Enhancing the Starbucks

Experience with Mobile

@adambrotman

• Connection, Engagement, Convenience and Utility

Starbucks & Mobile

• $1.5B loaded by our customers onto the Starbucks card in 2010

• My Starbucks Rewards program provides benefits to our customers who pay with a registered Starbucks card

• 20% of the transactions in our stores are now paid with via the Starbucks card

Starbucks Card

• Starbucks Card Mobile App

• Customers asked for a faster more convenient way to pay 

• Mobile payment rolled out in January to nearly our entire U.S. retail footprint

• Largest mobile payment initiative in the U.S.

Mobile Payment

• Beyond Payment…

• Manage your card:  check your balance and reload while you are in line – very easy and convenient

• Check your loyalty status and rewards:  MSR

Mobile Payment App (continued)

MyStarbucks App

1. Mobile optimized for smartphones2. Designed for a tablet3. Location enabled

Tablets

Survey Time!