061013 Navigating the New Normal R6 PE

Embed Size (px)

Citation preview

  • 7/28/2019 061013 Navigating the New Normal R6 PE

    1/24

    2013 Wharton Private Equity Review

    Navigating the

    New Normal

    July 2013

    http://knowledge.wharton.upenn.edu

  • 7/28/2019 061013 Navigating the New Normal R6 PE

    2/24

    Sponsored By

    Wih aiial u fm

    Private Equity and Venture Capital Club

    TH E W HA RTON SC HO OL

  • 7/28/2019 061013 Navigating the New Normal R6 PE

    3/24

    2013 Wharton Private Equity Review:

    Navigating the New NormalSome $200 billion of new capital went to private equity and venture capital management partnerships (collectively

    referred to here as PE) throughout the world in 2012. For the first time, 20% of that total, some $40 billion, went to

    fund managers in emerging market countries. Surprisingly, of that $40 billion, only $15 billion went to the subset of

    emerging economies known as the BRICs (Brazil, Russia, India and China). That leaves $25 billion that went into the

    non-BRIC emerging markets.

    So where did the rest of it go? Countries like Columbia, Chile, Peru and Mexico have seen remarkable growth.

    Several African countries, such as South Africa, Kenya and Nigeria indeed, the whole of sub-Saharan Africa

    have witnessed growth in the number of fund managers and the capital under management. Turkey also has

    emerged as a destination, as have Malaysia, Thailand, Vietnam and now Indonesia.

    These new players still have work to do in improving their PE ecosystems. Management capacity building is highon the list, as are appropriate laws and regulations, tax treatment and acceptance of contractual provisions. These

    countries governments have recognized the role of PE in their industries and are motivated to make the needed

    changes. There is a discernible transfer of knowledge from mature economies to the emerged and emerging market

    PE players.

    These trends are reflected in two of the articles included in this years Wharton Private Equity Review. One offers

    coverage of a panel discussion titled, Private Equity Survival Guide: How to Survive and Thrive in Emerging

    Markets, which took place at the 2013 Wharton Private Equity & Venture Capital Conference. The second, written

    by a team of five Wharton MBA students, focuses on the impact of the Arab Spring on private equity in the Middle

    East and North Africa (MENA) region.

    Beyond emerging markets, this years review includes a piece by a Wharton MBA student that looks at how the

    regulatory scrutiny of the PE industry in the United States has evolved dramatically over recent years. The industry has

    moved from a lightly regulated, self-governing asset class to one that is coming under increasing scrutiny and reporting

    requirements. The author speculates on what is in store for the industry as regulators continue their investigations.

    An example of international activity is presented in a case study by another Wharton MBA student, titled Investing

    in Times of Distress: the Bank of Ireland and WL Ross, which provides a detailed overview of how PE investors

    have played a role in the recapitalization and restructuring of troubled financial institutions.

    Knowledge@Wharton then reports on another panel from the conference that addressed how PE firms create

    value and questioned some of the common wisdom surrounding the roles and actions of PE firms once they have

    acquired a company. Finally, a piece on venture capital from another conference panel then looks at the challengeof generating consistent returns and the growing allure of New York City over Silicon Valley.

    The story of PE and venture capital in mature economies and the emerging markets does not end here. PE activity

    has now blossomed in virtually every region and is reinvigorating entrepreneurship, companies and entire industrial

    sectors. We hope that we have captured some of this excitement and challenged preconceptions at the same time.

    Stephen M. Sammut, Senior Fellow, Wharton Health Care Management and Lecturer, Wharton Entrepreneurship

    http://www.whartonpeconference.org/http://www.whartonpeconference.org/
  • 7/28/2019 061013 Navigating the New Normal R6 PE

    4/24

    ContentsFast-growing Middle Classes in Emerging Markets Lure Private Equity 3

    During the 2013 Wharton Private Equity & Venture Capital Conference, a panel of leading

    private equity players explained how they have harnessed opportunities in emerging

    markets, even though tough regulations and shifting market dynamics present hurdles

    at every turn. Panelists reviewed the real and perceived risks of investing in these fast-growing markets, and described how some of them provide particularly fertile ground for

    nurturing investments.

    The Arab Spring and Private Equity: Time to Take the Plunge? 5

    Many international investors might prefer to stay far away from the Middle East and

    North Africa, especially after the Arab Spring rocked the region. But others are cautiously

    optimistic about prospects for the area. Some believe the Arab Spring has presented savvy

    investors with an unprecedented opportunity to snap up quality assets at deep discounts.

    Is now the right time to invest?

    Very Public New Regulations for a Very Private Industry 9

    Private equity (PE) firms are either going to sink or swim as new financial regulations

    bear down on the industry. Intense scrutiny from regulators and the media has altered the

    industry landscape, making the once opaque sector now uncomfortably transparent for

    some. A look back at the evolution of the regulations and the increased media coverage of

    recent years sheds some light on how PE managers can adjust to the new normal.

    Investing in Times of Distress: The Bank of Ireland and WL Ross 12

    A group of American and Canadian private equity investors, led by the influential billionaire

    Wilbur Ross, set an example for the industry when they made a $1.45 billion (1.1 billion)

    investment in the struggling Bank of Ireland in 2011. The deal, completed at a fire-sale price,shows that other investors may be able to pick-up similar bargains in Europe as credit and

    sovereign debt crises continue to rage across the region. What are the key lessons from the

    Bank of Ireland transaction, and how might they apply in other situations?

    How Do Private Equity Firms Create Value? 15

    Private equity (PE) isnt simply about buying a company, throwing out management and

    making dramatic changes to ensure the company is on the right track. The process is

    far more nuanced. A panel of PE experts gathered at the 2013 Wharton Private Equity &

    Venture Capital Conference in Philadelphia to discuss best practices when it comes to

    value creation. The panel revealed some tried-and-true methods for working successfully

    with the management of acquired companies to ensure goals are aligned and strategies areexecuted in a way that ensures companies flourish.

    Venture Capital: The Art of Picking the Few from the Many 19

    Venture capital investors may be the funders behind the next Facebook or PayPal, but

    most of the time, their investments lead to dead ends. This makes it difficult to generate

    consistent returns. At the recent Wharton Private Equity & Venture Capital Conference in

    Philadelphia, panel members discussed this thorny challenge and others, and also cited

    potential opportunities for the sector, with a focus on the growing allure of New York City

    over Silicon Valley.

  • 7/28/2019 061013 Navigating the New Normal R6 PE

    5/24Navigaig h Nw Nmal

    E ks s cc- that tends to suggest outsized risks and the

    potential for outsized investment returns. But for

    private equity (PE) firms, this broad term masks

    the wide-ranging differences between distinctive

    markets. Large emerging countries like China and

    India are very different from smaller ones likeBolivia and Paraguay.

    So how do PE firms that specialize in emerging

    markets find opportunities that justify the risks? Its

    not an exact science, according to speakers who

    participated in a panel discussion on emerging

    markets at the 2013 Wharton Private Equity & Venture

    Capital Conference, but the most appealing markets

    do share some characteristics, like a growing middle

    class and business-friendly government.

    Some countries, such as Brazil, Russia, China and

    India (which are also known as the BRICs), are

    obviously further along in the process of emerging

    than others, and have a track record of profitable

    PE investments as an indicator of their markets

    potential, said Ralph Keitel, principal investment

    officer of the International Finance Corp. (IFC),

    the private sector arm of the World Bank Group

    that invests in PE funds. The IFC invests $12

    billion to $15 billion a year, and has a dual goal of

    earning investment returns and aiding economic

    development in emerging markets.

    Understanding a countrys pros and cons takes agranular examination, he added, because a single

    country may be relatively well developed in some

    geographical regions, whereas 500 miles to the

    north or south, people are living in abject poverty.

    China is a prime example, he pointed out, with

    vast differences between the developed coastal

    cities and the poor rural inland areas. It would be a

    mistake to assume that all of China presents great

    PE opportunities.

    Emerging markets that appeal to PE firms do tend

    to share some other features as well, said Enrique

    Bascur, managing partner of Citigroup Venture

    Capital International (CVCI). The one thing that

    they have in common is a higher than average

    growth rate, he noted. But a high growth rate is not

    enough if the countrys economy is small, he added.

    That is why countries like Brazil, Mexico, Chile,

    Peru and Columbia are attractive, but Bolivia and

    Paraguay are not.

    Health Care Opportunities in EmergingMarkets

    Stephen M. Sammut, a Wharton lecturer and

    partner at Burrill & Company, a venture capital firm

    focused on the life sciences and health care, saidhis firm looks for markets that offer growth and

    consolidation of the middle class. They also look

    for markets where it is clear that the government

    policies are moving toward seeing health as a

    human right. A good market has a culture that

    encourages innovation and offers a favorable legal

    environment that provides basics such as contract

    enforcement, he noted.

    Burrill also looks for countries that already have an

    established foundation in health care, he said. For

    example, India has a thriving generic medication

    industry eager to do research, and the government

    has made it easier for medical research firms to

    conduct drug trials, Sammut noted.

    Keitel said the IFC prefers to invest in a business

    that, instead of doing what its competitors are

    doing, can move to the next level. Some markets,

    for instance, have companies that provide raw

    Fast-growing Middle Classes in Emerging Markets Lure Private Equity

    http://www.whartonpeconference.org/panels.phphttp://www.whartonpeconference.org/panels.phphttp://entrepreneurship.wharton.upenn.edu/teaching/faculty/sammut.htmlhttp://entrepreneurship.wharton.upenn.edu/teaching/faculty/sammut.htmlhttp://www.whartonpeconference.org/panels.phphttp://www.whartonpeconference.org/panels.php
  • 7/28/2019 061013 Navigating the New Normal R6 PE

    6/24Kwlg@Wha 2013 Wharton Private Equity Review

    4

    While a country at the early stages of emerging

    might seem like virgin territory that is ripe with

    opportunity, it can be useful to have company in the

    PE space, Sammut observed, noting that indigenou

    PE funds are now forming in some emerging

    markets. In my view, thats been a very positive

    trend, he said.

    Much is often made of the risks of investing in

    emerging markets. There can be unstable currencieand governments, shaky legal systems, corruption

    and even warfare. But a closer look often reveals a

    difference between perceived risk and real risk,

    Keitel said. Revolutions in Cairo and Tunis made

    headlines around the world, but had little effect on

    PE firms operations in those cities, he pointed out.

    A PE Home Run

    The panels moderator, Timothy J. Hartnett, leader

    of the U.S. private equity sector at PwC, an auditing

    and consulting firm, asked for examples of home

    runs in emerging markets.

    Bascur provided one stand-out example: in the earl

    2000s, CVCI was approached by investment banker

    seeking a buyer for a family-owned salt mine in

    Chile. In the wake of the Internet boom, this seemed

    like an out-of-the-ordinary opportunity that was

    about as low-tech as a business can get.

    This salt mine happened to be in the most

    economical place in the world to produce pure salt,

    he recalled. The salt lay on the surface only about

    10 miles from the ocean, in a place where it almost

    never rains. Because this salt was so cheap to

    produce, CVCI saw a chance to capture a large shar

    of the U.S. market for road salt for municipalities,

    airports and other big users.

    The salt mine was purchased for $100 million, and

    CVCI then bought a Brazilian distribution company

    to help get the salt to market. After a few years, the

    operation had captured about 50% of the U.S. road

    salt market, and the firm was sold for $500 million.

    This case was a classic example of an emerging

    market PE strategy that brought together firms indifferent emerging markets to serve customers in

    developed ones, he said.

    4

    materials for medications, and the IFC tries to help

    them develop the expertise to produce finished

    products. A firm in one country might produce a

    drug, while a firm in another makes the syringe

    needed to administer it. That would be an example

    of how we see various parts of East Asia work

    together, he said.

    Different Markets, Different Strategies

    The key to PE success in emerging markets is

    the ability to adapt, according to Keitel. Investors

    must be able to adapt to wide variations that

    distinguish one market from another. Cookie-

    cutting in emerging markets is not a good strategy,

    he said. We believe all business is local. We want

    to back [general partners] who have a very deep

    understanding of the market, who understand the

    culture, who have networks there.

    For example, it takes very different strategies to

    invest successfully in Central America, where the

    capital markets are undeveloped, compared to

    South Africa, which has well-established capital

    markets and a fairly well-developed PE industry,

    said Keitel.

    Business cultures also differ from one region to

    another, he added. In China and India, the PE firm

    often takes a minority stake because, for the target

    companys founder, retaining control is a very

    important issue. Its more common for PE firms to

    take a controlling stake when they operate in Latin

    America, he noted.

    On-the-Ground Presence is Optional

    While it is important to have a deep understanding

    of local markets, this doesnt necessarily mean a

    PE firm must set up an office in every country in

    which it operates, said Bascur. You can have an

    office there and notbe local ... or be outside and

    understand it perfectly well, he explained. CVCI

    prefers to set up hub offices that serve multiple

    countries, he noted. These offices have the size,

    or critical mass, that allows them to work more

    effectively compared to a multitude of small offices

    with skimpy resources. Typically, the hub is staffed

    by people from the various countries it serves,

    added Bascur.

  • 7/28/2019 061013 Navigating the New Normal R6 PE

    7/24Navigaig h Nw Nmal

    S sp f 2011, Middle East and North Africa (MENA) experienced

    a wave of protests, revolutions and even civil wars

    that continue to this day in some parts of the region.

    The Arab Spring has led to four governments being

    overthrown across the region, and many others

    offering political and economic concessions to theirpopulations in response to growing disturbances

    and unrest. While uncertainty has grown for the

    entire region, many observers believe that greater

    stability will eventually bring about democratic

    governments and reform.

    How has the Arab Spring affected the private equity

    (PE) industry in the MENA region, particularly in

    regards to investor appetite, investment decisions,

    fundraising, competition and global attitudes? What

    are the future investment prospects and what kinds

    of investors stand to benefit from the Arab Springupheavals? Below are some insights:

    A Time for Reform and a Time to Rebuild

    Developing markets generally present PE investors

    with many challenges, including under-developed

    intellectual property rights protections, poorly

    functioning financial markets and a lack of public

    infrastructure. These issues, combined with the social

    and political unrest in the MENA region, would

    suggest a poor environment for private equity.

    According to data from consulting firm Geopolicity,

    unrest related to the Arab Spring is estimated to havedirectly wiped out billions of dollars from the regions

    gross domestic product (GDP).

    But surprisingly, MENA private equity practitioners

    have been cautiously optimistic. The Arab Spring

    was spurred primarily by the populations

    disenchantment with the regions autocratic

    governments, political policies and economics.

    Resulting political and economic reforms will

    require billions of dollars of public investment,

    which could potentially pave the path for a more

    private equity-friendly future.

    The full cost of repairing the damage and instituting

    massive reforms in the Maghreb region alone is

    expected to be $300 billion over the next 10 years,

    according to a an article in La Maghreb Daily.Saudi Arabia has already enacted a wider public

    investment and transfer payment program that is

    estimated to have cost $30 billion, the International

    Monetary Fund (IMF) reported.

    Substantial foreign aid is also expected: The G8

    pledged $20 billion to Egypt and Tunisia during the

    May 2011 Deauville summit, and the oil-rich nations

    from the Gulf Cooperation Council pledged an

    additional $20 billion to help Oman and Bahrain. In

    addition, the IMF pledged $35 billion to emerging

    Arab democracies, and is already in the processof disbursing loans. Thankfully for institutional

    investors, the IMF money comes with strict terms

    about how these funds should be used, and these

    policies will likely benefit investors.

    It is worth noting that while a large part of the

    investment opportunity stemming from the Arab

    Spring revolves around direct spending and

    aid increases, the political and social reforms

    are arguably more important. The MENA region

    represents a huge market with an aggregate GDP

    of $2.5 trillion that is comprised of many autocratic

    states where PE faced difficult conditions well in

    advance of the Arab Spring. Even without any direct

    spending increases, simply gaining access to these

    markets represents a huge win for PE.

    For example, in Morocco, the monarchy gave up its

    divine rights and introduced a new constitution that

    better shields the countrys citizens and investors

    from autocratic capriciousness. In Egypt, the fall

    of former President Hosni Mubarak has opened up

    The Arab Spring and Private Equity: Time to Take the Plunge?

    http://en.lemag.ma/Investment-Opportunities-in-North-Africa-post-Arab-Spring_a630.htmlhttp://europa.eu/rapid/press-release_MEMO-11-353_en.htmhttp://europa.eu/rapid/press-release_MEMO-11-353_en.htmhttp://en.lemag.ma/Investment-Opportunities-in-North-Africa-post-Arab-Spring_a630.html
  • 7/28/2019 061013 Navigating the New Normal R6 PE

    8/24Knowledge@Wharton 2013 Wharton Private Equity Review6

    unprecedented personal and economic liberties

    that could potentially result in a better distribution

    of wealth and power, more reliable civil institutions

    and pave the way for growth in consumption and

    investment.

    A key realization is that business opportunities

    in the MENA region were significantly depressed

    relative to developed markets because risk-takers

    could not reliably build businesses in the politicalclimate that existed pre-Arab Spring. Furthermore,

    non-oil-rich MENA nations were relatively

    inaccessible and citizens were very poor, which

    is not ideal for investors. When starting from

    such a beleaguered base, the prospect of public

    investment, foreign aid and socio-economic

    liberalization paves the way for significant

    opportunities for patient investors. But how have

    PE investors fared thus far, and how will they

    participate in the MENA economy going forward?

    The Arab Spring and Private EquityAlthough there is no proof for causation, recent

    data from the Emerging Markets Private Equity

    Association (EMPEA) and the IMF seem to indicate

    that both economic growth and private equity

    investments in MENA decreased in the first year

    of the Arab Spring at a much faster rate than in

    developing economies that were not affected by

    such unrest.

    IMF data shows GDP in 2011 in emerging markets

    grew by an average rate of 6% as opposed to only

    3% in the MENA region. GDP growth was slowing inall emerging markets and developing economies at

    this time, but it was far worse in the MENA region.

    Furthermore, according to the EMPEA, the capital

    invested in 2011 in the MENA region amounted to

    $385 million, down 52% from 2010. The number of

    deals that were closed, however, stayed relatively

    the same: 23 in 2010 versus 22 in 2011, which

    suggests that it was the size of the deals that

    ultimately changed. Indeed, the data shows there

    were a handful of investments in 2010 that exceeded

    $300 million, but no large deals in 2011.

    Since 2011, the data points to signs of a recovery

    in the PE investment landscape. After a subdued

    year for fundraising and investment activity in 2011,

    private equity in the MENA region exhibited signs

    of recovery in 2012, with new capital commitments

    and capital invested increasing by 29% and 303%,

    respectively, noted a recent EMPEA report.

    The upswing in investment can largely be

    attributed to an $855 million equity infusion in

    Dubai-based Shelf Drilling by the consortium of

    CHAMP Private Equity, Castle Harlan and Lime

    Rock Partners. However, the total number of MENA

    investments doubled in 2012, with most of the

    increased deal flow in the venture capital and small

    and medium-sized enterprise market segments,

    stated the EMPEA.

    According to data from business intelligence site

    Zawya, deals worth $362 million were closed in

    the first six months of 2012, compared to only $46

    million in the same period a year prior, which was

    during the height of the Arab Spring revolutions.

    PE professionals agree that a recovery has started.

    MENA-focused PE fund Amwal AlKhaleej has noted

    that, in the short term, the Arab Spring increased

    risk premiums and decreased liquidity and

    valuations, but now risk premiums are declining an

    liquidity is staging a recovery. It seems the region

    has also become more attractive to incumbent

    investors due to lower levels of competition.

    We see Egypt as more favorable than before the

    revolution because the competition has backed off,

    Romen Mathieu of the Lebanese fund EuroMena II,

    said in an interview with the Economistmagazine.

    Furthermore, a February 2013 survey by the

    Economist Intelligence Unit (EIU) shows executives

    have an overwhelmingly positive business outlook

    for the MENA region. Executives in the Middle Eas

    and Africa are particularly upbeat. More than a third

    believe business conditions will improve during thenext six months; almost two-thirds expect their firm

    to boost capital spending in 2013. In addition, GDP

    growth in 2012 rose to pre-Arab Spring levels.

    The data on increased PE investment activity

    coupled with the overall upbeat business and

    economic outlook are positive indicators of the

    industrys recovery. But is new capital staying on th

    sidelines due to the Arab Spring?

    Fundraising: Temporary or Permanent

    Impact?In the MENA region, fundraising declined from

    just over $4 billion in 2007 to $1.2 billion in

    2009, according to a report from Private Equity

    International. Since then the amount of capital

    raised for funds targeting the region has remained

    under $1 billion. In 2012, funds targeting the region

    had extreme difficulty raising enough to meet their

    capital targets.

    http://www.zawya.com/story/USD362m_PE_deals_in_H12012-ZAWYA20120722103953/http://www.peimedia.com/resources/Connect/MENA%20Private%20Equity%20Review%20April%202012.pdfhttp://www.peimedia.com/resources/Connect/MENA%20Private%20Equity%20Review%20April%202012.pdfhttp://www.peimedia.com/resources/Connect/MENA%20Private%20Equity%20Review%20April%202012.pdfhttp://www.peimedia.com/resources/Connect/MENA%20Private%20Equity%20Review%20April%202012.pdfhttp://www.zawya.com/story/USD362m_PE_deals_in_H12012-ZAWYA20120722103953/
  • 7/28/2019 061013 Navigating the New Normal R6 PE

    9/24Navigating the New Normal

    Meanwhile, a private equity report by Grant

    Thornton found that only a small minority of MENA

    general partners (GPs) felt positive about raising

    new funds in 2012. Many investors pointed to a

    divided market where top-performing managers

    raised funds with relative ease, while the rest

    struggled. However, this is better than in the BRIC

    countries and in the Asia-Pacific region, where even

    more respondents thought it was challenging to

    raise new funds.

    The contraction in the number of GPs active in the

    region has also contributed toward the decrease

    in capital raised, with a high number of firms not

    being able to survive due to harsh conditions. A

    large number of GPs also focused their efforts away

    from fundraising, instead working to ensure the

    success of their portfolio companies despite the

    difficult financial climate.

    According to Deloittes 2012 MENA survey,

    two-thirds of respondents believed that the global

    limited partner (LP) appetite for the MENA area

    will remain at the same subdued levels due to

    continuing market instability and an uncertain

    political environment. There is a belief that the

    media exaggerates the regional uncertainty, keeping

    global investors at bay indefinitely.

    By 2012, there were promising signs of a recovery

    despite the ongoing turmoil. Investors are

    increasingly looking at Egypt, Tunisia and Saudi

    Arabia as attractive hubs for investment. The smaller

    number of private equity firms in the region has

    also led to more favorable conditions because oflower competition for LP capital. There has also

    been a positive shift in the balance between capital

    raised and investment opportunities.

    There are hopes that the Arab Spring could lead to

    positive changes in the way the industry operates.

    Investors anticipate the aftermath of the political

    unrest will bring greater transparency in deals and

    allow more investment opportunities to open up.

    Concerns Remain

    Despite this positive news, the consensus is thatLPs are not confident that investments in the MENA

    region will be profitable. Political and economic

    risks are among the main factors LPs consider

    when deciding to invest in a MENA-focused fund.

    In an area heavily affected by political unrest, it

    is important for LPs to be able to rely on fund

    managers to have an excellent understanding of the

    investment landscape.

    When asked about their investment appetite

    following the Arab Spring, one recent survey

    found the majority of LPs (58%) and GPs (85%)

    said they intend to keep their investments in the

    region unchanged as part of a longer-term strategy.

    Of those who responded that the Arab Spring

    would affect their investment in the region, LPs

    are more cautious towards investment in MENA,

    with 12.5% of respondents considering decreasing

    their allocation to the region. Meanwhile, no GPs

    indicated that they wish to do the same. However, a

    larger percentage of LPs than GPs are considering

    increasing their investment or newly investing in

    the MENA region, with over 29% of LPs responding

    positively as opposed to only 15% of surveyed GPs.

    Simultaneously, some LPs remain concerned about

    financial stability following the Arab Spring and

    are increasingly demanding a soft commitment

    option that allows them to veto individual

    investments. Its too early to tell what the lasting

    impacts of the Arab Spring will be, but theseshort-term consequences are certainly being felt in

    private equity markets. Over half of surveyed GPs

    felt that the short-term implications for fundraising

    were negative for launching new funds, fundraising

    for existing funds and reaching a final close.

    However, several GPs feel that there will eventually

    be a positive impact on investing in portfolio

    companies, earnings of portfolio companies and

    exit opportunities. This is mostly due to lower

    valuations and new sectors being opened up to

    private investors

    The Future of MENA Fundraising

    Changing Power Dynamics: The changes in the

    MENA region have contributed to shifting the power

    dynamic from GPs to LPs. LPs have increased their

    demands in the fundraising process and asked

    for more transparency, due diligence and lower

    management fees. This trend will likely continue into

    the near future as fundraising conditions remain

    challenging. Additionally, the increased LP demands

    will have another side effect increasing the gap

    between winning and losing funds by exacerbating

    the already limited back-office resources of

    underperforming funds.

    Sources of Capital: According to the Grant Thornton

    Global Private Equity Report 2012, roughly one

    third of the LPs who invested in MENA funds are

    domestic. Domestic investors have been the most

    active since they have critical local expertise and

    contacts. LPs outside of MENA will remain cautious

    http://www.gti.org/files/global_private_equity_report_2012.pdfhttp://www.gti.org/files/global_private_equity_report_2012.pdfhttp://www.gti.org/files/global_private_equity_report_2012.pdfhttp://www.gti.org/files/global_private_equity_report_2012.pdf
  • 7/28/2019 061013 Navigating the New Normal R6 PE

    10/24Kwlg@Wha 2013 Wharton Private Equity Review

    8

    about placing capital in the region due to several

    factors, including perceived political instability,

    attractive opportunities in other emerging markets

    and a lack of performance history from local fund

    managers. According to Deloittes MENA Private

    Equity Confidence Survey 2012, many experts

    believe that it could be 2014 before international LPs

    become comfortable with investing in MENA. Given

    all of these factors, a significant portion of capital is

    likely to continue to be sourced domestically.

    LPs in the region are heavily weighted toward

    family offices since a single family can oftentimes

    be a dominant investor in the region. Given

    distributions of wealth in the region, this trend is

    likely to continue. Almost half of all respondents to

    the Deloitte survey estimate that family offices will

    be the most active investors over the next year.

    The Rise of Sovereign Wealth Funds: The region

    will also likely see a rise in activity from sovereign

    wealth funds (SWFs), according to a paper by

    Private Equity International. These SWFs are

    increasingly looking to deploy capital to alternative

    assets with higher returns, and private equity is

    an ideal candidate. Global SWFs are also growing

    their assets quickly: In 2012, SWFs around the world

    had $4.62 trillion of assets under management,

    a 16% increase from 2011, according to a report

    from Financier Worldwide. Consulting firm Bain &

    Co. estimates that over the next few years, the 10

    largest SWFs with private equity exposure will inject

    up to $60 million in the asset class. The increased

    interest in private equity from the largest SWFs

    could encourage smaller SWFs to follow suit.

    Meanwhile, the majority of SWFs that invest in

    private equity are based in Asia and MENA, which

    could bode well for private equity in the MENA

    region since investors may be more confident to

    invest in their own backyards. It doesnt hurt that

    MENA SWFs tend to receive steady streams of

    capital from oil resources and have relatively long

    investment time horizons.

    SWFs enjoy enormous flexibility as PE investors,

    said Bain in its 2012 global private equity report.Unlike conventional LPs, which try to match the

    duration of assets and liabilities in order to meet

    their need for liquidity, SWFs can patiently commit

    capital over long time horizons.

    Managing Regional Risk

    Some recent global trends suggest investors are

    increasingly trying to mitigate the risk of local

    investments. First, it seems SWFs with private

    equity exposure are focusing more on investing

    in multi-manager vehicles. In 2012, a report in

    Financier Worldwide showed nearly one-third of

    SWFs said they preferred investing in PE equity

    funds-of-funds, up from 20% in 2011. Clearly, SWFs

    are hoping to minimize their risk by diversifying.

    Second, PE investors in MENA are beginning to

    prefer investing on a deal-by-deal basis rather than

    invest in blind pools of funds, according to Deloitte.

    Global investors also seem to have more stringent

    investment criteria, which could serve to increase

    transparency and decrease risk over time.

    Conclusion

    Unsurprisingly, the Arab Springs short-term impact

    on PE was negative. Both investing and fundraising

    activity fizzled out as the MENA region experienced

    unprecedented levels of unrest. But this reduced

    activity was followed by cautious optimism from

    those who were knowledgeable about the region.

    Unrest has paved the way for reform and, in the

    process, a large region is now slowly being opened

    up for PE investment. The industry is already seeing

    signs of recovery from the 2009 and 2010 doldrums

    and significant government and foreign funding,

    coupled with consumer markets that are poised to

    grow, set the stage for resurgence in private equity

    investments.

    But the benefactors of this resurgence are unlikely

    to be outsiders and international PE leaders.

    Foreigners are more likely to view the Arab Springas a cataclysmic event and less as an investment

    opportunity. Instead, insiders and domestic

    professionals could be the main beneficiaries.

    PE players that already have a significant presence

    and experience in the MENA region will be best

    poised to benefit from any recovery. Meanwhile,

    fundraising is still at low levels, meaning that

    only firms with adequate dry powder can take

    advantage of the lack of competition and depressed

    asset valuations.

    Thus, PE players who are in the know willdisproportionally benefit from the Arab Spring

    as they leverage existing knowledge and funding

    resources to capitalize on what may be an

    unparalleled investment opportunity in the region.

    This article was co-written by Mila Adamove, Rehi

    Alaganar, Alia Avidan, Jagan Pisharath and Terry

    Wang members of the Wharton MBA Class of 2013

    http://www.financierworldwide.com/article.php?id=9414http://www.financierworldwide.com/article.php?id=9414http://www.bain.com/bainweb/pdfs/Bain_and_Company_Global_Private_Equity_Report_2012.pdfhttp://www.financierworldwide.com/article.php?id=9414http://www.financierworldwide.com/article.php?id=9414http://www.bain.com/bainweb/pdfs/Bain_and_Company_Global_Private_Equity_Report_2012.pdfhttp://www.financierworldwide.com/article.php?id=9414http://www.financierworldwide.com/article.php?id=9414
  • 7/28/2019 061013 Navigating the New Normal R6 PE

    11/24

    with Accounting Standards Update 2011-04, which

    sought to increase transparency by requiring funds

    to provide detailed disclosures of the estimates,

    assumptions and supporting documentation used in

    all fair value models.

    In what now looks like a clear foreshadowing

    of future actions, the Securities and Exchange

    Commission (SEC) announced in August 2009

    the eventual reorganization of its Division of

    Enforcement into five specialized units designed

    to enhance the its ability to protect investors. The

    largest of the newly specialized units, the Asset

    Management Unit (AMU), focuses on investment

    advisers and companies, including PE funds.

    The AMU is staffed with 75 full-time employees,

    including PE industry experts, and uses advanced

    risk analytics to detect problematic fund conduct.

    The Dodd-Frank Wall Street Reform and ConsumerProtection Act, signed into law in July 2010,

    brought sweeping changes across many areas

    of the financial services landscape, including

    PE. Dodd-Frank eliminated the private adviser

    exemption, requiring most PE firms to register with

    the SEC by March 2012. Dodd-Frank also included

    the Volcker Rule, which limited banking entities to

    owning no more than 3% total interest in alternative

    asset funds, in addition to limiting their investment

    in alternative asset classes to no more than 3% of

    the banks Tier 1 capital.

    The full force of these regulatory actions was

    revealed in September 2011, the first complete

    fiscal year under the SECs finalized restructured

    enforcement program, when the agency filed a

    record 146 enforcement actions against investment

    advisers, a 30% increase over the prior year and a

    92% increase over 2009. This marked the beginning

    of the end for PEs private persona.

    F y ys, p quy (PE)relied on light-touch regulation and self-governance,

    which kept the industry out of the limelight. Those

    halcyon days now seem to be over.

    The passage of a wave of new regulations has

    opened the door for a new era of post-crisis scrutinyon the once-opaque PE industry. The net effect has

    placed PE more in the spotlight, in the same way

    that hedge funds and the big Wall Street banks have

    garnered more attention.

    Demands for enhanced transparency have grown

    louder over time, bolstered by the media blitz of

    the last election cycle, increasing allocations from

    public pension funds and Main Streets growing

    exposure to PE via financial sponsor IPOs.

    A look back at developments over the last few years

    sheds some light on this new world of scrutinyand provides more information about the efficacy,

    efficiency and continuing evolution of regulatory

    actions.

    Transformative Rules and Regulations

    PEs protective shell first began to wear thin in

    September 2006, when the U.S. Financial Accounting

    Standards Board adopted the Statement of Financial

    Accounting Standards No. 157 (SFAS 157), which

    clarified the meaning of fair value in generally

    accepted accounting principles (GAAP) as the price

    that would be received to sell an asset or paid to

    transfer a liability in an orderly transaction between

    market participants at the measurement data.

    This was a huge change: It directed PE firms to

    mark-to-market their portfolio holdings instead

    of holding them at cost. The mechanisms around

    fair valuation were further outlined in May 2011

    Very Public New Regulations for a Very Private Industry

    Navigaig h Nw Nmal

  • 7/28/2019 061013 Navigating the New Normal R6 PE

    12/24Knowledge@Wharton 2013 Wharton Private Equity Review10

    In October 2012, the SEC announced that newly

    registered private fund advisers would have to

    conduct a series of presence exams administered

    through the commissions National Exam Program.

    According to the SEC, the exams would review

    certain high-risk areas. Focus areas included

    valuation, marketing, security of client assets and

    portfolio management. Any serious deficiencies

    would result in an examination summary letter and

    potential action by the Division of Enforcement.

    It does not take a massive leap of faith to believe

    that the recent increase in the carried interest

    tax rate was facilitated by this new era of PE

    scrutiny. Carried interest is the share in profits

    that PE managers take as compensation when

    their investments perform well, and is classified

    as a long-term capital gain, which is taxed at a

    significantly lower rate than the ordinary income

    tax rate. In the recent budget deal, lawmakers

    increased the top rate on long-term capital gains

    from 15% to 20%. It is still very possible that capitagains may eventually be taxed as ordinary income.

    According to the Joint Committee on Taxation, such

    a rate change would result in additional governmen

    income of $16.8 billion over 10 years.

    Whats Next for the Industry?

    It does not seem that the tide of media attention,

    regulatory scrutiny, and public speculation directed

    at PE will abate anytime soon. This sentiment was

    affirmed by AMU co-chief Bruce Karpati, who in

    January 2013 at the Private Equity International

    Conference said, Its not unreasonable to think tha

    the number of cases involving private equity will

    increase.

    A near-term focus for the AMU will be identifying

    zombie managers, defined as fund managers who

    have been unable to raise follow-on investments.

    The SECs thesis is that while most zombie

    managers will continue to act in the best interest

    of their investors, there will be others who will

    be incentivized to shift priorities and focus far too

    much on maximizing their own revenue to the

    detriment of others, leading to problematic conductand possible regulatory violations.

    This new normal of increased regulatory

    oversight and media scrutiny will lead many PE

    managers to wonder how to conduct themselves

    and their businesses in the future.

    Robert Rapp, a partner at the law firm Calfee, Halter

    & Griswold LLP, explains that, going forward,

    Taking to the National Stage

    With Mitt Romneys ascension in late 2011 as a

    leading candidate for the Republican nomination for

    President, his background as chief of Bain Capital

    served as a lightning rod of criticism against the

    PE industry from both Democrats and competing

    Republicans. The popular critiques portraying PE

    managers as tax-avoiding corporate raiders who

    profit via massive lay-offs, cost cutting, and over-leveraging, gained widespread media attention for

    the first time.

    In December 2011, as media attention on Romneys

    candidacy intensified, the SECs enforcement unit

    sent letters to several leading PE firms as part of

    an informal inquiry into the industry. The SECs

    stated goal was to investigate possible violations

    of federal securities laws as well as to deepen

    the commissions understanding of myriad issues

    related to the industry, including how PE firms value

    investments, impose fees and allocate costs.

    The enforcement unit had been heavily criticized

    in the past for its ineffectiveness in regulating the

    financial services industry in the period leading to

    the worldwide economic downturn, and has since

    taken a more aggressive, public stance in its vow to

    eradicate corruption and impropriety on Wall Street.

    The AMUs co-chief, Robert Kaplan, explicitly

    put the PE industry on notice at a conference in

    January 2012 when he said that Private equity

    law enforcement today is where hedge fund law

    enforcement was five or six years ago. This wasa warning for the industry to expect increased

    attention and enforcement going forward.

    Armed with a clear focus, the requisite manpower

    and powerful new analytical tools, Kaplan

    and the AMU set upon a mission to police the

    previously self-regulated industry. The AMU

    used the Aberrational Performance Inquiry (API),

    a proprietary risk analytics engine, to highlight

    areas for further review. The API helped analyze

    funds investment strategies and other benchmarks

    to evaluate returns and highlight inconsistent

    performance. By December 2011, the API had

    already been credited with six enforcement cases.

    In the months that followed, more inquiries and

    enforcement actions would take place pertaining

    to a host of private equity activities, including

    overstatement of portfolio fair value, insider trading,

    cherry picking, price collusion, misallocation

    of transaction and portfolio expenses and

    misstatements made to limited partners.

  • 7/28/2019 061013 Navigating the New Normal R6 PE

    13/24Navigaig h Nw Nmal

    it will be up to private equity managers to look

    through the lens of fiduciary duty to understand

    expectations, identify and resolve conflicts of

    interest, and know what drives enforcement.

    PE firms must strive to have well-documented,

    consistent, and transparent policies and procedures,

    while bracing themselves for the tangled web of

    uncertainty, disagreement and frustration that

    comes with an evolving regulatory landscape.

    This article was written by John Daly, a member of

    the Wharton MBA Class of 2013.

  • 7/28/2019 061013 Navigating the New Normal R6 PE

    14/24

    12Kwlg@Wha 2013 Wharton Private Equity Review

    Investing in Times of Distress: The Bank of Ireland and WL Ross

    T cd d s db css fthe past few years continue to profoundly reshape

    the financial landscape across the developed world.

    One of the most visible consequences from this

    difficult era has been the incessant restructuring

    of major European financial institutions. With low

    investor risk tolerance, capital-starved governments,

    and European banks facing the twin headwinds of

    ongoing economic weakness and more stringent

    regulation and capitalization requirements,

    compelling opportunities for well-positioned private

    equity (PE) investors look likely to remain abundant.

    In July 2011, a group of investors, led by turnaround

    specialist WL Ross & Co., recognized this

    opportunity and announced they would purchase

    roughly 35% of Irelands largest bank, the Bank

    of Ireland (BOI). The price tag for the transactionwas $1.45 billion (1.1 billion), representing a

    post-money valuation of roughly 0.33 x price

    divided by the tangible book value (TBV which

    equals a corporations total book value minus the

    value of intangible assets, including brand value,

    intellectual property, patents, goodwill and the like).

    Over a year later, BOI traded at roughly 0.50 x price

    divided by TBV, generating a 30% annualized return.

    Below are some of the critical lessons PE investors

    might consider in their ongoing survey of distressed

    banking opportunities across the continent.

    Background

    In the wake of the 2008 global financial crisis,

    Ireland experienced a near collapse of its financial

    system, largely driven by a rapid, fundamental

    deterioration in the countrys largest banking

    institutions. The situation became increasingly dire

    following the countrys 2008 decision to guarantee

    all bank deposits and nearly all liabilities (including

    forms of unsecured, subordinated debt). In the

    years following the Irish governments guarantees,

    the inextricable relationship between the sovereign

    and its main banks only intensified.

    While all of Irelands principal banks suffered from

    similar exposures, fundamental deterioration, lax

    regulations and flawed strategies, only the BOI

    received substantial non-state equity capital. More

    generally, the Irish banking crisis featured many of

    the same issues afflicting banks of other developed

    countries. However, unlike the banking issues

    within the United States and other EU nations, the

    Irish crisis was almost entirely related to property

    speculation and the explosive domestic housing

    bubble of the preceding 10 years.

    During this period, a race to the bottom to gain

    market share among growing developers and

    builders ensued among Irelands largest banks. As a

    result:

    Property-related lending accounted for 80%

    of credit growth among Irelands principal

    financial institutions.This growth bolstered

    government coffers with significant, albeit

    unsustainable, revenues. Tax cuts and other

    reforms correspondingly followed, leaving the

    Irish government with little to no room to suppo

    the economy (and, by extension, its ailing banksoutside of significant policy tightening in the face

    of falling output and rising unemployment.

    Fundamental deterioration among the most

    aggressive lending institutions led to a crisis of

    confidence among more viable lenders. That made

    an issue that might have otherwise been containe

    to one or two large banks endemic to all.

  • 7/28/2019 061013 Navigating the New Normal R6 PE

    15/24Navigating the New Normal

    As property lending expanded, the quality of

    the loans deteriorated,exposing the Irish banks

    to serious stress when underlyingproperty

    exposures deteriorated.

    Bank of Ireland, Restructurings andImplications for Investors

    Founded in 1783, BOI derives a majority of its

    business from mortgage lending in Ireland and

    through other financial services throughout the

    United Kingdom, including business banking and

    deposit gathering. Within Ireland, BOI holds either

    the first- or second-largest market share across

    most key products, such as residential mortgages,

    personal accounts and credit cards. Going into the

    crisis, BOIs strategy and balance sheet reflected

    many of the problematic symptoms endemic to

    large lenders afflicted by unprecedented liquidity

    followed by rapidly deteriorating fundamental

    conditions:

    Loan and asset growth. From an alreadysubstantial basis of 80 billion in 2005, net loans

    still managed to grow at an astounding rate of

    nearly 20% over the next three years.

    Extensive and expensive leverage. Return on

    Average Assets (ROAAs) was tiny compared to

    Return on Average Tangible Common Equity

    (ROATCE), which was very high prior to 2007.

    Meanwhile, net interest margins at less than 2%

    over the past eight years suggested extensive

    use of leverage relative to fundamental cash flow

    generation.

    Rapid escalation in impaired, delinquent,

    charged-off loans (particularly among Irish and

    UK-based property and construction borrowers).

    Between 2004 and 2009, every absolute and

    relative measure of the BOIs distressed assets

    escalated materially, particularly among property

    and construction borrowers, which represented a

    disproportionate 58% of total loan loss provisions

    compared to only 26% of gross loan exposures.

    Fundamental strains to the system continued to

    compound within Irelands banking system and, in

    the wake of Lehman Brothers collapse, liquidityand solvency contracted among credit providers

    globally. The prospects of an outright credit

    system collapse within Ireland escalated rapidly.

    In response, a series of bailouts, reforms and

    restructurings unfolded over the next three years,

    thereby laying the groundwork for the WL Ross

    transaction. The following points highlight the most

    salient lessons for PE investors who are considering

    similar situations:

    Uncertainty as an ally: Fundamentals-oriented

    investors think that the markets perception of

    uncertainty can create significant gaps between

    intrinsic and realizable value. Todays landscape

    for eurozone banks contains seemingly endless

    uncertainty, which, depending on market sentiment,

    can stretch that value gap beyond what facts should

    justify. In Irelands case, market rumors regarding

    haircuts (a reduction to less than full repayment) for

    senior bondholders of liquidating banks increasingly

    plagued BOIs securities throughout 2011, throwing

    the proverbial baby out with the bathwater.

    But any investor with access to Google might

    have seen that not only was BOI more favorably

    capitalized, provisioned and asset-healthy than its

    liquidating peers, but also that Irelands government

    had explicitly stated haircuts for BOI were off the

    table. That made the Banks then valuation of 0.1

    times the price, divided by the tangible book value,

    a relative bargain. In todays intensely uncertain

    eurozone banking environment, many investors willlikely take a fact agnostic approach to selling at

    even the slightest hint of concern. For the diligent

    investor, such selling could provide the ripest

    investment opportunities.

    Pretty pigs and sacred cows: Most eurozone

    banks today remain in varying degrees of distress.

    While stock prices have rallied over the past year,

    significant risks remain to the downside, many

    analysts agree. With this in mind, investors must be

    sure they have a high level of confidence in their

    management and their strategy to deal with deeply

    distressed scenarios. So-called clean balance sheet

    bargains will likely prove rare. Despite this distress,

    some banks will be stronger and better positioned

    (pretty pigs), and more systemically important for

    their given economy (sacred cows).

    For Ireland, BOI was both and, in March 2011, the

    government announced its explicit intention to

    rebuild the banking system around BOI and its next

    largest competitor. Ireland would seek to ensure

    BOIs survival. Despite this, the banks shares still

    traded at levels implying non-survival, allowing

    WL Ross to get a deal. Investors should seekto understand the timing and magnitude of the

    prospective capital needs of those institutions that

    have the right blend of sacred cow and pretty

    pig. Investing when those needs for support become

    most dire should minimize downside loss potential.

    Charging for confidence: Market confidence (or lack

    thereof) can translate to life or death for banks in

    struggling eurozone countries. The more a bank can

  • 7/28/2019 061013 Navigating the New Normal R6 PE

    16/24Kwlg@Wha 2013 Wharton Private Equity Review

    14

    do to regain that confidence, the less the government

    will have to commit in order to keep it solvent.

    The Irish government, which prior to the WL Ross

    investment held approximately 36% of the bank, did

    not need to raise capital with this group of investors.

    But in doing so, Ireland reduced its politically

    sensitive exposure to the bank and signaled to the

    world that brand name institutional capital was

    willing to invest. This was a critical market-basedvalidation. Ireland was wildly incentivized to obtain

    such validation the sooner BOI could graduate

    from taxpayer to institutional capital, the sooner

    its government could begin positioning other

    nationalized banks to do the same.

    As such, these investors were able to charge

    Ireland for that validation in the form of a remarkably

    cheap valuation. Potential investors in eurozone

    banks today also could seek to leverage the

    prospects of early market validation and the benefits

    it would bring in exchange for in terms of valuations

    Today, BOI continues to thrive, having recently

    completed a significantly oversubscribed issuance

    of contingent convertible bonds, providing further

    evidence of the markets faith in the bank and its

    recovery prospects. This, in turn, has continued

    to benefit WL Ross and in part validates thelessons described here. These lessons, however,

    provide only a subsection of the PE playbook for

    eurozone banks. Examinations of other failures and

    restructurings should prove instructive as investors

    continue to navigate the inherent complexities

    and opportunities presented by European banks.

    This article was written by Victor Dupont, a member

    of the Wharton MBA Class of 2013.

  • 7/28/2019 061013 Navigating the New Normal R6 PE

    17/24Navigaig h Nw Nmal

    I Hyd s f stakeover, the boss would grab control of a company,

    throw out the slackers, move into the corner office

    and start barking out orders. The message is, its

    my way or the highway!

    But what makes for good drama on the screen

    doesnt necessarily work in real life. When a private

    equity (PE) firm buys a portfolio company, its much

    more like a romance instead of a war movie. For the

    new partnership to work, both parties must really

    believe they will be better off together instead of

    alone.

    A successful PE investment is the result of careful

    research before the purchase, smooth relations with

    the firm afterward, creation of a clear plan focused

    on just a few priorities, and disciplined execution.This model for PE success was relayed by five PE

    executives who spoke on a value creation panel at

    the 2013 Wharton Private Equity & Venture Capital

    Conference.

    While the strategies for managing each portfolio

    company can vary widely, the panelists agreed

    on a key feature that leads to success: Instead

    of micromanaging, PE owners must furnish the

    company with a top-quality CEO (ideally for the

    duration of the investment) and provide the leader

    with advice and support along the way.

    Picking the Best Fruit

    A critical element of success comes at the earliest

    stages before the investment has even closed

    with the careful selection of the portfolio firm, said

    Bill Fry, managing director of American Securities.

    Most PE executives agree that the ideal target is not

    a train wreck but a firm with just a few areas that

    need improvement. Sometimes a firm has grown

    too big and complex for the founder to manage

    alone. The company may need financing, help in

    streamlining systems and operations, or advice onwhich products or services to develop next. But at

    its heart, the ideal target firm is sound. Typically,

    the PE firm seeks to target a good core business

    that maybe has lost [its] way, said Ashley Abdo,

    managing director of M&A at The Gores Group.

    When a target firm starts offering itself to PE

    partners, it may produce a list of 12 ways to grow

    and improve performance, said Fry. Sometimes the

    targets investment bankers push the firm to produce

    a long list, thinking multiple options for enhancing

    performance make the analysis look more thoroughand make the deal appear more promising.

    Over time, as the company is pitching it, they come

    to believe all 12 of those things, Fry said.

    But in truth, the company may only have three or

    four areas that present real opportunities. A PE firm

    needs to separate this wheat from the chaff during

    the due-diligence process that precedes the decision

    to buy, he noted. Then it needs to get the targets

    management to focus on what they really believe

    in versus what they are selling, he explained.

    The flip side of that is, if there are 12 things [that

    need improvement], you probably dont do the

    deal, added Abdo. Moreover, the target firm must

    not present too much risk of loss, he continued. If

    there is not enough downside protection, we dont

    even talk about the upside. Capital protection is the

    name of the game, said Abdo.

    How Do Private Equity Firms Create Value?

    http://www.whartonpeconference.org/panels.phphttp://www.whartonpeconference.org/panels.phphttp://www.whartonpeconference.org/panels.phphttp://www.whartonpeconference.org/panels.php
  • 7/28/2019 061013 Navigating the New Normal R6 PE

    18/24Knowledge@Wharton 2013 Wharton Private Equity Review16

    Provided due diligence and preparation are

    completed before the sale is closed, the PE firm

    does not have to waste time afterward figuring

    out the next move. Were looking at places where

    we can immediately accelerate growth, said Tom

    Shaffer, director at Alvarez & Marsal.

    CEO Cooperation and Cohesion

    Whether the target companys CEO came with thepurchase or was installed by the PE owners, the

    panelists agreed that this leader must be an eager

    supporter of the new owners strategy. Several said

    they used a 100-day plan that starts on the day

    the deal is closed. This plan does not leave time to

    bring a resistant CEO around, though executives

    with qualms do often see the benefits of the PE

    relationship once the strategy becomes clear.

    Once the CEO comes over and says, Okay, these

    [PE] people are smart people and they can help me,

    we usually do pretty well, Fry said.

    For instance, the CEO may be a founder whose

    firm has grown too big to handle alone. If the PE

    partner has a clear strategy, youll literally see the

    CEO relax in his chair and say, thank God theres

    someone coming in to help, said Shaffer.

    The experts provided by the PE firm are not there

    to tell the CEO what to do day-by-day, but to flesh

    out the CEOs staff, said Abdo. Thus, added Shaffer,

    the PE firm tries to avoid a combative model and

    instead works to provide reassurance that the CEO

    and PE experts are on the same page and working

    together. Its important to allay those concerns, he

    said.

    I would add that its all about alignment, said Seth

    Brody, operating partner at Apax Partners. The CEO

    and the PE management team must share a vision,

    and managers of the portfolio firm must be replaced

    if they dont share the PE owners views, he argued.

    Aligning Interests on the Inside andOutside

    The panels moderator, Geraldine Sinatra, a partnerat Dechert LLP, a law firm that advises various

    players in the PE arena, asked how the PE firm

    makes sure the acquisitions management is on

    board with the strategic plan.

    At American Securities, this process often begins

    with a breakfast the morning after the sale closes,

    since legalities and other issues can limit contact

    before the deal is complete, said Fry. A series of

    meetings, and then a retreat a couple of weeks into

    the partnership can help ease the worry and clear

    away the sense of mystery, he said.

    Some PE firms conduct large meetings that

    include the acquisitions managers, customers,

    vendors and suppliers, noted the panelists. These

    gatherings make each player better aware of the

    others concerns and allow individuals to have morface-time with one another.

    Another technique to ensure goals are aligned is to

    bring together the CEOs of all the PE firms portfolio

    companies once a year, said Abdo. Its a very

    powerful couple of days, he said, part catharsis,

    part networking. Often, the CEOs find they are

    facing similar challenges. Sharing their concerns

    with one another leaves them feeling less isolated

    and more connected, said Abdo.

    PE firms also typically put their own people on

    the acquisitions board to ensure the new strategicplans are being executed. The people installed

    on the boards could either be PE executives or

    outsiders with useful expertise. American Securities

    usually puts two outside directors on the board of

    each portfolio firm but ensures these senior people

    operate with a style thats non-threatening to the

    CEO, said Fry.

    In addition, its important to link compensation

    for the firms senior managers to their success in

    implementing the PE firms detailed strategic plan,

    said Abdo. That can be very critical in ensuringgoals are aligned.

    CEO Stability

    Another key to value creation is stability in the

    corner office, according to Fry. We start and finish

    with the same CEO about 80% of the time, he said.

    Meanwhile, The Gores Group has often used its

    most successful CEOs on subsequent acquisitions.

    We like to have relationships where they want to

    come back and do another deal with us, said Abdo

    Despite all these efforts, things dont always

    work out. The PE firm must move quickly when

    projects start going off the tracks, Abdo noted. He

    recalled a case where The Gores Group bought

    a Belgian company that was in financial trouble.

    Gores installed a growth-oriented CEO, but the

    overleveraged firm also needed to cut costs. After

    some cuts were implemented, the CEO felt that mor

  • 7/28/2019 061013 Navigating the New Normal R6 PE

    19/24Navigaig h Nw Nmal

    cuts would wreck the business, but Gores feared the

    firm would go bankrupt if it didnt continue to trim.

    Eventually, the CEO had to be replaced.

    If youve got that misalignment, you cant just

    continue to operate, he explained. One of you is

    right, and one of you has to go.

  • 7/28/2019 061013 Navigating the New Normal R6 PE

    20/24

    Connecting Alumni in Private Equity

    WPEP is the community connecting the 3,000+

    Wharton and UPENN alumni who are leaders in

    private equity around the globe.

    An exclusive and growing network, WPEP is limitedto alumni who are GPs and/or LPs investing in

    leveraged buyouts, growth capital, mezzanine,

    venture capital and secondaries.

    Members access resources that:

    Provide unique opportunities to network with thei

    peers.

    Deliver the latest in market trends and industryknowledge.

    Enhance Whartons standing in the private investo

    community.

    Support the engagement of the alumnae members

    with the school.

    Formed in 1998, WPEP has grown to nearly 500 members with chapters in cities around the world.

    Atlanta

    Boston

    Los Angeles

    New York

    Philadelphia

    San Francisco

    Texas

    Washington, D.C.

    United States International

    London

    Paris

    The Middle East

    India

    www.wpep.org

    Connecting Alumni Around the Globe

    Wharton Private Equity and Venture CapitalAssociation (WPE&VC), formerly Wharton PrivateEquity Partners, represents the interests of over 3,500

    Wharton/UPenn alumni actively investing venture

    capital, LP and private equity funds around theglobe. While we have always welcomed venture, ourre-branding is a commitment to this segment of thecommunity with plans to expand our presence andofferings. e organization brings greater knowledgeto all members through best practices, interactionand education.

    Formed in 1998, WPE&VC has grown to nearly 500 members with chapters in cities around the world.

    Interested in becoming a member of this exclusive global network of private equity & venture capitalprofessionals visit our website for qualications and to join, plus view upcoming events and initiatives.

    Provide unique opportunities to network withtheir peers.

    Deliver the latest in market trends and industryknowledge.

    Enhance Whartons standing in the privateinvestor community.

    Support the engagement of the alumnae memberswith the school.

  • 7/28/2019 061013 Navigating the New Normal R6 PE

    21/24Navigating the New Normal

    Venture Capital: The Art of Picking the Few from the Many

    Vu cp (VC) s b mega-industry, but many who work in the sector

    seem happy with the current state of affairs.

    VC funds raised $20.6 billion in 2012, Thomson

    Reuters reported, but this amount is dwarfed bythe $311 billion that was raised by the private

    equity industry, including venture capital, in 2012,

    according to research firm Prequin.

    The sector has also had some recent ups and downs

    in terms of fundraising. The latest figures show

    that the VC industry has shrunk since raising $25.6

    billion in 2008, but is recovering from the depths of

    the financial crisis in 2010 when fundraising fell shy

    of $14 billion.

    When it comes to looking ahead to the future of the

    VC industry, speakers on the venture capital panel

    at Whartons 2013 Private Equity & Venture Capital

    Conference were optimistic about producing strong

    returns for their investors despite a new normal

    that may leave the industry with less money to work

    with for the foreseeable future.

    In some ways, [our relatively small size as an

    industry is] a good thing, because venture capital

    as an asset class is hard to scale, said Imtiaz

    Kahn, principal portfolio manager for pension

    and endowments at The World Bank. As an

    investor looking for promising VC funds, Kahnrealizes that the business of investing in young

    companies is inherently difficult and risky. The key

    to success is taking care in picking the few really

    good opportunities from the many, he noted, and

    remembering that there are always some stars

    whether the market is growing or shrinking.

    Since venture capital is so inherently risky, it is hard

    to generate consistent returns over the long term,

    which keeps investors from pouring assets into the

    sector, Kahn said. Its difficult. You want to go with

    the best-returning funds, and those are limited.

    The bar is really high for adding a new fund to ourportfolio. We havent added a new venture capital

    firm in a few years.

    Limited funding for the industry does have its

    benefits, added Michael F. Bigham, a partner at

    Abingworth, a VC firm with offices in London,

    Menlo Park, Calif., and Boston that specializes in

    life sciences and health care. There are still plenty

    of young firms to invest in and prices are good, he

    said, and if too much money were to flow into the

    industry, prices might increase to the point where

    it is difficult to make profitable investments. Overthe long term, conservative funding will be very

    healthy for the industry, Bigham noted, predicting

    good returns over the next five years.

    The VC Funding Evolution

    Funding for the VC sector has evolved in recent

    years, leaving what some describe as a barbell-

    shaped industry a few very large funds, a lot of

    very small ones and little in between. There is

    a paucity of $100 million to $500 million funds,

    said Matt Harris, managing director of Bain Capital

    Ventures, the venture operation at Bain Capital.Only a few years ago, most funds fell into this

    mid-sized category, he added.

    The recent trend toward very big and very small

    funds has occurred because limited partners have

    been attracted to the high-performing funds, which

    has helped them grow even larger, while others have

    http://www.whartonpeconference.org/index.phphttp://www.whartonpeconference.org/index.phphttp://www.whartonpeconference.org/index.phphttp://www.whartonpeconference.org/index.php
  • 7/28/2019 061013 Navigating the New Normal R6 PE

    22/24Kwlg@Wha 2013 Wharton Private Equity Review

    20

    moved to small funds that operate in niches that are

    too modest to soak up money, explained Harris.

    Large investors, such as pension funds, gravitate to

    the big VC operations because it is too difficult for

    these investors to perform due diligence on a large

    number of small funds, Kahn added. Meanwhile, the

    very small funds are big enough to serve the needs

    of wealthy individuals and families, he said.

    New Opportunities

    While money is tighter than it once was, panelists

    at the Wharton conference agreed that investment

    opportunities abound.

    All the Wall Street guys who used to brag about

    the cool restaurants they were invested in are

    now bragging about the tech companies they are

    invested in, joked panel moderator Brett Topche,

    managing director of MentorTech Ventures, a seed-

    and early-stage venture capital fund that invests

    in companies that emerge from the University ofPennsylvania.

    New companies in need of VC support are springing

    up at a rapid clip, said Harris. Many of our young

    people are deciding to be entrepreneurs, he noted.

    Its a wonderful thing.

    This rise in entrepreneurship is due to the fact

    that it is now fairly easy and inexpensive to start

    a software company, explained Adam Enbar, a

    team leader at Charles River Ventures, a Boston

    and Menlo Park, Calif.-based VC firm focusing on

    technology and new media. Many tech start-ups,for instance, are developing applications for

    smartphones and tablet computers, he said.

    This environment can be challenging for a VC

    fund trying to separate the good opportunities

    from the bad. Some start-ups are jumping on the

    bandwagon, trying to cash in on an idea that has

    already been successfully developed by another

    firm, Kahn noted. I think thats sometimes

    concerning, he admitted.

    While Harris agreed that there are many me too

    ideas in the market, he cautioned investors against

    immediately writing off a young firm with an

    unoriginal idea. Original ideas can begin to surface

    once a company starts making progress, he said.

    One thing we know about entrepreneurs is that

    where you start is sometimes very different from

    where you end, he noted.

    VC funds can also find opportunities in markets

    that dont have a lot of pizzazz, Harris pointed out

    For example, over the last decade Harris has been

    working with firms that are developing alternative

    payment systems, such as variations of PayPal for

    retailers, which provide easier business-to-business

    transactions. He has also been looking at ways to

    use new types of data to underwrite consumer and

    business lending. I do a lot of payment stuff. I thin

    there are many more chapters to that book, he said

    The panelists also discussed the rise of New York

    City as a tech center that is challenging Silicon

    Valley. You dont have to be in Silicon Valley

    anymore, Enbar noted.

    Twenty years ago, a tech start-up would have had

    a tough time hiring engineers and finding capital

    if it was not in Silicon Valley, Enbar added. But in

    recent years, start-ups have begun to think more

    about where their customers are located. If youre

    thinking about where your customers are, more

    often than not theyre in New York.

    A Word of Advice for YoungEntrepreneurs

    Topche asked what advice the panelists would give

    to young people interested in starting companies, o

    in joining start-ups.

    Find a company thats exploding, said Enbar,

    observing that it is fairly easy to start a business

    but difficult to make one grow. Though the idea of

    joining a firm with only five employees may seemappealing, more likely than not youre just going to

    learn how a company fails, he noted.

    Young entrepreneurs should also think about

    their firms long-term prospects, Enbar added.

    Dont work on problems that are difficult and

    unimportant, he said. If youre going to do

    something, make sure youre solving a problem tha

    will keep you going beyond the [VC backers] exit.

    Harris said that when he thinks about whether to

    back a young firm, he looks for what drives the

    entrepreneur, favoring ambition that originateswith a life lesson, not a whiteboard. He prefers

    individuals who are focused on an idea, not just on

    getting rich.

    In the absence of an authentic impulse to go build

    something, dont build something, he advised.

    Instead, join a company thats already building

    something.

  • 7/28/2019 061013 Navigating the New Normal R6 PE

    23/24

  • 7/28/2019 061013 Navigating the New Normal R6 PE

    24/24

    http://knowledge.wharton.upenn.edu

    2013 Wharton Private Equity Review:

    Navigating the

    New Normal

    http://knowledge.wharton.upenn.edu