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02.25.02 Ignite Presentation to Cablevision PAGE 1 IGNITE SPORTS CONFIDENTIAL Ignite Sports Presentation to Cablevision February 25, 2002 IGNITE SPORTS CONFIDENTIAL

02.25.02 Ignite Presentation to CablevisionPAGE 1IGNITE SPORTS CONFIDENTIAL Ignite Sports Presentation to Cablevision February 25, 2002 IGNITE SPORTS CONFIDENTIAL

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02.25.02 Ignite Presentation to Cablevision PAGE 1IGNITE SPORTS CONFIDENTIAL

Ignite Sports Presentation to Cablevision

February 25, 2002

IGNITE SPORTS CONFIDENTIAL

02.25.02 Ignite Presentation to Cablevision PAGE 2IGNITE SPORTS CONFIDENTIAL

Technology is changing the way people experience sports

Ignite provides interactive sports programming and marketing solutions that maximize the value of sports for marketers, properties, and media companies.

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As an interactive sports solutions provider for sports properties, service providers, marketers and media companies, Ignite operates across all

relevant platforms:

Ignite provides unique solutions that satisfy changing consumer behavior and drive consumer demand across all relevant platforms

Web, Wireless, Real Time Applications, And Interactive TV

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Ignite’s proprietary IP enables advanced, real-time publishing

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Ignite’s complimentary business lines leverage our technology platform

Content Production

Sponsorship Sales & Property

Rep

Web Sites

Wireless Applications

Cable & Satellite Solutions

Broadcast Solutions

Integration of On/offline Activation

Ignite conceptualizes, sells, and executes fully integrated sports marketing programs.

Ignite offers an unbranded, cross platform, iTV sports solution for service providers and broadcasters

Ignite is the most effective and efficient provider of sports publishing solutions and revenue generating opportunities for sports properties and media companies.

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Ignite is the leader in interactive sports production with relationships across leagues, teams, media and marketing organizations

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Ignite’s publishing IP and interactive television expertise provide powerful programming and marketing vehicles that create significant value

SportsPageVirtual Channels – In depth

sports content, MSO / Broadcaster branded environments

Sports Co-PilotTicker Applications – Customizable and

personalized sports content. Alert-based systems (pantent-pending) integrated with Tribune Media Services Data.

SportSynchBroadcast Synchronous

Applications targeted to games in progress.

• Powerful marketing platform for MSO and broadcasters• New revenue streams• Migration path to higher end STBs• Better, more engaging consumer product

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A better fan and advertiser experience is possible with technologies available today

IGNITE SPORTS CONFIDENTIAL