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8/14/2019 080815 social transparency
http://slidepdf.com/reader/full/080815-social-transparency 1/42
The Shock of the New
Societal Transparency
Pat Kitano,
MediaTransparent.com
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Remember 9/11?
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Remember how America Shut Down?
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Remember the Fear?
“Terrorists were Online
Plotting Attacks”
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The Internet Already Had a Black Eye
Tech Crash
2000 Ended the
Dot.Com Party
2001
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The Internet was Dangerous!
Viruses
Identity
Thieves
2001
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Personal Privacy was a Big Issue
“No Way Do I Want
Anything About Me
Displayed on the Internet”
2001
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Politically, Bush Could Do No Wrong
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The Administration Embraced Opacity
“Let’s Start a War…
We’ll Call Anyone whoOpposes it Unpatriotic ”
2003
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The Mainstream Media was Muzzled
“I’m not opposing the War”
“I assumed those WMDs exist” “Remember how we
hated the French for their anti-War stance?”
“Nous avions raison”
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But then, Citizen Journalism Took Off
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Blogs Created New Media Voices
“We’ll oppose the War”
“Question Authority”
“And make Politics
more Transparent”
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Millions of Blogs Followed
A d o p t i o n
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Then “Blogs” Went Mainstream
The first massively popular
DIY blog platform
“Initially used for dating, it
gave social networks an
unseemly reputation”
2004
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Next, YouTube Redefined UGC*
User Generated Content
“Enabling User Generated Celebrity”
2005
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Social Transparency Happened
“This is a Global
Phenomenon”
“Everything you want toknow about me is online”
suddenly
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Why the Sudden Shift in Attitude?
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Online Presence Defines Your Being
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Colleges Google Applicants
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Google Googles Applicants
“You better have agood reason why you
don’t show up in a
Google search”
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The Internet Credibility Check
80% of Resumes Exaggerate
25% Have Outright Lies
- Kessler Associates
Online Transparency
makes Lying Harder
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Online Presence = You
Resume Blog =
Your Work
Your
Society
Your
Broadcasts
This is your New
Curriculum Vitae
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Benefits of Social Transparency
1. Social Checks and Balances
Since Personal Reputation is
at Stake, theInternet
Promotes Ethical Behavior
“Don’t Be Evil”
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Online Karma Exists
2. Social Checks and Balances
“Your enemies can
find you easily online
and pan you”
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Reputation Management Required
2. Social Checks and Balances
“Monitor what is said
about you on the Internet”
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Image Control is Easier
Even a Blemished
Accidental Celebrity can
Redeem Herself
“If you haven’t seen my
smart, witty retort to JohnMcCain, you should…”
http://www.funnyordie.com/videos/4178033806
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Benefits of Social Transparency
3. Build a Network Faster
Fact: Developing a
Network is Crucial to
Social and Career Development
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Social Transparency
Blog
Micro-BloggingBookmarking
Social networksReviews
Social Media ApplicationsDefine Who You Are and
Attract Like-Minded People
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Easy to Find Like-Minded PeopleTransparent Societies make
it easy to Manifest what wereonce Serendipitous
Relationships
“Your sister
recommended we
meet through
LinkedIn”
“I’m glad she did, I read your profile and
you seem to offer the
perfect solution”
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Benefits of Social Transparency
4. Viral Knowledge Sharing
Ideas are Virally
TransmittedLightspeed through
Networks, not from
Person to Person
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“Email is for People over 30”
Have you heard this phrase?
Ever wonder what this means?
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Communication as Soundbite
Communication is
Most Efficient when
Broadcast
Social Media speedscommunication by
broadcasting ideas
and actions to many
within social networks
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Benefits of Social Transparency
5. Change Happens Faster
Social Media is Converging
with MASS MEDIA“Assuming, of course,
Change is Good
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Social Media Sources Ideas Instantly
And Mass Media
Reports Trends
Faster to the WorldEarthquakes are
reported on Twitter
before any other media
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The Writing is on the Wall
Mainstream Media Accepts
the Inevitability of User-Generated Content
“We are the
Next Media”
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Mainstream Media is Repositioning
To Being the
Distributor of ContentFrom Being the
Creator of Content
1966 2008 A lot of Today’s
Content is User
Generated
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The Media is the Message
In the End, The Media
Controls the Pace of Social Change
“The lines between
Social and Mass
Media are blurring”
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Benefits of Social Transparency
• Social Checks and Balances
• Micro-Celebrity
• Build a Network Faster • Viral Knowledge Sharing
• Change Happens Faster
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MediaTransparent.com Documents theFuture of Social Media as it Converges
with the Mainstream Media
From the Author of Transparent Real Estate
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Domus Media Builds Social Media
Pat Kitano, Domus Media