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Main Color Palette Secondary Color Palette Main Color Palette Secondary Color Palette Main Color Palette Secondary Color Palette CMYK 0/25/100/0 RGB 253/196/0 CMYK 5/80/100/0 RGB 224/81/21 CMYK 0/0/0/100 RGB 0/0/0 CMYK 5/95/100/0 RGB 227/50/38 CMYK 0/70/0/10 RGB 218/104/157 CMYK 50/80/0/0 RGB 148/83/161 CMYK 100/5/5/10 RGB 0/152/203 CMYK 30/8/100/15 RGB 165/175/41 CMYK 0/0/0/60 RGB 98/100/100 EPIA Market Expecta/on for the Long Term – again too Pessimis/c? Paris, 6 th Market Outlook, 18 March 2010 Winfried Hoffmann EPIA Vice President

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EPIA  Market  Expecta/on  for  the  Long  Term  –  again  too  Pessimis/c?  

Paris,  6th  Market  Outlook,  18  March  2010  

Winfried Hoffmann EPIA Vice President

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2 Paris, 6th Market Workshop, 18 March 2011

Content

•  Expectations for PV growth in EU and worldwide

•  Trends in PV system price development

•  PV outpacing traditional electricity production in the medium (peak power, CCS) and long run (base load)

•  Results are based on # EPIA „PV market outlook“ 2011 (-2015) # EPIA/AT Kearney/Consentec study: „PV competing in the energy sector“ # EPIA/Greenpeace „Solar Generation VI“ # own estimates

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3 Paris, 6th Market Workshop, 18 March 2011

16.7 GW

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4 Paris, 6th Market Workshop, 18 March 2011

Our position in 2010… installed capacity EU27

•  Uncertainties on gas and coal, PV ahead of all RES

15,602

13,323

9,295

4,056

573 405 208 200 149 145 25 25 0 0

-107 -1550

-45 -26 -535 -245

-5,000

0

5,000

10,000

15,000

20,000 Power generation capacities added in 2010 in EU27

decommissioned

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5 Paris, 6th Market Workshop, 18 March 2011

The market in 2010

2010 2009 2006 2007 2008 2005 2001 2002 2003 2004

0.47

2.51

6.17

7.20

16.7

1.44 1.12 0.58

1.58 0.33

+59%

+145%

+17%

+132%

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6 Paris, 6th Market Workshop, 18 March 2011

World split in 2010

ROW

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7 Paris, 6th Market Workshop, 18 March 2011

The top 10 in 2009 and 2010 (MW) worlwide

2009 2010 1 Germany 3.806 Germany 7.700 2 Italy 723 Italy 2.300 3 Japan 483 Czech Rep 1.360 4 USA 477 Japan 990 5 Czech Rep 398 USA 900 6 Belgium 285 France 719 7 China 160-228 Spain 367 8 France 185 Belgium 361 9 South Korea 167 Australia 320

10 Australia 79 China 300-520

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8 Paris, 6th Market Workshop, 18 March 2011

Cumulated installed capacity until 2010

39.6 GW

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9 Paris, 6th Market Workshop, 18 March 2011

Cumulative installed capacity 2010

GW countries:

Germany Italy

Spain Japan

USA Czech Republic

France China in 2011 ?

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10 Paris, 6th Market Workshop, 18 March 2011

An outlook to 2011

849 1062 414 667 750 1000

8655

13815

1050

1250

2250

3500

EPIA Moderate EPIA Policy Driven

2011

0

5000

10000

15000

20000

25000

NORTH AM Japan EU China APEC ROW

14 GW

21.3 GW

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11 Paris, 6th Market Workshop, 18 March 2011

An outlook into 2015

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12 Paris, 6th Market Workshop, 18 March 2011

EU forecasts until 2015

13523

52 94 139 199 707 1005 983 1950

5130 5625

13815 12850

15980

17560

19450

8655 7420 7525 7935 8920

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2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Historical Data

EPIA Policy Driven

EPIA Moderate

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13 Paris, 6th Market Workshop, 18 March 2011

Global Forecasts until 2015

Neither the worst nor the best are sure…

16928

280 331 471 581 1119 1439 1581 2513

6168 7263

21300

24200

31900

35500

43000

14000 15700 18400 20000

23200

0

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2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Historical Data

EPIA Policy Driven

EPIA Moderate

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14 Paris, 6th Market Workshop, 18 March 2011

Share of EU vs World

0

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30000

35000

40000

45000

50000

2011 2012 2013 2014 2015 2011 2012 2013 2014 2015

EPIA Moderate EPIA Policy Driven

ROW NORTH AM Japan EU China APEC

From 62 to 40% From 65 to 45%

Coming from 81% in 2010 …

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15 Paris, 6th Market Workshop, 18 March 2011

If this goes too far…

•  2 futures… Moderate and Policy-driven

•  In 2011, in the Moderate scenario •  Oversupply could bring the prices down •  Market restart in second part of the year •  OR if the market is really low, and prices are going quite low •  Grid parity could be reached very fast, •  With risk of overheat thereafter …

•  In the Policy-driven scenario •  Slight oversupply compensated during the 2nd part of the year •  Reasonable path to grid parity

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16 Paris, 6th Market Workshop, 18 March 2011

Consultants thoughts… (market development)

•  … there is general consensus among most

0

10

20

30

40

50

60

70

2010 2011 2012 2013 2014 2015

EPIA Policy-driven 2010

EPIA Moderate 2011

EPIA Policy-Driven 2011

NREAP

Sarasin 2010/12

Photon 2010

Yole realistic 2010/09

Yole optimistic 2010/09

McK High 2010/06

iSupply 2010/10

Lux research 2010/03

TrendForce 2010/12

iSupply new

Navigant

EUPD

IMS Research

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17 Paris, 6th Market Workshop, 18 March 2011

And the SET for 2020 targets

0

20000

40000

60000

80000

100000

120000

140000

160000

180000

200000

Historical Data

EPIA Policy driven

EPIA Moderate

Set For 2020 Baseline

Set For 2020 Advanced

Set For 2020 Paradigm Shift

NREAP 2020

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18

389

198

132

83

Paradigm Shift: 12%

Accelerated: 6%

Base Case: 4%

Binding Volumes: 2,5%

Significant Gap to “Set for 2020” Goals Binding Commitments as of September, 2010

Cum

ulat

ed V

olum

e [G

W]

Total EU

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19

Source:

Super and Smart Grids

W. Hoffmann, own considerations, March 2011

Pumped storage power station (eg Switzerland)

Pumped storage power station (eg Scandinavia)

Pumped storage power station (eg Austria)

Supergrids: HVAC HVDC

SmartGridst

Medium voltage distribution grid

PV, DSM smart meter

Off-shore wind parks

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20

The underlying installed system prices reflect national and segment variations by country

Projection of European installed PV system reference price range1) (2010 to 2020; weighted technology mix per segment)

Installed system prices

[€nominal/Wp]

2020

1.30

2.08

2019

2.44

2015

2.56

2017

2.34

1.40 1.60

2016

2.24

1.46 1.52

2018

1.34

2014

1.70

2.70

2013

1.81

2.84

2012

1.93

3.00

2011

3.18

2010

2.26

3.41

2.16 2.07

1) Range across segments and PV technologies (c-Si and thin-film); includes harmonized, competitive standard margins for modules, BOS and installations; incl. administrative cost; VAT excluded

Source: EPIA/ A.T. Kearney LCOE model; various input sources

Δ: - €/W 0.96 to - €/W 1.33

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21

LCOE [€nominal/kWh]

0.35

0.30

0.25

0.20

0.15

0.10

2019

0.05

0.00 2020

0.19

0.08

0.19

0.08

2018

0.20

0.08

2017

0.21

0.09

2016

0.22

0.09

2015

0.24

0.10

2014

0.25

0.11

2013

0.27

0.12

2012

0.29

0.13

2011

0.32

0.14

2010

0.36

0.16

0.40

The levelized cost of PV generation in Europe is expected to decline by around 50% until 2020

European PV LCOE range projection 2010 – 2020

Source: EPIA/ A.T. Kearney / Phoenix Solar LCOE model; various input sources

Band of LCOE reflects: •  Four different system

size segments •  Crystalline Silicon and

Thin Film technologies •  Differences in national

installed system and operations cost

•  Differences in national irradiation

•  Different WACC for different countries considered

•  VAT for residential segment

Thanks to Phoenix Solar for granting permission to A.T. Kearney to use existing cost model !

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22

22

Competitiveness Between Electricity Generation Cost PV and Electricity Price

Ref: W. Hoffmann personal estimates, 1999

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Launch Solar Generation, February 2011 23

Cumulative Capacity in Paradigm Shift Scenario

23 GW - 2009

36 to 40GW - 2010

750 GW - 2020

1.900 GW - 2030

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Launch Solar Generation, February 2011 24

The “History” •  Solar Generation I: 2001 •  Solar Generation II: 2004 •  Solar Generation III: 2006 •  Solar Generation IV: 2007 •  Solar Generation V: 2008

•  60.000 copies in over 40 countries distributed

•  Translated in 12 languages: German, Dutch, Spanish, Italian, French, Greek, Portuguese, Japanese, Thai, Chinese, Russian, Arab, Hebrew

The Mission •  Quantification of PV solar electricity until 2050 •  Showing the importance of PV for employment •  Provide comprehensive information about PV •  Target groups: Decision makers in policy and economy; “Multiplicators” as

education and Journalists

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Launch Solar Generation, February 2011 25

FOR THE FUTURE The first edition of Solar Generation was published in 2001, since then, each year, the actual global PV market has grown faster that EPIA and Greenpeace had predicted:

**2010 Market size as per modeling developed in summer 2010, actual market could reach around 16 GW in 2010

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26

Development of PV: Market development and EPIA and Greenpeace forecasts from 2001 to 2010

Source: EPIA and Greenpeace, Solar Generation 6.

The PV Market Results were always much stronger than all previous forecasts

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Launch Solar Generation, February 2011 27

Key Results for 2030

WORLD

•  1,850 GW INSTALLED (137 GW annually)

•  ≈ 10 % of electricity consumption covered by PV

•  3 billion people could be supplied with PV electricity

•  3.5 million jobs

•  27 to 100 billion € market volume

•  1.3 billion tonnes of CO2 savings annually

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POLICY RECOMMENDATIONS Rural electrification 3 approaches:

•  Extending the national grid. But high cost

•  Providing off-grid technologies. PV systems are already cost competitive

•  Developing mini-grids with hybrid power.

Combination of generation technologies separate from the grid

PV plays a strategic role in rural electrification

Launch Solar Generation, February 2011 28

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Launch Solar Generation, February 2011 29

The Context: There is a global need for CO2-Reduction

•  Great window of opportunity: OECD Countries: Re-Powering Developing Countries: Increasing demand

•  Solar Generation: Part of the global energy scenario «Energy [R]evolution »

•  Solar Generation defines the role that solar electricity will play in the lives of a population born today, who will become energy consumers

•  Solar Photovoltaic: Key Technology to fight Climate Change

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Launch Solar Generation, February 2011 30

Renewable Energy Share – Power Sector Global: 2020: 38% / 2030: 60% / 2050: 95%

Energy [R]evolution A sustainable World Energy Outlook

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31 Millenium New Materials Key Note, 2010/09/23, Winfried Hoffmann

RES-thinking 2050 Worldwide PV Growth Scenario till 2050

PV Growth Rate PV Volume Growth

CAGR 2000-2009: 45%

Ref: EREC and EPIA 2010

Cum

ulat

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V Po

wer

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Year

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stal

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PV P

ower

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Source: EREC RES-Thinking, 03/2010

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32

  EU-27   100% target for RES of final energy   All RES sources to contribute   43% electricity share assumed

(vs. 37% in [r]evolution scenario)

  World (OECD)   80% target for RES of final energy   43% electricity share assumed, too   PV covers about 1/4 of electricity

and about 1/6 of final energy demand   Total PV energy supply in 2050:

11k TWh/a

PV Growth Assumption for 2050

RES-thinking 2050 – World PV Growth Scenario till 2050

Ref: EREC 2010 and W. Hoffmann personal estimates

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33

Projection for Future RE Portfolio for a 100% Global End Energy Coverage

ref.: W. Hoffmann, own estimates 09/2010

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www.epia.org Gaëtan Masson,

[email protected]

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Launch Solar Generation, February 2011 35

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36 Paris, 6th Market Workshop, 18 March 2011

Unlocking new markets, stabilizing others

•  In Europe – medium size markets to unlock/develop •  UK, Slovakia, Bulgaria, Hungary, Romania, Turkey

•  In MENA countries - no GW market in the pipe •  Feasability in the short term ? •  Morocco, Israel, UAE, Jordan ?

•  New or consolidating markets in Asia Pacific •  Japan ?, South Korea, Thailand, Australia, Taiwan, Malaysia •  China of course •  India ?

•  Americas •  US finally developing. But what’s next ? Canada •  Central and south America: Mexico, Brazil ?

•  We need to consolidate existing markets first •  Keep faith: Grid parity is within reach (2013-2020)

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Development of the Various Market Segments!

Ref: W. Hoffmann personal estimates

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The market in 2010

•  What did we expect one year ago ? And the consultants? Where is the production ?

0

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Average consultants

July

Average consultants

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EPIA Moderate 2010

EPIA Policy-Driven 2010

Actual 2010 (EPIA)

Shipments (Navigant

Consulting)

GW

Germany, Italy but also policy-driven achieved in many countries…