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1
The added value of networking for
sustainable development .
André-Yves Portnoff Groupe Futuribles
Scientific Networking for Integration European seminar
29th September 2005 Portorož, Slovenia
2
The Dome of Florence
the biggest completely self-supporting cupola in the world
Brunelleschi 1418-1434.
This technological, economical and artistic
record remains unbeaten
a 30.000 t cupola built without scaffolding
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What creates value? Positive Interactions!The Dome of Florence, (Brunelleschi 1418-1434) :
a self-supporting structure, 4 millions bricks, arranged in a herring-bone pattern,
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What creates value? Positive Interactions!
The Dome’s value :
•absolutely different from 4 millions times the price of a brick!
This global value is generated by intangible assets the organization of the bricks… Brunelleschi’s vision and creativity
The global value of a complex system has nothing to do with the sum of its components’ values:
it’s a synergy effect
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Each one of us is a complex system
Although we are basically composed of atoms of carbon, oxygen, calcium and hydrogen, we cannot be confused with several pounds of coal and water!
0,1%
3%
C, H, O, Ca…
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0
20
40
60
80
100
120
1 5 9 13
105
15=n
Number of relations one to one interactions
n(n-1)/2The value of a
telephone network grows far faster
than the number of subscribers
The value of a network increases with the number of enable relevant inreactions
the potential interactions one to one are n(n-1)/2
Interactions one to one
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IBM,1975-1980
Microsoft
Intel
Compaq
Synergy between complementary professions: Intel+Compaq+Microsoft > IBM
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IBM,1975-1980
Synergy between complementary professions: Intel+Compaq+Microsoft > IBM
1+1+1>3
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The Network Effect The value of a network grows as
n(n-1)/2A network of partners is more efficient than a big centralized group (Linux versus Microsoft, Dell versus IBM, Compaq, H-P…)
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What creates value? Positive interactions
Creations of Values for the
User, the Producer, the
others Stakeholders &
the Society
Intellectual• Competences & knowledge
Emotive
- Willing to write, to communicate & Willing to Cooperate with Publisher
Production of a Book
Intellectual• Capacity to read and to understand
Emotive
- Willing to spend time to read this book
Decision to buy & to read this book
Creation of Communication
Confidence
Emotion
Hope of ProfitHope of Profit
Supply Potential user
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Interactions must be relevant
Sufficient differences to be matter for exchange :
Networking: the conditions of synergy
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Interactions must be relevant Sufficient differences in culture, knowledge, skill, ages,
gender for there to be matter for exchange :
The topics addressed in sustainable development are very pluridisciplinary,
No one person or team has all the knowledge.
1 idea + the same idea again = 2 self satisfied people! This does not lead to open-mindedness
1 idea + a different idea = production of new ideas : creativity 1 + 1 = 3 or 4 or infinity! Possibility of Increasing Returns
Networking: the conditions of synergy
13
Interaction between complementary ideas = creativity
No creativity without tolerance and respect of differences.
The creativity grows at the crossroads of different cultures
The chance of Europe is the valorisation of her differences.
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Mutual confidence allowing sharing and open discussion
Communication : some common culture, therefore « T » cultures
Networking: the conditions of synergy
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« T culture »
General Culture
Kn
ow
led
ge
in s
pe
cia
l fie
ld
General Culture
Kn
ow
led
ge
in s
pe
cia
l fie
ld
General Culture
Kn
ow
led
ge
in s
pe
cia
l fie
ld
Communication Sharing
Collective Intelligence
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The management of an organisation must not reduce the interactions: inefficiency of centralised and
compartmentalised companies or administrations
inefficiency of non democratic countries
Networking: the conditions of synergy
Compartments save (sometimes) the ships but sink the organizations
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Will to share + consensus on the objective, Recognition of the common interest of
pooling
Networking: the conditions of synergy
1 + 1 = 2 1 idea +1 idea = unlimited creativity 10 people who want to think together = capacity of solving
problems >>> sum of individual capacities because of synergy
the coherence of knowledge and will is the determining factor
18
The capacities of a network are more important than the sum of its members’ capacities
economy of resources because pooling each member works in his area of excellence and the
whole group benefits, the collective vision is larger :
– Less short sightedness– Less risks.
We need this vision of common interest. It is a vision of long term interest.
Without that vision, there is no sustainable development!
The power of networks
19
The quality of interactions creates collective intelligence
Communication, mutual confidence, shared vision and will
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www.futuribles.com
if you do not enderstood my english, i can e-mail you my presentation...