Teens

04/09

the influence of advertising: Advertising techniques are tools. They are used to attract attention, influence spending, trigger emotions, and change what people think. They use persuasive words.

Let’s look at some clever

advertisements and see what messages

we are getting. What are we being persuaded to do?

Clever use of images: This

advertisement uses a manhole

to create an image of a cup

of coffee

What is the message in

this advertiseme

nt? No words, just

images.

Think about the messages being

sent in these advertisements.

What words would you use?

Clever advertisement

for a yoga school.

What messag

e are we

getting here? What words could

be used?

Valentine’s Day ad

Job Agency Advertisement. What is the job agency

trying to persuade people to

do?

SLOGANS USED BY ADVERTISING COMPANIES:

Find the persuasive words … ‘Just like a chocolate milkshake, only crunchy’  (Coco pops) ‘It’s French for yoghurt’ (Yoplait)  ‘Snap, Crackle and Pop’ (Rice Bubbles)  ‘When you care enough to send the very best’ (Hallmark)  ‘Think Small’ (Volkswagen)  ‘Because I’m worth it’ (L'Oréal)  ‘Always…’ (Coca-cola)  ‘The spirit of Australia’ (Qantas) ‘Helps you work, rest and play’ (Mars)  ‘Have a break, have a …’ (Kit Kat)

Persuasive words used

teens – lesson 10 - slide 10-A

SaveFree

InvestBuy

ImpressGood best

Hero endorsement•The product is shown with a well-known person.

Join the GangEveryone else uses this product. Everybody accepts it.

teens – lesson 10 - slide 10-B

Catch Phrases and Slogans

The emphasis of this advertisement is on a catchy phrase, slogan, or tune which distracts your attention from the true facts.

scarcity•Merchant creates a false sense of urgency by claiming that supply or time is limited