/ 1 . O V E R V I E W /

*Where you have been and where you want to get to?

*How will you know if you have succeeded?

/ 2 . O B J E C T I V E S /

/ 3 . C O M P E T I T O R S /

* What are they doing better than you? What are they doing worse?

/ 4 . B R A N D /

*Do you have a professional and consistent brand? How is it implemented?

/ 5 . T A R G E T M A R K E T /

*What are the specific characteristics of your ‘perfect customer/client’?

*What is the vital information you want to communicate?

/ 6 . K E Y M E S S A G E S /

/ 7 . M A R K E T I N G A C T I V I T I E S /

/ a. WEBSITE / / b. BLOG / / c. SOCIAL MEDIA / / d. EMAIL MARKETING / / e. PROMOTIONAL COLLATERAL /

/ 7 . M A R K E T I N G A C T I V I T I E S c o n t . /

/ f. VIDEO / / g. ADVERTISING / / h. PUBLIC RELATIONS / / i. EVENTS / / j. CUSTOMER RELATIONSHIP MANAGEMENT /

/ 7 . M A R K E T I N G A C T I V I T I E S c o n t . /

/ k. AWARDS / / l. SPONSORSHIP / / m. PARTNERSHIPS/COLLBORATIONS / / n. CASE STUDIES/ TESTIMONIALS / / o. NETWORKING /

/ 8 . B U D G E T /

/ 9 . A C T I O N S /

/ 1 0 . M E A S U R E M E N T & R E V I E W /