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Green IntoGreen IntoMoneyMoney

Turning Sustainable Ideas IntoTurning Sustainable Ideas IntoDollars for the ClientDollars for the Client

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What¶s Green?What¶s Green?

� Efficient use of space/site

� Energy efficiency

± HVAC

± Lighting

� Cleanliness

� Products

± Recycled/Recyclable± Some natural products

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What ³Prevents´ Green Design?What ³Prevents´ Green Design?

� Higher initial costs

± Products typically cost more

� Longer implementation

± Lead time for ³green´ products

� Uninformed design community

± Who has the time?

� Unskilled labor ± Duh?  Can you install this

correctly?

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How To Do It!!!How To Do It!!!

� Education to..

± Contractors

� ³I can¶t get those products!´

± Design Community

� VOC¶s«What¶s those?

± End User 

� Why do I have to turn off the lights?

± Owner 

� Can I still buy my Porsche?

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What Sells Green?What Sells Green?

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How To ³Sell´ GreenHow To ³Sell´ Green

� Show Your Expertise± Know the statistics

� Show ImprovedWork from Employees

± Less days off � Show Increased Profits

± Higher shares of stock

� Show Tax Cuts

± Energy saving ideas

� Depreciation Values± Permanent walls vs. movable walls

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Show Me the Money!Show Me the Money!

� Energy Savings± Electricity

± Energy

± HVAC

� Maintenance of Products± Lighting

± Products� Tax Depreciation

± Permanent Items

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LightingLighting

� Biggest Energy User ± Why Reduce?± Electricity Reduction (Lighting) 1,637,402 kWh

� 1W SF x 355,000 SF x 88.7 Hrs Week x 52Weeks

± Less Lights = Less Heat to be Removed 101 Tons� 355,000W x 3.412 Btu / 12,000 Btu per Ton± Electricity Reduction (Cooling) 372,682 kWh

� 101 Tons x 0.8 kW/ton x 4,612.4 Hours± Total Electricity Reduction (Both) 2,010,084 kWh± Annual Reduction in CO2 Emissions 1,608.1 Tons

� 2,010,084 kWh x 16 lbs CO2

per kWh± Savings in Annual Operating Costs $273,371

� 2,010,084 kWh @ $0.136/kWh± Savings in HVAC Equipment Costs $252,500

� 101 Tons x $2,500/Ton

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How to ReduceWattsHow to ReduceWatts

from Lightingfrom Lighting� Line Lighting Parallel toWindows

± Allows for Lights Closest to Windows to be Dimmed� Closer to the window, no need for the same intensity of light!

� Further Spacing± Allow Task Lighting

� Also allows for lower settings on the cooling!

� Sensors

± Install in Task Rooms� Why use it when you¶re not in there?

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Why Upgrade?Why Upgrade?

� Invest $1.25 sq/ft in an Efficient LightingUpgrade

� Saves $.50 sq/ft a Year 

Payback in 2.5 Years

ROI = 40%

Creates $6.67 sq/ft in Building Value

ROI = 533.6%

� End upWith $1,657,858 Saved!!!

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Economic BenefitEconomic Benefit

� Willshire 5000 Composite Company± Shares Outstanding 18,510,000± Share Price $10.01± Earnings Per Share $0.32± Price Earnings Ratio 1.28

� Headquarters Building± Project Costs (1.25 SF x 355,000 SF) $443, 750± Energy Savings ($0.50 SF x 355,000 SF) $177,500

� Economic Benefits to Shareholders± Increase in Company Value ($177,500 x 31.28) $5,552,200

± Increase in Stock Price per Share $0.30

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LCD Monitors are CoolLCD Monitors are Cool

� CRT vs. LCD Monitors� 5 Year Life Cycle Costs 17´ CRT 15´ LCD Difference

� Total Procurement Costs $108,845 $215,280 -$106,435

� Required Cooling Capacity22.8 Tons 5.4 Tons

� Cost of Cooling Capacity $57,000 $15,000 $42,000

� Energy Cost/Yr ± Cooling $18,284 $4,770

� Energy Cost/Yr ± Plug $21, 960 $5,167

� PV of Total Energy Costs $183, 985 $45,430 $138,555

� PV of Depreciation Benefits

($37,733) ($74,630) $36,897

$312,097 $201,080 $111,017

Based on 520 Monitors

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MoreWays to ReduceMoreWays to Reduce

� Controls± Vending Machines

� Annual Energy Costs$350

� With a Control

$175± Office Computers

� Used an Average of 4Hours/Day

� 75% Left on for 9 Hours� 30% Left on Overnight

± Use of an OccupancySensor � 3,272Workstations @ 140W

� Savings = $88,000 Year 

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The EasyWaysThe EasyWays

� Products

± Low/No VOC paints

± Carpet Tile

± Reuse Existing Furniture

� Lighting

± Have lighting come on only 30%while the cleaning crew is doing their 

thing!

± Have a relamping contract

± Turn off the damn light!

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In the End«In the End«

� Show the client ³green´ products

� Talk to the real estate person about the

building¶s operating costs� Tell a rep to talk to the client

� Show the client graphs of money savings