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® ASH Clinical News Your source for worldwide news and perspectives on hematology/oncology 2020 M�DIA KIT 2020 M�DIA KIT www.ASHClinicalNews.org About ASH Clinical News 2 Issuance & Closing Dates 3 Print Rates & Circulation 4 Discounts & Incentives 5 Special Issues 6 Print Specifications 7 High-Impact Print Opportunities 8 Website Advertising 9 Email Advertising 10 Acceptance of Advertising 12 Delivery of Material 12 Contact 12 INSIDE vol 05 | no 15 December 2019 Your source for worldwide news and perspectives on hematology/oncology www.ASHClinicalNews.org HOW I TEACH Insight From This Year’s ASH Mentor Award Winners PLUS After a study ends, participants may lose access to the lifesaving drugs they helped develop Now What? The Trial’s Over. EDITOR’S CORNER Mikkael Sekeres: My Patients, My Lanes PULLING BACK THE CURTAIN Roy Silverstein’s Mindful Approach to Medicine BLOOD BEYOND BORDERS Improving Pediatric Leukemia Outcomes in the Caribbean FEATURE Mainstreaming Alternative and Complementary Medicine

1 ASH Clinical News€¦ · January Annual Meeting Wrap-up, July Bonus Mid-Year Edition, and November Annual Meeting Preview • Sponsorship limited to six advertisers per issue •

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Page 1: 1 ASH Clinical News€¦ · January Annual Meeting Wrap-up, July Bonus Mid-Year Edition, and November Annual Meeting Preview • Sponsorship limited to six advertisers per issue •

1 CONTENTS

®

ASH Clinical News Your source for worldwide news and

perspectives on hematology/oncology

2020 M�DIA

KIT

2020 M�DIA

KIT

www.ASHClin icalNews.org

About ASH Clinical News . . . . . . . . . 2

Issuance & Closing Dates . . . . . . . . . 3

Print Rates & Circulation . . . . . . . . . . 4

Discounts & Incentives . . . . . . . . . . . 5

Special Issues . . . . . . . . . . . . . . . . . . . 6

Print Specifications . . . . . . . . . . . . . . 7

High-Impact Print Opportunities . . . 8

Website Advertising . . . . . . . . . . . . . . 9

Email Advertising . . . . . . . . . . . . . . . 10

Acceptance of Advertising . . . . . . . 12

Delivery of Material . . . . . . . . . . . . . 12

Contact . . . . . . . . . . . . . . . . . . . . . . . 12

INSIDE

vol 05 | no 15 December 2019

Your source for worldwide news and perspectives on hematology/oncology

www.ASHClinicalNews.org

HOW I TEACH

Insight From This Year’s ASH Mentor Award WinnersPL

US

After a study ends, participants may lose access to the lifesaving

drugs they helped develop

Now What?The Trial’s Over.

EDITOR’S CORNER

Mikkael Sekeres: My Patients, My Lanes

PULLING BACK THE CURTAIN

Roy Silverstein’s Mindful Approach to Medicine

BLOOD BEYOND BORDERS

Improving Pediatric Leukemia Outcomes in the Caribbean

FEATURE

Mainstreaming Alternative and Complementary Medicine

Page 2: 1 ASH Clinical News€¦ · January Annual Meeting Wrap-up, July Bonus Mid-Year Edition, and November Annual Meeting Preview • Sponsorship limited to six advertisers per issue •

2 CONTENTS

About ASH Clinical News

ASH Clinical News is an award-winning magazine for American Society of Hematology (ASH) members and non-members alike – offering news and views to a broad multidisciplinary audience of hematology/oncology professionals . Each month, under the leadership of newly appointed Editor-in-Chief David Steensma, MD, Institute Physician at the Dana-Farber Cancer Institute and Associate Professor at Harvard Medical School, ASH Clinical News provides readers with the latest updates in the field, including:

• on-site conference reporting

• the latest research published in Blood and other medical journals

• in-depth feature articles about controversial health-care issues

• perspectives and opinions from key leaders As an official publication of ASH, ASH Clinical News assists the Society in communicating news relevant to its membership, including coverage of practice-changing policies and information about investigational and newly approved therapies . The publication also features tools and resources to help clinicians with quality and performance improvement, patient education, and teaching hematology to medical students .

ASH Clinical News is your source for worldwide news and perspectives on hematology/oncology.

Editorial Board

ASSOCIATE EDITORSElizabeth Brém, MD UC Irvine Medical CenterOrange, CA

Beth Faiman, PhD, CNPCleveland Clinic Cleveland, OH

Aristoteles (Ari) Giagounidis, MDMarien Hospital Düsseldorf, Germany

Alice Ma, MDUNC School of Medicine Chapel Hill, NC

Joseph Mikhael, MD, MEdCity of Hope Cancer Center Duarte, CA

Alexandra Wolanskyj-Spinner, MDMayo Clinic Rochester, MN

PUBLISHERAMC Media Group

MANAGING EDITORSKristin Hubing, [email protected]

Ariel Jones-DeMaio, [email protected]

ART DIRECTORAri Mihos

DIGITAL PROJECTS MANAGERChris Gedikli

EDITOR-IN-CHIEFDavid Steensma, MDDana-Farber Cancer InstituteBoston, MA

Page 3: 1 ASH Clinical News€¦ · January Annual Meeting Wrap-up, July Bonus Mid-Year Edition, and November Annual Meeting Preview • Sponsorship limited to six advertisers per issue •

3 CONTENTS

Issuance & Closing DatesFREQUENCY: 15xMAILING CLASS: Periodical

DEADLINES:

Issue Date Closing Date Ad Materials Inserts Special Features

January 6 12/2/19 12/13/19 12/17/19

January 20 – Annual Meeting Wrap Up

12/13/19 1/3/20 1/7/20 2019 ASH Annual Meeting Coverage

February 3 1/2/20 1/15/20 1/20/20

March 2 2/3/20 2/12/20 2/14/20

April 6 3/2/20 3/13/20 3/17/20

May 4 4/1/20 4/13/20 4/16/20 bonus distribution 2020 ASCO Annual Meeting, May 29 – June 2, 2020

June 1 5/1/20 5/13/20 5/15/20

July 6 6/1/20 6/12/20 6/15/20

July 20 – Bonus Mid-Year Edition

6/15/20 7/2/20 7/6/20 Major Medical Meeting Coverage

August 3 7/1/20 7/13/20 7/16/20

September 7 7/31/20 8/12/20 8/14/20 bonus distribution ASH Meeting on Hematologic Malignancies

October 5 8/31/20 9/11/20 9/14/20

November 2 10/1/20 10/12/20 10/15/20

November 16 – Annual Meeting Preview Edition

10/19/20 10/28/20 10/30/20

December 7* 10/30/20 11/10/20 11/12/20 bonus distribution 62nd ASH Annual Meeting and Exposition, Dec. 5–8, 2020

bonus issues: January Annual Meeting Wrap-up, July Bonus Mid-Year Edition, and November Annual Meeting Preview

• Sponsorship limited to six advertisers per issue

• $30,000 per sponsor

Highlights from the 2018 ASH ANNUAL MEETING

IMPROVING PROGNOSIS, TREATMENT, AND OUTCOMES FOR PATIENTS WITH BLOOD DISORDERS WORLDWIDE

The Society Pages:Recent Promotions and Transitions

Latest & Greatest: New and Noteworthy Research

Data Stream: Health-Care Facts & Figures

www.ASHClinicalNews.org

Written in Blood

Ravulizumab: A New Option for Paroxysmal Nocturnal Hemoglobinuria Literature Scan

Shortening Decitabine Treatment in Older Patients With AML On Location

Ibrutinib Beats Standard Therapy in CLL On Location

Luspatercept Promising in Beta Thalassemia and MDS

DEPARTMENTS

6 UP FRONT

7 CLINICAL NEWS

39 BACK OF THE BOOK

CONTENTS

january 2019 annual meeting edition

2018: A Record-Breaking Year for Hematologic Drug Approvals

Your source for worldwide news and perspectives on hematology/oncology

volume 05 | number 02

How anxiety about foreign influences on U.S. research

integrity is threatening open scientific collaborations

Latest & Greatest: New & Noteworthy Research

Data Stream: Health Care Facts and Figures

On Location: Highlights From Recent Medical Meetings

www.ASHClinicalNews.org

Editor's Corner

Elizabeth Brém’s Take on Stoicism

Written in Blood

Sickle Cell Disease Screening Among African Refugees in Italy

Written in Blood

Evaluating Venetoclax Plus R-CHOP in Non-Hodgkin Lymphoma

Literature Scan

Adding Pneumatic Compression to Heparin Fails to Prevent DVT

DEPARTMENTS

5 UP FRONT

6 CLINICAL NEWS

32 FEATURES

36 BACK OF THE BOOK

CONTENTS

july 2019 bonus mid-year edition

Insights From the 24th European Hematology Association Congress

Your source for worldwide news and perspectives on hematology/oncology

volume 05 | number 09

* The December issue has a mail drop date of Nov. 30 due to the annual meeting distribution.

Page 4: 1 ASH Clinical News€¦ · January Annual Meeting Wrap-up, July Bonus Mid-Year Edition, and November Annual Meeting Preview • Sponsorship limited to six advertisers per issue •

4 CONTENTS

Print Rates & Circulation

ADVERTISING PAGE B&W RATES:

EARNED RATES: Rates are based on the total units run in a calendar year (e.g., 6 full pages and 6 half pages earn 12x rate). Space purchased by a parent company and its subsidiaries is combined. Only paid ads count toward frequency.

AGENCY COMMISSION: 15%

DUAL RESPONSIBILITY: Advertisers agree to accept “dual responsibility” for payment to the publisher if the advertiser’s agency does not re-mit payment within 90 days of the invoice date.

CREDIT CARD PAYMENT: A 2.5% surcharge will be applied to credit card payments.

COLOR RATES (In addition to earned B&W rate):

Standard Color: $990Matched Color: $1,4303- or 4-Color: $2,2555-Color (Standard + 1 Spot): $2,625

POSITIONS (In addition to earned B&W rate):

2nd Cover: 50%4th Cover: 50%Center Spread: 25%Online First: 25%

COVER TIPS:

$22,500 (Jan-Nov)$27,500 (Bonus conference distribution)

COVER GATEFOLDS:

$40,000

BELLY BANDS:

$30,000

INSERTS:

Furnished inserts billed at B&W space rate, plus an additional $500 non- commissionable production charge.

POLY-BAGGED OUTSERTS:

Full run: $25,000NETList-match minimum: $10,000NETCall Nick Luciano for additional information

LIST MATCH:

A $500 non-commissionable product charge will be applied for all list matches.

CLASSIFIED LINE AD RATES:

Words

1–50 $242

51–100 $451

101–150 $659

151–200 $873

201–250 $1,087

251–300 $1,302

Frequency Full Page 3/4 Page Island Page 1/2 Page 1/4 Page

1x $5,598 $5,156 $4,395 $4,271 $2,490

3x $5,532 $4,094 $4,341 $4,219 $2,461

6x $5,464 $5,032 $4,290 $4,168 $2,431

12x $5,401 $4,973 $4,240 $4,120 $2,401

24x $5,335 $4,913 $4,187 $4,068 $2,373

36x $5,272 $4,855 $4,137 $4,021 $2,346

48x $5,209 $4,797 $4,088 $3,972 $2,317

72x $5,146 $4,739 $4,040 $3,924 $2,289

96x $5,116 $4,710 $4,016 $3,900 $2,276

120x $5,085 $4,682 $3,990 $3,876 $2,262

BREAKDOWN:

l Hematology 2,441

l Hematology/Oncology 10,918

l Pediatric Hematology 3,236

l Transfusion Med 83

l Hematology/Pathology 1,923

l Oncology 3,217

l Other Hem Professionals 5,977

Total (U.S. only) . . . . 27,795

TOTAL:

27,795

Page 5: 1 ASH Clinical News€¦ · January Annual Meeting Wrap-up, July Bonus Mid-Year Edition, and November Annual Meeting Preview • Sponsorship limited to six advertisers per issue •

5 CONTENTS

Discounts & Incentives

CLINICAL TRIAL DISCOUNT: 25% off every placement

NEW PRODUCT DISCOUNT: Get a 5% discount with a 4-insertion commitment

RUN IN 12 ISSUES AND GET 8% OFF EACH AD

RUN IN 6 ISSUES AND GET 4% OFF EACH AD

-8% -8% -8% -8%-8% -8%

-8%

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-8%-8% -8%

Page 6: 1 ASH Clinical News€¦ · January Annual Meeting Wrap-up, July Bonus Mid-Year Edition, and November Annual Meeting Preview • Sponsorship limited to six advertisers per issue •

6 CONTENTS

Special Issues2020 DISEASE-STATE SUPPLEMENTSmarch: Lymphoid Malignancies

may: Myeloid Malignancies

october: Classical Hematology

• Special supplemental issue focusing on a specific disease state

• Unique perspective on recent advances in hematology subspecialties, including:

- A roundup of recently approved agents

- Conference coverage from recent hematology/oncology meetings

- Roundtable discussions with experts in the field about new diagnostic/staging criteria, challenging patient scenarios, and approved and investigational drugs

• Mailed with an issue of ASH Clinical News

• Sponsorship opportunities:

- $5,000 net per page

- Preferred position: Additional $1,000 net (includes Cover 2, Cover 4, TOC, and Center Spread positions)

2020 LIMITED SPONSORSHIP ISSUES Up to 6 advertisers in each issue

january 20th issue: 2019 ASH Annual Meeting Wrap-up

july 20th issue: ASCO & EHA Annual Meeting Wrap-ups

• Sponsorship includes up to 6 pages of advertisement

• Positions are first come, first served (cover tip, cover 2, TOC, center spread, and cover 4)

• Cost: $30,000 per sponsorship

• Discount: 10% off when advertiser runs in both special editions (see Discounts & Incentives on page 5)

new! november 20th issue: 2020 ASH Annual Meeting Preview

2019 ASH ANNUAL MEETINGREVEALED!

Latest & Greatest: New and Noteworthy Research

Data Stream: Health Care Facts and Figures

Calendar: Upcoming Events

www.ASHClinicalNews.org

How I Teach

Mikkael Sekeres and Joseph Mikhael Share Advice for Effective Presentations Annual Meeting Preview

ASH-a-Palooza Redux

Hematologic Complications of Illicit Drug Use

A Global Perspective on Chronic Myeloid Leukemia

DOACs: From Clinical Trials to Real-World Encounters

DEPARTMENTS

4 UP FRONT

5 CLINICAL NEWS

8 FEATURES

21 TRAINING AND EDUCATION

30 BACK OF THE BOOK

CONTENTS

november 2019 ash annual meeting preview edition

Annual Meeting Preview Edition: An Inside Look From the Program Co-Chairs

Your source for worldwide news and perspectives on hematology/oncology

volume 05 | number 14

Great talks to watch for -

and how to give your

own

Lymphoid MalignanciesFOCUS ON

MARCH 2019

A Special Edition of

www.ASHClinicalNews.org

Your source for worldwide news and perspectives on hematology/oncology

A compilation of news and research about lymphoid malignancies:

10... FDA News

The Year in Drug Approvals

11... In the Literature

Research from top medical journals

15... Meeting News

Highlights From the 2018 ASH Annual Meeting

20... Feature

Hodgkin Lymphoma: Beyond ABVD for Everyone

Please note that these supplements have a smaller trim size than ASH Clinical News at 8" x 10.75".

8"

10.75"

Page 7: 1 ASH Clinical News€¦ · January Annual Meeting Wrap-up, July Bonus Mid-Year Edition, and November Annual Meeting Preview • Sponsorship limited to six advertisers per issue •

7 CONTENTS

Print SpecificationsSWOP standards apply. All supplied ads should have registrations, center, and trim marks and should indicate issue date, page positioning, and other pertinent instructions on proofs and insertion orders. Contact publisher before ad is due for additional specifications. Submit in PDF format CMYK + any PMS colors; indicate PMS colors on digital proof. Convert spot colors to CMYK or PMS. All fonts must be embedded. High resolution images. File and proof should include bleeds and trim.

All material should be supplied to the following specs:

TRIM SIZE: 10.5" x 14"

BLEED: 0.125"

LIVE MATTER: 0.5" from trim and gutter

TYPE OF BINDING: Saddle-stitched & perfect bound

Ad Sizes: Non-Bleed Bleed Trim

King Spread 20" x 13" 21.25" x 14.25" 21" x 14"

King Page 9.5" x 13" 10.75" x 14.25" 10.5" x 14"

Island Spread 15" x 10" 15.5" x 10.75" 15.25" x 10.5"

Island Page 7" x 10" 7.75" x 10.75" 7.5" x 10.5"

3/4 Horizontal 9.5" x 10" 10.75" x 10.75" NA

1/2 Vertical 4.625" x 13" 5.5" x 14.25" NA

1/2 Horizontal 9.5" x 6.5" 10.75" x 7.25" NA

1/4 Vertical 2.25" x 13" NA NA

1/4 Box 4.625" x 6.375" NA NA

INSERTS: Quantity: 29,000 required, 31,500 for the December issue. Both include spoilage.

Paper weight: 80# maximum

Specifications:

• King Size – 10.625" x 14.125" (0.125" head, foot, and face trim will be applied). Full-size inserts should be supplied untrimmed and folded.

• A-Size – 8" x 11" pre-trimmed head and face (0.125" foot trim will be applied). Inserts should be supplied folded.

Inserts not meeting mechanical specifications are subject to a surcharge. Publication requires preclear-ance of all inserts by submission of sample paper stock or paper dummy when insert is not standard. Please check with American Medical Communications for availability and other information required.

COVER TIPS: Standard trim size: 10.5" x 6" Minimum trim size: 3.5" x 5" for a single page,

4" x 6" for multiple page cover-tips

NOTE: If client is providing the files for American Medical Communications to print, please include a bleed of 0.125". If client is providing preprinted mate-rials, they must be trimmed to spec.

BELLY BANDS: Flat trim size: 24" x 4" (Allow 2" of blank space on left edge for overlap)

OUTSERTS: Outserts may be any size up to and including 10.5" x 14", but no larger. There are no page count or paper stock requirements.

King Spread

Island Spread

King Page

1/2 Horizontal

1/2 Vertical

1/4 Box

1/4

Vert

ical

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Island Page

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8 CONTENTS

High-Impact Print Opportunities

Standard size Smallest allowable size

COVER TIPS

BELLY BANDS

Front Cover

Panel 4Panel 2

Panel 3

Panel 1

FRONT GATEFOLD DIMENSIONS (W X H)

Panel 1 10.125" x 14" trim

Panel 2 10.5" x 14" trim

Panel 3 10.125" x 14" trim

Panel 4 10.25" x 14" trim

All material should be supplied to the following specs:

TRIM SIZE: See table

BLEED: 0.125"

LIVE MATTER: 0.5" from trim and gutter

COST: $40,000

Panel 3

10.125" x 14"

Panel 2

10.5" x 14"

Panel 2

10.5" x 14"

Panel 4

10.25" x 14"

FRONT-COVER GATEFOLDS

Panel 1

10.125" x 14"10.5" x 6"

Cover

Final folded size

10.5" x 4"

Cover

3.5"

x 5

"

Cover

STANDARD TRIM SIZE: 10.5" x 6" MINIMUM TRIM SIZE: 3.5" x 5" for a single page,

4" x 6" for multiple page cover-tips

NOTE: If client is providing the files for American Medical Com-munications to print, please include a bleed of 0.125". If client is providing preprinted materials, they must be trimmed to spec.

Flat trim size: 24" x 4" (Allow 1" of blank space on left edge for gluing)

Flat trim size

1" O

verla

p

Front panel safety area9.5" x 3.5"

24" x 4"

COST: $22,500 (Jan-Nov) $27,500 (Bonus conference distribution)

COST: $30,000

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9 CONTENTS

Website AdvertisingRUN-of-SITE ADVERTISING on ASHClinicalNews.org

ROS: $115/CPM

INTERSTITIALS/PRESTITIALS: 100% SOV: $8,000

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ACCEPTED AD UNITS: 728x90, 300x250

FILE TYPES: GIF/JPEG/HTML5

MAX. FILE SIZE (GIF and JPEG): 40KB

THIRD-PARTY AD TAGS: Subject to review. If not using DoubleClick internal tags, there can be up to a 9% discrepancy. Third-party hosted creative must come from secure server over HTTPS.

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10 CONTENTS

Email AdvertisingeNEWSLETTERS

Three eNewsletters per week (Mon, Wed, Fri) mailed to more than 74,000+ Hematologists, Hem/Oncs, and Medical Oncologists.

FLAT RATES: $4,000 per ad $6,000 for both ads – 100% SOV

eNEWSLETTER STATSREACH:ASH Members 16,647

Non-members

- Hematologists 1,420

- Hem/Oncs 11,007

- Oncologists 11,243

- Onc Nurses 28,219

- Pediatric Hem/Onc 2,750

- PA/NP 3,417

TOTAL: 74,694

OPEN RATE: 16%

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11 CONTENTS

Email AdvertisingDIGITAL CONFERENCE COVERAGE

• Four to five eNewsletters highlighting news and information presented at major hematology/oncology conferences

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12 CONTENTS

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