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Samsung is the poster child
for using design to increasebrand value and market sharePatrick
Whitney, Director of Institute of DesignIllinois Institute of
Technology 102 inch Plasma TVThis PDP, at 102 inches, is the
worllargest plasma TV. It can display68.7 billion colors,
delivering
consumers the highest qualityviewing experience.
R&D, design and a company wideinvestment in product
innovation havetransformed Samsung from a me-tooproducer of
electronics and appliancesinto the worlds most profitabletechnology
company and one of the newhot brands.
Samsung Electronics has been atremendous success story since
itsestablishment in 1969. Itnow employs over 120,000 people in
48countries. Parentcompanys sales in 2004came to over $55bn andits
net income surpassed$10bn, a figure reachedby only nine other
multi-nationals in 2004, mostof whom are oil or banking
companies.
By using designinnovation to createproducts greatly desiredby
consumers, and byresearching howconsumers interact withits mobile
phones,computers and TVs, Samsung hasbeen able to create a design
edge anddevelop its own identity and brand.
This obsession with looks has paid
off. Last year, Samsung won fiveIndustrial Design Excellence
Awards,more than any other company. AtGermanys 2005 International
DesignForum, Samsung also received 12awards for cutting edge
technology andproducts.
According to Gartner, in the thirdquarter of 2004, Samsung had
13.8%handset market share selling almost23 million phones
worldwide, and itsD500 handset recently won an award for
the best mobile handset of 2005 fromthe mobile industry trade
group, theGSM Association at the 3GSM show inCannes in
February.
The success of Samsung isexemplified by its mission statement,
tocreate superior products and services.Samsungs vision is to
become a leader of the digital convergence revolution.
Although it operates insome highly competitivemarkets, Samsung
hasbeen able to dif-ferentiate its productsby constant
innovationand an early realizationof the true scope of thedigital
economy.
In consumer electronics, a strongbrand is key to success.Named
as the fastest-growing brand byInterbrand, SamsungElectronics was
alsonamed the fastestgrowing brand in BestBrands 2005, an
annual
award given by Serviceplan, SevenOne,GfK market research, the
German BrandsAssociation (Markenverband) and theWirtschaftsWoche
business magazine.
As the most widely held of emerging market shares,
SamsungElectronics was rewarded with a marketcapitalization in 2004
of $62 billion; bythat measure it is already worth far more than
its competitors such as Sony.With design now firmly embedded
intoits corporate DNA, Samsungs aim is tocontinue to challenge
design limits andto provide consumers with leadingedge products,
designed specifically for their needs.
930C Monitor
With the advanced color chiptechnology, this monitor
enablesthose who have difficulty indistinguishing color to enjoy
thesame picture quality as other ordinary people.
Good design isthe most
important way todifferentiate
ourselves fromour competitors Vice Chairman and CEO
Jong-Yong Yun
the comp
Z500The Z500 clamshell handset is theworlds smallest 3G mobile
phonewith features such as video messatogether with an MP3 player,
Blueand a mega pixel/VGA camera.
As seen in
Special Advertising Sections Copyright The McGraw-Hill
Companies, Inc.
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best of the bes
Q30 is the ultimate note-book for mobility. Its
innovative design meetsconsumer demand for easy-
to-carry hardware. Thiscomputer weighs just 1.09kg and
is 18 mm high. A perfect productfor people on the go, the
super-slim
Q30 boasts a long usage time.
LE46F5LCD TV
46 inch LCD TV with sleekdesign and high picturequality thanks
to its firstrevolutionary LEDbacklighting technology.
YH-J70MP3 Player
YH-J70 has a color LCD panel thatenables the user toenjoy
multimedia fileswith high picture quality.
D500
The D500, a stylish blue-blackmobile phone incorporates a262,144
color TFT-LCD, 1.3megapixel camera and 96MBinternal memory. It has
an MP3player, 64 polyphonic ring tonesand Bluetooth of the
highest
class and quality.
Q30
Prestigious & stylish 3-hinge LCD monitor. Thisoffers a fast
response timeof 8 milliseconds, vividpicture with MagicColor engine
and richness of wide viewing angle.
SyncMaster 750P
Samsung @
Samsung is unveiling over 30 newproducts at CeBIT
These include the world's largest plasmadisplay panel, a new 3G
mobile phone witha 3 megapixel camera, five portable digitalaudio
players and four home theater systems
Samsung is the top sponsor to the WorldCyber Game 2005 Euro
Championship, heldat CeBIT. In this years largest Europeancyber
gaming tournament, it sees 300gamers from 30 countries compete for
150,000 in prize value
At CeBIT Samsung can be found in Hall 1,Booth 4e2 (Office
Automation), Hall 21,Booth B44 (IT) and Hall 26, Booth
D60(Telecoms)
For more information and a first look at thenew products visit
www.samsung.com/cebit
