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Profile A lifelong learner with extensive experience in training, coaching and working with varied skillsets look- ing to obtain employment in the academic field in a role that motivates and educates the student on the various best practices of coding, analytical tools and project planning. Experience Professor, Georgian College — 2018 - Present As the primary facilitator through the in-class experience of the student, the role involves the planning, development and delivery of course material that utilized pedagogy as a means of aiding the student in the comprehension and employment of the theories taught in class. Principle, Turtleback Canada — 2014 - Present As the company principle, I have successfully designed, launched and provided analytics for clients across Ontario employing the latest SEO, SEM, digital marketing and integrated marketing communica- tions tactics. In addition to this, I have also developed the strategies for several operations’ social media platforms. The completed work has driven an average of 18% additional traffic to the client’s sites and result in an additional 8% revenue generated. Marketing Manager, Nedco — 2011 - 2014 In this position I was responsible for the training and development of various marketing and technologi- cal assets to a network of 39 branches using a various of techniques and adult learning strategies. I was also responsible for managing a team of marketing professionals to create and execute various cam- paigns to drive sales through the branches and online assets resulting in an increase of online sales of 23% while working with a team of agencies. Marketing Manager, Visioneering — 2007 - 2011 As the Marketing Manager, I was responsible for managing all corporate collateral including online as- sets. As such, I constructed the software that built the product specifications sheets through database interaction while programming in PHP, CSS and HTML and was responsible for training the IT depart- ment, and sales team on the effective usage of the software. I was also responsible for introducing web- site and campaign analytics to the organization. Marketing Manager, Digital Security Controls — 1999 - 2005 In this role, I was primarily involved with overseeing a team of professionals to ensure the company ex- ceeded all branding objectives. As an early adopter, I recognized the significance of the internet and became an innovator within the company in HTML coding to assist in the development of the corporate online strategy while planning and executing various offline strategies to creating and distribution collat- eral material to a network spanning 70 countries. This resulted in the company realizing a 70% Canadi- an market share within the industry. Education Georgian College, Barrie, ON - ADMC, 2017 - Present As a dual major, I am currently receiving an overall average of approximately 93% in the Advertising and Marketing Communications program. In this discipline, I have further refined my skills in deploying web- sites, public speaking and advancing and orchestrating various projects, both within a group and indi- vidually for class presentation.

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Page 1: 041518 | Georgian College | COPR | Resumekeithconnell.ca/wp-content/uploads/2018/06/0618-Resume.pdf · ket research strategies, search engine optimization (SEO) and search engine

Profile A lifelong learner with extensive experience in training, coaching and working with varied skillsets look-ing to obtain employment in the academic field in a role that motivates and educates the student on the various best practices of coding, analytical tools and project planning.

Experience Professor, Georgian College — 2018 - Present As the primary facilitator through the in-class experience of the student, the role involves the planning, development and delivery of course material that utilized pedagogy as a means of aiding the student in the comprehension and employment of the theories taught in class.

Principle, Turtleback Canada — 2014 - Present As the company principle, I have successfully designed, launched and provided analytics for clients across Ontario employing the latest SEO, SEM, digital marketing and integrated marketing communica-tions tactics. In addition to this, I have also developed the strategies for several operations’ social media platforms. The completed work has driven an average of 18% additional traffic to the client’s sites and result in an additional 8% revenue generated.

Marketing Manager, Nedco — 2011 - 2014 In this position I was responsible for the training and development of various marketing and technologi-cal assets to a network of 39 branches using a various of techniques and adult learning strategies. I was also responsible for managing a team of marketing professionals to create and execute various cam-paigns to drive sales through the branches and online assets resulting in an increase of online sales of 23% while working with a team of agencies.

Marketing Manager, Visioneering — 2007 - 2011 As the Marketing Manager, I was responsible for managing all corporate collateral including online as-sets. As such, I constructed the software that built the product specifications sheets through database interaction while programming in PHP, CSS and HTML and was responsible for training the IT depart-ment, and sales team on the effective usage of the software. I was also responsible for introducing web-site and campaign analytics to the organization.

Marketing Manager, Digital Security Controls — 1999 - 2005 In this role, I was primarily involved with overseeing a team of professionals to ensure the company ex-ceeded all branding objectives. As an early adopter, I recognized the significance of the internet and became an innovator within the company in HTML coding to assist in the development of the corporate online strategy while planning and executing various offline strategies to creating and distribution collat-eral material to a network spanning 70 countries. This resulted in the company realizing a 70% Canadi-an market share within the industry.

Education Georgian College, Barrie, ON - ADMC, 2017 - Present As a dual major, I am currently receiving an overall average of approximately 93% in the Advertising and Marketing Communications program. In this discipline, I have further refined my skills in deploying web-sites, public speaking and advancing and orchestrating various projects, both within a group and indi-vidually for class presentation.

Page 2: 041518 | Georgian College | COPR | Resumekeithconnell.ca/wp-content/uploads/2018/06/0618-Resume.pdf · ket research strategies, search engine optimization (SEO) and search engine

Education (cont.) Georgian College, Barrie, ON — COPR, 2015 - 2017 While enrolled in the COPR (Computer Programming) program at Georgian College I have received an overall average 89.1% while attaining formalized proficiency in HTML5, PHP, CSS, Javascript, database management and business intelligence tools such as IBM Cognos, Microsoft BI and Microsoft Excel.

York University, Toronto, ON - BA, 1991 - 1994 My Bachelor's of English entailed studying historical and contemporary literature both in an impression-istic but also critical perspective. This allowed me to achieve a mental flexibility that has served me not only in the creative endeavours of my business but the analytical aspects of technology. Further studies have included Political Science and Psychology.

Skills I am an articulate and accomplished professional who thrives in an academic environment when assist-ing others in better understanding motivation, design and computer technology. I am adept at communi-cation in varied instructional and coaching roles earned by hands on experience throughout my career including video production, instructional demonstrations and new technology seminars. I am driven by a goal-oriented perspective and keen aptitude for problem solving, both in groups and with technology. I have over 20+ years of experience in developing, deploying and analyzing marketing campaigns, mar-ket research strategies, search engine optimization (SEO) and search engine marketing (SEM) tactics and integrated marketing communications campaigns using a variety of business intelligence tools.

References Available upon request.