1

2012 Moët & Chandon Survey result 2010-2012

2

Global result (all programs) 2010-2012

3

Survey result (global) 2010-2012 (%)

- - - + ++Training contentLevel 13.4 86.6Quality 12.3 87.7Duration 0.5 2.1 22.4 74.9

Animation Welcome 2.7 6.9 90.4Pedagogy 1.1 13.4 85.5Animation 2.2 14.4 83.4

Logistic & organisationLogistic 0.5 2.7 17.6 79.1Quality 2.7 12.8 84.5

Global opinion 0.6 13.4 86

4

Welcome result 2010-2012

5

Welcome result (all countries/years) 2010-2012 (%)

- - - + ++Training contentLevel 11.7 88.2Quality 9.2 90.7Duration 0.8 1.7 21.8 75.6

Animation Welcome 1.7 7.5 90.7Pedagogy 0.8 9.2 89.9Animation 1.7 10.9 87.4

Logistic & organisationLogistic 0.8 4.2 19.3 75.6Quality 4.2 11.7 84

Global opinion 0.8 9.2 90

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Opinion - Welcome 2010 - 2012

most important message M&CPresenter & presentation 54Improve your knowledge brand/wines 49Brand education 40 History & power of the brand 33Tasting & brand experience 21Material 13Interactive program 8Moët & food 5 Open question session 4

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Opinion - Welcome 2010 - 2012

main strength of trainingM&C = champagne of success and glamour since 1743 22 M&C = AOC to ensure the highest quality 19M&C = small family and now the largest global brand 16 Prestige & luxury 16History & heritage 15Big is best in champagne 11Process 7Every second a bottle of M&C is opened 5Best wines 4First global luxury brand dating back to king Louis 2

8

Opinion - Welcome 2010 - 2012

suggestions No change 17 Time is short 10Copy of presentation/story boo/USB key 8More tasting 7Shorter 5Private space 4More interactive 3A range presentation 3Include a night experience of Moët 3More video (or update videos) 2Focus more on key selling points 1A break between segments of every 45 mn 1At an earlier time in the day 1

9

Opinion - Welcome 2010 - 2012

my favorite part Tasting competitors The Moët DNA presentation The Google mapHaving both a commercial and marketing perspective The tastingsThe stories

10

Opinion - Welcome 2010 - 2012

weaknessesMore time on the blending processLength of training (too detailed) Questions not thoroughly answered Quite long and not very interactiveSmall focus on specificities by line Too formal sometimes

11

Opinion - Welcome 2010 - 2012

commentaryGreat informative and educational trainingThe most professional, classy and elegant presentation This should be presented to sales forces

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Welcome result (by country) (%)

Epernay 2011 - - - + ++

Training contentLevel 10.5 89.5Quality 100Duration 21.1 78.9

Animation Welcome 2.7 97.3Pedagogy 100Animation 2.7 97.3

Logistic & organisationLogistic 2.7 18.4 81.6Quality 7.9 92.1

Global opinion 2.7 97.3

13

Welcome result (by country) (%)

Epernay 2010 - - - + ++

Training contentLevel 13.3 86.7Quality 20 80Duration 13.3 86.7

Animation Welcome 100Pedagogy 6.7 93.3Animation 13.3 86.7

Logistic & organisationLogistic 33.3 66.7Quality 13.3 86.7

Global opinion 100

14

Welcome result (by country) (%)

USA 2011 - - - + ++

Training contentLevel 6.1 93.9Quality 10.2 89.8Duration 16.3 83.7

Animation Welcome 8.2 91.8Pedagogy 6.1 93.9Animation 2.0 10.2 79.6

Logistic & organisationLogistic 6.2 10.2 81.6Quality 10.2 4.1 85.7

Global opinion 6.1 93.9

15

Welcome result (by country) (%)

Germany 2011 - - - + ++

Training contentLevel 100Quality 100Duration 100

Animation Welcome 100Pedagogy 100Animation 100

Logistic & organisationLogistic 33.3 66.6Quality 100

Global opinion 100

16

Welcome result (by country) (%)

UK 2011 - - - + ++

Training contentLevel 38.5 61.5Quality 15.4 84.6Duration 7.7 15.4 61.5 15.4

Animation Welcome 15.4 30.8 53.8Pedagogy 7.7 53.8 38.5Animation 7.7 23.1 69.2

Logistic & organisationLogistic 15.4 38.5 46.1Quality 53.8 46.1

Global opinion 7.7 53.8 38.5

17

Welcome result (by country) (%)

Switzerland 2012 - - - + ++

Training contentLevel 100Quality 100Duration 100

Animation Welcome 100Pedagogy 100Animation 100

Logistic & organisationLogistic 100Quality 100

Global opinion 100

18

Train the trainers result 2010-2012

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TTT result 2012 (%)

USA 2012 - - - + ++

Training contentLevel 9.1 90.9Quality 18.2 81.8Duration 9.1 27.3 63.6

Animation Welcome 9.1 9.1 81.8Pedagogy 9.1 27.3 63.6Animation 18.2 36.4 45.4

Logistic & organisationLogistic 9.1 90.9Quality 9.1 90.9

Global opinion 27.3 72.7

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TTT result 2012 (%)

Epernay 2012 - - - + ++

Training contentLevel 13.8 86.2Quality 27.6 72.4Duration 3.4 31 65.5

Animation Welcome 6.9 93.1Pedagogy 37.9 62.1Animation 31 68.9

Logistic & organisationLogistic 24.1 75.8Quality 24.1 75.8

Global opinion 27.6 72.4

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Opinion - TTT 2012

main strength of trainingPresentation & presenter 19Knowledge 13DNA 7 History 1

22

Opinion – TTT 2012

my favorite part Wine credo 14Polysensorial kit 9Tasting 6Interactive 6Tools 5Working 2

23

Opinion – TTT 2012

suggestions Have more time 8Too long 1

24

MHICONS result 2012

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MHICONS result (DP and M&C) 2012 (%)

- - - + ++Training contentLevel 14.3 85.7Quality 7.1 92.8Duration 100

Animation Welcome 14.3 7.1 78.6Pedagogy 100Animation 100

Logistic & organisationLogistic 7.1 92.8Quality 7.1 92.8

Global opinion 21.4 78.6

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MHICONS result 2012 (%)

DP - - - + ++

Training contentLevel 14.3 85.7Quality 100Duration 100

Animation Welcome 14.3 85.7Pedagogy 100Animation 100

Logistic & organisationLogistic 14.3 85.7Quality 14.3 85.7

Global opinion 14.3 85.7

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MHICONS result 2012 (%)

M&C - - - + ++

Training contentLevel 14.3 85.7Quality 100Duration 100

Animation Welcome 14.3 14.3 71.4Pedagogy 100Animation 100

Logistic & organisationLogistic 14.3 85.7Quality 14.3 85.7

Global opinion 28.6 71.4

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Opinion – MHICONS 2012

main strength of DP¨trainingPresentation & presenter 5Richard Geoffroy 3Interaction 3 Tasting 2Transparency of process 1

29

Opinion – MHICONS 2012

most important DP message Manifesto Oenothèque DNADP spiritual father of the champagneQuality

30

Opinion – MHICONS 2012

DP suggestions More sales oriented

31

Opinion – MHICONS 2012

main strength of M&C¨trainingWine credo 5Presentation & presenter 4Since 1743 1

32

Opinion – MHICONS 2012

most important M&C message Bigger is better

33

Opinion – MHICONS 2012

M&C suggestions More sales oriented

34

Advanced result 2012

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Advanced result (DP and M&C) 2012 (%)

- - - + ++

Training contentLevel 28.6 71.4Quality 7.2 92.8Duration 7.2 28.6 64.3

Animation Welcome 100Pedagogy 100Animation 7.2 92.8

Logistic & organisationLogistic 7.2 92.8Quality 7.2 92.8

Global opinion 100

36

Advanced result (DP) 2012 (%)

- - - + ++

Training contentLevel 37.5 62.5Quality 12.5 87.5Duration 12.5 37.5 50

Animation Welcome 100Pedagogy 100Animation 12.5 87.5

Logistic & organisationLogistic 12.5 87.5Quality 12.5 87.5

Global opinion 100

37

Advanced result (M&C) 2012 (%)

- - - + ++

Training contentLevel 16.6 83.3Quality 100Duration 16.6 83.3

Animation Welcome 100Pedagogy 100Animation 100

Logistic & organisationLogistic 100Quality 100

Global opinion 100

38

Opinion – Advanced 2012

main strength of DP¨trainingAtmosphere & animation 3Information 3Interaction 2 Tasting 2Complexity of producing 2Speech guide dinner 2

39

Opinion – Advanced 2012

most important DP message History DNAManifesto Style

40

Opinion – Advanced 2012

DP suggestions ExperienceOne additional dayTasting

41

Opinion – Advanced 2012

main strength of M&C¨trainingBig is better Tasting Innovation & tradition

42

Opinion – Advanced 2012

most important M&C message Wine credo1743

43

Opinion – Advanced 2012

M&C suggestions One additional day