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1. Broad Contours

2. About Digital Marketing

3. Who Should Join

4. Why Should You Join This Program

5. Learner’s Feedback

6. Learner’s Profile

7. Course Content

8. Certification Criteria

9. About DMI, Ireland

10. Delivery Methodology

11.Payment Details

12. How to Register

13.Detailed Module Content

CONTENTS

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Delivery Methodology: Live Virtual Classes ( Instructor-Led)

Duration: 12 Weeks ( Weekend sessions)

Fees: INR 37,500 + Applicable Taxes

BROAD CONTOURS

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What is Digital Marketing ?

The marketing of products or services using digital channels to reach consumers – Google

Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. – Wikipedia

WHO SHOULD JOIN

WHY YOU SHOULD JOIN THIS PROGRAM

LEARNERS FEEDBACK

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“The course is good, very interesting, up to date & would have been better if more classes were allocated

because one likes to have good things in life again and again. The faculty was excellent, all questions were

answered and confusions cleared”.

- Debraj

“Course was really effective because trainers are not just a trainer they really have in-depth knowledge and

working experience. Course covered all the important areas. I thank to training.com for providing such a good

online training facility”.

- Sooraj

Company Name Designation Domain Work Experience

Genpact Senior Executive Software 3 years

Yahoo Operations Manager Operations 4 years

Deccan Chronicle Senior General Manager

Marketing 30 years

Emporio Armani Fashion Consultant Fashion Industry 5 years

Airone Aviation Group Group IT CIO IT 28 years

3M India Marketing Manager Marketing 8 years

Divine Sellars Sales Manager Wine & Spirits 8 years

Gocoop.com Senior Marketing Manager

Marketing 7 years

Emami Group Business Manager Sales & Marketing 15 years

Unimark India Marketing Manager Marketing 10 years

Maxo India Pvt ltd Application Engineer IT 2 years

PROFILE OF SOME OF OUR LEARNERS

COURSE CONTENT

Module 1: Introduction to Digital Marketing

Module 2: Search Engine Optimization (SEO)

Module 3: Search Engine Marketing (PPC)

Module 4: Digital Display Advertising

Module 5: Email Marketing

Module 6: Social Media Marketing (Part 1)

Module 7: Social Media Marketing (Part 2)

Module 8: Mobile Marketing

Module 9: Analytics

Module 10: Strategy and Planning

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Additional Modules :

- Managing Digital Marketing Campaigns & working with Digital marketing agencies

- Prepare for Google Certifications

• A module test shall be conducted at the end of each module

• NIIT to issue certificate of successful completion on clearing all the tests, with minimum 70% marks in each test

• Participation certificate will be issued by NIIT if criteria of 70% marks in each test is not met

• For DMI certification, participants are required to appear for an exam at Pearson VUE centers, after the payment of requisite examination fee separately to DMI/ Pearson VUE

CERTIFICATION CRITERIA

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LEARNERS FROM TOP ORGANIZATIONS

We have trained professionals from some of the world’s leading organizations*

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• Digital Marketing Institute (DMI) is a global leader

in training professionals in digital marketing. They

are dedicated to educating professionals in the

field of digital marketing to ensure career growth

and global competitiveness.

• NIIT and DMI have entered into a strategic

partnership to redefine digital marketing

education in India. The Certified Digital Marketing

Professional is a program designed by current

digital marketers, for future digital marketers.

ABOUT DMI

https://digitalmarketinginstitute.com

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• Our live, instructor-led sessions can be attended from your PC/Laptop using an internet connection

• Start learning our globally accredited program from any where

DELIVERY METHODOLOGY

System Requirements• PC/Laptop• Web Camera• Headphone with Mic• Internet connection with > 1Mbps Speed• This self-diagnostic test will verify if you meet the necessary

software requirements (webcam, mike and internet speed cannot be verified through this link)

https://na1cps.adobeconnect.com/common/help/en/support/meeting_test.htm

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LUMPSUMP : INR 37,500

INSTALLMENT : PLEASE SEE BELOW

PAYMENT DETAILS

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Installment Base Price (INR) Payment Terms

1 23,700/- On Date of Registration

2 15,800/- 30 days from date of registration

Total 39,500/-

You can register online at: https://www.training.com/digital-marketing-courses-online/certified-digital-marketing-professional

Pre-requisites

This course is designed for working professionals who have solid online navigation skills and an understanding on basic

marketing concepts. However, they don’t need to be experts in these areas.

HOW TO REGISTER

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DETAILED MODULE WISE CONTENT

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Module 1- Introduction to Digital Marketing

Key Concepts of Digital Marketing

• Traditional Marketing v. Digital

• The Opportunity of Digital Marketing

• Characteristics of Digital Marketing

• Implications with Digital Marketing

• DMI Method

• DMI Framework

• DMI 3i Principles

• DMI Tactics

• Search Engine Optimization

• Pay Per Click (PPC)

• Email Marketing

• Digital Display Advertising

• Mobile Marketing

• Social Media Marketing

• Analytics

• Strategy and Planning

• Laws and Guidelines

The Introduction to Digital Marketing module introduces the foundational aspects of digital marketing and covers areas including: search, digital display, email marketing, social media marketing, mobile marketing as well as web analytics.In this module the course lecturer will also refer to the principles and processes, as well as the tools and techniques that underpin the Professional Diploma in Digital Marketing, and use effective illustrations and relevant, practical examples to bring the concepts and ideas to life.

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Key SEO concepts

• Search results and positioning

• Benefits of search position

• Stakeholders in search

• Mechanics of search

• On-page/ Off-page optimization

• Customer insights

• Keyword research

• Keyword selection

• Content updates and layout

• Meta Tags

• Site Maps

• SEO Webmaster tools

• Ranking

• Inbound links and link building

• Laws and Guidelines

This module will help participants to understand Search Engine Optimization (SEO) and how the tactics underpinning SEO can help boost the organic search ranking for a website on search engine results pages (SERPS).During the session, participants will explore keyword research and the process of selecting suitable keywords for a website, as well as optimization of content on a web page.Participants will learn how to create and include effective content and meta-tags throughout a website. The session will also cover how websites are viewed and processed by search engine spiders and how to speed up indexing.The session will cover off-page elements of optimization, including inbound linking as well as techniques to boost a website’s inbound link popularity.

Module 2: Search Engine Optimization (SEO)

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Key Concepts

• Strengths of Pay-Per-Click

• Keyword Research

• Research Tools

• Search Campaign Process

• Keyword Selection

• Ad Copy

• Landing Pages

• Targeting

• Budgets

• Scheduling

• Display Networks

• Campaign Management

• Conversion Tracking

• Conversion Metrics: CPA, CTR

• Bidding

• Analytics

• Laws and Guidelines

This module will allow participants to better understand and appreciate the importance of Pay-Per-Click Advertising (PPC),and how it can be used to effectively drive quality traffic to a website.During the session participants will be taken through the key concepts of Search Engine Marketing and shown how to set up a Google AdWords account, and develop an initial AdWords campaign. The process of setting up a Google AdWords campaign will focus on three key elements: keyword research, ad copy and landing pages. AdWords campaign settings and ongoing campaign management are also addressed.

Module 3: Search Engine Marketing (PPC)

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Key Concepts

• Benefits of Digital Display

• Challenges with Digital Display

• Business Value

• Running Effective Ads

• Ad Formats

• Ad Features

• Ad Display Frequency

• Campaign Planning

• Campaign Steps

• Target Audience

• Campaign Objectives

• Campaign Budget

• Creative Formats

• Targeting

• Tracking the Campaign

• Optimizing the Campaign

• Laws and Guidelines

This module covers the foundational aspects of Display Advertising by first setting the scene and exploring the benefits and the business value of Display Advertising, and then addressing key campaign aspects including: ad formats, campaign setup and planning, target audience definition, publishers, as well as campaign administration, budgeting (incl. different pricing metrics), measurement and optimization.

Module 4: Digital Display Advertising

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Key Concepts

• Campaign Process

• Data Capture: online

• Data Capture: face-to-face

• Segmentation

• Email Design

• User Behavior

• User Characteristics

• Email Copy

• Email Structure

• Email Delivery

• Email Systems

• Filtering

• Scheduling

• Measurement

• Key Terms and Metrics

• Split Testing

• Laws and Guidelines

The Email Marketing module will teach participants how to implement and deliver an effective email marketing campaign.The session will cover the four foundational aspects of email marketing: data capture and subscriber segmentation, email design and content, email delivery, as well as measurement and reporting.

Module 5: Email Marketing

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Key Concepts

• Social Media Goals

• Setting Goals and Priorities

• Facebook Features

• Facebook Newsfeed

• Facebook Business Page

• Facebook Insights

• Twitter Features

• Twitter Engagement

• LinkedIn Setup & Profile

• LinkedIn Features

• LinkedIn Company page

• Google+ Setup

• Google+ Features

• Google+ Insights

• Google+ Analytics

• Google+ Brand Page

• YouTube Setup

• YouTube Channels

• YouTube Features

• Tumblr

• Blogging

This Social Media Marketing (Part 1) module will help participants to set up and prepare social media marketing initiatives. The course covers setting goals and priorities for social media campaigns and explores a range of core social media platforms, including: Facebook, Twitter, LinkedIn, Google+ and YouTube.

Module 6: Social Media Marketing (Part 1)

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• Implementing Social

• Social Listening

• Content Planning

• Scheduling Tools

• Facebook Advertising

• LinkedIn Groups

• LinkedIn Advertising

• Twitter Advertising

• YouTube - Advanced

• Pinterest Advertising

• Instagram

• Snapchat

• Facebook Insights

• LinkedIn Analytics

• Twitter Analytics

• Google+ Insights

• YouTube Analytics

• Laws and Guidelines

This module will help participants to promote, advertise and leverage social media through comprehensive campaigns and initiatives.The session covers the importance of social listening, and explores different tools which can help identify the volume, tone and sentiment of valuable social conversations. Content Planning and scheduling will also be focused on, as well as advertising on various social media platforms.Participants will learn how to measure, analyze and optimize their social media marketing campaigns.

Module 7: Social Media Marketing (Part 2)

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Key Concepts

• Trends in Mobile

• Mobile Statistics

• Mobile Optimized Website

• Apps V Mobile Sites

• Site Development Process

• Mobile Apps

• Mobile Advertising Goals

• Mobile Ad Formats

• Rich Media Ad Units

• Mobile Advertising Campaign Process

• Proximity Marketing

• QR Codes

• SMS Marketing

• SMS Campaign Process

• Mobile Analytics

• Emerging Trends

• Laws & Guidelines

This session will help participants to create and deliver effective mobile marketing campaigns. The session will cover the concepts and trends underpinning mobile marketing, and take an in-depth look at SMS campaigns and mobile optimized websites.The course lecturer will explore the business justification behind developing an app, and will explain the app development process. QR codes and proximity marketing are discussed, as well as the social media channels that are now an important feature within any Mobile Marketing campaign.

Module 8: Mobile Marketing

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Key Concepts

• Cookies

• Account Structure» User Levels

• Account Setup

• Common Terms

• Reporting

• Audiences

• Acquisition

• Behavior

• Audience

• Conversions

• Attribution

• Customization

• Setting KPIs

• Laws and Guidelines

This Analytics module will help participants develop the skills to administer effective analytics and reporting for your digital marketing campaigns.The session will cover account setup and profiles, tracking code insertion, and will also explore the key reports and features available within Google Analytics for: traffic sources, content, audience, technology and location.The course lecturer will review analytics reports and address key analytics measurement concepts such as bounce rate, site speed, goals, goal funnels and conversions.

Module 9: Analytics

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Main Concepts

• Planning

• Situation Analysis

• Information Gathering

• Audience Definition

• Setting Objectives

• Appropriate Tools

• Action Plan

• Setting the Budget

• KPIs

• Measurement

• Iteration and Enhancement

The Strategy and Planning module will help participants develop and implement an effective digital marketing plan for their organization.The Strategy and Planning module brings together all the strands of the Professional Diploma in Digital Marketing to create a coherent Digital Marketing Plan based on the Digital Marketing Institute’s planning methodology and process.

Module 10: Strategy and Planning

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DISCLAIMER

This presentation has been prepared for general understanding of the candidates about the course. NIIT reserves the right, in its sole discretion, to revise, add, supplement or complement the academic aspects of the course including but not limited to the curriculum, admission norms, examination, evaluation criteria and the nomenclature of the course as well as the certificate/credential awarded to the candidates

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Reach out to us at 18002081050