA.A.2.4.4, LA.A.2.4.6, LA.A.2.4.7, LA.A.2.4.8, LA.B.2.4.4,LA.C.3.4.3, MA.A.4.4.1

03.18 Identify types of technology/equipment used in theworkplace. LA.B.2.4.4

03.19 Define hypertext, URL, links, Internet Service Provider(ISP), bulletin board service (BBS), electronic storefront,e-mail, newsgroups, flames. LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

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04.0 DEMONSTRATE PROFICIENCY IN APPLYING MATH SKILLS UNIQUE TOMARKETING--The student will be able to:

04.01 Perform addition, subtraction, multiplication, division,ratios, and percentage problems as related to industry.MA.A.1.4.1, MA.A.1.4.2, MA.A.1.4.3, MA.A.1.4.4, MA.B.1.4.3,MA.B.3.4.1, MA.E.1.4.1, MA.E.1.4.2, MA.E.1.4.3

04.02 Apply problem solving techniques to sales relatedtransactions including cash, checks, debit cards, creditcards, discounts, layaway, C. O. D., returns, giftcertificates, and automatic fee withdrawals. MA.A.1.4.1,MA.A.1.4.2, MA.A.1.4.3, MA.A.1.4.4, MA.A.2.4.2, MA.A.5.4.1

04.03 Interpret quantitative information from tables, charts, andgraphs as related to the workplace. LA.A.1.4.3, MA.A.1.4.1,MA.A.1.4.2, MA.A.1.4.3, MA.A.1.4.4, MA.B.1.4.3, MA.B.3.4.1,MA.E.1.4.1, MA.E.1.4.2, MA.E.1.4.3

04.04 Demonstrate ability to make change correctly. MA.A.1.4.1,MA.A.1.4.2, MA.A.1.4.3, MA.A.1.4.4, MA.A.2.4.2, MA.B.3.4.1

04.05 Calculate tax, gratuity, commission, and miscellaneouscharges. MA.A.1.4.1, MA.A.1.4.2, MA.A.1.4.3, MA.A.2.4.2,MA.B.3.4.1

04.06 Demonstrate ability to collect, organize, and interpretdata, and predict outcomes relative to opening and closingprocedures for a sales terminal. MA.E.1.4.1

04.07 Collect and analyze sales information to determine stockturnover and stock-sales ratio. MA.E.1.4.1, MA.B.1.4.3

04.08 Apply standard industry formula to determine markup andmarkdown on merchandise. MA.A.5.4.1

04.09 Apply mathematical concepts to completing purchase orders,invoices, packing slips, and shipping and handling charges.MA.A.1.4.1, MA.A.1.4.3, MA.A.1.4.2, MA.A.1.4.4, MA.A.2.4.2

04.10 Analyze standard industry formulas relative to discount dateand due date to determine the amount of payment on aninvoice. MA.E.1.4.1

04.11 Identify components of a break-even analysis. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

04.12 Compute and analyze a break-even point.04.13 Operate 10-key keypad. MA.A.1.4.1, MA.A.1.4.2, MA.A.1.4.3,

MA.A.1.4.4, MA.B.1.4.3, MA.B.3.4.1, MA.E.1.4.1, MA.E.1.4.2,MA.E.1.4.3

04.14 Read and interpret a lease agreement. LA.A.1.4.2,LA.A.2.4.2, LA.A.2.4.5, LA.A.2.4.8, MA.B.3.4.1

04.15 Read and interpret a contract for purchase of real estate.LA.A.1.4.2, LA.A.2.4.2, LA.A.2.4.5, LA.A.2.4.8, MA.B.3.4.1

04.16 Read and complete an application for a bank loan.LA.A.1.4.2, LA.A.2.4.2, LA.A.2.4.5, LA.A.2.4.8, MA.B.3.4.1

04.17 Calculate the areas of surface and complete an accurateestimate of the costs of materials for covering thosesurfaces, including applicable taxes. MA.B.1.4.1,MA.B.1.4.3

04.18 Use ratios, proportions, and scales to calculate distance ona map and calculate the square footage of rooms in a

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building using a scaled plan. MA.B.1.4.1, MA.B.1.4.3,MA.B.3.4.1

05.0 IDENTIFY ECONOMIC PRINCIPLES--The student will be able to:

05.01 Explain concept of economics and economic activities.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5, SS.D.2.4.5

05.02 Explain concept of economic goods and services. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5, SS.D.2.4.1

05.03 Explain concept of economic resources. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5, SS.D.1.4.1

05.04 Explain concept of utility (form, place, time, possession,information). LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5,SS.D.2.4.5

05.05 Explain concept of "supply and demand." LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5, SS.D.2.4.2

05.06 Explain concept of price. LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5, SS.D.1.4.1

05.07 Identify, compare, and contrast major types of economicsystems. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5, SS.D.2.4.1,SS.D.2.4.6

05.08 Explain relationship between government and business.LA.A.1.4.3, LA.B.1.4.1, A.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5, SS.D.2.4.4

05.09 Explain concept of private enterprise and businessownership. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5, SS.D.2.4.1

05.10 Explain role of profit motive. LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5, SS.D.1.4.1

05.11 Explain concept of risk. LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5, SS.D.1.4.1

05.12 Explain concept of competition. LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,

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LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5, SS.D.1.4.1,

05.13 Explain concept of productivity. LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5,SS.D.2.4.5

05.14 Identify components of gross national product (GNP) andgross domestic product (GDP). LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5, SS.D.2.4.5

05.15 Explain function of the Federal Reserve Board. LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5, SS.D.2.4.5

06.0 IDENTIFY MARKETING AND BUSINESS FUNDAMENTALS--The student will beable to:

06.01 Define marketing and its role. LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

06.02 Explain purpose of marketing in the free enterprise system.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5, SS.D.2.4.4

06.03 Identify and explain the four foundations of marketing.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

06.04 Identify and explain differences between indirect and directmarketing. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

06.05 Identify and explain the functions of and differencesbetween marketing and merchandising. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

06.06 Explain relationship of marketing to business and theeconomy (e.g., SWOT analysis--strength, weakness,opportunity, threat). LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

06.07 Explain importance and methods of conducting market research(e.g., sampling, surveys, focus groups, etc.). LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

06.08 Discuss major fields of business activity (extractive,subcontracting, manufacturing, wholesaling, retailing,services, cottage industries, urban street sales).LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,

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LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

06.09 Identify, explain, compare, and contrast the different typesof business ownership (sole-proprietorship, partnership,corporation, franchise, licensing). LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5, LA.E.2.4.7

06.10 Explain concept of marketing strategies. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

06.11 Explain concept of market segmentation and demographics.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

06.12 Explain importance and techniques of offering the rightmerchandising blend. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

06.13 Explain nature of channels of distribution. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

06.14 Explain elements that allow development of a marketing plan(e.g., research, advertising, public relations, direct andindirect marketing, promotions, merchandising, distribution,etc.). LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

06.15 Explain factors affecting pricing decisions. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

06.16 Differentiate among the three basic categories of consumergoods (convenience, shopping, and specialty). LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

06.17 Discuss role e-commerce will play in the marketing of goodsand services. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

06.18 Explain network marketing (multilevel marketing) and how itdiffers from a pyramid scheme. LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

06.19 Discuss the role of federal regulatory agencies [e.g., Food and Drug Administration (FDA), Consumer Product Safety Commission (CPSC), Environmental Protection Agency (EPA), Securities and Exchange Commission (SEC), Federal TradeCommission (FTC), Occupational Safety and HealthAdministration (OSHA)]. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,

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LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5,SS.D.2.4.3

07.0 IDENTIFY EFFECTIVE SELLING TECHNIQUES AND PROCEDURES--The studentwill be able to:

07.01 Explain purpose, principles, and importance of selling.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

07.02 Identify qualities of a professional sales associate.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

07.03 Identify an effective sales presentation for a targetmarket, including steps of a sale; consumer buying motives;approaches through greeting, merchandise, and service;proper time to approach a customer to open sale; feature-benefit analysis; building and closing the sale; andsuggestion and substitution selling. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

07.04 Handle different customer types, such as the casual looker,the decided customer, the undecided customer, and thedifficult customer.

07.05 Discuss importance of meeting specialized sales needs.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

07.06 Demonstrate completing the sales transaction, includingmethod of payment and counting back change; the proper wayto fold, wrap, and bag merchandise after sale; and thankingthe customer and inviting them to return.

07.07 Discuss reasons for maintaining a client file. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

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Cluster Title: Marketing and SalesCourse Title: Marketing ApplicationsCourse Number: 8827120Course Credit: 1

COURSE DESCRIPTION:

This course is designed to provide students with an in-depth study ofmarketing in a free enterprise society and provide the knowledge,skills, and attitudes required for employment in a wide variety ofmarketing occupations. After successful completion of the core(Marketing Essentials and Marketing Applications) students will have metOccupational Completion Point - Data Code A, Salesperson, Retail - OES49011.

08.0 Select a marketing industry for career planning.09.0 Demonstrate applications of distribution to the selected

marketing industry.10.0 Demonstrate applications of financing to the selected

marketing industry.11.0 Demonstrate applications of product/service planning to the

selected marketing industry.12.0 Demonstrate applications of marketing-information management

to the selected marketing industry.13.0 Demonstrate pricing applications for the selected marketing

industry.14.0 Demonstrate promotion applications for the selected

marketing industry.15.0 Demonstrate purchasing applications to the selected

marketing industry.16.0 Demonstrate applications of safety and risk management to

the selected marketing industry.17.0 Demonstrate applications of selling to the selected

marketing industry.18.0 Demonstrate an understanding of entrepreneurship.19.0 Identify the uses of technology in marketing.

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July 2001

Florida Department of EducationSTUDENT PERFORMANCE STANDARDS CORE

Cluster Title: Marketing and SalesCourse Name: Marketing ApplicationsCourse Number: 8827120Course Credit: 1

08.0 SELECT A MARKETING INDUSTRY FOR CAREER PLANNING--The student willbe able to:

08.01 Identify current employment opportunities in marketingrelated fields.

08.02 Identify sources of information for career planningincluding the Internet. LA.B.2.4.4

08.03 Conduct in-depth career research including requirements forentry and advancement, career ladders, and opportunitiesrelated to the career field. LA.B.2.4.4

08.04 Explain duties, responsibilities, and needed skills andknowledge of a particular career. LA.A.1.4.3, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

08.05 Identify advantages and disadvantages of a particularcareer. LA.A.1.4.3, LA.A.2.4.4, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

08.06 Complete self-assessments and analysis of life-style goalsand career aspirations. LA.A.1.4.4, LA.B.2.4.3

08.07 Develop an individualized education and career plan relatedto a major marketing field. LA.A.2.4.4, LA.A.2.4.6

08.08 Write a job description for a selected marketing occupation.LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4

9.0 DEMONSTRATE APPLICATIONS OF DISTRIBUTION TO THE SELECTED MARKETINGINDUSTRY--The student will be able to:

09.01 Explain the concepts and processes needed to move, store,locate, and/or transfer ownership of goods and services.LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

09.02 Explain concepts of physical distribution and transportationsystems related to the industry. LA.A.1.4.3, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

09.03 Identify and analyze appropriate transportation services forthe industry. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

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09.04 Develop appropriate plans utilizing the channels ofdistribution for the selected marketing industry.LA.A.2.4.4, LA.A.2.4.6

09.05 Demonstrate skills required for materials and servicemanagement.

09.06 Analyze information related to routing and trackingmerchandise. LA.A.2.4.7, LA.A.2.4.8

09.07 Explain the relationship between customer service anddistribution. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

10.0 DEMONSTRATE APPLICATIONS OF FINANCING TO THE SELECTED MARKETINGINDUSTRY--The student will be able to:

10.01 Explain financial concepts used in making businessdecisions. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

10.02 Explain concept of financial administration. LA.A.1.4.3,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

10.03 Explain difference between income (credit) and expense(debit). LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

10.04 Describe and prepare a cash-flow statement. LA.A.1.4.3,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

10.05 Identify various types of credit policies and procedures.LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

10.06 Explain purposes and importance of credit. LA.A.1.4.3,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

10.07 Identify the positive and negative impacts of using creditin marketing situations. LA.A.1.4.3, LA.A.2.4.4,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5, MA.A.4.4.1, MA.E.1.4.1, MA.E.1.4.2, MA.E.1.4.3,SS.D.1.4.2

10.08 Compare and contrast the use of different creditapplications. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5, LA.E.2.4.7,MA.A.4.4.1, MA.E.1.4.1, MA.E.1.4.2, MA.E.1.4.3

10.09 Analyze industry concepts of price, profit, competition, andproductivity. LA.A.1.4.3, LA.A.1.4.4, LA.A.2.4.7,LA.A.2.4.8, LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,

20

LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5, MA.E.1.4.1, MA.E.1.4.2

10.10 Calculate exchange rates. MA.B.2.4.2, MA.B.3.4.1

11.0 DEMONSTRATE APPLICATIONS OF PRODUCT/SERVICE PLANNING TO THESELECTED MARKETING INDUSTRY--The student will be able to:

11.01 Explain the concepts and processes needed to obtain,develop, maintain, and improve a product or service mix inresponse to market opportunities. LA.A.1.4.3, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

11.02 Explain the steps involved in decision-making (e.g., assessment, planning, implementation design, and

evaluation). LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

11.03 Explain importance of product and service technology as itrelates to customer satisfaction. LA.A.1.4.3, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5,LA.D.2.4.4

11.04 Identify sources of product knowledge. LA.A.1.4.3,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

11.05 Demonstrate awareness of impact of both current and emergingtechnology on life-roles, life-styles, careers, andmarketing occupations. LA.B.2.4.4

11.06 Explain product and service quality as applicable to gradesand industry standards. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

11.07 Discuss product-liability risks. LA.A.1.4.3, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.1.4.3, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

11.08 Explain warranties and guarantees. LA.A.1.4.3, LA.A.2.4.4,LA.A.2.4.6, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

11.09 Develop a product/service plan for a marketing area.11.10 Describe factors used by marketers to position products/

business. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

11.11 Identify stages of and discuss impact of product life cycle.LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

12.0 DEMONSTRATE APPLICATIONS OF MARKETING-INFORMATION MANAGEMENT TOTHE SELECTED MARKETING INDUSTRY--The student will be able to:

21

12.01 Explain concepts and processes needed to obtain, develop,maintain, and improve a product or service mix in responseto market opportunities. LA.A.1.4.3, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

12.02 Explain process of marketing-information management.LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

12.03 Explain nature and scope of marketing operations.LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

12.04 Demonstrate knowledge of inventory control systems andshipping and receiving procedures.

12.05 Identify procedures for gathering information usingtechnology. LA.A.1.4.3, LA.A.2.4.4, LA.A.2.4.6, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

12.06 Utilize appropriate marketing-information management forms.LA.B.1.4.3, LA.B.2.4.4

13.0 DEMONSTRATE PRICING APPLICATIONS FOR THE SELECTED MARKETINGINDUSTRY--The student will be able to:

13.01 Explain concepts and strategies utilized in determining andadjusting prices to maximize return and meet customers’perceptions of value. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5, MA.A.1.4.1,MA.A.1.4.2, MA.A.1.4.3, MA.A.1.4.4, MA.E.1.4.1, MA.E.1.4.2,MA.E.1.4.3

13.02 Explain pricing objectives, policies, and strategies.LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5, MA.A.1.4.1, MA.A.1.4.2, MA.A.1.4.3,MA.A.1.4.4, MA.E.1.4.1, MA.E.1.4.2, MA.E.1.4.3

13.03 Explain price-marking techniques. LA.A.1.4.3, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5,MA.A.1.4.1, MA.A.1.4.2, MA.A.1.4.3, MA.A.1.4.4

13.04 Explain procedures for changing prices. LA.A.1.4.3,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5, MA.A.1.4.1, MA.A.1.4.2, MA.A.1.4.3, MA.A.1.4.4

13.05 Demonstrate decision-making skills required for determiningpricing relative to the competition. LA.A.2.4.4,LA.C.3.4.2, MA.A.1.4.1, MA.A.1.4.2, MA.A.1.4.3, MA.A.1.4.4,MA.E.1.4.1, MA.E.1.4.2, MA.E.1.4.3

13.06 Demonstrate problem-solving skills required when consideringprofit and price. LA.A.2.4.4, LA.C.3.4.2, MA.E.1.4.1,MA.E.1.4.2, MA.E.1.4.3

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14.0 DEMONSTRATE PROMOTION APPLICATIONS FOR THE SELECTED MARKETINGINDUSTRY--The student will be able to:

14.01 Explain the concepts and strategies needed to communicateinformation about products, services, images, and/or ideasto achieve a desired outcome. LA.A.1.4.3, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

14.02 Identify types of promotion used in the industry.LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

14.03 Discuss importance of advertising media. LA.A.1.4.3,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

14.04 Explain purposes and elements of advertising and display asrelated to the industry. LA.A.1.4.3, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5,LA.D.2.4.5

14.05 Explain the impact on and uses of the Internet and Intranetin marketing products and services. LA.A.1.4.3, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5,LA.D.2.4.4

14.06 Use advertising guidelines to design appropriate mediasample ads, i.e., print, radio, television, Internet, andothers. LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4

14.07 Use design principles in preparing such merchandise/servicedisplays as windows, endcaps, kiosks, and point of sale.LA.B.1.4.1

14.08 Create an example of a non-personal sales technique such asuse of magnets, buttons, T-shirts, or point-of-sale signs.LA.B.1.4.1

14.09 Write a promotional message to appeal to a target market.LA.A.2.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4

14.10 Develop a sales promotion plan for a marketing organization.LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.2

14.11 Demonstrate public relations techniques as used in themarketing industry. LA.C.3.4.4

14.12 Design a web site to promote a product/service. LA.B.2.4.4

15.0 DEMONSTRATE PURCHASING APPLICATIONS TO THE SELECTED MARKETINGINDUSTRY--The student will be able to:

15.01 Explain relationship between stock turnover and purchasing.LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5, MA.D.1.4.1

15.02 Demonstrate proper purchasing procedures.

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15.03 Explain types of purchasing situations. LA.A.1.4.3,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

15.04 Demonstrate techniques used to obtain the best terms whennegotiating a purchase. LA.C.3.4.4

15.05 Demonstrate use of forms required for purchasing.LA.B.1.4.2, LA.B.1.4.3

15.06 Evaluate merchandise or services using industry standards orcompany assessments. LA.A.2.4.7, LA.A.2.4.8

16.0 DEMONSTRATE APPLICATIONS OF SAFETY AND RISK MANAGEMENT TO THESELECTED MARKETING INDUSTRY--The student will be able to:

16.01 Explain how lack of knowledge and skill can cause accidentsand health hazards in the workplace. LA.A.1.4.3,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5, SC.F.1.4.1, SC.F.1.4.7, SC.H.1.4.7, SC.H.3.4.3

16.02 List reasons how anger, worry, drugs, alcohol, fatigue, andillness can cause accidents. LA.A.1.4.3, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5,SC.F.1.4.1

16.03 Describe actions that various agencies take to preventaccidents on the job. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

16.04 Demonstrate an understanding of environmental problems thatimpact health and safety. LA.A.1.4.3, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5,SC.F.1.4.7, SC.H.3.4.6

16.05 Explain procedures for handling and reporting accidents.LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

16.06 Identify security procedures for the marketing industry.LA.A.1.4.3, LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

16.07 Identify techniques for preventing security problems,including correct procedures for recognizing and monitoringpotential shoplifters. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

16.08 Identify procedures used by industry to prevent internaltheft and embezzlement. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

17.0 DEMONSTRATE APPLICATIONS OF SELLING TO THE SELECTED MARKETINGINDUSTRY--The student will be able to:

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17.01 Explain concepts and actions needed to determine clientneeds and wants and develop a personalized communicationthat will influence purchase decisions and enhancefuture business opportunities. LA.A.1.4.3, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

17.02 Describe the appropriate relationship between buyer andseller. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5, LA.E.2.4.2

17.03 Demonstrate sales knowledge of industry, company, products,and competition. LA.C.3.4.2

17.04 Analyze potential prospects and customer buying behavior.17.05 Analyze importance of communication and listening in

creating a positive buying climate. LA.C.1.4.117.06 Identify sales techniques to aid customers/clients in making

buying decisions. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

17.07 Prepare a list of skills necessary to maintain salesaccounts. LA.B.2.4.1

17.08 Create a sales presentation using presentation software.LA.B.2.4.4, LA.C.3.4.4

17.09 Identify strategies to build and maintain a clientele.LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

18.0 DEMONSTRATE AN UNDERSTANDING OF ENTREPRENEURSHIP--The student willbe able to:

18.01 Define "entrepreneurship." LA.A.1.4.3, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5,SS.D.2.4.5

18.02 Discuss role of the entrepreneur in the domestic and globaleconomy. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5, LA.D.2.4.1, SS.D.2.4.6

18.03 Discuss entrepreneurship as a career choice (e.g.,characteristics, aptitudes, and skills necessary to be asuccessful entrepreneur). LA.A.1.4.3, LA.A.2.4.4,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

18.04 Identify economic principles of entrepreneurship.LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5, SS.D.2.4.6

18.05 Discuss the four parts of a business (production, finance,marketing, customer service). LA.A.1.4.3, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

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18.06 Analyze current entrepreneurial trends in the marketplace.LA.A.2.4.6, LA.A.2.4.8, SS.D.2.4.6

18.07 Discuss importance of ethics in business. LA.A.1.4.3,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

18.08 Identify strategies and methods for generating a businessidea. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

18.09 Outline steps in planning a new business. LA.A.1.4.3,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

18.10 Identify types and sources of government regulations andtaxation that may affect a business. LA.A.1.4.3,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

18.11 Identify communication and technology skills used inentrepreneurship. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

19.0 IDENTIFY THE USE OF TECHNOLOGY IN MARKETING--The student will beable to:

19.01 Explain importance and uses of computers and the Internet in marketing. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,

LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5, LA.D.2.4.4, LA.D.2.4.5,SC.H.3.4.5

19.02 Utilize word processing software to create a career/industry related document. LA.B.2.4.4

19.03 Perform data entry procedures, i.e., payroll, inventorycontrol, etc. LA.B.2.4.4

19.04 Perform merchandising math data entry procedures such as-stock turnover, mark-up, mark-down, open-to-buy, pricing,invoicing, etc. LA.B.2.4.4, MA.E.1.4.1, MA.E.1.4.2,MA.E.1.4.3

19.05 Demonstrate marketing spreadsheet data entry and outputprocedures. LA.C.3.4.3, MA.E.1.4.1, MA.E.1.4.2, MA.E.1.4.3

19.06 Utilize spreadsheet software to enhance decision-makingskills. LA.B.2.4.4, LA.D.2.4.4, LA.D.2.4.5, MA.A.1.4.1,MA.E.1.4.2, MA.E.1.4.3

19.07 Utilize integrated software programs to generate marketingreports and solve marketing problems. LA.B.2.4.4,LA.D.2.4.4, LA.D.2.4.5, MA.E.1.4.1, MA.E.1.4.2, MA.E.1.4.3

19.08 Identify technology appropriate for marketing functions andpractices related to a selected marketing career field.LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5, LA.D.2.4.4, SC.H.3.4.5

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19.09 Select and use a variety of electronic media, such as theInternet, information services, and desktop-publishingsoftware programs, to create, revise, and verifyinformation. LA.D.2.4.4

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July 2001Florida Department of Education

INTENDED OUTCOMES

Program Title: Insurance Marketing

Secondary PSAVProgram Numbers: 8836100 M810010CIP Number: 0208.100100 0208.100100Grade Level: 9-12, 30,31 30,31Length: 3 credits 450 hoursCertification: RETAILING @7 G TEACH CDE @7

MKTG 1 @2 RETAILING @7 GTEACH CDE @7 DIST ED @7DIST ED @7 MKTG 1 @2INSURANCE @7 G INSURANCE @7 GMKTG MGMT @7 G MKTG MGMT @7 G

Facility Code: 222 222CTSO: DECA DEXCoop Method: Yes Yes

Basic SkillsMath 9Language 9Reading 9

MAJOR CONTENT: Listed below are the courses that comprise this programwhen offered at the secondary level:

8827110 - Marketing Essentials8827120 - Marketing Applications8836110 - Insurance Marketing Operations

INTENDED OUTCOMES: After successfully completing appropriate course(s)for each occupational completion point of this program, the student willbe able to perform the following:

OCCUPATIONAL COMPLETION POINT - DATA CODE ASALESPERSON, RETAIL - OES Code 49011

CORE: Marketing Essentials 8827110 M89999101.0 Demonstrate employability skills.02.0 Demonstrate human relations skills necessary for success in

marketing occupations.03.0 Demonstrate proficiency in applying communication skills.04.0 Demonstrate proficiency in applying math skills unique to


28

Marketing Applications 8827120 M89999108.0 Select a marketing industry for career planning.09.0 Demonstrate applications of distribution to the selected



selected marketing industry.12.0 Demonstrate applications of marketing information management






marketing industry.18.0 Demonstrate an understanding of entrepreneurship.

19.0 Identify the use of computers in marketing.

OCCUPATIONAL COMPLETION POINT - DATA CODE B INSURANCE SALES WORKERS - OES 430022

20.0 Apply economic principles to insurance industry.21.0 Demonstrate merchandising skills appropriate for insurance

marketing.22.0 Apply proficiency in applying higher level mathematical

skills unique to insurance marketing.23.0 Understand importance of insurance marketing operations.24.0 Describe how a typical property or liability insurance

contract is structured to offer coverage against hazards orperils.

25.0 Develop a framework for analysis of liability insurancecontracts.

26.0 Explain the difference between inland and ocean marineinsurance.

27.0 Describe the major types of surety bonds and their usage.28.0 Summarize the protection provided by the boiler and

machinery coverage endorsements.29.0 Describe the different forms of automobile policies used to

provide coverage to individuals and businesses.30.0 Explain the nature and scope of the Florida Joint

Underwriting Association and its impact on the insuranceindustry.

31.0 Demonstrate knowledge of workers’ compensation and workplacesafety.

32.0 Describe and explain the declarations, common policy, andgeneral provisions of a crime insurance policy.

33.0 Explain why homeowners and commercial lines insurance aremarketed as package policies.

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34.0 Demonstrate knowledge of aviation insurance.35.0 Explain how life insurance coverage is determined.36.0 Demonstrate knowledge of the general policy provisions of

health insurance.37.0 Develop an understanding of the licensing process in the

insurance industry.38.0 Describe the nature and scope of pricing in the insurance

industry.39.0 Understand the role of the manager in an insurance agency.

30


CLUSTER TITLE: Marketing and SalesCOURSE TITLE: Insurance Marketing OperationsCOURSE NUMBER: 8836110COURSE CREDIT: 1

COURSE DESCRIPTION:

This course is designed to provide students with an in-depth study ofinsurance marketing in a free enterprise society and provide theknowledge, skills, and attitudes required for advancement to middlelevel management employment in a wide variety of insurance marketingoccupations. After successful completion of the core and this course,the students will have attained Occupational Completion Point - DataCode B, Insurance Sales Workers - OES 43002.

20.0 APPLY ECONOMIC PRINCIPLES TO INSURANCE INDUSTRY--The student willbe able to:

20.01 Discuss origin of insurance and its development up to thepresent time. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

20.02 Explain why the institution of insurance is needed bysociety. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

20.03 State and explain differences between insurance andgambling. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

20.04 Define technical terms used in the insurance business.LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

20.05 Understand and explain applications to insurance of the "lawof large numbers" and the "theory of probability."LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

20.06 Explain characteristics of an insurable hazard. LA.A.1.4.3,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

20.07 List and discuss alternate methods of dealing with risk.LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,

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LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

20.08 List and explain characteristics of the insurance contract.LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

20.09 List prerequisites to an enforceable contract. LA.A.1.4.3,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

20.10 Define and understand applications of the doctrines peculiarto the insurance contract. LA.A.1.4.3, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

20.11 List and discuss different types of insurance carriers.LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

20.12 Explain background of insurance regulation and itsdevelopment up to the present time. LA.A.1.4.3, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

20.13 Explain why economic sources of risks are becomingincreasingly more important to the risk manager.LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

21.0 DEMONSTRATE MERCHANDISING SKILLS APPROPRIATE FOR INSURANCEMARKETING--The student will be able to:

21.01 Explain role of buying/purchasing/selling in merchandisingof insurance. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

21.02 Discuss role of the computer and the Internet inmerchandising insurance. LA.A.1.4.3, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

21.03 Describe importance of inventory control. LA.A.1.4.3,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

21.04 Demonstrate an understanding of industry safetyrequirements.

22.0 APPLY PROFICIENCY IN APPLYING HIGHER LEVEL MATHEMATICAL SKILLSUNIQUE TO INSURANCE MARKETING--The student will be able to:

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22.01 Perform addition, subtraction, multiplication, division,ratios, and percentages as they relate to the insuranceindustry.

22.02 Calculate actual cash value.22.03 Calculate loss payments.22.04 Calculate premium discounts.22.05 Calculate the limits for insurance coverage.22.06 Collect payments and disburse monies for all insurance

services.22.07 Complete an invoice.22.08 Convert numerical operations into graphs for presentation

purposes.

23.0 UNDERSTAND IMPORTANCE OF INSURANCE MARKETING OPERATIONS--Thestudent will be able to:

23.01 List and discuss various functions of an insurance company.LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

23.02 Explain organization and workings of the underwritingfunction. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

23.03 Explain underwriting function as it influences otherfunctions. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

23.04 Discuss agency policy of insurance companies. LA.A.1.4.3,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

24.0 DESCRIBE HOW A TYPICAL PROPERTY OR LIABILITY INSURANCE CONTRACT ISSTRUCTURED TO OFFER COVERAGE AGAINST HAZARDS OR PERILS--Thestudent will be able to:

24.01 Explain terms, conditions, and coverages found in thestandard fire policy. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

24.02 List and explain purposes of the forms that can be added tothe standard fire policy. LA.A.1.4.3, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

24.03 Understand and discuss standard clauses found in variousfire and allied forms. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

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24.04 List and explain various dwelling coverage forms available.LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

24.05 List and explain various commercial coverage formsavailable. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

24.06 Understand and discuss different types of insurancecontracts available to cover consequential and contingentlosses. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

24.07 Understand and discuss procedure followed in the rating offire and allied lines insurance contracts and demonstratethis understanding. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

24.08 Explain purpose and scope of the special flood and windstormprograms. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

24.09 Discuss principles and application of the law of negligence.LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

24.10 Discuss comprehensive glass policy. LA.A.1.4.3, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

24.11 Demonstrate an understanding of procedure followed in therating of plate glass insurance. LA.A.1.4.3, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

25.0 DEVELOP A FRAMEWORK FOR ANALYSIS OF LIABILITY INSURANCE CONTRACTS--The student will be able to:

25.01 List and discuss broad division of general liabilityinsurance. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

25.02 Discuss different personal liability coverages and explaindifferences among them. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

25.03 Discuss different commercial liability coverages and explainthe application to practical situations. LA.A.1.4.3,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

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25.04 Understand and discuss procedure followed in the rating ofgeneral liability insurance and demonstrate thisunderstanding. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

26.0 EXPLAIN THE DIFFERENCE BETWEEN INLAND AND OCEAN MARINE INSURANCE--The student will be able to:

26.01 Discuss origin and development of inland marine insurance.LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

26.02 Understand and discuss basic inland marine policy.LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

26.03 List major types of personal inland marine coverages andexplain their uses and differences. LA.A.1.4.3, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

26.04 List major types of commercial inland marine coverages andexplain their use and purpose. LA.A.1.4.3, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

26.05 Demonstrate an understanding of the procedures followed inthe rating of inland marine insurance contracts.

26.06 Discuss origin of ocean marine insurance. LA.A.1.4.3,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

26.07 List and discuss divisions of ocean marine insurance.LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

26.08 List and define implied warranties in ocean marineinsurance. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

26.09 Explain liability of an ocean carrier for the property ofothers. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

26.10 List and explain nature of the insurable interests in anocean marine venture. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

26.11 Define common ocean marine terms associated with thesettlement of losses. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3,

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LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

26.12 List and understand ocean marine perils. LA.A.1.4.3,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

26.13 Explain purpose of basic ocean marine clauses. LA.A.1.4.3,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

26.14 Discuss coverages afforded by ocean marine policies.LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

26.15 Understand and discuss procedure followed in the rating ofocean marine contracts and demonstrate this understanding.LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

27.0 DESCRIBE THE MAJOR TYPES OF SURETY BONDS AND THEIR USAGE--Thestudent will be able to:

27.01 Explain purposes of fidelity bonds. LA.A.1.4.3, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

27.02 Define certain basic terms used in the fidelity field.LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

27.03 List and discuss different types of fidelity bonds.LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

27.04 Demonstrate an understanding of procedures followed in therating of fidelity bonds. LA.A.1.4.3, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

27.05 Explain differences between suretyship and insurance.LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

27.06 List and identify parties to a surety bond. LA.A.1.4.3,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

27.07 List and discuss different types of surety bonds.LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

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27.08 Demonstrate an understanding of procedures followed in therating of surety bonds. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

28.0 SUMMARIZE THE PROTECTION PROVIDED BY THE BOILER AND MACHINERYCOVERAGE ENDORSEMENTS--The student will be able to:

28.01 Discuss nature of the boiler and machinery hazard.LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

28.02 List and explain basic coverages found in boiler andmachinery policies. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

28.03 Explain use and purpose of the various boiler and machineryendorsements. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

28.04 Discuss various policy provisions found in boiler andmachinery policies. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

28.05 Understand and discuss procedure followed in the rating ofboiler and machinery insurance and demonstrate thisunderstanding. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

29.0 DESCRIBE THE DIFFERENT FORMS OF AUTOMOBILE POLICIES USED TOPROVIDE COVERAGE TO INDIVIDUALS AND BUSINESSES--The student willbe able to:

29.01 Discuss negligence liability of automobile owners andoperators. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

29.02 Explain various automobile liability insurance plans.LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

29.03 Compare and contrast automobile insurance policies andexplain their differences. LA.A.1.4.3, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

29.04 List and explain different types of automobile coverage.LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

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29.05 Understand and discuss procedure followed in the rating ofautomobile insurance. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

29.06 Describe five kinds of protection that a business autopolicy permits an insured to purchase. LA.A.1.4.3,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

30.0 EXPLAIN THE NATURE AND SCOPE OF THE FLORIDA JOINT UNDERWRITINGASSOCIATION AND ITS IMPACT ON THE INSURANCE INDUSTRY--The studentwill be able to:

30.01 Discuss purpose and operation of the Florida JointUnderwriters Association (FJUA). LA.A.1.4.3, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

30.02 Explain Florida Automobile Reparation Reform Act (PersonalInjury Protection-PIP). LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

30.03 Discuss negligence liability of employers. LA.A.1.4.3,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

31.0 DEMONSTRATE KNOWLEDGE OF WORKERS’ COMPENSATION AND WORKPLACESAFETY--The student will be able to:

31.01 Discuss origin and development of Workers’ Compensation.LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

31.02 Discuss coverages, endorsements, conditions, and exclusionsfound in Workers’ Compensation policies. LA.A.1.4.3,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

31.03 Demonstrate an understanding of the workings of the variousWorkers’ Compensation retrospective rating plans.LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

31.04 Demonstrate an understanding of the procedures followed inthe rating of Workers’ Compensation insurance. LA.A.1.4.3,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

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31.05 Describe components of a return to work program.LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

31.06 Discuss purpose and operation of the assigned risk plan.LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

32.0 DESCRIBE AND EXPLAIN THE DECLARATIONS, COMMON POLICY, AND GENERALPROVISIONS OF A CRIME INSURANCE POLICY--The student will be ableto:

32.01 Define basic crime terms. LA.A.1.4.332.02 Identify and discuss a variety of personal crime policies.

LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

32.03 List and discuss basic and miscellaneous commercial crimecoverage forms. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

32.04 Explain purposes, advantages, and disadvantages of crimedeductibles. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

32.05 Demonstrate an understanding of procedures followed in therating of crime insurance. LA.A.1.4.3, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

33.0 EXPLAIN WHY HOMEOWNERS AND COMMERCIAL LINES INSURANCE ARE MARKETEDAS PACKAGE POLICIES--The student will be able to:

33.01 Discuss development of the homeowners policy. LA.A.1.4.3,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

33.02 Determine types of risks that are eligible for thehomeowners program. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

33.03 State limits of liability required under the varioushomeowners forms. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

33.04 List and discuss basic homeowners coverage forms.LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

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33.05 Discuss various optional homeowners coverage forms.LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

33.06 Explain application of the mandatory homeowners deductiblesand discuss the optional deductibles available. LA.A.1.4.3,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

33.07 Demonstrate an understanding of procedure followed in therating of homeowners contracts. LA.A.1.4.3, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

33.08 Discuss history and concept of commercial multiple-lineinsurance. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

33.09 Define above coverage risk and explain how this is reflectedin the rate. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

33.10 List and discuss advantages of packaging. LA.A.1.4.3,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

33.11 List and discuss various commercial multiple-line programs.LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

33.12 Demonstrate an understanding of the procedures followed inthe rating of commercial multiple-line programs.LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

34.0 DEMONSTRATE KNOWLEDGE OF AVIATION INSURANCE--The student will beable to:

34.01 Explain requirements necessary to underwrite and sellaviation insurance. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

34.02 Describe coverages that are available to a consumer in thisfield. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

35.0 EXPLAIN HOW LIFE INSURANCE COVERAGE IS DETERMINED--The studentwill be able to:

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35.01 Explain how price of life insurance is determined.LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

35.02 Discuss origin of life insurance. LA.A.1.4.3, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

35.03 Explain why life insurance is needed by our society.LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

35.04 Define terms used in life insurance. LA.A.1.4.3,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

35.05 Identify and explain various types of life insurance.LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

35.06 Explain the basic life insurance policy and its provisions.LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

35.07 Identify and explain payment procedures and options for lifeinsurance. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

35.08 Explain Florida's rules and regulations relative to lifeinsurance. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

36.0 DEMONSTRATE KNOWLEDGE OF THE GENERAL POLICY PROVISIONS OF HEALTHINSURANCE--The student will be able to:

36.01 Define health insurance. LA.A.1.4.3, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

36.02 Explain importance of the health insurance application form.LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

36.03 Identify and explain difference between individual and grouphealth insurance. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

36.04 Discuss importance of uniform provisions in a healthinsurance policy. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

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36.05 Explain the rating system of health insurance. LA.A.1.4.3,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

36.06 Discuss deductibles and co-insurance clauses in healthinsurance. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

36.07 Explain the marketing concepts for the health insurancemarket as they affect the various age and economic levels ofsociety. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

36.08 Discuss importance of proper completion of an accidentinsurance application. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

36.09 Discuss reasons for deductibles and co-insurance clauses ofaccident insurance. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

36.10 Discuss emergence of HMO’s as a non-insurance alternativefor dealing with health care costs. LA.A.1.4.3, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

37.0 DEVELOP AN UNDERSTANDING OF THE LICENSING PROCESS IN THE INSURANCEINDUSTRY--The student will be able to:

37.01 Demonstrate knowledge of qualifications required for aGeneral Lines License, a Customer Representative License,and a Limited Customer Representative License. LA.A.1.4.3,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

38.0 DESCRIBE THE NATURE AND SCOPE OF PRICING IN THE INSURANCEINDUSTRY--The student will be able to:

38.01 Describe principle rating procedures used to determineinsurance premiums: individual rating, class rating, andmodification rating. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

38.02 Describe two loading methods used to get general ratelevels: the pure premium method and the loss ratio method.LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

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38.03 Describe how state law and business considerations affectinsurance pricing and rating procedures. LA.A.1.4.3,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

39.0 UNDERSTAND THE ROLE OF THE MANAGER IN AN INSURANCE AGENCY--Thestudent will be able to:

39.01 List and discuss various functions performed by an insuranceagency. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

39.02 Explain the personnel management of an insurance agency.LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

39.03 Discuss different ways functions can be divided in aninsurance agency. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

39.04 Discuss how functions are coordinated in an insuranceagency. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

39.05 Explain nature and scope of the Child Labor Law and itsimpact on employee placement responsibilities. LA.A.1.4.3,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

39.06 Discuss impact of the Internet on insurance marketingmanagement. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

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INTENDED OUTCOMES

Program Title: Internet Marketing

Secondary PSAVProgram Numbers: 8827200 M899992CIP Number: 0208.089901 0208.089901Grade Level: 9-12, 30, 31 30, 31Length: 3 credits 450 hoursCertification: RETAILING @7 G TEACH CDE @7

MKTG 1 @2 RETAILING @7 GTEACH CDE @7 DIST ED @7DIST ED @7 MKTG 1 @2MKTG MGMT @7 G MKTG MGMT @7 G




8827110 - Marketing Essentials8827120 - Marketing Applications8827210 - Internet Marketing






Marketing Applications 8827120 M89999108.0 Select a marketing industry for career planning.

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09.0 Demonstrate applications of distribution to the selectedmarketing industry.

10.0 Demonstrate applications of financing to the selectedmarketing industry.

11.0 Demonstrate applications of product/service planning to theselected marketing industry.

12.0 Demonstrate applications of marketing information managementto the selected marketing industry.

13.0 Demonstrate pricing applications for the selected marketingindustry.

14.0 Demonstrate promotion applications for the selectedmarketing industry.

15.0 Demonstrate purchasing applications to the selectedmarketing industry.

16.0 Demonstrate applications of safety and risk management tothe selected marketing industry.

17.0 Demonstrate applications of selling to the selectedmarketing industry.

18.0 Demonstrate an understanding of entrepreneurship. 19.0 Identify the use of computers in marketing.

OCCUPATIONAL COMPLETION POINT - DATA CODE BONLINE MARKETING MANAGER - Industry Title

20.0 Discuss the Internet as a marketing tool.21.0 Conduct a marketing analysis.22.0 Develop a marketing oriented website.23.0 Identify and implement marketing support activities.24.0 Manage an Internet marketing campaign.25.0 Apply entrepreneurial concepts to Internet marketing.26.0 Analyze global trends in the Internet marketing industry.27.0 Apply a career plan to Internet marketing.

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July 2001

Florida Department of EducationSTUDENT PERFORMANCE STANDARDS

Cluster Title: Marketing and SalesCourse Title: Internet MarketingCourse Number: 8827210Course Credit: 1

COURSE DESCRIPTION:

This course is designed to provide students with general knowledge of the use of the World Wide Web as a marketing tool including thedevelopment of a web site and supporting marketing activities includingthe management of an Internet marketing campaign. After completion ofthe core and this course, the student will have attained OccupationalCompletion Point - Data Code B, Online Marketing Manager - IndustryTitle.

20.0 DISCUSS THE INTERNET AS A MARKETING TOOL--The student will be able to:

20.01 Define the Internet and industry related terms (e.g.,protocol, ISP, URL, WWW, bandwidth). LA.A.1.4.3,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

20.02 Identify services the Internet provides (e.g., file transferprotocol, newslists, e-mail). LA.A.1.4.3, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

20.03 Identify advantages and disadvantages of marketing on theInternet (e.g., cost, accessibility). LA.A.1.4.3,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

20.04 Identify forms of communication (e.g., website, e-mail,newsgroups, chat rooms). LA.A.1.4.3, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

20.05 Identify the differences between unsolicited commercialmessages and opt-in e-mail. LA.A.1.4.3, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

20.06 Discuss political, ethical and legal issues of using theInternet. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

20.07 Define and discuss netiquette. LA.A.1.4.3, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

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20.08 Discuss history and emerging trends. LA.A.1.4.3,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

20.09 Discuss security issues (e.g., firewalls, hacking, viruses,e-commerce). LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

20.10 Discuss social impact of the Internet (e.g., commerce,relationships, gathering personal research, validity ofdata). LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

20.11 Discuss demographics of Internet users. LA.A.1.4.3,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

20.12 Demonstrate principles of navigating a browser (e.g.,Netscape, Internet Explorer).

20.13 Discuss search engines (e.g., Yahoo, Excite). LA.A.1.4.3,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

20.14 Discuss criteria for selecting an Internet Service Provider(ISP)(e.g., bandwidth, hard drive space). LA.A.1.4.3,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

20.15 Identify process for securing a domain name. LA.A.1.4.3,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

20.16 Discuss copyright and registered trademark issues insecuring a domain name. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

21.0 CONDUCT A MARKETING ANALYSIS--The student will be able to:

21.01 Compare and contrast marketing options for a variety ofproducts. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

21.02 Assess current product marketing efforts (e.g., directmarketing, cable, print, media, newspaper). LA.A.1.4.3,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

21.03 Develop product business plan (e.g., sales revenueprojection, expenses, cash flow, profit). LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4

21.04 Identify products best suited for Internet marketing.LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,

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21.05 Identify target market for a selected product. LA.A.1.4.3,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

21.06 Develop message for target market (e.g., niche market).LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

21.07 Determine optimum message delivery method.21.08 Research and analyze current marketing methods including

those of the competition.21.09 Determine legal issues that may affect on-line marketing

(e.g., where a sale is located, privacy issues, collecting and paying sales tax across state or international borders, emerging Internet laws).

21.10 Compare and contrast Internet law with traditional businesslaw. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

21.11 Conduct a cost analysis.21.12 Select optimum Internet marketing method(s).21.13 Conduct a formal presentation of a market analysis and

recommended solutions (e.g., to supervisor, to client).

22.0 DEVELOP A MARKETING ORIENTED WEBSITE--The student will be able to:

22.01 Research and analyze software and hardware requirements[e.g., Java, Hypertext Markup Language (HTML), Cold Fusion,Flash]. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

22.02 Develop and test market storyboard for the message (e.g.,interpret test market results and modify design changes).

22.03 Design text and corresponding multi-media elements required by a storyboard (e.g., graphics, audio-visual).

22.04 Create website content.22.05 Test website for effectiveness (e.g., loading, graphics,

view from different browsers, link integrity).22.06 Establish security measures (e.g., firewalls, backups, virus

protection).22.07 Analyze e-commerce solutions (e.g., shopping cart software,

electronic malls, order entry systems, smart cards).

23.0 IDENTIFY AND IMPLEMENT MARKETING SUPPORT ACTIVITIES--The student will be able to:

23.01 Identify role of website in marketing mix (e.g., marketing department, human resources, public relations, customer

service and support, database references, file transfer

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protocol, sales, newsletters). LA.A.1.4.3, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

23.02 Develop potential customer database (e.g., demographic,purchase preferences, address, e-mail).

23.03 Identify products or services appropriate for push-technology advertising. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

23.04 Subscribe to outside groups to enhance presence (e.g.,usegroups, listservers, newsgroups, databases).

23.05 Identify sites for linking strategy and determine associatedcosts.

23.06 Identify steps for establishing e-commerce (e.g., securingcredit card services, implementing security, database,setting up shopping cart software and electronic malls).LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

23.07 Identify processes to improve visibility in search engines.LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

23.08 Establish means to identify your customer base and marketingprofile (e.g., surveys, hit counters, on-site registration,log-in data analysis).

24.0 MANAGE AN INTERNET MARKETING CAMPAIGN--The student will be able to:

24.01 Determine methods for promoting a universal resource locator(URL) (e.g., search engines, link management, pushtechnology).

24.02 Determine appropriate search engines for listing URL (e.g., industry specific, news group related, general).

24.03 Determine methods to register with a selected search engine(e.g., manual, securing a service).

24.04 Discuss strategies for improving visibility in searchengines (e.g., metatags, titling, keyword repetition).

24.05 Establish and manage links with other sites.24.06 Discuss viability of banner advertising. LA.A.1.4.3,

LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

24.07 Determine methods to generate hit analysis data.24.08 Calculate and analyze site effectiveness (e.g., statistical

hits, click-throughs).24.09 Compose updates based upon analysis results (e.g.,

streamline graphics, add metatags).24.10 Publicize Internet marketing through non-Internet means

(e.g., mail, press releases, letters, TV, networking).24.11 Express importance of establishing customer service

guidelines (e.g., communication skills, tech support, follow

49

through, seeking prospects). LA.A.1.4.3, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

25.0 APPLY ENTREPRENEURIAL CONCEPTS TO INTERNET MARKETING--The student will be able to:

25.01 Describe importance of entrepreneurship to relatedindustries. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

25.02 Discuss the impact of Internet entrepreneurs. LA.A.1.4.3,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

25.03 Conduct an interview with an individual involved withInternet marketing.

25.04 List advantages and disadvantages of ownership of anInternet business. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

25.05 Identify risks involved in ownership of an Internet relatedbusiness. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

25.06 Develop a business plan to establish an Internet relatedbusiness or develop a creative marketing research project(see DECA Guide).

26.0 ANALYZE GLOBAL TRENDS IN THE INTERNET MARKETING INDUSTRY--Thestudent will be able to:

26.01 Identify global marketing trends in the Internet marketingindustry. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

26.02 Analyze impact of global Internet marketing on traditionalmarketing methods. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

26.03 Analyze multicultural influences on global Internetmarketing trends. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

26.04 Discuss the risks of marketing across international borders(e.g., legal, distribution issues). LA.A.1.4.3, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

26.05 Discuss impact of electronic data interchange (EDI) one-commerce. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

26.06 Discuss impact of e-commerce on business world and job

50

market (e.g., automatic sourcing, EDI). LA.A.1.4.3,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

26.07 Explain impact of the shifting of the purchasing functionfrom the supplier to the purchaser. LA.A.1.4.3, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

27.0 APPLY A CAREER PLAN TO INTERNET MARKETING--The student will be able to:

27.01 Develop a plan for pursuing a specific career in Internetmarketing, including training and educational requirements,

needed skills and abilities, and steps for reaching careergoals in the chosen career.

27.02 Demonstrate competencies required at the career sustaininglevel in a chosen marketing position.

27.03 Demonstrate proficiency in software and hardware related to the student’s selected marketing career plan.

27.04 Develop forms of documentation for inclusion in a marketingcareer portfolio.

27.05 Discuss the changing hardware and software environment as itapplies to Internet marketing. LA.A.1.4.3, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

51


INTENDED OUTCOMES

Program Title: Marketing

Secondary PSAVProgram Numbers: 8827100 M899991CIP Number: 0208.9999SP 0208.9999SPGrade Level: 9-12, 30, 31 30, 31Length: 3 credits 450 hoursCertification: RETAILING @7 G RETAILING @7 G

MKTG 1 @2 MKTG 1 @2TEACH CDE @7 TEACH CDE @7DIST ED @7 DIST ED @7MKTG MGMT @7 G MKTG MGMT @7 GADVR PROM @7 G ADVR PROM @7 G




8827110 - Marketing Essentials8827120 - Marketing Applications8827130 - Marketing Management






Marketing Applications 8827120 M899991

52












OCCUPATIONAL COMPLETION POINT - DATA CODE BFIRST-LINE SUPERVISORS AND MANAGER/SUPERVISORS, SALES - OES 41002

20.0 Apply economic principles to marketing.21.0 Apply product and service technology.22.0 Demonstrate merchandising skills appropriate for marketing.23.0 Implement marketing operational techniques.24.0 Demonstrate proficiency in applying higher level

mathematical skills unique to marketing.25.0 Apply promotional planning techniques and procedures to

product marketing.26.0 Apply entrepreneurial concepts to marketing.27.0 Apply marketing management principles to a business.28.0 Analyze global trends in marketing.29.0 Demonstrate applications of technology to marketing.30.0 Apply a career plan to marketing.

53

July 2001


Cluster Title: Marketing and SalesCourse Title: Marketing ManagementCourse Number: 8827130Course Credit: 1

COURSE DESCRIPTION:

This course provides instruction for career sustaining level employmentin the industry. The content includes applied skills related to themarketing functions including employment skills required for success inmarketing and career planning as related to a marketing industry. Aftersuccessful completion of the core and this course, the student will haveattained Occupational Completion Point - Data Code B, First-LineSupervisors and Managers/Supervisors, Sales - OES 41002.

20.0 APPLY ECONOMIC PRINCIPLES TO MARKETING--The student will be ableto:

20.01 Explain economic trends as they relate to marketing.LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5, SS.D.2.4.6

20.02 Explain role of the profit motive in the marketing ofproducts. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5, SS.D.1.4.1

20.03 Explain role of marketing in a free enterprise system.LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5, SS.D.2.4.1

20.04 Describe channels of distribution for marketing.LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

20.05 Apply economic concepts to marketing including pricing,risk, productivity, competition, and cycles. LA.A.2.4.7,LA.A.2.4.8, SS.D.1.4.1, SS.D.2.4.1

21.0 APPLY PRODUCT AND SERVICE TECHNOLOGY--The student will be able to:

21.01 Demonstrate appropriate techniques and terminology forselling. LA.A.1.4.3, LA.C.3.4.4

21.02 Demonstrate principles in the marketing of products.LA.A.1.4.3, LA.C.3.4.4

21.03 Discuss inventors and entrepreneurs who have had a majorinfluence on the marketing industry. LA.A.1.4.3,LA.A.2.4.4, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,

54


21.04 Identify past, present, and future marketing products,styles, and services. LA.A.1.4.3, LA.A.2.4.4, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

22.0 DEMONSTRATE MERCHANDISING SKILLS APPROPRIATE FOR MARKETING--Thestudent will be able to:

22.01 Supervise basic stock keeping techniques, such as sorting bycolor, size, and/or classification; and cleaning merchandisefixtures.

22.02 Supervise initiatives in maintaining stock, such asrehanging merchandise, studying hang tags, and restockingmerchandise.

22.03 Demonstrate sales promotion technique of locating advertisedmerchandise on the selling floor. LA.C.3.4.4

22.04 Demonstrate techniques to perform a merchandise inventory.LA.C.3.4.4

22.05 Assist in preparation of merchandise displays by demonstrating knowledge of design principles and elements, kinds of displays, patterns of arrangement, color principles, and appropriate displays for given types of merchandise. LA.B.1.4.1, LA.B.2.4.1, LA.A.1.4.3

22.06 Plan a promotional campaign for a product or line to includetypes of media, promotional mix, and evaluation ofeffectiveness. LA.A.2.4.4, LA.B.1.4.1, LA.B.2.4.1,LA.B.2.4.4, LA.C.3.4.4

22.07 Demonstrate ability to follow a floor plan. LA.A.2.4.4

23.0 IMPLEMENT MARKETING OPERATIONAL TECHNIQUES--The student will beable to:

23.01 Implement accident prevention techniques in work situations.23.02 Demonstrate receiving and checking techniques. LA.C.3.4.423.03 Demonstrate techniques to prevent security problems,

including correct procedures for recognizing and monitoringpotential shoplifters. LA.C.3.4.4

23.04 Demonstrate procedures relative to employees' role inpreventing internal loss. LA.C.3.4.4

23.05 Implement guidelines that address concerns and issues thatrelate to the operation of a business including safetypractices.

23.06 Conduct an orientation for new employees. LA.C.1.4.1,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

24.0 DEMONSTRATE PROFICIENCY IN APPLYING HIGHER LEVEL MATHEMATICALSKILLS UNIQUE TO MARKETING--The student will be able to:

24.01 Collect and analyze sales information to determine stockturnover and stock-sales ratio for merchandise. MA.E.1.4.1,MA.E.1.4.2, MA.E.1.4.3

55

24.02 Apply standard industry formula to determine markup andmarkdown on merchandise or service. MA.E.1.4.1, MA.E.1.4.2,MA.E.1.4.3

24.03 Analyze standard industry formulas relative to discount dateand due date to determine the amount of payment on aninvoice. MA.E.1.4.1, MA.E.1.4.2, MA.E.1.4.3

24.04 Determine amount of merchandise to be reordered utilizingmodel stock by collecting, organizing, representing, andinterpreting data and predicting outcomes. MA.E.1.4.1,MA.E.1.4.2, MA.E.1.4.3

24.05 Complete pricing problem involving fixed or variablepricing, odd-cent pricing, and loss leader pricing.MA.E.1.4.1, MA.E.1.4.2, MA.E.1.4.3

24.06 Calculate sales productivity. MA.E.1.4.1, MA.E.1.4.2,MA.E.1.4.3

24.07 Calculate sales per hour. MA.E.1.4.1, MA.E.1.4.2,MA.E.1.4.3

24.08 Calculate average items and average dollars per transaction.MA.E.1.4.1, MA.E.1.4.2, MA.E.1.4.3

25.0 APPLY PROMOTIONAL PLANNING TECHNIQUES AND PROCEDURES TO PRODUCTMARKETING--The student will be able to:

25.01 Analyze role of promotion in marketing and merchandising.25.02 Develop a promotion plan for a given product or situation.

LA.A.2.4.425.03 Develop a promotional mix for a product. LA.A.2.4.425.04 Identify the market(s) for the promotion plan. LA.A.1.4.3,

LA.A.2.4.6, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

25.05 Prepare a promotional calendar of events. LA.A.2.4.4,LA.B.1.4.1, LA.B.2.4.3

25.06 Prepare a written advertisement layout. LA.A.2.4.4,LA.B.1.4.1, LA.B.2.4.3

25.07 Select and evaluate a variety of advertising media to carrythe advertising message. LA.A.2.4.8

25.08 Apply steps involved in planning and setting up displays.LA.A.2.4.4, LA.B.2.4.2

25.09 Identify factors to consider when evaluating completeddisplays. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

25.10 Differentiate between promotional displays and institutionaldisplays. LA.A.1.4.3

25.11 Implement strategies to be used for public relations.25.12 Establish promotion plan sales quotas and incentives.25.13 Evaluate the overall promotion plan.

26.0 APPLY ENTREPRENEURIAL CONCEPTS TO MARKETING--The student will beable to:

26.01 Describe importance of entrepreneurship to relatedindustries. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,

56


26.02 Analyze advantages and disadvantages of self-employment.LA.A.2.4.4

26.03 Analyze risks involved in ownership of a business.LA.A.2.4.4

26.04 Analyze advantages and disadvantages of the primary forms ofbusiness ownership. LA.A.1.4.3, LA.A.2.4.4, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

26.05 Discuss future prospects for entrepreneurship andintrapreneurship in marketing. LA.A.1.4.3, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

26.06 Assess education, aptitudes, attitudes, and skillsrecommended for entrepreneurs and intrapreneurs.LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

26.07 Assess personal potential to become an entrepreneur and/orintrapreneur.

26.08 Develop a plan to establish and open a business. LA.A.2.4.4

27.0 APPLY MARKETING MANAGEMENT PRINCIPLES TO A BUSINESS--The studentwill be able to do:

27.01 Explain marketing management functions. LA.A.1.4.3,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

27.02 Explain how a marketing manager manages people, ideas, time,money, and materials. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

27.03 Explain why effective communication is critical to themarketing manager. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

27.04 Apply the steps in the management problem-solving process.27.05 Demonstrate strategies the marketing manager can use to

motivate employees.27.06 Evaluate how the marketing concept influences marketing.27.07 Develop a marketing plan. LA.A.2.4.4, LA.A.2.4.6,

LA.A.2.4.7, LA.A.2.4.8

28.0 ANALYZE GLOBAL TRENDS IN MARKETING--The student will be able to:

28.01 Compare and contrast global marketing trends in selectedindustries. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5, SS.D.2.4.6

28.02 Analyze impact of global marketing. LA.A.2.4.4, SS.D.2.4.628.03 Identify foreign markets and distributors. LA.A.1.4.3,

LA.A.2.4.4, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,

57

LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5, SS.D.2.4.6

28.04 Analyze multicultural influences on global marketing trends.LA.A.2.4.4, SS.D.2.4.6

28.05 Demonstrate methods of researching specific global markets.LA.A.1.4.3, LA.A.2.4.4, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5, SS.D.2.4.6

28.06 Discuss the role of the Internet in facilitating globalmarketing. LA.A.1.4.3, LA.A.2.4.4, LA.A.2.4.6, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5,SS.D.2.4.6

29.0 DEMONSTRATE APPLICATIONS OF TECHNOLOGY TO MARKETING--The studentwill be able to:

29.01 Demonstrate mastery of computers and technology currentlyused in marketing. LA.D.2.4.4, LA.B.2.4.4

29.02 Identify use of satellite transmissions in marketingtraining. LA.A.1.4.3, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5, LA.D.2.4.4

29.03 Demonstrate use of the computer and information networks inmarketing. LA.D.2.4.4, LA.B.2.4.4

30.0 APPLY A CAREER PLAN TO MARKETING--The student will be able to:

30.01 Develop a plan for pursuing a specific career in marketing,including training and educational requirements, neededskills and abilities, and steps for reaching career goals inthe chosen career. LA.A.2.4.4, LA.A.2.4.6

30.02 Demonstrate competencies required for career sustaining andmid-level management positions in a chosen marketing field.LA.A.2.4.7, LA.A.2.4.8

30.03 Demonstrate specific technology applications related to thestudent's marketing career plan. LA.A.2.4.7, LA.A.2.4.8,LA.D.2.4.4, LA.D.2.4.6

30.04 Develop forms of documentation for inclusion in a marketingcareer portfolio. LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3

58


INTENDED OUTCOMES

Program Title: Restaurant Marketing


MKTG 1 @2 RETAILING @7 GTEACH CDE @7 DIST ED @7DIST ED @7 MKTG 1 @2RESTRUANT @7 G RESTRUANT @7 GMKTG MGMT @7 G MKTG MGMT @7 G




8827110 - Marketing Essentials8827120 - Marketing Applications8824110 - Restaurant Marketing Operations






Marketing Applications 8827120 M899991

59












OCCUPATIONAL COMPLETION POINT - DATA CODE BFIRST-LINE SUPERVISORS AND MANAGER/SUPERVISORS, SALES RELATED

WORKERS, RESTAURANT - OES 4100.

20.0 Apply economic principles to restaurant marketing.21.0 Apply restaurant product and service technology.22.0 Demonstrate merchandising skills appropriate for restaurant

marketing.23.0 Implement restaurant marketing operational techniques.24.0 Demonstrate proficiency in applying higher level

mathematical skills unique to restaurant marketing.25.0 Apply promotional planning techniques and procedures to

restaurant marketing.26.0 Apply entrepreneurial concepts to restaurant marketing.27.0 Apply marketing management principles to a restaurant

business.28.0 Analyze global trends in restaurant marketing.29.0 Demonstrate applications of technology to restaurant

marketing.30.0 Apply a career plan to restaurant marketing.

60

July 2001


Cluster Title: Marketing and SalesCourse Title: Restaurant Marketing OperationsCourse Number: 8824110Course Credit: 1

COURSE DESCRIPTION:

This course provides instruction for career sustaining level employmentin the food service industry. The content includes applied skillsrelated to the marketing functions and food service industries includingemployment skills required for success in food service and careerplanning as related to the food service industry. After completion ofthe core and this course, the student will have attained OccupationalCompletion Point - Data Code B, First-Line Supervisors andManager/Supervisors - OES 41002.

20.0 APPLY ECONOMIC PRINCIPLES TO RESTAURANT MARKETING--The studentwill be able to:

20.01 Explain economic trends as they relate to restaurantmarketing. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

20.02 Explain role of the profit motive in the restaurantindustry. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

20.03 Explain role of restaurant marketing in free enterprisesystem. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

20.04 Describe channels of distribution for restaurant marketing.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

20.05 Apply economic concepts to restaurant marketing includingpricing, risk, productivity, competition, and cycles.

21.0 APPLY RESTAURANT PRODUCT AND SERVICE TECHNOLOGY--The student willbe able to:

21.01 Explain history and composition of food cuisine’s andbeverages. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

21.02 Analyze trends in the restaurant, food service, and beverageindustries. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,

61

LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.521.03 Demonstrate principles in the marketing of restaurants.21.04 Demonstrate use of restaurant supplies and equipment in

restaurant and food service operations.21.05 Demonstrate use of electronic technology used in restaurants

and food service.

22.0 DEMONSTRATE MERCHANDISING SKILLS APPROPRIATE FOR RESTAURANTMARKETING--The student will be able to:

22.01 Utilize effective menu presentation.22.02 Apply principles of personal salesmanship.22.03 Implement proper beverage service techniques.22.04 Apply techniques of merchandising to food and beverage

marketing.22.05 Explain benefits of publicity and public relations.

LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

22.06 Explain how the telephone can be used as an effective salespromotion instrument. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

22.07 Implement effective personal selling techniques.22.08 Analyze advantages of various display techniques.


23.0 IMPLEMENT RESTAURANT MARKETING OPERATIONAL TECHNIQUES--The studentwill be able to:

23.01 Implement accident prevention techniques in restaurantmarketing operations.

23.02 Demonstrate safety practices in restaurant operations.23.03 Demonstrate general sanitation and hygienic principles.23.04 Recognize emergency situations.23.05 Demonstrate exceptional health and safety procedures.23.06 Demonstrate procedures relative to employees' role in

preventing internal loss.

24.0 DEMONSTRATE PROFICIENCY IN APPLYING HIGHER LEVEL MATHEMATICALSKILLS UNIQUE TO RESTAURANT MARKETING--The student will be ableto:

24.01 Identify break-even point for restaurant marketing.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

24.02 Apply need sales increase formula to justify variousmerchandising techniques.

24.03 Collect and analyze sales information to determine food,beverage, and supply needs.

62

24.04 Determine amount of items to order or reorder utilizingmodel stock by collecting, analyzing, representing, andinterpreting data, and predicting outcomes.

24.05 Analyze daily inventory and operation reports to makedecisions relating to ordering, scheduling, bank depositsand change needed. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

25.0 APPLY PROMOTIONAL PLANNING TECHNIQUES AND PROCEDURES TO RESTAURANTMARKETING--The student will be able to:

25.01 Analyze role of promotion in restaurant and food serviceoperations. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

25.02 Develop a promotion plan for a given restaurant.25.03 Develop a promotional mix for a restaurant.25.04 Identify the market(s) for the promotion plan. LA.A.1.4.3,

LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

25.05 Prepare a promotional calendar of events.25.06 Prepare a written advertisement layout.25.07 Select and evaluate a variety of advertising media to carry

the advertising message.25.08 Apply steps involved in planning and setting up restaurant

and food service displays, i.e. carts, buffet lines, andtables.

25.09 Apply factors to consider when evaluating completedrestaurant and food service displays.

25.10 Implement strategies to be used for public relations.25.11 Establish promotion plan sales quotas and incentives.25.12 Evaluate overall restaurant marketing promotion plan.

26.0 APPLY ENTREPRENEURIAL CONCEPTS TO RESTAURANT MARKETING--Thestudent will be able to:

26.01 Describe importance of entrepreneurship to restaurant andfood service industries. LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

26.02 Analyze advantages and disadvantages of self-employment.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

26.03 Analyze risks involved in ownership of a restaurant or foodservice business. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

26.04 Identify advantages and disadvantages of the primary formsof business ownership found in the restaurant industry.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,

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26.05 Discuss future prospects for entrepreneurship andintrapreneurship in restaurant marketing. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

26.06 Identify education, aptitudes, attitudes, and skillsrecommended for restaurant entrepreneurs and intrapreneurs.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

26.07 Assess personal potential to become a restaurantentrepreneur and/or intrapreneur. LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

26.08 Develop a plan to establish and open a restaurant or foodservice business. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4

27.0 APPLY MARKETING MANAGEMENT PRINCIPLES TO A RESTAURANT BUSINESS--The student will be able to:

27.01 Explain restaurant marketing management functions.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

27.02 Explain how a restaurant or food service operations managermanages people, ideas, time, money, and materials.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

27.03 Explain why effective communication is critical to therestaurant marketing manager. LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

27.04 Apply the steps in the restaurant management problem-solvingprocess.

27.05 Demonstrate strategies the restaurant or food servicemanager can use to motivate employees.

27.06 Evaluate how the marketing concept influences restaurant andfood service operations. LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

27.07 Develop a restaurant marketing plan. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4

28.0 ANALYZE GLOBAL TRENDS IN RESTAURANT MARKETING--The student will beable to:

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28.01 Identify global marketing trends in restaurant and foodservice industries. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

28.02 Analyze impact of global marketing on restaurant and foodservice. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

28.03 Analyze global restaurant management organizations.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

28.04 Analyze multicultural influences on global restaurant andfood service marketing trends. LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

28.05 Identify methods of researching specific global restaurantmarkets. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

28.06 Identify the role of the Internet in facilitating globalrestaurant marketing. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

29.0 DEMONSTRATE APPLICATIONS OF TECHNOLOGY TO RESTAURANT MARKETING--The student will be able to:

29.01 Demonstrate mastery of computers and technology currentlyused in restaurant and food service marketing.

29.02 Identify use of satellite transmissions in restaurant andfood service training. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

29.03 Demonstrate use of the computer and information networks inrestaurant and food service marketing.

30.0 APPLY A CAREER PLAN TO RESTAURANT MARKETING--The student will beable to:

30.01 Develop a plan for pursuing a specific career in restaurantor food service marketing including training and educationrequirements, needed skills and abilities, and steps forreaching career goal. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4

30.02 Demonstrate competencies required for career sustaining andmid-level management positions in the restaurant and foodservice marketing field.

30.03 Demonstrate specific technology applications related to thestudent’s restaurant and food service career plan.

30.04 Develop forms of documentation for inclusion in a restaurantor food service marketing career portfolio. LA.A.1.4.3,

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LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4

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INTENDED OUTCOMES

Program Title: Retail Food Marketing


MKTG 1 @2 RETAILING @7 GTEACH CDE @7 DIST ED @7DIST ED @7 MKTG 1 @2MKTG MGMT @7 G MKTG MGMT @7 G


Basic Skills:Math 9Language 9Reading 9


8827110 - Marketing Essentials8827120 - Marketing Applications8821110 - Retail Food Marketing






Marketing Applications 8827120 M89999108.0 Select a marketing industry for career planning.

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09.0 Demonstrate applications of distribution to the selectedmarketing industry.

10.0 Demonstrate applications of financing to the selectedmarketing industry.

11.0 Demonstrate applications of product/service planning to theselected marketing industry.

12.0 Demonstrate applications of marketing information managementto the selected marketing industry.

13.0 Demonstrate pricing applications for the selected marketingindustry.

14.0 Demonstrate promotion applications for the selectedmarketing industry.

15.0 Demonstrate purchasing applications to the selectedmarketing industry.

16.0 Demonstrate applications of safety and risk management tothe selected marketing industry.

17.0 Demonstrate applications of selling to the selectedmarketing industry.

18.0 Demonstrate an understanding of entrepreneurship. 19.0 Identify the use of computers in marketing.

OCCUPATIONAL COMPLETION POINT - DATA CODE BFIRST LINE SUPERVISORS AND MANAGER/SUPERVISORS, FOOD MARKETING -

OES 41002.

20.0 Apply economic principles to retail food marketing.21.0 Apply retail food product and service technology.22.0 Demonstrate merchandising skills appropriate for retail food

marketing.23.0 Implement retail food marketing operational techniques.24.0 Demonstrate proficiency in applying higher level

mathematical skills unique to retail food marketing.25.0 Apply promotional planning techniques and procedures to

retail food marketing.26.0 Apply entrepreneurial concepts to retail food marketing.27.0 Apply marketing management principles to a retail food

marketing related business.28.0 Analyze global trends in retail food marketing.29.0 Demonstrate applications of technology to retail food

marketing.30.0 Apply a career plan to retail food marketing.

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July 2001


Cluster Title: Marketing and SalesCourse Title: Retail Food MarketingCourse Number: 8821110Course Credit: 1

COURSE DESCRIPTION:

This course is designed to provide students with an in-depth study offood marketing in a free enterprise society and provide the knowledge,skills, and attitudes required for advancement to middle levelmanagement employment in a wide variety of food marketing occupations.After completion of the core and this course, the student will haveattained Occupational Completion Point - Data Code B, First-LineSupervisors and Manager/Supervisors - OES 41002.

20.0 APPLY ECONOMIC PRINCIPLES TO RETAIL FOOD MARKETING--The studentwill be able to:

20.01 Explain economic trends as they relate to retail foodmarketing. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

20.02 Explain role of the profit motive in the marketing of foodproducts. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

20.03 Explain role of retail food marketing in the free enterprisesystem. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

20.04 Describe channels of distribution for retail food marketing.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

20.05 Apply economic concepts to retail food marketing including pricing, risk, productivity, competition, and cycles.

21.0 APPLY RETAIL FOOD PRODUCT AND SERVICE TECHNOLOGY--The student willbe able to:

21.01 Demonstrate appropriate techniques and terminology forselling food and other products found in retail foodmarketing establishments.

21.02 Demonstrate principles in the marketing of retail foodproducts.

21.03 Analyze different categories and classifications of retailfood products. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

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21.04 Demonstrate appropriate placement and merchandisingtechniques for the various categories of food and supportproducts found in retail food marketing.

21.05 Discuss nature of managerial planning. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

21.06 Describe role of management in the achievement of quality.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

21.07 Recognize wholesale and retail cuts of meats.21.08 Demonstrate vegetable product knowledge.21.09 Demonstrate fruit product knowledge.21.10 Identify merchandise in the grocery department. LA.A.1.4.3,


21.11 Recognize different dairy products.21.12 Identify on-premise and ready-prepared deli departments.


21.13 Identify on-premise and bake-off bakery departments.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

22.0 DEMONSTRATE MERCHANDISING SKILLS APPROPRIATE FOR RETAIL FOODMARKETING--The student will be able to:

22.01 Supervise basic stock keeping techniques of the variousproducts and departmental lines found in retail foodmarketing.

22.02 Supervise initiatives in maintaining stock such as stockingshelves, building displays, rotating stock, and restockingshelves.

22.03 Demonstrate technique of systematically locating merchandiseon the floor.

22.04 Demonstrate techniques for taking inventory of retail foodproducts.

22.05 Assist in the planning of special holiday food promotions.22.06 Assist in the development of food and merchandise displays

by demonstrating knowledge of design principles andelements, kinds of displays, patterns of arrangement, colorprinciples, and appropriate displays for given types ofmerchandise.

22.07 Demonstrate ability to follow a floor plan.22.08 Demonstrate ability to assemble prepack shippers.

23.0 IMPLEMENT RETAIL FOOD MARKETING OPERATIONAL TECHNIQUES--Thestudent will be able to:

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23.01 Implement accident prevention techniques in retail foodmarketing operations.

23.02 Demonstrate receiving and checking techniques.23.03 Demonstrate techniques to prevent security problems,

including correct procedures for recognizing and monitoringpotential shoplifters.

23.04 Demonstrate procedures relative to employees' role inpreventing internal loss.

23.05 Implement guidelines that address concerns and issues thatrelate to the operation of a retail food business includingsafety practices.

23.06 Conduct an orientation for new employees.23.07 Demonstrate and acquire knowledge of meat department

equipment and tools.23.08 Demonstrate and acquire knowledge of sanitation of meat

equipment and tools.23.09 Demonstrate the correct handling of produce.23.10 Demonstrate appropriate sanitation skills for the produce

department and equipment.23.11 Prepare grocery merchandise for stocking of shelves.23.12 Prepare dairy products for stocking.23.13 Demonstrate appropriate sanitation skills for the dairy

department and equipment.23.14 Prepare frozen foods for stocking.23.15 Demonstrate appropriate sanitation skills for the frozen

foods department and equipment.23.16 Prepare bakery, deli, floral, and miscellaneous departments

for stocking.23.17 Demonstrate appropriate sanitation skills for the bakery,

deli, floral, and miscellaneous departments.

24.0 DEMONSTRATE PROFICIENCY IN APPLYING HIGHER LEVEL MATHEMATICALSKILLS UNIQUE TO RETAIL FOOD MARKETING--The student will be ableto:

24.01 Collect and analyze sales information to determine stock andsales ratio for food and related lines.

24.02 Apply standard industry formulas to determine mark up andmark down for retail food items.

24.03 Analyze standard formulas relative to discount date and duedate to determine amount due on an invoice. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

24.04 Determine amount of merchandise to be reordered utilizingmodel stock by collecting, organizing, representing, andinterpreting data and predicting outcomes.

24.05 Complete pricing problems involving fixed or variablepricing, odd-cent pricing, and loss leader pricing.

24.06 Calculate sales productivity.24.07 Calculate sales per hour.24.08 Calculate average items and average dollars per transaction.

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25.0 APPLY PROMOTIONAL PLANNING TECHNIQUES AND PROCEDURES TO RETAILFOOD MARKETING--The students will be able to:

25.01 Analyze role of promotion in retail food marketing.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

25.02 Develop a promotion plan for retail food marketing.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4

25.03 Develop a promotional mix for a retail food product.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4

25.04 Identify and analyze market(s) for the promotion plan.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

25.05 Prepare a promotional calendar of events. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4

25.06 Prepare a written advertisement layout. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4

25.07 Select and evaluate a variety of advertising media to carrythe advertising message.

25.08 Apply steps involved in planning and assembling retail foodmarketing displays.

25.09 Analyze factors to consider when evaluating completed retailfood marketing displays. LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

25.10 Differentiate between retail food promotional displays andinstitutional displays.

25.11 Implement strategies to be used for public relations.25.12 Establish promotion plan sales quotas and incentives.25.13 Evaluate overall retail food promotion plan. LA.A.1.4.3,


26.0 APPLY ENTREPRENEURIAL CONCEPTS TO RETAIL FOOD MARKETING--Thestudent will be able to:

26.01 Describe importance of entrepreneurship to the retail foodindustry. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

26.02 Analyze advantages and disadvantages of self-employment.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

26.03 Analyze risks involved in ownership of a retail foodmarketing business. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,

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26.04 Identify advantages and disadvantages of the primary formsof business ownership found in the retail food marketingindustry. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

26.05 Discuss future prospects for entrepreneurship andintrapreneurship in retail food marketing. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

26.06 Identify education, aptitudes, attitudes, and skillsrecommended for entrepreneurs and intrapreneurs.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

26.07 Assess personal potential to become an entrepreneur and/orintrapreneur.

26.08 Develop a plan to establish and open a retail food marketingbusiness. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4

27.0 APPLY MARKETING MANAGEMENT PRINCIPLES TO A RETAIL FOOD MARKETINGRELATED BUSINESS--The student will be able to :

27.01 Explain retail food marketing management functions.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

27.02 Explain how a retail food marketing manager manages people,ideas, time, money, and materials. LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

27.03 Explain why effective communication is critical to theretail food marketing manager. LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

27.04 Apply the steps in the retail food management problem-solving process.

27.05 Demonstrate strategies the retail food marketing manager canuse to motivate employees.

27.06 Evaluate how the marketing concept influences food marketingoperations. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

27.07 Develop a food marketing plan. LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4

28.0 ANALYZE GLOBAL TRENDS IN RETAIL FOOD MARKETING--The student willbe able to:

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28.01 Identify global marketing trends in the food marketingindustry. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

28.02 Analyze impact of global marketing on the retail foodmarketing industry. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

28.03 Compare and contrast foreign retail food markets anddistributors. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

28.04 Analyze multicultural influences on global retail foodmarketing. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

28.05 Identify methods of researching specific global retail foodmarkets. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

28.06 Identify the role of the Internet in facilitating globalretail food marketing. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

29.0 DEMONSTRATE APPLICATIONS OF TECHNOLOGY TO RETAIL FOOD MARKETING--The student will be able to:

29.01 Demonstrate mastery of computers and technology currentlyused in retail food marketing.

29.02 Identify use of satellite transmissions in retail foodmarketing training. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

29.03 Demonstrate use of the computer and information networks inretail food marketing.

30.0 APPLY A CAREER PLAN TO RETAIL FOOD MARKETING--The student will beable to:

30.01 Develop a plan for pursuing a specific career in retail foodmarketing, including training and educational requirements,needed skills and abilities, and steps for reaching careergoal. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4

30.02 Demonstrate competencies required for career sustaining andmid-level management positions in the retail food marketingfield.

30.03 Demonstrate specific technology applications related to thestudent's retail food marketing career plan.

30.04 Develop forms of documentation for inclusion in a retailfood marketing career portfolio. LA.A.1.4.3, LA.B.1.4.1,

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LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4

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INTENDED OUTCOMES

Program Title: Academy of Fashion Marketing

Secondary PSAVProgram Numbers: 8806000 M801020CIP Number: 0208.010200 0208.010200Grade Level: 9-12, 30, 31 30, 31Length: 3 credits 450 hoursCertification: RETAILING @7 G RETAILING @7 G

MKTG 1 @2 MKTG 1 @2TEACH CDE @7 TEACH CDE @7DIST ED @7 DIST ED @7MKTG MGMT @7 G MKTG MGMT @7 G



I. MAJOR CONCEPTS/CONTENT: The purpose of this program is to preparestudents for employment or advanced training in the fashionmarketing and sales industry. The content includes, but is notlimited to, employability skills; selling techniques; color anddesign fundamentals; textiles and yarns; fabric design andconstruction; planning management; finance; technical andproduction skills; labor and community issues; health, safety, andenvironmental issues; and entrepreneurship.

Listed below are the courses that comprise this program whenoffered at the secondary level:

8806010 – Fashion Essentials8806020 – Fashion Applications8806030 – Fashion Marketing Management

II. LABORATORY ACTIVITIES: Laboratory activities are an integral partof this cluster. Equipment and supplies should be provided toenhance hands-on experiences for students in the chosen fashionoccupation.

III. SPECIAL NOTE: DECA, “An Association of Marketing Students”(secondary), and Delta Epsilon Chi, “An Association of MarketingStudents” (postsecondary), are the appropriate career andtechnical student organizations for providing leadership trainingand for reinforcing specific career and technical skills. Careerand Technical Student Organizations, when provided, shall be anintegral part of the career and technical instructional program,

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and the activities of such organizations are defined as part ofthe curriculum in accordance with Rule 6A-6.065 (8), FAC.

Cooperative training (OJT), 8800410/M899990/0208.9999CP, or GuidedWorkplace-Learning, 8300430/D886300/1098.8630CP, are highlyrecommended to use with this program as work-based learningexperiences. When OJT is offered, each student is required tohave a training agreement and a training plan, signed by thestudent, parent/guardian, teacher/coordinator, and employer. Thetraining plan shall include a diverse list of instructionalobjectives and on-the-job and in-school learning experiences. Theworkstation shall reflect equipment, skills, and tasks relevant tothe occupation the student has chosen as a career goal. Thestudent must receive compensation for work performed.

When Guided Workplace-Learning is offered, the student is allowedto work a maximum of 450 hours and must participate, with thework-based learning site supervisor, in a preplacement conference.A work-based learning plan must be developed to include thelearning objectives, methods of learning, activities/responsibilities, time required, provisions for supervision, andmethod(s) of student evaluation. Students must also meet aminimum of once per week for the purpose of related instructionand developmental activities. Employment may be either paid orunpaid. (For additional information consult the Guided Workplace-Learning framework.)

It is highly recommended that for every 20 students (or portionthereof) enrolled in Marketing OJT and/or Guided Workplace-Learning, the teacher/coordinator be given a minimum of one hourof OJT-coordination release time per day for the purposes ofvisiting students on the job and managing the cooperative methodof instruction.

The teacher/coordinator should visit each training site for thepurpose of observation a minimum of once during each gradingperiod, preferably while the student is actually working. A secondcontact each grading period for the purpose of evaluating thestudent's progress in attaining the competencies listed in thework-based learning/training plan is highly recommended.

On-the-job activities may be continued as a summer learningexperience without classroom instruction for students whoparticipated in the program during the school year immediatelypreceding the summer assignment.

The OJT course may be taken by a student for one or more semestersat the secondary level enabling the student to earn multiplecredits. The specific student performance standards, which thestudent must achieve to earn credit, must be specified in the OJTtraining plan.

In accordance with Rule 6A-10.040, FAC., the minimum basic skillsgrade levels required for postsecondary adult vocational students

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to exit the programs in this cluster are listed at the programlevel or at the occupational completion points within the program.These grade level numbers correspond to a grade equivalent scoreobtained on one of the state designated basic skills examinations.If a student does not meet the basic skills level required forcompletion of the program, remediation should be providedconcurrently through Vocational Preparatory Instruction (VPI).Please refer to the Rule for exemptions.

When a secondary student with a disability is enrolled in avocational class with modifications to the curriculum framework,the particular outcomes and student performance standards, whichthe student must master to earn credit, must be specified on anindividual basis. The job or jobs for which the student is beingtrained should be reflected in the student’s desired postschooloutcome statement on the Transition Individual Educational Plan(Transition IEP).

SCANS Competencies: Instructional strategies for this program mustinclude methods that require students to identify, organize, anduse resources appropriately; to work with each other cooperativelyand productively; to acquire and use information; to understandsocial, organizational, and technological systems; and to workwith a variety of tools and equipment. Instructional strategiesmust also incorporate methods to improve students' personalqualities, higher-order critical thinking skills, and problem-solving, technical, and literacy skills.

To be transferable statewide between institutions, thisprogram/course must have been reviewed, and a "transfer value"assigned the curriculum content by the appropriate StatewideCourse Numbering System discipline committee. This does notpreclude institutions from developing specific program or coursearticulation agreements with each other.

When offered at the postsecondary adult vocational level, thisprogram may be offered in courses. Vocational credit shall beawarded to the student on a transcript in accordance with Section230.643 F. S.

IV. INTENDED OUTCOMES: After successfully completing appropriatecourse(s) for each occupational completion point of this program,the student will be able to perform the following:

OCCUPATIONAL COMPLETION POINT - DATA CODE ASALESPERSONS, RETAIL - OES Code 49011

01.0 Demonstrate employability skills.02.0 Demonstrate human relations skills necessary for success in

fashion occupations.03.0 Demonstrate proficiency in applying communication and

technology skills.04.0 Demonstrate proficiency in applying math skills unique to

fashion marketing.

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05.0 Identify economic principles.06.0 Identify marketing and business fundamentals.07.0 Identify effective selling techniques and procedures.31.0 Discuss the history of fashion.32.0 Discuss the use of design in fashion.08.0 Select a fashion marketing industry for career planning.09.0 Demonstrate applications of distribution to the fashion


fashion marketing industry.11.0 Demonstrate applications of product/service planning to the

fashion marketing industry.12.0 Demonstrate applications of marketing information management

to the fashion marketing industry.13.0 Demonstrate pricing applications for the fashion marketing

industry.14.0 Demonstrate promotion applications for the fashion marketing

industry.15.0 Demonstrate purchasing applications to the fashion marketing

industry.16.0 Demonstrate applications of safety and risk-management to

the fashion marketing industry.17.0 Demonstrate applications of selling to the fashion marketing

industry.18.0 Demonstrate an understanding of entrepreneurship.19.0 Identify the use of technology in fashion marketing.33.0 Discuss the fashion design segment.34.0 Identify characteristics of textiles and yarns used in

fashion related industries.35.0 Discuss fabric design and construction.36.0 Discuss the steps involved in planning a fashion show.

OCCUPATIONAL COMPLETION POINT - DATA CODE BFIRST-LINE SUPERVISORS AND MANAGER/SUPERVISORS - SALES AND RELATEDWORKERS, FASHION - OES Code 41002

20.0 Apply economic principles to fashion.21.0 Apply fashion product and service technology.22.0 Demonstrate merchandising skills appropriate for fashion

marketing.23.0 Implement fashion marketing operational techniques.24.0 Demonstrate proficiency in applying higher level

mathematical skills unique to fashion marketing.25.0 Apply promotional planning techniques and procedures to

fashion marketing.26.0 Apply entrepreneurial concepts to fashion marketing.27.0 Apply marketing management principles to a fashion related

business.28.0 Analyze global fashion trends in fashion marketing.29.0 Demonstrate applications of technology to fashion marketing.30.0 Apply a career plan to fashion marketing.

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Program Title: Academy of Fashion MarketingSecondary Number: 8806000Postsecondary Number: M801020









01.07 Identify and demonstrate effective interviewing skills(e.g., behavioral). LA.A.1.4.3, LA.C.1.4.1, LA.C.1.4.3,

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LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.D.1.4.1,LA.D.1.4.2, LA.D.1.4.3, LA.D.2.4.1, MA.A.1.4.1, MA.A.1.4.3,SC.H.3.4.3, SS.C.2.4.3






01.13 Identify personal and business ethics (e.g., preventingtheft, pilfering, and unauthorized discounting).LA.A.1.4.1, LA.A.1.4.2, LA.A.1.4.3, LA.A.1.4.4, LA.A.2.4.1,LA.A.2.4.2, LA.A.2.4.3, LA.A.2.4.4, LA.A.2.4.5, LA.A.2.4.6,LA.A.2.4.7, LA.A.2.4.8, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.1.4.3,LA.C.1.4.4, LA.C.2.4.1, LA.D.1.4.2, LA.D.1.4.3, LA.D.2.4.1,LA.E.2.4.6, MA.A.1.4.1, MA.A.1.4.2, MA.A.1.4.3, MA.A.1.4.4,SC.H.3.4.3, SS.C.2.4.3, SS.C.2.4.6

01.14 Demonstrate orderly and systematic behavior by creating andmaintaining a monthly planner. LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.D.1.4.1, LA.D.1.4.2, LA.D.1.4.3, LA.D.2.4.1,

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LA.D.2.4.2, LA.D.2.4.3, LA.D.2.4.4, LA.D.2.4.5, LA.D.2.4.6,LA.E.2.4.4, LA.E.2.4.6, LA.E.2.4.8, MA.A.5.4.1, MA.B.1.4.2






02.0 DEMONSTRATE HUMAN RELATIONS SKILLS NECESSARY FOR SUCCESS INFASHION OCCUPATIONS--The student will be able to:


02.02 Define and discuss issues involving gender equity,disability, and age LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5, LA.D.1.4.1, LA.D.1.4.2, LA.D.1.4.3


02.04 Identify and define friendliness, adaptability, empathy, andpoliteness as relates to business. LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

02.05 Explain concepts of integrity, credibility, reliability, andperseverance. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,

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decision-making, and critical thinking strategies.LA.A.2.4.7, LA.A.2.4.8

















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04.0 DEMONSTRATE PROFICIENCY IN APPLYING MATH SKILLS UNIQUE TO FASHIONMARKETING--The student will be able to:


04.02 Apply problem-solving techniques to sales relatedtransactions including cash, checks, debit cards, creditcards, discounts, layaway, C. O. D., returns, giftcertificates, and automatic fee withdrawals. MA.A.1.4.1,MA.A.1.4.2, MA.A.1.4.3, MA.A.1.4.4, MA.A.2.4.2, MA.A.5.4.1
















04.18 Use ratios, proportions, and scales to calculate distance ona map and calculate the square footage of rooms in a

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building using a scaled plan. MA.B.1.4.1, MA.B.1.4.3,MA.B.3.4.1











05.10 Explain role of profit motive. LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5, SS.D.1.4.1


05.12 Explain concept of competition. LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,

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LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5, SS.D.1.4.1



05.15 Explain function of Federal Reserve Board. LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5, SS.D.2.4.5









06.08 Discuss major fields of business activity (extractive,subcontracting, manufacturing, wholesaling, retailing,services, cottage industries, urban street sales).LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,

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06.09 Identify, explain, compare, and contrast the different typesof business ownership (sole-proprietorship, partnership,corporation, franchise, licensing). LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, L









06.18 Explain network marketing (multilevel marketing) and how itdiffers from a pyramid scheme. LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

06.19 Discuss the role of federal regulatory agencies [e.g., Food and Drug Administration (FDA), Consumer Product Safety Commission (CPSC), Environmental Protection Agency (EPA), Securities and Exchange Commission (SEC), Federal TradeCommission (FTC), Occupational Safety and HealthAdministration (OSHA)]. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,

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LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5,SS.D.2.4.3









31.0 DISCUSS THE HISTORY OF FASHION—The student will be able to:

31.01 Describe the theories of the origin of fashion. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

31.02 Describe the influences of historical events on American andglobal fashion. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

31.03 Explain economic, demographic, social, and politicalinfluences on fashion. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

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31.04 Explain how the trickle-down and trickle-up theories applyto the fashion industry. LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

31.05 Discuss the stages and length of the fashion cycle.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

31.06 Discuss impact of technology on the fashion industry.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

31.07 Identify the major fashion designers and their impact on theindustry. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

31.08 Differentiate between fashion trends and fads. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

31.09 Discuss evolution of national and local fashion retailers.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

31.10 Discuss the influence of electronic media on the fashionindustry. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

32.0 DISCUSS THE USE OF DESIGN IN FASHION—-The student will be able to:

32.01 Identify and discuss the elements of design (e.g., color,shape, line, and texture). LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

32.02 Identify and discuss the principles of design (e.g.,balance, proportion, emphasis, and rhythm). LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

32.03 Discuss the impact and dimensions of color in fashion.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

32.04 Explain the principles of color psychology and symbolism.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

32.05 Identify purpose/use of color wheel. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

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32.06 Identify a variety of color schemes (e.g., monochromatic,analogous, complimentary, triad). LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

32.07 Discuss the use of shape, line, and texture in fashion andvisual merchandising. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

32.08 Discuss the importance of balance in garment design.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

32.09 Discuss the role of proportion, emphasis, rhythm, andharmony in garment design. LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

08.0 SELECT A FASHION MARKETING INDUSTRY FOR CAREER PLANNING--Thestudent will be able to:

08.01 Identify current employment opportunities in the fashionmarketing field. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

08.02 Identify sources of information for career planningincluding the Internet. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

08.03 Conduct in-depth career research including requirements forentry and advancement, career ladders, and opportunitiesrelated to the fashion marketing field. LA.B.2.4.4

08.04 Explain duties, responsibilities, and needed skills andknowledge of a particular fashion marketing career.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

08.05 Identify advantages and disadvantages of a particularfashion-marketing career. LA.A.1.4.3, LA.A.2.4.4,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5


08.07 Develop an individualized education and career plan relatedto a major fashion marketing field. LA.A.2.4.4, LA.A.2.4.6

08.08 Write a job description for a selected fashion marketingoccupation. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4

9.0 DEMONSTRATE APPLICATIONS OF DISTRIBUTION TO THE FASHION MARKETINGINDUSTRY--The student will be able to:

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09.01 Explain the concepts and processes needed to move, store,locate, and/or transfer ownership of fashion goods andservices. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

09.02 Explain concepts of physical distribution and transportationsystems related to the fashion industry. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

09.03 Identify and analyze appropriate transportation services forthe fashion industry. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

09.04 Develop appropriate plans utilizing the channels ofdistribution for the fashion industry. LA.A.2.4.4,LA.A.2.4.6

09.05 Demonstrate skills required for fashion materials andservice management.

09.06 Analyze information related to routing and tracking merchandise. LA.A.2.4.7, LA.A.2.4.8

09.07 Explain the relationship between customer service anddistribution. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

10.0 DEMONSTRATE APPLICATIONS OF FINANCING TO THE SELECTED FASHIONMARKETING INDUSTRY--The student will be able to:

10.01 Explain financial concepts used in making fashion marketingdecisions. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

10.02 Explain concept of financial administration. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

10.03 Explain difference between income (credit) and expense(debit). LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

10.04 Describe and prepare a cash-flow statement. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

10.05 Identify various types of credit policies and procedures.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

10.06 Explain purposes and importance of credit. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

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10.07 Identify the positive and negative impacts of using creditin fashion marketing situations. LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5, SS.D.1.4.2, MA.A.4.4.1, MA.E.1.4.1, MA.E.1.4.2,MA.E.1.4.3, SS.D.1.4.2

10.08 Compare and contrast the use of different creditapplications. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5,LA.E.2.4.7, MA.A.4.4.1, MA.E.1.4.1, MA.E.1.4.2, MA.E.1.4.3

10.09 Discuss industry concepts of price, profit, competition, andproductivity. LA.A.1.4.3, LA.A.1.4.4, LA.A.2.4.7,LA.A.2.4.8, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5, MA.E.1.4.1, MA.E.1.4.2


11.0 DEMONSTRATE APPLICATIONS OF PRODUCT/SERVICE PLANNING TO THEFASHION MARKETING INDUSTRY--The student will be able to:

11.01 Explain the concepts and processes needed to obtain,develop, maintain, and improve a product or service mix inresponse to fashion market opportunities. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

11.02 Explain the steps involved in decision making (e.g., market research, assessment, planning, implementation design, andevaluation). LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

11.03 Explain importance of product and service technology as itrelates to customer satisfaction. LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5, LA.D.2.4.4

11.04 Identify sources of fashion product knowledge. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

11.05 Demonstrate awareness of impact of both current and emergingtechnology on life-roles, life-styles, careers, and fashionmarketing occupations. LA.B.2.4.4

11.06 Explain product and service quality as applicable grades andindustry standards. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

11.07 Discuss product-liability risks. LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.1.4.3, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

11.08 Explain warranties and guarantees. LA.A.1.4.3, LA.A.2.4.4,

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11.09 Develop a product/service plan for an area of fashion marketing.

11.10 Describe factors used by marketers to position products/business. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

11.11 Identify stages of and discuss importance of product lifecycle. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

12.0 DEMONSTRATE APPLICATIONS OF MARKETING INFORMATION MANAGEMENT TOTHE FASHION MARKETING INDUSTRY--The student will be able to:

12.01 Explain concepts and processes needed to obtain, develop,maintain, and improve a product or service mix in responseto fashion market opportunities. LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

12.02 Explain process of marketing information management.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

12.03 Explain nature and scope of fashion marketing operations.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5


12.05 Identify procedures for gathering information usingtechnology. LA.A.1.4.3, LA.A.2.4.4, LA.A.2.4.6, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

12.06 Utilize appropriate marketing information management forms.LA.B.1.4.3, LA.B.2.4.4

13.0 DEMONSTRATE PRICING APPLICATIONS FOR THE FASHION MARKETINGINDUSTRY--The student will be able to:

13.01 Explain concepts and strategies utilized in determining and adjusting prices to maximize return and meet customers’perceptions of value. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5,MA.A.1.4.1, MA.A.1.4.2, MA.A.1.4.3, MA.A.1.4.4, MA.E.1.4.1,MA.E.1.4.2, MA.E.1.4.3

13.02 Explain pricing objectives, policies, and strategies.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,

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LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5, MA.A.1.4.1, MA.A.1.4.2,MA.A.1.4.3, MA.A.1.4.4, MA.E.1.4.1, MA.E.1.4.2, MA.E.1.4.3

13.03 Explain price marking techniques. LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5, MA.A.1.4.1, MA.A.1.4.2, MA.A.1.4.3, MA.A.1.4.4

13.04 Explain procedures for changing prices. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5, MA.A.1.4.1, MA.A.1.4.2, MA.A.1.4.3,MA.A.1.4.4



14.0 DEMONSTRATE PROMOTION APPLICATIONS FOR THE FASHION MARKETINGINDUSTRY--The student will be able to:

14.01 Explain the concepts and strategies needed to communicateinformation about products, services, images, and/or ideasto achieve a desired outcome. LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

14.02 Identify types of promotion used in the fashion industry.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

14.03 Discuss importance of advertising media and branding.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

14.04 Explain purposes and elements of advertising and display asrelated to the fashion marketing industry. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5, LA.D.2.4.5

14.05 Explain the impact on and uses of the Internet and Intranetin marketing fashion products and services. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5, LA.D.2.4.4


14.07 Use design principles in preparing such merchandise/servicedisplays as windows, endcaps, kiosks, and point-of-sale.LA.B.1.4.1

14.08 Create an example of a non-personal sales technique such as

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use of magnets, buttons, T-shirts, or point-of-sale signs. LA.B.1.4.1

14.09 Write a promotional message to appeal to a target market.LA.A.1.4.3, LA.A.2.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

14.10 Develop a sales promotion plan for a fashion marketingorganization. LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.2

14.11 Demonstrate public relations techniques as used in thefashion marketing industry. LA.C.3.4.4

14.12 Design a web site for the fashion marketing industry.LA.B.2.4.4

15.0 DEMONSTRATE PURCHASING APPLICATIONS TO THE FASHION MARKETINGINDUSTRY--The student will be able to:

15.01 Explain relationship between stock turnover and purchasing.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5, MA.D.1.4.1

15.02 Demonstrate proper purchasing procedures.15.03 Explain types of purchasing situations. LA.A.1.4.3,


15.04 Demonstrate the techniques used to obtain the best termswhen negotiating a purchase. LA.C.3.4.4



16.0 DEMONSTRATE APPLICATIONS OF SAFETY AND RISK-MANAGEMENT TO THEFASHION MARKETING INDUSTRY--The student will be able to:

16.01 Explain how lack of knowledge and skill can cause accidentsand health hazards in the workplace. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5, SC.F.1.4.1, SC.F.1.4.7, SC.H.1.4.7,SC.H.3.4.3

16.02 List reasons how anger, worry, drugs, alcohol, fatigue, andillness can cause accidents. LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5, SC.F.1.4.1

16.03 Describe actions that various agencies take to preventaccidents on the job. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

16.04 Demonstrate understanding of environmental problems thatimpact health and safety. LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,

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LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5, SC.F.1.4.7, SC.H.3.4.6

16.05 Explain procedures for handling and reporting accidents.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

16.06 Identify security procedures for the fashion marketingindustry. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

16.07 Identify techniques for preventing security problems,including correct procedures for recognizing and monitoringpotential shoplifters. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

16.08 Identify procedures used by industry to prevent internalloss and embezzlement. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

17.0 DEMONSTRATE APPLICATIONS OF SELLING TO THE FASHION MARKETINGINDUSTRY--The student will be able to:

17.01 Explain concepts and actions needed to determine clientneeds and wants and develop a personalized communicationthat will influence purchase decisions and enhance futurebusiness opportunities. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

17.02 Describe the appropriate relationship between buyer andseller. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5, LA.E.2.4.2




buying decisions. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5



17.09 Identify strategies to build and maintain a clientele.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5


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18.01 Define "entrepreneurship." LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5, SS.D.2.4.5

18.02 Discuss role of the entrepreneur in the domestic and globaleconomy. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5, LA.D.2.4.1,SS.D.2.4.6

18.03 Discuss entrepreneurship as a career choice (e.g.,characteristics, aptitudes, and skills necessary to be asuccessful entrepreneur). LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

18.04 Identify economic principles of entrepreneurship.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5, SS.D.2.4.6

18.05 Discuss the four parts of a business (production, finance,marketing, customer service). LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5, SS.D.1.4.1

18.06 Analyze current entrepreneurial trends in the marketplace.LA.A.1.4.3, LA.A.2.4.6, LA.A.2.4.8, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5,SS.D.2.4.6

18.07 Discuss importance of ethics in business. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

18.08 Identify strategies and methods for generating a businessidea. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

18.09 Outline steps in planning a new business. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

18.10 Identify types and sources of government regulations andtaxation that may affect a business. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

18.11 Identify communication and technology skills used inentrepreneurship. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

19.0 IDENTIFY THE USE OF TECHNOLOGY IN FASHION MARKETING--The studentwill be able to:

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19.01 Explain importance and uses of computers and the Internet infashion marketing. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5,LA.D.2.4.4, LA.D.2.4.5, SC.H.3.4.5

19.02 Utilize word processing software to create a career/industryrelated document. LA.B.2.4.4

19.03 Perform data entry procedures (e.g., payroll, inventorycontrol). LA.B.2.4.4

19.04 Perform merchandising math data entry procedures such asstock turnover, mark-up, mark-down, open-to-buy, pricing,invoicing, etc. LA.B.2.4.4, MA.E.1.4.1, MA.E.1.4.2,MA.E.1.4.3


19.06 Utilize spreadsheet software to enhance decision makingskills. LA.B.2.4.4, LA.D.2.4.4, LA.D.2.4.5, MA.E.1.4.1,MA.E.1.4.2, MA.E.1.4.3


19.08 Identify technology appropriate for marketing functions andpractices related to a fashion marketing career field.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5, LA.D.2.4.4, SC.H.3.4.5

19.09 Select and use a variety of electronic media, such as theInternet, information services, and desktop-publishingsoftware programs, to create, revise, retrieve, and verifyinformation. LA.D.2.4.4

33.0 DISCUSS THE FASHION DESIGN SEGMENT--The student will be able to:

33.01 Identify and discuss price market categories of apparel.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

33.02 Describe standard sizing of the fashion industry.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

33.03 Identify clothing details that are most flattering to avariety of body proportions. LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

33.04 Identify clothing styles as they relate to line and design.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

33.05 Discuss the importance of name recognition for fashiondesigners. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

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33.06 Explain the designing process for ready-to-wear designers.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

33.07 Identify domestic fashion market centers. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

33.08 Identify international fashion market centers. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

34.0 IDENTIFY CHARACTERISTICS OF TEXTILES AND YARNS USED IN FASHIONRELATED INDUSTRIES—The student will be bale to:

34.01 Identify types, uses, characteristics, advantages, anddisadvantages of natural fibers. LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

34.02 Identify types, uses, characteristics, advantages, anddisadvantages of manufactured fibers. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

34.03 Identify types, uses, characteristics, advantages, anddisadvantages of leather and fur. LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

34.04 Discuss innovations and trends in the fiber trade.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

34.05 Discuss types and role of yarn blends and textures.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

34.06 Describe fabric construction and finishes commonly used inthe fashion industry. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

35.0 DISCUSS FABRIC DESIGN AND CONSTRUCTION—-The student will be ableto:

35.01 Identify and discuss the major forms of fabric design (e.g.,structural, applied). LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

35.02 Identify types of weaving. LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,

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LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

35.03 Identify types of knitting. LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

35.04 Identify other methods of fabric construction (e.g.,nonwovens, quilted). LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

35.05 Discuss the impact of fabric finishing on fabrics.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

35.06 Identify types of fabric finishing (e.g., bleaching, dyeing,printing). LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

35.07 Discuss differences between mechanical and chemicalfinishes. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

35.08 Discuss differences between quality and performancestandards. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

35.09 Discuss impact of computer-aided design (CAD) and computer-aided manufacturing (CAM) on fabric design and construction.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

36.0 DISCUSS THE STEPS INVOLVED IN PLANNING A FASHION SHOW—-The studentwill be able to:

36.01 Explain the purposes of fashion shows. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

36.02 Identify the main types of fashion shows. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

36.03 Identify the steps involved in planning a fashion show.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

36.04 Explain the importance of coordinating merchandise andmodels. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

36.05 Describe the coordination of the physical layout, music,choreography, and commentary of fashion shows. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,

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36.06 Explain the details involved with promoting and presenting afashion show. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

36.07 Describe the follow-up and evaluation procedures for afashion show. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

OCCUPATIONAL COMPLETION POINT - DATA CODE BFIRST LINE SUPERVISORS AND MANAGER/SUPERVISORS - SALES AND RELATEDWORKERS, FASHION - OES Code 41002

20.0 APPLY ECONOMIC PRINCIPLES TO FASHION--The student will be able to:

20.01 Explain economic trends as they relate to fashion marketing.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5, SS.D.2.4.6

20.02 Explain role of the profit motive in the marketing offashion products. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5,SS.D.1.4.1

20.03 Explain role of fashion marketing in the free enterprisesystem. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5, SS.D.2.4.1

20.04 Describe channels of distribution for fashion marketing. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

20.05 Apply economic concepts to fashion marketing including pricing, risk, productivity, competition, and cycles. LA.A.2.4.8, SS.D.1.4.1, SS.D.2.4.1

21.0 APPLY FASHION PRODUCT AND SERVICE TECHNOLOGY--The student will beable to:

21.01 Demonstrate appropriate techniques and terminology forselling apparel and accessories, house furnishings, andother fashion merchandise. LA.A.1.4.3, LA.C.3.4.4

21.02 Demonstrate principles in the merchandising of fashionproducts. LA.A.1.4.3, LA.C.3.4.4

21.03 Compare different types of fabric construction. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

21.04 Compare natural and man-made materials utilized in fashionproducts including finishes and care techniques.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,

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21.05 Assess designers who have had a major influence on fashion.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

21.06 Compare past, present, and future styles of apparel andaccessories. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

21.07 Demonstrate the relationship between fabric characteristicsand product use.

21.08 Apply textile knowledge to a sales position.21.09 Analyze the unique fashion needs of infants and young

children, older people, people with disabilities, pregnantwomen, and frequent travelers. LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

22.0 DEMONSTRATE MERCHANDISING SKILLS APPROPRIATE FOR FASHIONMARKETING--The student will be able to:

22.01 Supervise basic stockkeeping techniques, such as sorting bycolor, size, and/or classification; and cleaning merchandisefixtures.



22.04 Demonstrate techniques to perform a fashion merchandiseinventory. LA.C.3.4.4

22.05 Organize the planning and presentation of fashion shows;include steps, purposes, and types of shows.

22.06 Assist in the preparation of merchandise displays bydemonstrating knowledge of design principles and elements,kinds of displays, patterns of arrangement, colorprinciples, and appropriate displays for given types ofmerchandise. LA.B.1.4.1, LA.B.2.4.1, LA.A.1.4.3

22.07 Plan a promotional campaign for a fashion product or line toinclude types of media, promotional mix, and evaluation ofeffectiveness. LA.A.2.4.4, LA.B.2.4.1, LA.B.2.4.4,LA.C.3.4.4


23.0 IMPLEMENT FASHION MARKETING OPERATIONAL TECHNIQUES--The studentwill be able to:

23.01 Implement accident prevention techniques in fashionmarketing situations.

23.02 Demonstrate receiving and checking techniques. LA.C.3.4.4

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23.03 Demonstrate techniques for preventing security problems,including correct procedures for recognizing and monitoringpotential shoplifters. LA.C.3.4.4


23.05 Implement guidelines that address concerns and issues thatrelate to the operation of a fashion marketing businessincluding safety practices.


24.0 DEMONSTRATE PROFICIENCY IN APPLYING HIGHER LEVEL MATHEMATICALSKILLS UNIQUE TO FASHION MARKETING--The student will be able to:

24.01 Collect and analyze sales information to determine stockturnover and stock-sales ratio for fashion and relatedlines. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5, MA.E.1.4.1,MA.E.1.4.2, MA.E.1.4.3

24.02 Apply standard industry formula to determine markup andmarkdown for fashion merchandise. MA.E.1.4.1, MA.E.1.4.2,MA.E.1.4.3

24.03 Analyze standard industry formulas relative to discount dateand due date to determine amount of payment due on aninvoice. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5, MA.E.1.4.1,MA.E.1.4.2, MA.E.1.4.3






25.0 APPLY PROMOTIONAL PLANNING TECHNIQUES AND PROCEDURES TO FASHIONMARKETING--The student will be able to:

25.01 Analyze role of promotion in fashion marketing. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

25.02 Develop a fashion promotion plan for a given product orsituation. LA.A.1.4.3, LA.A.2.4.4, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4

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25.03 Develop a promotional mix for a fashion related product.LA.A.1.4.3, LA.A.2.4.4, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4

25.04 Identify the market(s) for the promotion plan. LA.A.1.4.3,LA.A.2.4.4, LA.A.2.4.6, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

25.05 Prepare a promotional calendar of events. LA.A.1.4.3,LA.A.2.4.4, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4

25.06 Prepare a written advertisement layout. LA.A.1.4.3,LA.A.2.4.4, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4

25.07 Select and evaluate a variety of advertising media to carrythe advertising message. LA.A.1.4.3, LA.A.2.4.4,LA.A.2.4.8, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4

25.08 Apply steps involved in planning and setting up fashiondisplays. LA.A.2.4.4, LA.B.2.4.2

25.09 Identify factors to consider when evaluating completedfashion displays. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

25.10 Differentiate between promotional displays and institutionaldisplays. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

25.11 Implement strategies to be used for public relations.25.12 Establish promotion plan sales quotas and incentives.25.13 Evaluate the overall fashion promotion plan. LA.A.1.4.3,


26.0 APPLY ENTREPRENEURIAL CONCEPTS TO FASHION MARKETING--The studentwill be able to:

26.01 Describe importance of entrepreneurship to the fashionindustry. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

26.02 Analyze advantages and disadvantages of self-employment.LA.A.1.4.3, LA.A.2.4.4, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

26.03 Analyze risks involved in ownership of a fashion business.LA.A.1.4.3, LA.A.2.4.4, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

26.04 Assess advantages and disadvantages of the primary forms offashion business ownership. LA.A.1.4.3, LA.A.2.4.4,LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

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26.05 Discuss future prospects for entrepreneurship andintrapreneurship in the fashion industry. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

26.06 Identify education, aptitudes, attitudes, and skillsrecommended for fashion entrepreneurs and intrapreneurs.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

26.07 Assess personal potential to become a fashion entrepreneurand/or intrapreneur. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

26.08 Develop a plan to establish and open a fashion business.LA.A.1.4.3, LA.A.2.4.4, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4

27.0 APPLY MARKETING MANAGEMENT PRINCIPLES TO A FASHION RELATEDBUSINESS--The student will be able to do:

27.01 Explain fashion marketing management functions. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

27.02 Explain how a fashion marketing manager manages people,ideas, time, money, and materials. LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

27.03 Explain why effective communication is critical to thefashion marketing manager. LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

27.04 Apply the steps in the fashion marketing management problem-solving process.

27.05 Demonstrate strategies the fashion marketing manager can useto motivate employees.

27.06 Evaluate how the marketing concept influences fashionmarketing. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

27.07 Develop a fashion marketing plan. LA.A.1.4.3, LA.A.2.4.4,LA.A.2.4.6, LA.A.2.4.7, LA.A.2.4.8, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4

28.0 ANALYZE GLOBAL FASHION TRENDS IN FASHION MARKETING--The studentwill be able to:

28.01 Forecast global marketing trends in selected fashionindustries. SS.D.2.4.6

28.02 Analyze impact of global marketing in the fashion industry.LA.A.1.4.3, LA.A.2.4.4, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,

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LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5, SS.D.2.4.6

28.03 Compare global markets and distributors for fashionproducts. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5, SS.D.2.6

28.04 Analyze multicultural influences on global fashionmarketing. LA.A.1.4.3, LA.A.2.4.4, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5,SS.D.2.4.6

28.05 Evaluate sources of fashion import/export information.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5, SS.D.2.4.6

28.06 Evaluate how a product/market evaluation can help identifyattitudes and preferences among consumers of variouscultures. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5, SS.D.2.4.6

28.07 Research the role of the Internet in facilitating globalfashion marketing. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,SS.D.2.4.6

29.0 DEMONSTRATE APPLICATIONS OF TECHNOLOGY TO FASHION MARKETING--Thestudent will be able to:

29.01 Demonstrate mastery of computers and technology currentlyused in fashion marketing. LA.D.2.4.4

29.02 Discuss use of satellite transmissions in fashion marketingtraining. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5, LA.D.2.4.4

29.03 Demonstrate use of the computer and information networks infashion marketing. LA.D.2.4.4, LA.B.2.4.4

30.0 APPLY A CAREER PLAN TO FASHION MARKETING--The student will be ableto:

30.01 Develop a plan for pursuing a specific career in fashionmarketing, including training and educational requirements,needed skills and abilities, and steps for reaching careergoal. LA.A.1.4.3, LA.A.2.4.4, LA.A.2.4.6, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4

30.02 Demonstrate competencies required for career sustaining andmid-level management positions in the fashion marketingfield. LA.A.2.4.7, LA.A.2.4.8

30.03 Demonstrate specific technology applications related to thestudent's selected fashion marketing career plan.LA.A.2.4.7, LA.A.2.4.8, LA.D.2.4.4, LA.D.2.4.6

30.04 Develop forms of documentation for inclusion in a fashionmarketing career portfolio. LA.A.1.4.3, LA.B.1.4.1,

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LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4

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Course Number: 8806010Course Title: Fashion EssentialsCourse Credit: 1

COURSE DESCRIPTION:

The purpose of this course is to develop the competencies essential tofashion marketing. These competencies include employability, humanrelations, communication, math, and economic skills. The fundamentalsof fashion marketing and selling are also included. There is not anoccupational completion point after the completion of this course.







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01.07 Identify and demonstrate effective interviewing skills(e.g., behavioral). LA.A.1.4.3, LA.C.1.4.1, LA.C.1.4.3,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.D.1.4.1,LA.D.1.4.2, LA.D.1.4.3, LA.D.2.4.1, MA.A.1.4.1, MA.A.1.4.3,SC.H.3.4.3, SS.C.2.4.3






01.13 Identify personal and business ethics (e.g., preventingtheft, pilfering, and unauthorized discounting).LA.A.1.4.1, LA.A.1.4.2, LA.A.1.4.3, LA.A.1.4.4, LA.A.2.4.1,LA.A.2.4.2, LA.A.2.4.3, LA.A.2.4.4, LA.A.2.4.5, LA.A.2.4.6,LA.A.2.4.7, LA.A.2.4.8, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.1.4.3,LA.C.1.4.4, LA.C.2.4.1, LA.D.1.4.2, LA.D.1.4.3, LA.D.2.4.1,

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LA.E.2.4.6, MA.A.1.4.1, MA.A.1.4.2, MA.A.1.4.3, MA.A.1.4.4,SC.H.3.4.3, SS.C.2.4.3, SS.C.2.4.6

01.14 Demonstrate orderly and systematic behavior by creating andmaintaining a monthly planner. LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.D.1.4.1, LA.D.1.4.2, LA.D.1.4.3, LA.D.2.4.1,LA.D.2.4.2, LA.D.2.4.3, LA.D.2.4.4, LA.D.2.4.5, LA.D.2.4.6,LA.E.2.4.4, LA.E.2.4.6, LA.E.2.4.8, MA.A.5.4.1, MA.B.1.4.2






02.0 DEMONSTRATE HUMAN RELATIONS SKILLS NECESSARY FOR SUCCESS INFASHION MARKETING OCCUPATIONS--The student will be able to:


02.02 Define and discuss issues involving gender equity,disability, and age LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5, LA.D.1.4.1, LA.D.1.4.2, LA.D.1.4.3


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02.04 Identify and define friendliness, adaptability, empathy, andpoliteness as relates to business LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

02.05 Explain concepts of integrity, credibility, reliability, andperseverance. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5



decision making, and critical thinking strategies.LA.A.2.4.7, LA.A.2.4.8















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04.0 DEMONSTRATE PROFICIENCY IN APPLYING MATH SKILLS UNIQUE TO FASHIONMARKETING--The student will be able to:


04.02 Apply problem solving techniques to sales relatedtransactions including cash, checks, debit cards, creditcards, discounts, layaway, C. O. D., returns, giftcertificates, and automatic fee withdrawals. MA.A.1.4.1,MA.A.1.4.2, MA.A.1.4.3, MA.A.1.4.4, MA.A.2.4.2, MA.A.5.4.1














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04.18 Use ratios, proportions, and scales to calculate distance ona map and calculate the square footage of rooms in abuilding using a scaled plan. MA.B.1.4.1, MA.B.1.4.3,MA.B.3.4.1











05.10 Explain role of profit motive. LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,

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LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5, SS.D.1.4.1


05.12 Explain concept of competition. LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5, SS.D.1.4.1



05.15 Explain function of the Federal Reserve Board. LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5, SS.D.2.4.5








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06.08 Discuss major fields of business activity (extractive,subcontracting, manufacturing, wholesaling, retailing,services, cottage industries, urban street sales).LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

06.09 Identify, explain, compare, and contrast the different typesof business ownership (sole-proprietorship, partnership,corporation, franchise, licensing). LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5, LA.E.2.4.7









06.18 Explain network marketing (multilevel marketing) and how it

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differs from a pyramid scheme. LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

06.19 Discuss the role of federal regulatory agencies [e.g., Food and Drug Administration (FDA), Consumer Product Safety Commission (CPSC), Environmental Protection Agency (EPA), Securities and Exchange Commission (SEC), Federal TradeCommission (FTC), Occupational Safety and HealthAdministration (OSHA)]. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5,SS.D.2.4.3









31.0 DISCUSS THE HISTORY OF FASHION—The student will be able to:

31.01 Describe the theories of the origin of fashion. LA.A.1.4.3,

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31.02 Describe the influences of historical events on American andglobal fashion. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

31.03 Explain economic, demographic, social, and politicalinfluences on fashion. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

31.04 Explain how the trickle-down and trickle-up theories applyto the fashion industry. LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

31.05 Discuss the stages and length of the fashion cycle.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

31.06 Discuss impact of technology on the fashion industry.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

31.07 Identify the major fashion designers and their impact on theindustry. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

31.08 Differentiate between fashion trends and fads. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

31.09 Discuss evolution of national and local fashion retailers.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

31.10 Discuss the influence of electronic media on the fashionindustry. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

32.0 DISCUSS THE USE OF DESIGN IN FASHION—-The student will be able to:

32.01 Identify and discuss the elements of design (e.g., color,shape, line, and texture). LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

32.02 Identify and discuss the principles of design (e.g.,balance, proportion, emphasis, and rhythm). LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

32.03 Discuss the impact and dimensions of color in fashion.

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32.04 Explain the principles of color psychology and symbolism.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

32.05 Identify purpose/use of color wheel. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

32.06 Identify a variety of color schemes (e.g., monochromatic,analogous, complimentary, triad). LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

32.07 Discuss the use of shape, line, and texture in fashion andvisual merchandising. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

32.08 Discuss the importance of balance in garment design.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

32.09 Discuss the role of proportion, emphasis, rhythm, andharmony in garment design. LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

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Course Number: 8806020Course Title: Fashion ApplicationsCourse Credit: 1

COURSE DESCRIPTION:

This course is designed to provide students with an in-depth study offashion marketing in a free enterprise society and provide theknowledge, skills, and attitudes required for employment in a widevariety of fashion marketing occupations. After successful completionof the core (Fashion Essentials and Fashion Applications), students willhave met Occupational Completion Point, Data Code A, Salesperson,Retail, Fashion - OES 49011.

08.0 SELECT A FASHION MARKETING INDUSTRY FOR CAREER PLANNING--Thestudent will be able to:

08.01 Identify current employment opportunities in the fashionmarketing field. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

08.02 Identify sources of information for career planningincluding the Internet. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

08.03 Conduct in-depth career research including requirements forentry and advancement, career ladders, and opportunitiesrelated to the fashion marketing field. LA.B.2.4.4

08.04 Explain duties, responsibilities, and needed skills andknowledge of a particular fashion marketing career.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

08.05 Identify advantages and disadvantages of a particularfashion-marketing career. LA.A.1.4.3, LA.A.2.4.4,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5


08.07 Develop an individualized education and career plan relatedto a major fashion marketing field. LA.A.2.4.4, LA.A.2.4.6

08.08 Write a job description for a selected fashion marketingoccupation. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4

9.0 DEMONSTRATE APPLICATIONS OF DISTRIBUTION TO THE FASHION MARKETINGINDUSTRY--The student will be able to:

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09.01 Explain the concepts and processes needed to move, store,locate, and/or transfer ownership of fashion goods andservices. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

09.02 Explain concepts of physical distribution and transportationsystems related to the fashion industry. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

09.03 Identify and analyze appropriate transportation services forthe fashion industry. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

09.04 Develop appropriate plans utilizing the channels ofdistribution for the fashion industry. LA.A.2.4.4,LA.A.2.4.6

09.05 Demonstrate skills required for fashion materials andservice management.

09.06 Analyze information related to routing and tracking merchandise. LA.A.2.4.7, LA.A.2.4.8

09.07 Explain the relationship between customer service anddistribution. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

10.0 DEMONSTRATE APPLICATIONS OF FINANCING TO THE SELECTED FASHIONMARKETING INDUSTRY--The student will be able to:

10.01 Explain financial concepts used in making fashion marketingdecisions. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

10.02 Explain concept of financial administration. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

10.03 Explain difference between income (credit) and expense(debit). LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

10.04 Describe and prepare a cash-flow statement. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

10.05 Identify various types of credit policies and procedures.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

10.06 Explain purposes and importance of credit. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

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10.07 Identify the positive and negative impacts of using creditin fashion marketing situations. LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5, SS.D.1.4.2, MA.A.4.4.1, MA.E.1.4.1, MA.E.1.4.2,MA.E.1.4.3, SS.D.1.4.2

10.08 Compare and contrast the use of different creditapplications. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5,LA.E.2.4.7, MA.A.4.4.1, MA.E.1.4.1, MA.E.1.4.2, MA.E.1.4.3

10.09 Discuss industry concepts of price, profit, competition, andproductivity. LA.A.1.4.3, LA.A.1.4.4, LA.A.2.4.7,LA.A.2.4.8, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5, MA.E.1.4.1, MA.E.1.4.2


11.0 DEMONSTRATE APPLICATIONS OF PRODUCT/SERVICE PLANNING TO THEFASHION MARKETING INDUSTRY--The student will be able to:

11.01 Explain the concepts and processes needed to obtain,develop, maintain, and improve a product or service mix inresponse to fashion market opportunities. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

11.02 Explain the steps involved in decision making (e.g., market research, assessment, planning, implementation design, andevaluation). LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

11.03 Explain importance of product and service technology as itrelates to customer satisfaction. LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5, LA.D.2.4.4

11.04 Identify sources of fashion product knowledge. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

11.05 Demonstrate awareness of impact of both current and emergingtechnology on life-roles, life-styles, careers, and fashionmarketing occupations. LA.B.2.4.4

11.06 Explain product and service quality as applicable grades andindustry standards. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

11.07 Discuss product-liability risks. LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.1.4.3, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

11.08 Explain warranties and guarantees. LA.A.1.4.3, LA.A.2.4.4,

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11.09 Develop a product/service plan for an area of fashion marketing.

11.10 Describe factors used by marketers to position products/business. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

11.11 Identify stages of and discuss importance of product lifecycle. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

12.0 DEMONSTRATE APPLICATIONS OF MARKETING INFORMATION MANAGEMENT TOTHE FASHION MARKETING INDUSTRY--The student will be able to:

12.01 Explain concepts and processes needed to obtain, develop,maintain, and improve a product or service mix in responseto fashion market opportunities. LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

12.02 Explain process of marketing information management.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

12.03 Explain nature and scope of fashion marketing operations.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5


12.05 Identify procedures for gathering information usingtechnology. LA.A.1.4.3, LA.A.2.4.4, LA.A.2.4.6, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

12.06 Utilize appropriate marketing information management forms.LA.B.1.4.3, LA.B.2.4.4

13.0 DEMONSTRATE PRICING APPLICATIONS FOR THE FASHION MARKETINGINDUSTRY--The student will be able to:

13.01 Explain concepts and strategies utilized in determining and adjusting prices to maximize return and meet customers’perceptions of value. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5,MA.A.1.4.1, MA.A.1.4.2, MA.A.1.4.3, MA.A.1.4.4, MA.E.1.4.1,MA.E.1.4.2, MA.E.1.4.3

13.02 Explain pricing objectives, policies, and strategies.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,

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LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5, MA.A.1.4.1, MA.A.1.4.2,MA.A.1.4.3, MA.A.1.4.4, MA.E.1.4.1, MA.E.1.4.2, MA.E.1.4.3

13.03 Explain price marking techniques. LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5, MA.A.1.4.1, MA.A.1.4.2, MA.A.1.4.3, MA.A.1.4.4

13.04 Explain procedures for changing prices. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5, MA.A.1.4.1, MA.A.1.4.2, MA.A.1.4.3,MA.A.1.4.4



14.0 DEMONSTRATE PROMOTION APPLICATIONS FOR THE FASHION MARKETINGINDUSTRY--The student will be able to:

14.01 Explain the concepts and strategies needed to communicateinformation about products, services, images, and/or ideasto achieve a desired outcome. LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

14.02 Identify types of promotion used in the fashion industry.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

14.03 Discuss importance of advertising media and branding.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

14.04 Explain purposes and elements of advertising and display asrelated to the fashion marketing industry. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5, LA.D.2.4.5

14.05 Explain the impact on and uses of the Internet and Intranetin marketing fashion products and services. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5, LA.D.2.4.4


14.07 Use design principles in preparing such merchandise/servicedisplays as windows, endcaps, kiosks, and point-of-sale.LA.B.1.4.1

14.08 Create an example of a non-personal sales technique such as

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use of magnets, buttons, T-shirts, or point-of-sale signs. LA.B.1.4.1

14.09 Write a promotional message to appeal to a target market.LA.A.1.4.3, LA.A.2.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

14.10 Develop a sales promotion plan for a fashion marketingorganization. LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.2

14.11 Demonstrate public relations techniques as used in thefashion marketing industry. LA.C.3.4.4

14.12 Design a web site for the fashion marketing industry.LA.B.2.4.4

15.0 DEMONSTRATE PURCHASING APPLICATIONS TO THE FASHION MARKETINGINDUSTRY--The student will be able to:

15.01 Explain relationship between stock turnover and purchasing.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5, MA.D.1.4.1

15.02 Demonstrate proper purchasing procedures.15.03 Explain types of purchasing situations. LA.A.1.4.3,


15.04 Demonstrate the techniques used to obtain the best termswhen negotiating a purchase. LA.C.3.4.4



16.0 DEMONSTRATE APPLICATIONS OF SAFETY AND RISK-MANAGEMENT TO THEFASHION MARKETING INDUSTRY--The student will be able to:

16.01 Explain how lack of knowledge and skill can cause accidentsand health hazards in the workplace. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5, SC.F.1.4.1, SC.F.1.4.7, SC.H.1.4.7,SC.H.3.4.3

16.02 List reasons how anger, worry, drugs, alcohol, fatigue, andillness can cause accidents. LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5, SC.F.1.4.1

16.03 Describe actions that various agencies take to preventaccidents on the job. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

16.04 Demonstrate understanding of environmental problems thatimpact health and safety. LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,

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LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5, SC.F.1.4.7, SC.H.3.4.6

16.05 Explain procedures for handling and reporting accidents.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

16.06 Identify security procedures for the fashion marketingindustry. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

16.07 Identify techniques for preventing security problems,including correct procedures for recognizing and monitoringpotential shoplifters. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

16.08 Identify procedures used by industry to prevent internalloss and embezzlement. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

17.0 DEMONSTRATE APPLICATIONS OF SELLING TO THE FASHION MARKETINGINDUSTRY--The student will be able to:

17.01 Explain concepts and actions needed to determine clientneeds and wants and develop a personalized communicationthat will influence purchase decisions and enhance futurebusiness opportunities. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

17.02 Describe the appropriate relationship between buyer andseller. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5, LA.E.2.4.2




buying decisions. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5



17.09 Identify strategies to build and maintain a clientele.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5


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18.01 Define "entrepreneurship." LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5, SS.D.2.4.5

18.02 Discuss role of the entrepreneur in the domestic and globaleconomy. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5, LA.D.2.4.1,SS.D.2.4.6

18.03 Discuss entrepreneurship as a career choice (e.g.,characteristics, aptitudes, and skills necessary to be asuccessful entrepreneur). LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

18.04 Identify economic principles of entrepreneurship.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5, SS.D.2.4.6

18.05 Discuss the four parts of a business (production, finance,marketing, customer service). LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5, SS.D.1.4.1

18.06 Analyze current entrepreneurial trends in the marketplace.LA.A.1.4.3, LA.A.2.4.6, LA.A.2.4.8, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5,SS.D.2.4.6

18.07 Discuss importance of ethics in business. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

18.08 Identify strategies and methods for generating a businessidea. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

18.09 Outline steps in planning a new business. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

18.10 Identify types and sources of government regulations andtaxation that may affect a business. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

18.11 Identify communication and technology skills used inentrepreneurship. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

19.0 IDENTIFY THE USE OF TECHNOLOGY IN FASHION MARKETING--The studentwill be able to:

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19.01 Explain importance and uses of computers and the Internet infashion marketing. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5,LA.D.2.4.4, LA.D.2.4.5, SC.H.3.4.5

19.02 Utilize word processing software to create a career/industryrelated document. LA.B.2.4.4

19.03 Perform data entry procedures (e.g., payroll, inventorycontrol). LA.B.2.4.4

19.04 Perform merchandising math data entry procedures such asstock turnover, mark-up, mark-down, open-to-buy, pricing,invoicing, etc. LA.B.2.4.4, MA.E.1.4.1, MA.E.1.4.2,MA.E.1.4.3


19.06 Utilize spreadsheet software to enhance decision-makingskills. LA.B.2.4.4, LA.D.2.4.4, LA.D.2.4.5, MA.E.1.4.1,MA.E.1.4.2, MA.E.1.4.3


19.08 Identify technology appropriate for marketing functions and practices related to a fashion marketing career field.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5, LA.D.2.4.4, SC.H.3.4.5

19.09 Select and use a variety of electronic media, such as theInternet, information services, and desktop-publishingsoftware programs, to create, revise, retrieve, and verifyinformation. LA.D.2.4.4

33.0 DISCUSS THE FASHION DESIGN SEGMENT--The student will be able to:

33.01 Identify and discuss price market categories of apparel.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

33.02 Describe standard sizing of the fashion industry.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

33.03 Identify clothing details that are most flattering to avariety of body proportions. LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

33.04 Identify clothing styles as they relate to line and design.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

33.05 Discuss the importance of name recognition for fashiondesigners. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

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33.06 Explain the designing process for ready-to-wear designers.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

33.07 Identify domestic fashion market centers. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

33.08 Identify international fashion market centers. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

34.0 IDENTIFY CHARACTERISTICS OF TEXTILES AND YARNS USED IN FASHION RELATED INDUSTRIES—The student will be bale to:

34.01 Identify types, uses, characteristics, advantages, anddisadvantages of natural fibers. LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

34.02 Identify types, uses, characteristics, advantages, anddisadvantages of manufactured fibers. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

34.03 Identify types, uses, characteristics, advantages, anddisadvantages of leather and fur. LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

34.04 Discuss innovations and trends in the fiber trade.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

34.05 Discuss types and role of yarn blends and textures.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

34.06 Describe fabric construction and finishes commonly used inthe fashion industry. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

35.0 DISCUSS FABRIC DESIGN AND CONSTRUCTION—The student will be able to:

35.01 Identify and discuss the major forms of fabric design (e.g.,structural, applied). LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

35.02 Identify types of weaving. LA.A.1.4.3, LA.B.1.4.1,

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LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

35.03 Identify types of knitting. LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

35.04 Identify other methods of fabric construction (e.g.,nonwovens, quilted). LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

35.05 Discuss the impact of fabric finishing on fabrics.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

35.06 Identify types of fabric finishing (e.g., bleaching, dyeing,printing). LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

35.07 Discuss differences between mechanical and chemicalfinishes. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

35.08 Discuss differences between quality and performancestandards. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

35.09 Discuss impact of computer-aided design (CAD) and computer-aided manufacturing (CAM) on fabric design and construction.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

36.0 DISCUSS THE STEPS INVOLVED IN PLANNING A FASHION SHOW—-The student will be able to:

36.01 Explain the purposes of fashion shows. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

36.02 Identify the main types of fashion shows. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

36.03 Identify the steps involved in planning a fashion show.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

36.04 Explain the importance of coordinating merchandise andmodels. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

36.05 Describe the coordination of the physical layout, music,

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choreography, and commentary of fashion shows. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

36.06 Explain the details involved with promoting and presenting afashion show. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

36.07 Describe the follow-up and evaluation procedures for afashion show. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

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Course Number: 8806030Course Title: Fashion Marketing ManagementCourse Credit: 1

COURSE DESCRIPTION:

This course provides instruction for career sustaining level employmentin the fashion industry. The content includes applied skills related tothe fashion marketing functions and industries including employmentskills required for success in fashion and career planning as related tothe fashion industry. After successful completion of the core (FashionEssentials and Fashion Applications) and Fashion Marketing Management,students will have met Occupational Completion Point, Data Code B, FirstLine Supervisors and Manager/Supervisors, Sales and Related Workers,Fashion - OES 41002.

20.0 APPLY ECONOMIC PRINCIPLES TO FASHION--The student will be able to:

20.01 Explain economic trends as they relate to fashion marketing.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5, SS.D.2.4.6

20.02 Explain role of the profit motive in the marketing offashion products. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5,SS.D.1.4.1

20.03 Explain role of fashion marketing in the free enterprisesystem. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5, SS.D.2.4.1

20.04 Describe channels of distribution for fashion marketing. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

20.05 Apply economic concepts to fashion marketing including pricing, risk, productivity, competition, and cycles. LA.A.2.4.8, SS.D.1.4.1, SS.D.2.4.1

21.0 APPLY FASHION PRODUCT AND SERVICE TECHNOLOGY--The student will beable to:

21.01 Demonstrate appropriate techniques and terminology forselling apparel and accessories, house furnishings, andother fashion merchandise. LA.A.1.4.3, LA.C.3.4.4

21.02 Demonstrate principles in the merchandising of fashionproducts. LA.A.1.4.3, LA.C.3.4.4

21.03 Compare different types of fabric construction. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,

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21.04 Compare natural and man-made materials utilized in fashionproducts including finishes and care techniques.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

21.05 Assess designers who have had a major influence on fashion.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

21.06 Compare past, present, and future styles of apparel andaccessories. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

21.07 Demonstrate the relationship between fabric characteristicsand product use.

21.08 Apply textile knowledge to a sales position.21.09 Analyze the unique fashion needs of infants and young

children, older people, people with disabilities, pregnantwomen, and frequent travelers. LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

22.0 DEMONSTRATE MERCHANDISING SKILLS APPROPRIATE FOR FASHIONMARKETING--The student will be able to:

22.01 Supervise basic stockkeeping techniques, such as sorting bycolor, size, and/or classification; and cleaning merchandisefixtures.



22.04 Demonstrate techniques to perform a fashion merchandiseinventory. LA.C.3.4.4

22.05 Organize the planning and presentation of fashion shows;include steps, purposes, and types of shows.

22.06 Assist in the preparation of merchandise displays bydemonstrating knowledge of design principles and elements,kinds of displays, patterns of arrangement, colorprinciples, and appropriate displays for given types ofmerchandise. LA.B.1.4.1, LA.B.2.4.1, LA.A.1.4.3

22.07 Plan a promotional campaign for a fashion product or line toinclude types of media, promotional mix, and evaluation ofeffectiveness. LA.A.2.4.4, LA.B.2.4.1, LA.B.2.4.4,LA.C.3.4.4


23.0 IMPLEMENT FASHION MARKETING OPERATIONAL TECHNIQUES--The studentwill be able to:

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23.01 Implement accident prevention techniques in fashionmarketing situations.

23.02 Demonstrate receiving and checking techniques. LA.C.3.4.423.03 Demonstrate techniques for preventing security problems,

including correct procedures for recognizing and monitoringpotential shoplifters. LA.C.3.4.4


23.05 Implement guidelines that address concerns and issues thatrelate to the operation of a fashion marketing businessincluding safety practices.


24.0 DEMONSTRATE PROFICIENCY IN APPLYING HIGHER LEVEL MATHEMATICALSKILLS UNIQUE TO FASHION MARKETING--The student will be able to:

24.01 Collect and analyze sales information to determine stockturnover and stock-sales ratio for fashion and relatedlines. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5, MA.E.1.4.1,MA.E.1.4.2, MA.E.1.4.3

24.02 Apply standard industry formula to determine markup andmarkdown for fashion merchandise. MA.E.1.4.1, MA.E.1.4.2,MA.E.1.4.3

24.03 Analyze standard industry formulas relative to discount dateand due date to determine amount of payment due on aninvoice. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5, MA.E.1.4.1,MA.E.1.4.2, MA.E.1.4.3






25.0 APPLY PROMOTIONAL PLANNING TECHNIQUES AND PROCEDURES TO FASHIONMARKETING--The student will be able to:

25.01 Analyze role of promotion in fashion marketing. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

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25.02 Develop a fashion promotion plan for a given product orsituation. LA.A.1.4.3, LA.A.2.4.4, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4

25.03 Develop a promotional mix for a fashion related product.LA.A.1.4.3, LA.A.2.4.4, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4

25.04 Identify the market(s) for the promotion plan. LA.A.1.4.3,LA.A.2.4.4, LA.A.2.4.6, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

25.05 Prepare a promotional calendar of events. LA.A.1.4.3,LA.A.2.4.4, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4

25.06 Prepare a written advertisement layout. LA.A.1.4.3,LA.A.2.4.4, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4

25.07 Select and evaluate a variety of advertising media to carrythe advertising message. LA.A.1.4.3, LA.A.2.4.4,LA.A.2.4.8, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4

25.08 Apply steps involved in planning and setting up fashiondisplays. LA.A.2.4.4, LA.B.2.4.2

25.09 Identify factors to consider when evaluating completedfashion displays. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

25.10 Differentiate between promotional displays and institutionaldisplays. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

25.11 Implement strategies to be used for public relations.25.12 Establish promotion plan sales quotas and incentives.25.13 Evaluate the overall fashion promotion plan. LA.A.1.4.3,


26.0 APPLY ENTREPRENEURIAL CONCEPTS TO FASHION MARKETING--The studentwill be able to:

26.01 Describe importance of entrepreneurship to the fashionindustry. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

26.02 Analyze advantages and disadvantages of self-employment.LA.A.1.4.3, LA.A.2.4.4, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

26.03 Analyze risks involved in ownership of a fashion business.LA.A.1.4.3, LA.A.2.4.4, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

26.04 Assess advantages and disadvantages of the primary forms offashion business ownership. LA.A.1.4.3, LA.A.2.4.4,

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26.05 Discuss future prospects for entrepreneurship andintrapreneurship in the fashion industry. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

26.06 Identify education, aptitudes, attitudes, and skillsrecommended for fashion entrepreneurs and intrapreneurs.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

26.07 Assess personal potential to become a fashion entrepreneurand/or intrapreneur. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

26.08 Develop a plan to establish and open a fashion business.LA.A.1.4.3, LA.A.2.4.4, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4

27.0 APPLY MARKETING MANAGEMENT PRINCIPLES TO A FASHION RELATEDBUSINESS--The student will be able to do:

27.01 Explain fashion marketing management functions. LA.A.1.4.3,LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2,LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3,LA.C.3.4.4, LA.C.3.4.5

27.02 Explain how a fashion marketing manager manages people,ideas, time, money, and materials. LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

27.03 Explain why effective communication is critical to thefashion marketing manager. LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4,LA.C.3.4.5

27.04 Apply the steps in the fashion marketing management problem-solving process.

27.05 Demonstrate strategies the fashion marketing manager can useto motivate employees.

27.06 Evaluate how the marketing concept influences fashionmarketing. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5

27.07 Develop a fashion marketing plan. LA.A.1.4.3, LA.A.2.4.4,LA.A.2.4.6, LA.A.2.4.7, LA.A.2.4.8, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4

28.0 ANALYZE GLOBAL FASHION TRENDS IN FASHION MARKETING--The studentwill be able to:

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28.01 Forecast global marketing trends in selected fashionindustries. SS.D.2.4.6

28.02 Analyze impact of global marketing in the fashion industry.LA.A.1.4.3, LA.A.2.4.4, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5, SS.D.2.4.6

28.03 Compare global markets and distributors for fashionproducts. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5SS.D.2.6

28.04 Analyze multicultural influences on global fashionmarketing. LA.A.1.4.3, LA.A.2.4.4, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,LA.C.3.4.1, LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5,SS.D.2.4.6

28.05 Evaluate sources of fashion import/export information.LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1,LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1, LA.C.3.4.2,LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5, SS.D.2.4.6

28.06 Evaluate how a product/market evaluation can help identifyattitudes and preferences among consumers of variouscultures. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5, SS.D.2.4.6

28.07 Research the role of the Internet in facilitating globalfashion marketing. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2,LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4,SS.D.2.4.6

29.0 DEMONSTRATE APPLICATIONS OF TECHNOLOGY TO FASHION MARKETING--Thestudent will be able to:

29.01 Demonstrate mastery of computers and technology currentlyused in fashion marketing. LA.D.2.4.4

29.02 Discuss use of satellite transmissions in fashion marketingtraining. LA.A.1.4.3, LA.B.1.4.1, LA.B.1.4.2, LA.B.1.4.3,LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3, LA.B.2.4.4, LA.C.3.4.1,LA.C.3.4.2, LA.C.3.4.3, LA.C.3.4.4, LA.C.3.4.5, LA.D.2.4.4

29.03 Demonstrate use of the computer and information networks infashion marketing. LA.D.2.4.4, LA.B.2.4.4

30.0 APPLY A CAREER PLAN TO FASHION MARKETING--The student will be ableto:

30.01 Develop a plan for pursuing a specific career in fashionmarketing, including training and educational requirements,needed skills and abilities, and steps for reaching careergoal. LA.A.1.4.3, LA.A.2.4.4, LA.A.2.4.6, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4

30.02 Demonstrate competencies required for career sustaining andmid-level management positions in the fashion marketingfield. LA.A.2.4.7, LA.A.2.4.8

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30.03 Demonstrate specific technology applications related to thestudent's selected fashion marketing career plan.LA.A.2.4.7, LA.A.2.4.8, LA.D.2.4.4, LA.D.2.4.6

30.04 Develop forms of documentation for inclusion in a fashionmarketing career portfolio. LA.A.1.4.3, LA.B.1.4.1,LA.B.1.4.2, LA.B.1.4.3, LA.B.2.4.1, LA.B.2.4.2, LA.B.2.4.3,LA.B.2.4.4

Documents

02080700CL July 2001 Florida Department of Education ... Educa… · Occupational Area: Marketing Education Components: Core, Seven Programs, and Eight Occupational Completion Points