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• Are ways to work with or arrange elements
• Describe the way the elements fit together
• Include:
rhythm
emphasis
balance
proportion/scale
harmony
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Movement shows action and directs the viewers eyes throughout the pieceMovement shows action and directs the viewers eyes throughout the piece
• Repeats one or more design elements
• Creates a feeling of organized movement and
sense of order
• Provides direction and guides viewers’ eyes
through design
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• Is the act of duplicating
• Refers to the unchanging look and feel
across a piece of work or a number of pieces
• Can be used for colors, graphics or a style
• Should make navigation throughout the piece
easier
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• Is the center of interest
• Catches the viewers’ attention
• Creates a focal point or accented area
• Uses color, size or unique shape to create focal
point
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• Is also known as scale
• Describes the relationship of parts to each
other and to a design as a whole
• Explains how size, amount and number relate
well with each other
• Is commonly shown between size and shape;
shape and surroundings
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• Is the difference of the area occupied by one
shape to another
• Element has been exaggerated or centralized
to draw viewers’ eye
•Is a distribution of visual weight
•Directs focus for the viewers’ eye
•Creates a sense of rest and equilibrium
•Includes the following two types:
symmetrical—(formal balance) same on both
sides
asymmetrical—(informal balance) balanced, but
each side is different
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• Breaks an image into thirds horizontally,
vertically and radial
• Can also be known as the “rule of thirds”
• Should demonstrate mechanical and visual
stability
• Is the way the element’s lines, shapes,
colors and textures are arranged on a piece
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• Is the arrangement of opposite elements
• Refers to a combination of different design
elements
• Can be accomplished by using differences
in size, value and color
• Could also be a difference between a large
graphic and a small graphic
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• Also known as unity
• Occurs when everything in the piece works
together
• Is successful when several elements hold
viewers attention
• Are components blended together
without separation
• Is achieved by repetition of related components
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• Is the location of items in relation to one
another
• Determines a relationship by how close
together or far apart elements are placed
• Gives a piece an organized feel and creates
a visual structure
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