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Are we ready for small screen

surfing?

Marek SláčíkChief Marketing Officer

Telenor Serbia

It IS coming.

It’s going to

be HUGE.

SmartFeature

2011

USA201

5CEE

Sources: Nielsen, Analysys Mason

Serbia33%

Future household in Serbia

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The increasingly connected Serbian household (2010 to 2015 development)

3955% of HH will have ADSL or cable

1060%of all connected HHs will use WiFi

Source: Analysys Mason, team analysis

*2010 to 2015 development

2039%

small-screen internet

1233% smartphones

8290% mobile phones

~30%WiFi enabled

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ARE WE READY?

Telenor KLIK Smartphones

HSPA+Tablets

Opera Mini, Telenor KLIK and Ringier

From 20k to 160k users in 4 months

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50 – 100 kb/s

1 – 2 Mb/s

2 – 5 Mb/s

5 -10 Mb/s

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42%

Data users out of Telenor postpaid customers

25%29%

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42%

Data users out of Telenor postpaid customersSmall screen share

25%29%

80%

88%

83%

Smartphone visits to Telenor website

have grown

100% year on year

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ARE WE READY?

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NO

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Under

const

ruct

ion

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Feel like sharing?

Your experience?

Case study?

Idea?

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Open doors

Telenor is your partner.

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Marek SláčíkChief Marketing Officer

Telenor Serbia