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1© 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL
Cisco AVVID IP CommunicationsUpdate
Gerard [email protected]
2© 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL
Gerard McNulty
• Federal Voice Product Specialist
• Responsible for product support of the complete Cisco voice product portfolio
• More than 18 years’ experience in the telecommunications industry
3© 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL
Cisco AVVID Update
• State of the Market
• CallManager 4.0 – New Features and Capabilities
• Cisco MeetingPlace
• DoD Certification Update
• Implementation Tips
4© 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL
Redefining Voice Applications
E-mailE-mail
CollaborationCollaborationCalendarCalendar
Video-ConferencingVideo-Conferencing
Web Application
Web Application
Audio-ConferencingAudio-Conferencing
Instant MessagingInstant Messaging
Voice Messaging
Voice Messaging
ContactCenter
ContactCenter
TelephoneServices
TelephoneServices
XML Applications
XML Applications
5© 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL
State of the Market
6© 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL
In Five short years…..
• Cisco delivered on the vision of convergence
• Cisco installed base:
Over 3 Million Cisco IP phones
Over 30,000 Call Managers
Over 14,000 Customers
• Enterprise IPT grew from $7M in FY’99 to ~$500M in FY’04 (104% CAGR)
• Enterprise IPC - $1B run rate
• Cisco delivered on the vision of convergence
• Cisco installed base:
Over 3 Million Cisco IP phones
Over 30,000 Call Managers
Over 14,000 Customers
• Enterprise IPT grew from $7M in FY’99 to ~$500M in FY’04 (104% CAGR)
• Enterprise IPC - $1B run rate
7© 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL
IP Telephony is Mainstream
• IP-PBX line shipments will surpass traditional CPE in 2005
IP to TDM Displacement Forecasted Share
0
20
40
60
80
100
2000 2001 2002 2003 2004 2005 2006 2007
Year
Pe
ne
tra
tio
n P
erc
en
tag
e
IP
TDM
Source: Synergy Nov, 2003 & Infotech Q3 2003
8© 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL
Vendors are No Longer Investing in Legacy Development
• Over 50% of all PBX sales will be IP based by 2004 (Infotech12/15/02 4Q 2002 Report)
• All major telephony vendors have an IP Telephony offering
• What this means for TDM Solutions:
No new features
Increased support costs
Lower flexibility
“By the end of 2007, traditional enterprise telephony system manufacturers will have ceased development …and announced their
intention to discontinue support for their TDM-based PBX and contact center systems within five years (0.8 probability)”
Gartner, March 2003
9© 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL
Miercom awards Cisco with "Best in Test" Honors for IP Telephony
• Cisco won 3 out of 6 categories
• ONLY vendor to achieve 100% call completions over 9 hours
• Top voice quality
"We congratulate Cisco on a clear win in the comparative testing of high-end IP telephony systems," said Ed Mier, president of Miercom. "Our testing is a comprehensive and rigorous evaluation and Cisco excelled in virtually all categories of the tests."
10© 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL
CallManager 4.0 Enhancements
11© 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL
Cisco CallManager 4.0(1) Highlights
Video Telephony
Session Initiation Protocol
Q.SIG
Security
Feature Enhancements
Malicious Call Trace
ServiceabilityCall Distribution/Hunt Groups
Multi-Level Administration
BAT/TAPS
Additional device Support
API Enhancements
Platforms and Upgrades
Extension Mobility
IP Manager Assistant
Attendant Console
Abbreviated Dialing
Multi-Level Precedence and Preemption
12© 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL
Video is a Phone Call Cisco VT Advantage
•Single number for voice and video •Video calls have same services as voice calls
–Basic call, Mute, Hold, Park, Transfer, Conference–Forward, XML services
•Unified voice and video dial plans– CDR, QoS, CAC, AAR
•Single point of mgmt & administration –Proven scalability
•Preserves customer investments•Calls can be made to H.323 or SCCP video/audio terminals
Integrates video into the converged
voice and data infrastructure,
reducing the costs of improved communications
13© 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL
CallManager 4.0 SIP Trunking
• Ensures interoperability with SIP networks via a SIP proxy server
• RFC 2543, 2782 and 2833
• RFC 3261 (partial support)
• Supplementary features supported
Hold
Transfer (Blind, Consultative)
Conference
Call Forward (All, B, NA)
CLID, CLIR, CNID, CNIR
COLD, COLR, COND, CONR
Ready for future technologies
CCM cluster
Cisco SIP proxy server
14© 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL
Current Cisco SIP Product Portfolio
Cisco IP Phones 7905G, 7912G, 7940G & 7960G
2-port FXS GatewayCisco ATA 186
Cisco PIX Firewall
Cisco SIP Proxy Server
Cisco Voice Gateways
Cisco Softswitch BTS-10200PGW 2200
Cisco Unity
A
Cisco CallManager Version 4.0 and later
Cisco MeetingPlace 8100
15© 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL
Secure Communication
CallManager 4.0 Security EnhancementsSystems Approach in Action
Manage Identityand Trust
Threat Defense
ApplicationsMulti-Level AdminCertificate Trust List
SSL/httpsH.323/SIP standards
Toll Fraud MitigationMin unused services
Call ProcessingTLS (SSL) to phonesIPSec to gatewaysSecure enrollment
Digital CertificatesMutual AuthenticationSecure management
Hardened OSIntegrated CSAAnti-Virus
InfrastructureVLAN segmentationV3PNRoute authentication
DAI, IP Source GuardFirewallIDS/IPS
Standard AAA802.1XDHCP Snooping
Endpoints
Ignore GARPDisable PC access to voice VLAN
Digital CertificatesSigned Firmware Signed Configs
Authenticated and Encrypted TLS Signaling and SRTP Media
RED=New CCM 4.0 Features
17© 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL
CallManagerCallManager
• Minimize Minimize Win2K services Win2K services• NTFSNTFS• Secure IISSecure IIS• Lock down SQLLock down SQL• HIDS/virusHIDS/virus
A
• Allow only call Allow only call control, LDAP, control, LDAP, management management• Control sourceControl source addresses addresses
Firewall and ACLsFirewall and ACLs
Outside WorldOutside World
• No voice across No voice across Internet Internet• IOS DoS toolsIOS DoS tools• Use sensorsUse sensors
EndpointsEndpoints
• Separate voice and data VLANS • Disable GARP and voice VLAN on PC port
• Separate voice and data VLANS • Disable GARP and voice VLAN on PC port
Campus NetworkCampus Network
• High availability design • Use VLANs• Use IP filters between voice and data network• Avoid NAT•Secure access (TACACS+, SSH, Radius)
• High availability design • Use VLANs• Use IP filters between voice and data network• Avoid NAT•Secure access (TACACS+, SSH, Radius)Internet PSTNIP WAN
Design for Greater Security - The Cisco SAFE Blueprint for IP Communications
18© 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL
CallManager 4.0(1) Line Enhancements
• Multiple calls per line appearance
–Up to 200 Calls per DN for 7940, 7960, 7970. Up to 6 calls per DN for 7905 and 7912
• Enhanced call barge
• Privacy calls on shared lines
• Call join multiple selected calls
• Direct transfer two selected calls
• Immediate Divert-VM
• Assign URL to any line button
• Drop any party from ad-hoc conference
• Configurable call forward info display
19© 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL
Cisco IP Phone 7902G
Cisco IP Phone 7905G and Cisco IP Phone 7912G
Cisco IP Conference Station 7936
Cisco IP Phone 7940G
Cisco IP Phone 7960G
Cisco ATA 186/188
Cisco VG248 Analog Phone Gateway
Cisco IP Phone 7970G
Cisco VT Advantage
Cisco IP Communicator
Cisco WirelessIP Phone 7920
NewNew
NewNew
Cisco Enhanced Phone Portfolio
20© 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL
New Endpoints
• Cisco IP Conference Station 7936 External Microphone support
Room size up to 20x30
List price: 7936 = $1,195, Ext. Mic. Kit = $350
Requires CallManager user license
• Cisco IP Communicator Full feature set of CallManager IP Hard Phones
Higher Scalability (same as IP Hard Phones)
Easier Install of client software
List price $90 (requires CallManager user license)
• Cisco VT Advantage Adds video to existing 7940, 7960 and 7970 IP Phones
Camera and client software included
List price $190 (Video License included)
21© 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL
Applications Drive Productivity
Web site integration via XML to your Cisco IP Phone
Call Center
Cisco MeetingPlace Amber Alert
On-phone paging
Broadcast Messages
Extend information flow to workstations with no PCTime Clock
22© 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL
Open standards and open access
• Accessibility
• XML
• SQL
• SIP, MGCP, H.323
• TCP/IP
• Ethernet
are fundamental values.
23© 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL
Cisco MeetingPlaceRich Media Conferencing
24© 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL
High Productivity through Collaboration MeetingPlace
• Fully integrated, On-Net, Rich Media conferencing
• Integrates, web, desktop applications, voice & IM
• Deployed On-Net – behind the corporate firewall – for maximum cost savings, integration and security
• Allows meetings to be set up anytime, anywhere.
Conference Control
Carol is Muted
Alice - active speaker
Bob invited but not on Click to Drop
Click to IM (conference
side-bar)
25© 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL
Cisco DoD Certification Update
26© 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL
PBX2 Certification Status
• JITC PBX2 certification testing completed
Interoperability• One TDR (one-way-delay > 60 msec)• New DSP firmware resolves delay issue (62 msec) for analog phones• New DSP and phone firmware resolves delay issue (66 msec) on IP
phones
Security (IA accreditation)• DSAWG briefing postponed• Currently working with DISA to accurately list policy violations and
methods of mitigating any potential risks – Only policy violations have been identified. No High Risk items, 3
Medium Risk items, 5 Low Risk items.• DISA recommends Cisco for certification –
“The DISA IA test team recommends that the Cisco PBX-2 solution pass to the next step in the DSN Information Assurance Certification and Accreditation Process, DOD Component CA/DAA Processes.”
• Next round of PBX2 certification testing currently scheduled for:– May 17 (Security) – if needed– July 26 (Interoperability) – exploring ways to accelerate the date
27© 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL
PBX1 Certification Status
• JITC PBX1 certification testing not started
Interoperability• Want to complete PBX2 certification before testing for
PBX1• No change to infrastructure (C2 grade LAN)• Need to describe and document test topology• Need to address ISDN-BRI support
– Per DISA, all BRI ports must support voice, switched data, and video
Security (IA accreditation) • Do not expect any significant changes in testing
28© 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL
Implementation Tips
29© 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL
Top Things to Require in Your Implementation
1. Don’t do a “forklift upgrade” of the existing network
2. Prove your implementation will be secure
3. Accommodate employees who work from multiple locations
4. Provide a consistent end-user experience for large offices, small sites, and telecommuters
5. Show advanced services like enhanced 911
6. Use disaster recovery hot site for voice
7. Access voice services if the main office is inaccessible
8. Show how IP-based services provide improved customer service
9. Identify the productivity gains
10. Identify the cost reductions from reduced maintenance and administration
Business ScenarioROI AnalysesFuture ViewpointExisting Sites
30© 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL
Tips for Successful Implementations
• Senior management commitment – move to IP Communication often affects business processes
• Employee communication plan – Articulate to users why change is a benefit
• Data and voice teams must work together effectively – IP Communication lives in both domains
31© 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL
Pitfalls to Avoid
• Make sure your data network is ready for voice
• Understand how your phones are being used
Detailed station user analysis must be done
• Don’t underestimate the time and effort required
Voice users have no tolerance for off-air time, like they do (to some extent) for data
32© 2004, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL
“If you get the infrastructure right, anything is possible”
-Carly Fiorina, CEO of Hewlett Packard, February 2003