Upload
reanna-bloor
View
215
Download
1
Tags:
Embed Size (px)
Citation preview
1
2001 Oakland Industrial Park Transportation Needs Assessment Study
Sponsored by
A service of Hampton Roads Transit
Prepared by THE MARKETING SOURCE, INC.
3
About the Study Area
Heavy manufacturing.
Few local services (restaurants, shops, etc.).
Large Wal-Mart Distribution Center 2.5 miles from Park.
5
Specific Objectives
Determine the perceived impact of area traffic on congestion.
Identify current transportation modes used.
Determine parking concerns.
Measure how willing employers and employees are to adopt and implement alternate transportation programs.
7
Methodology
Commuter Surveys
402 completed surveys
Conducted March to April
Self-administered
Employer Interviews
12 one-on-one interviews
Conducted February to March
Interviews conducted with: small, medium, and large
employers Plant mangers and human
resource personnel
9
Participating Employers
101-499 employees
Opton, Inc. Evercel Kinyo Virginia, Inc. Pepsi Bottling Group Wal-Mart Distribution
Center
500+ employees
AAFES (Dan Daniels Distribution Center)
<51 employees
Swisslog Silicone Technology
51-100 employees
Iceland Seafood Corporation
Pliant Corporation Amcor Rigid Plastics Custom Integrated
Technologies
10
About the participating employers
Many are manufacturers.
Most have:
daily truck deliveries to their business site.
adequate parking for employees.
work in 8/9 or 12-hour shifts.
Majority of employees live in the Newport News area.
12
Key Finding #1
Employers do not believe that area traffic congestion is a
current problem.
At study onset, no employer offered commute
programs to employees.
13
Currently, employers do not perceive traffic as a problem.
Traffic is only a problem in the evening (3:30-4:00 p.m.).
Currently causes few problems for their business.
Parking is not a problem.
However, there is concern for the future.
14
Employers point out problem areas during peak travel times.
Warwick Road (Route 60) and Enterprise Dr.
Warwick Road and Pickett’s Lane
15
Key Finding #2:
Most employers feel some responsibility to help
employees with their work commute.
Most are willing to take action.
16
What are businesses willing to do?
Stagger shift schedules and offer flextime
Promote alternate modes
Offer transit subsidies
Work together with area businesses
19
Many of the commuters surveyed hold production or warehouse positions.
7%
4%
4%
5%
6%
14%
26%
34%
0% 5% 10% 15% 20% 25% 30% 35% 40%
Other
Sales
Professional
Driver
Technical
Clerical
Warehouse
Production
(Base = 402)
23
Key Finding #3
Currently, single-occupant vehicle (SOV) usage is average compared to other areas, but willingness to occasionally use
alternate modes is higher.
24
Drive alone 85%
Carpool 10
Bus 3
Combination 2
Current Commute Mode
Area SOV %
Oceanfront area 66%
Naval Station Norfolk 81%
Oakland Industrial Park85%
Norfolk Commerce Park 86%
Oyster Point area 88%
Lynnhaven Mall area 91%
25
Willingness to occasionally rideshare
% Willing
Area to Rideshare
Naval Station Norfolk 42%
Oakland Industrial Park39%
Norfolk Commerce Park 33%
Oyster Point 26%
Oceanfront area26%
Lynnhaven Mall area24%
26
SOV commuters interested in ridesharing
Begin work between 6:00-7:00 a.m.
Have previous rideshare experience.
Be more influenced by employer-sponsored incentives.
Be more willing to ride the bus to and from work.
Some-what Likely26%
Very Likely13%
27
Most of the the SOV commuters interested in ridesharing live in Newport News.
52% live in Newport News
21% live in Hampton
28
Employer transit subsidies and vanpool most interest commuters.
0% 10% 20% 30% 40%
Guaranteed Ride
Ridematching
Park & Ride Lots
Vanpools
Employersubsidies
Ince
nti
ve P
rogra
ms
Willingness to Rideshare
Very Willing
Somewhat Willing
34%
27%
33%
24%
22%
29
Key Finding #4
There is interest in improved and expanded bus service.
More stops within the Park (and at the Wal-Mart Distribution Center)
More frequent service
30
Of these, 22% have
taken the bus regularly for their work commute.
Don't Know26%
Available34%
Not Available
39%(Base = 391 Commuters)
A third (34%) of commuters indicate that bus service is currently available from home to work.
31
Current Morning Bus
6:35 Bus
5%
15%
13%
17%
37%
12%
0% 10% 20% 30% 40%
Varies
9:00-later
8:00-8:59
7:00-7:59
6:00-6:59
5:00-5:59
Time arrive at work
32
4:10 Bus
8%
20%
7%
16%
9%
40%
0% 10% 20% 30% 40%
Varies
7:00-later
6:00-6:59
5:00-5:59
4:00-4:59
3:00-3:59
Current Evening Bus
Time leave work
33
Willingness to Ride the Bus
12% SOV commuters say they would be willing to take a bus for work commute.
But many need more information.
Over a quarter (26%) don’t know if bus service is available from their home to their workplace.
35
Recommendations
Focus employer outreach on larger area businesses.
Iceland (have already re-established contact)
AAFES (DOD Transit Reimbursement Program recently implemented; interest in bus)
Consider expanding bus service.
Examine current ridership.
Meet with AAFES and Wal-Mart to determine needs (stop locations and times of operation) and their demand potential.
Advertise current bus stops and times.
36
Re-established contact with Iceland and AAFES.
AAFES is offering DoD transit reimbursement program.
Fort Eustis has requested full study.
TRAFFIX is working with Newport News City Planning and area employers to discuss:
Sidewalks, bike paths, light signals, parking improvements
Accomplishments to Date