www.FriendlierApp.comRonnie Petrillo Jr.

CEODarius Jackson

CTO

Problem

◉ My Story (Ronnie):○ My own experience with depression and loneliness

◉ Research:○ Research from 148 studies, involving 300,000 participants, showed people

who had greater social connections had a 50% reduced risk of dying early. (American Psychological Association, 2017)

○ Members of Generation Z, adults aged 18-22, say they are the loneliest generation and claim to be in worse health than older generations. (Cigna Insurance, 2018)

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Place your screenshot here

Solution

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◉ How do we know?○ Research shows that humans naturally gravitate towards those who share similar

interests as them. (Bahns, 2017)◉ Benefits/ Feature(s)

○ By encouraging ‘Hangouts’ between two individuals, based upon their shared mutual interests, FriendlieR will help build genuine relationships.

○ Hangout participants are rewarded, utilizing our point system, for making new friends by obtaining exclusive discounts at FriendlieR affiliated businesses!

◉ Status of Development:○ Completed: Create Website, Business plan, Establishing social media presence,

Application design○ In Progress (by year’s end): Form business partnerships, Develop MVP/ Proof of

Concept, Begin beta testing to obtain user feedback

How FriendlieR Works

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Target Market◉ Members of Gen-Z

○ Demographic: Ages 18-22○ Geography: Throughout the US

■ Emphasis on California and Nevada

◉ Why?○ Psychographics:

■ Prone to heavy social media use & social isolation

■ Avid consumers■ Stress over entering

workforce/college

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◉ Market Size○ 16 million users○ $11.2 million (0.7 penetration rate)

◉ Market Trend(s):○ Match Group revenue of $1.28 billion (2017)○ Gen-Z dominates social media use○ Groupon does 200 million deals annually

Competitors & Advantage(s)◉ Competitors

○ Event Platforms:■ Eventbrite, Foursquare, Meetup

○ Match-Based Applications:■ Bumble, OkCupid, Match, Tinder

○ Digital Coupon Applications:■ Groupon, LivingSocial

◉ Advantage(s)○ Interest-based compatibility calculated to optimize matching results ○ Incentivized behavior through reward system○ Discounts & Rewards customized to users’ interests!○ *** Building a brand, not just a product

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Market Traction◉ Current Traction

○ Social media/brand building (1100 Total (~220+ New Followers/Month))

○ First business partnership with U-swirl

○ Collecting emails for potential beta testers

◉ Planned Traction○ Inbound Marketing○ Viral Marketing○ College Campuses○ Sponsored Events

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Competition Goals◉ Consultation

○ Refined Pitch + Business Plan ○ Valuable feedback from industry experts

◉ Partnerships

○ Find local businesses interested in advertising on our platform ○ Find interested Investors/Accelerators to help us develop & scale up our MVP

◉ Media Exposure

○ Increased interest in our company & increased credibility○ More social media followers, website visitors, beta testers, etc.

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9Darius Jackson

CTORonnie Petrillo Jr.

CEO

www.FriendlierApp.com

FriendlieR LLC.