1 As an option, use this logo at the beginning of presentations, with no title at top or logo at bottom right. Same logo with blue-gray background is provided

1

As an option, use this logo at the beginning of presentations, with no title at top or logo at bottom right.

Same logo with blue-gray background is provided underneath the one you

see (for projected presentations using a blue-gray background).

Presentation_ID © 1998, Cisco Systems, Inc.

2Presentation_ID © 1998, Cisco Systems, Inc.

Title SlideSubtitle Goes Here

Job Number Should Always Look Like This. If Working on a Section, Then It Should Read:0001_08F7_sectA_c1

Size 60--Size Will Change According to Length of Title

Graphic Elements Should NEVER Change in Size or Placement

Subtitles Are 44—Size Will Change According to Line Length

Make Sure CORRECT Layout Is Used Throughout

Make Sure There Is No Hanging Indent on the Subtitle

Don’t Forget to ChangePage Number WhenMaster Is Turned Off


Alternative Title Slide

Presentation_ID


• Arial Bold—ONLY font used in presentation

• Body copy uses sentence capital letters only, size 30, centered horizontally on slide

Subbullets are size 24 and indented

Subtitle: Size 30/Centered

Bullet Format/Size 36/Left Justified

Source: Placeholder for Notes, etc. 14 pt., bold

Size 30, Subbullets Are 24

Body Size Will Change—Make Sure There Is ALWAYS 6 Pt. Difference between Bullets and Subbullets

Never Add Any Type of Bullet Marks to Subbullets

Customer’s project number is at bottom/left corner

(8 pt. Arial Regular)

Leading Throughout Should Be .95 —DO NOT GO Below .90

For Titles and Bullets, Avoid Using Widows

Ampersands Should Only Be Used When Absolutely Necessary

If Length Is Too Long, Then Wrap (No Widows!)

Can Also Resize Title If the Length Is Too Long

ALWAYS Size 14—in Same Positionthroughout Presentation

Page Number is at Bottom/Right

Corner

(8 pt. Arial Regular)

Always Centered—Size Will Vary According to Length


• Use “smart” quotes

• Fiscal Year 1998 should be formatted as FY ’98—without exception

• Highlight like this for overheads Highlight like this for overheads

• Correct dashes used

-, –, —

Bullet Format (Cont.)

Hyphens—Avoid Hyphenating Words for a Line Break

“Continued” Slides Are Formatted Like This

Use Smart Apostrophes (Correctly), but Inches and Feet Should Still Use " and '

M-Dash, Used to Connect Phrases, etc.(No Spaces Before or After)

N-Dash, Used Between Numbers Instead of “through” (ex. 10–20) (No Spaces Before or After)


Quote

““When the slide is a quote, use When the slide is a quote, use this this Quote FormatQuote Format. Text size . Text size is variable (use the largest is variable (use the largest

standard size possible), standard size possible), centered within box.”centered within box.”

Box Can Be Resized, but Do Not Stretch It—

Redraw it with “Snap to Grid” On, Increasing Size Vertically Only)

Source: Right Justified, Flush to Edge of Teal Box, 18 Point


Bar Chart

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

EastWestNorth

Keep Format Colors

Do Not Use Red Bars, Unless It Is for a Competitor

Don’t Ungroup Charts—Make All Possible Changes in Charting


Stack Chart

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr0

20

40

60

80

100

120

140

160

180

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

North

West

East


Pie Chart

CiscoCisco18%18%

Other2%

Other9%OtherOther

8%8%Other

8%

OtherOther8%8%

Other8%

OtherOther8%8%

Other8%

OtherOther8%8%

OtherOther8%8%

Whenever Possible, Labels Should Be within the Wedges Themselves, in White with Drop Shadow on Darker Colors, in Black with No Shadow on Lighter Ones.

Cisco Is Always This Color, Starting at This Point (45°). Always a Larger Point Size than Others in Pie.

Shadow with Gradation Should

Be Approximately 25% of Diameter

below Pie.

If the Slice Is Too Small for a Label to Be Placed within It, Put Label Outside with a Line Connecting the Label to the Slice—Don’t Use a Diagonal Line.


Line Chart


Colors

Corporate Accent Colors

Special Accent Colors

Other ComplementaryOther ComplementaryColorColor

Other Other ComplementaryComplementary

ColorColorRedRed

BlueBlue

NetworkLines

Other Other ComplementaryComplementary

ColorColor

OtherOtherComplementaryComplementary

ColorColorGold


Box Charts

ColumnColumn(Centered)(Centered)

AlignAlignTopsTops

Make All Make All Same SizeSame Size

And Evenly And Evenly SpacedSpaced

……Whenever Whenever PossiblePossible

RowRow(Left Just.)(Left Just.)

Same SizeSame Size(if Poss.)(if Poss.)

Spaced Spaced EvenlyEvenly

Align to Align to Left SideLeft Side

Initial CapsInitial Caps Separate Separate Text Text

BlocksBlocks

Align Text Align Text Tops to Tops to

Rest of RowRest of Row

Make Text as Make Text as Large as Poss. Large as Poss. within Box, up within Box, up to a Std. Sizeto a Std. Size

Use Judgment to Use Judgment to Decide if Centered Decide if Centered

or or Left Justified Left Justified in Data Areasin Data Areas

Align Numbers Align Numbers on Decimal Pt.on Decimal Pt.

Use Thicker Use Thicker Lines between Lines between Data and LabelsData and Labels

Center BoxCenter Boxon Slideon Slide

DataData DataData

DataData DataData DataData

DataData DataData DataDataDataData DataData

DataData DataData


Photo Inset


General Rules

• Either start a new or copy an existing presentation into Cisco template

• Presentations are saved at 100% and in outline format

• Proof three ways before turning in:

On-screen (use spell-check)

Slide show

Lasers

Keep All Graphics at Least This Far from the Edges, Especially for Projection


Graphics/Using Alignment Tools Correctly

IPX IPX

NetWareServer

IPXDial, ISDN,T1, Other WAN

TCPIPX

TCP

UNIX Host

World Wide Web

Internet

ServiceServiceProviderProvider

SendNow

Speech Balloons Are White with Black Outlines

(with 1 x1 Pixel Shadows).

• This is the color the background should be This is the color the background should be when having the file computer-projected or when having the file computer-projected or imaged to 35mm slidesimaged to 35mm slides

• The page number and job number are removed The page number and job number are removed when background color is changed to blue-graywhen background color is changed to blue-gray

• Highlights are this colorHighlights are this color

• To prepare a file for projection, apply the To prepare a file for projection, apply the PROJ98.ppt PROJ98.ppt file as a Presentation Template file as a Presentation Template (in the Format menu), then check each slide(in the Format menu), then check each slide

Solid Blue-Gray Background Solid Blue-Gray Background for Projection and 35mm Slidesfor Projection and 35mm Slides

Source: Placeholder for Notes, etc. 14 pt., boldSource: Placeholder for Notes, etc. 14 pt., bold

Tag Line 1998Use this logo at the end of

presentations, with no title at top or logo at bottom right.

Same logo with blue-gray background is provided underneath the one you

see (for projected presentations using a blue-gray background).



Icons: Cisco Products

SiSi

Router-Color and subdued

Routerw/Silicon

Switch

Protocol Translator

CiscoWorksWorkstation

Terminal Server

CommServer

NetFlowRouter

WorkgroupDirector

SwitchProbe

PC RouterCard

CiscoHub

Cisco 1000

Serverwith

PC Router

Software-Based Router on File Server

Gateway

Bridge

Workgroup Switch

Color/Subdued

Small Hub (10BaseT Hub)

100BaseTHub

CDDI/FDDI

Concentrator

PC Adapter Card

Multilayer Switch,with and without Text

and Subdued

SiSi

ATMRouter

ATMTag Switch

Router

SiSi


Icons: Cisco Products (Cont.)

SiSi

Route/Switch Processor

with and without Si

IP Standard

and Old (Some Prefer)

VIP

PC withSoftware

PC with Router-Based

Software

Channel-Attached

Router

Switch Processor

ATMSwitch

(Color and Subdued)

LAN2LAN SwitchMicroWeb

Server

ISDNSwitch

Tag RouterSwitch

Multi-SwitchDevice

NetFlow/ATM Router

BroadbandRouter

Cache Director

Cisco CA


Icons: IBMIBM

Mainframe

IBMMainframe

with FEP

FEP (Front End Processor)

Cluster Controller/

3274 or 3174(Most Common

Type)

Cluster Controller/317

4(Desktop

Model, Not Used Much)

IBM Mini(AS400)


Icons: WANDSU/CSU

(Add Text in Powerpoint)

WAN

MUX

PBX/Switch

Network Cloud,

Standard Color

Network Cloud,

Dark

Network Cloud,

Gold

Network Cloud,

White

HubGray and

Blue

Distributed Director

Local Director

CentriFirewall

PIX Right and Left

NAT

PBX(Small)


Icons: LAN

Workstation(Sun)

PC

Mac

Terminal

Printer

File Server

Mini or VAX/VMS

with DECnet

ATM/FastGb Etherswitch

HP Mini

Super-computer

LAN2LAN

Web Cluster

Web ServerLaptop

Monitor

Newton

Web Browser

Repeater


Icons: MediaToken Rings,

with and without Text

and Subdued

FDDI Rings, with and

without Text, Vertical and

HorizontalFDDI

FDDI

Line: Serial (Use Thicker where There Is Space)

Line: Circuit-Switched (Use Thicker where There Is Space)

Line: Ethernet (Use Thicker where There Is Space)

TokenRing


Icons: BuildingsGovernment

University

U N I V E R S I T YU N I V E R S I T Y

SmallBusiness

BranchOffice,

Regular, Subdued,

and Blue

Headquarters, Regular,

Subdued, and Blue

House, Regular and Blue

TelecommuterHouse (Color

and Subdued)

Home Office

Medium Building, Regular,

Subdued, and Blue


Icons: People

Man Woman

Symbol Woman, Various Colors

Symbol Man, Various Colors

Running Man(Color and Subdued)

Running WomanEnd User,

CiscoWorks

End User Female,Left and Right

End User Male,Left and Right


Icons: Multimedia/Voice/PhonePhone

Phone 2

Phone Ethernet

Phone Polycom

Phone-Appliance Phone Feature

Fax/Phone

Cell Phone

CameraPC/Video

CameraPC/Video

Headphones

Microphone

Speaker

Pager

Fax


Icons: MiscellaneousFirewall,

Horizontal and Vertical,

Subdued

Lock

Key

Lock and Key

Diskette(3.5" Floppy)

Breakout Box

Host

Database, Relational

Modem

BBS (Bulletin

BoardSystem)

SatelliteDish

Satellite

MAU

PAD


Logos: Cisco and Cisco IOS

Cisco Corporate and Cisco IOS Logos In Two Sizes (Corporate Only) and Colors

(Use the Colored Logos Above on Lighter Backgrounds, and the White Logos Below on Darker Ones)

The Cisco IOS Logo that Includes the Arrow On the Left Is Not Used in Presentations and

Should Be Replaced with this One.

®

®®

®® ®

Documents

1 As an option, use this logo at the beginning of presentations, with no title at top or logo at bottom right. Same logo with blue-gray background is provided