1 ©2007 Mintel Group. All rights reserved. Food ingredients in nonfood products Lynn Dornblaser and David Jago 11 2007

1 ©2007 Mintel Group. All rights reserved.

Food ingredients in nonfood products

Lynn Dornblaser and David Jago

11 2007


Welcome!

• Today’s presentation covers food ingredients and how they appear in nonfood products

• Presentation is about 30 minutes

• Contact us for more information on the presentation or our services - contact details at end of presentation


Food ingredients further move to nonfoods

• Food ingredients have always appeared in nonfoods

• However, we are seeing growth, especially among some cutting edge ingredients, or in other ingredients applied in new ways

• For discussion today:

– Green tea

– GABA

– Superfruits (e.g. açaí)

– Licorice

– Vinegar

• A few comments on personal care ingredients moving to food products


Green tea

• Green tea appears in a wide range of food and beverage products, although predominantly in beverages

• Claims in food and beverage include:

– Aiding fat metabolism

– Aiding digestion

• Claims in nonfoods:

– Antibacterial

– Revitalizes skin

– Reduces inflammationCoca-Cola’s Enviga sparkling green tea beverage, USA, with a fat burning claim;

Unilever’s Lipton Linea green tea, Portugal, with a claim to help consumers keep fit; Nestlé's Kit Kat Red Bean & Green Tea

chocolate bar, Japan


Green tea in personal care

Origins Natural Resources’ Dr. Andrew Weil The Way of the Bath Matcha Tea Body Scrub, Japan, made with green tea and sea salt; Avon’s Natural Face

Protecting Green Tea & Olive Leaf Face Cream, global; Unilever’s Dove Cool Moisture Beauty Body Wash, USA, made with cucumber and green tea


Green tea in household products

Procter & Gamble’s Mr. Propre Multi Purpose Cleaner, France, in a Grapefruit & Green Tea variety; Kleenex Facial Tissues, in a Green Tea fragrance, said to relieve stress, improve frame of mind, and fight against

insomnia; Lever’s Sun Deo Natural Fresh Dishwasher Deodorant, Portugal, in a Green Tea fragrance


GABA

• Gamma aminobutyric acid, one of the amino acids, and functions in the central nervous system as a neurotransmitter

• Found in animals and also in many plant forms

• Primary claim in food is to enhance calmness or relaxation

• Claims in nonfoods:

– In dietary supplements, enhances relaxation

– In personal care, relaxing muscles, thus reducing fine lines

Ezaki Glico’s GABA Super Bitter chocolates, Japan, positioned for stressed individuals; Coca-Cola’s Aquarius Sharp Charge drink, Japan, with GABA to help

“improve and relax the mind”


GABA in dietary supplements

Kobayashi Pharmaceuticals’ GABA supplement, Japan, designed for stressed workers; DHC’s GABA dietary supplement, made with

GABA and dietary fiber


GABA in nonfoods

University Medical Products’ Face Lift Wrinkle Free at Home care package, USA; CCA Industries’ Sudden Change GABA-Freeze

Wrinkle Reducing Cream, Canada; Sally Hansen’s Line Freeze for Lips, Australia


Superfruits

• “Superfruits” are those that provide significant consumer health benefits

• Superfruits are today’s hot new way to talk about antioxidants

• They include blueberries, pomegranate, and now açaí

• Claims in food products:

– Heart health, cancer prevention

– General overall health

• Claims in nonfood:

– Scavenging free radicals

– Overall skin health Republic of Tea’s Superfruit Tea, made with açaí berries, USA; Bolthouse Farms’ Bom Dia Açaí Berry with Cacao drink, Canada;

Sobeys’ Compliments Lean Beef Burger with Garlic and Açaí, Canada


Superfruits in dietary supplements

Natural Organics Laboratoires’ Nature’s Plus Ultra Juice Red dietary supplement, USA, “including exotic red superfruits and vegetables;” Ilwoo’s

Kunkuck Pomegranate Vita Powder, South Korea, a dietary supplement made with pomegranate, vitamin C, and collagen


Superfruits in personal care

Victoria’s Secret Beauty’s Ultra-Softening Body Butter, USA, made with pomegranate, freesia, and cucumber; Cosmeticos Natura’s Colorplant Combing Cream, Argentina, made with açaí; Procter & Gamble’s Herbal Essences Color

Me Happy Shampoo, USA


Superfruits performance in USA


Superfruits in household products

PZ Cussons’ E Naturals Pomegranate & Lemongrass Concentrated Conditioner, Poland; Dia Instant Foam Hand Wash, France, in a

Forest Fruits & Pomegranate scent


Licorice

• Appears exclusively as a flavor in food products

• Well-established in food; appears mostly in confectionery, globally

• Functionality in food is as a flavor only

• Claims in beauty:

– Skin clearing

– Skin brightening

• Claims in household:

– deodorizingFree’s Natural Orange Soft Laid Back

Licorice, UK; New Zealand Natural’s RJ’s Natural Licorice, USA


Licorice in personal care

Procter & Gamble’s Olay White Radiance White Recover On-Off Clay Mask, China, with orange peel and liquorice; Chanel’s Precision Nourishing &

Rejuvenating Hand Cream, UK; The Body Shop’s Moisture White Whitening Moisture Serum, France


Licorice in household products

Beijing Lysan Chemistry’s Lysan Deodorizer for Shoes, China, made with tree peony bark and liquorice to help remove bad odors;

AHP’s Le Couvent des Minimes Gentle Exfoliating Cleanser for Hands, France, made with liquorice, comfrey, and burdock extracts

to soften, repair, and soothe


Vinegar

• In food and beverage, focus is mainly on taste rather than functional benefits

• As a folk remedy, vinegar is said to positively affect allergies and acid reflux, and can help aid weight loss

• Claims in household products:

– Cleaning, disinfecting

– Cleaning (esp. glass)

Family Mart’s Honey & Black Vinegar Diet drink, Japan, with a claim to help weight

loss; De Nigris’s Balsamic Glaze, France; Tyrrells potato chips, Canada, in a Cider

Vinegar & Sea Salt variety


Vinegar in household products

Sara Lee’s Ambi Pur Flush Power toilet bowl cleaner, Europe, in a Fresh Grapefruit & Vinegar variety; Madel’s Dishwashing Liquid, Italy, with pink

grapefruit and natural vinegar; Henkel’s Mir Vinaigre Authentique dishwashing liquid line, France


Personal care ingredients move to food products

Sappe’s Beauti Shot Collagen Drink, Thailand, made with marine collagen and fiber; Telford International’s Meko ME Beauty Collagen Drink, Hong Kong, with

collagen and vitamin C; Sip Fruit Flavored Mineral Water, UK, made with vitamins, botanicals, and antioxidants to improve skin texture and brightness; Danone’s Essensis Cosmetic Yogurt, Europe, formulated with fatty acids and

green tea; Laboratoires Noréva’s Norélift anti-Ageing jam, France, with antioxidants and vitamin E


Conclusions

• Watch for activity in food products for new ingredients that may apply—keep an eye open for the latest ingredient and flavor trends

• Well-established food ingredients have familiarity to consumers, which is a positive even if the functionality is different


Any questions?

Please contact:

Lynn [email protected]

David [email protected]+44-207-606-4533


www.gnpd.com

Documents

1 ©2007 Mintel Group. All rights reserved. Food ingredients in nonfood products Lynn Dornblaser and David Jago 11 2007