37
1 Basic DB Terms • Data: Meaningful facts, text, graphics, images, sound, video segments A collection of individual responses from a marketing research • Information: Data processed to be useful in decision making Pattern of geographical buying habit based on analysis of a marketing research • Metadata: Data that describes data

1 Basic DB Terms Data: Meaningful facts, text, graphics, images, sound, video segments –A collection of individual responses from a marketing research

  • View
    218

  • Download
    1

Embed Size (px)

Citation preview

Page 1: 1 Basic DB Terms Data: Meaningful facts, text, graphics, images, sound, video segments –A collection of individual responses from a marketing research

1

Basic DB Terms

• Data: Meaningful facts, text, graphics, images, sound, video segments– A collection of individual responses from a marketing research

• Information: Data processed to be useful in decision making– Pattern of geographical buying habit based on analysis of a

marketing research

• Metadata: Data that describes data

Page 2: 1 Basic DB Terms Data: Meaningful facts, text, graphics, images, sound, video segments –A collection of individual responses from a marketing research

2

Data in Context

Large volume of facts, difficult to interpret / make decisions

Page 3: 1 Basic DB Terms Data: Meaningful facts, text, graphics, images, sound, video segments –A collection of individual responses from a marketing research

3

Information

Useful for decision making / interpretation

Page 4: 1 Basic DB Terms Data: Meaningful facts, text, graphics, images, sound, video segments –A collection of individual responses from a marketing research

4

Metadata

Descriptions of the properties or characteristics of the data, including data types, field sizes, allowable values, and documentation (Data Dictionary)

Page 5: 1 Basic DB Terms Data: Meaningful facts, text, graphics, images, sound, video segments –A collection of individual responses from a marketing research

5

Database

• Collection of data in electronic format– A digital library of organization

Managed by one set of software that provides access to all the data– No data redundancy, data inconsistency, poor security,

application-data dependency...

Page 6: 1 Basic DB Terms Data: Meaningful facts, text, graphics, images, sound, video segments –A collection of individual responses from a marketing research

6

Database Systems

DBMSDBMS Databasecontainingcentralized

shared data

Application#1

Application#2

Application#3

Page 7: 1 Basic DB Terms Data: Meaningful facts, text, graphics, images, sound, video segments –A collection of individual responses from a marketing research

7

Database Management System (DBMS)

• Database software

• Act as an interface between application and physical data files

• Support centralization of data

• Independent of specific computer programs

• small (MS Access), large/popular (Oracle)

Page 8: 1 Basic DB Terms Data: Meaningful facts, text, graphics, images, sound, video segments –A collection of individual responses from a marketing research

8

Database Models

• Hierarchical (Tree) Models

• Network Model

• Relational Models

Page 9: 1 Basic DB Terms Data: Meaningful facts, text, graphics, images, sound, video segments –A collection of individual responses from a marketing research

9

Hierarchical database Model

• Logically represented by an upside down tree– Each parent can have many children

– Each child has only one parent

Page 10: 1 Basic DB Terms Data: Meaningful facts, text, graphics, images, sound, video segments –A collection of individual responses from a marketing research

Hierarchical Database

Page 11: 1 Basic DB Terms Data: Meaningful facts, text, graphics, images, sound, video segments –A collection of individual responses from a marketing research

11

Hierarchical Database

A schematic diagram of a hierarchical database (a) and a sample part of a hierarchical database showing relationships among different records (b)

Page 12: 1 Basic DB Terms Data: Meaningful facts, text, graphics, images, sound, video segments –A collection of individual responses from a marketing research

12

Network Database Model

• Each record can have multiple parents– Composed of sets

– Each set has owner record and member record

– Member may have several owners

Page 13: 1 Basic DB Terms Data: Meaningful facts, text, graphics, images, sound, video segments –A collection of individual responses from a marketing research

Network Database

Page 14: 1 Basic DB Terms Data: Meaningful facts, text, graphics, images, sound, video segments –A collection of individual responses from a marketing research

14

Network Database

A schematic diagram of a network database (a) and a sample of part of a network database showing relationships among different records (b)

Page 15: 1 Basic DB Terms Data: Meaningful facts, text, graphics, images, sound, video segments –A collection of individual responses from a marketing research

15

Relational Database Model

• A group of related tables • Introduced in 1970 by E. F. Codd of IBM • The most popular model.

– Mathematical simplicity – Ease of visualization

Page 16: 1 Basic DB Terms Data: Meaningful facts, text, graphics, images, sound, video segments –A collection of individual responses from a marketing research

16

Relational Database

A schematic diagram of a relational database (a) and a sample part of a relational database showing different tables (b)

Page 17: 1 Basic DB Terms Data: Meaningful facts, text, graphics, images, sound, video segments –A collection of individual responses from a marketing research

17

Relational database and keys

• A relational database is a collection of tables that are related to one another based on a common field.

• A field, or a collection of fields, is designated as the primary key. – The primary key uniquely identifies a record in the table.

• When the primary key of one table is represented in a second table to form a relationship, it is called a foreign key.

Page 18: 1 Basic DB Terms Data: Meaningful facts, text, graphics, images, sound, video segments –A collection of individual responses from a marketing research

18

Relating tables using a common field

The primary key in the Employer table (EmployerID) is the common field that relates this table to the Position table.

PositionID is the primary key in the Position table. The EmployerID field is a foreign key in this table.

Primary keys can only have one occurrence in a table. Foreign keys may have multiple occurrences.

Page 19: 1 Basic DB Terms Data: Meaningful facts, text, graphics, images, sound, video segments –A collection of individual responses from a marketing research

19

Primary Key

• Unique identifiernt– Last name vs. SS#

• Prevent confusion• Cost of PK

– SS# vs. finger print

– Entity Integrity Rule– Any primary key is allowed to accept null values.

Page 20: 1 Basic DB Terms Data: Meaningful facts, text, graphics, images, sound, video segments –A collection of individual responses from a marketing research

20

Foreign Key

• An attribute in one table whose values must either match the primary key in another table or be null.

• The database must not contain any unmatched foreign key values.

Page 21: 1 Basic DB Terms Data: Meaningful facts, text, graphics, images, sound, video segments –A collection of individual responses from a marketing research

21

Figure 2

Page 22: 1 Basic DB Terms Data: Meaningful facts, text, graphics, images, sound, video segments –A collection of individual responses from a marketing research

22

Referential Integrity Rule

• Cascade Update Related Fields– Change of PK values in primary table automatic change of FK

values

• Cascade Delete Related Fields– Delete of a record in the primary table automatic delete of all

records in the related table that have a matching FK value

• See example from the class web site– Primary table: customer

Page 23: 1 Basic DB Terms Data: Meaningful facts, text, graphics, images, sound, video segments –A collection of individual responses from a marketing research

23

Relational Database Model

• Advantages– Easier database design, implementation, management, and use

– Ad hoc query capability with SQL

– Powerful database management system

Page 24: 1 Basic DB Terms Data: Meaningful facts, text, graphics, images, sound, video segments –A collection of individual responses from a marketing research

24

DATABASE MODEL PRODUCT VENDOR HARDWAREHierarchical Focus Information Builders International Mainframe/PC

IMS IBM MainframeRamis Online Software International Mainframe

Network ADABAS Software AG of North America MainframeImage Hewlett-Packard Mainframe

Relational Access Microsoft PCDB2 IBM MainframedBASE V Borland International PCEDA/SQL Information Builders International PCFoxPro Microsoft PCIngres Ask Group PCNOMAD Must Software International Mainframe/PCOracle Oracle Mainframe/PCParadox Borland International PCRbase Microrim PCSQL/DS IBM MainframeSQL Server Microsoft PCSybase Sybase PC

Object-Relational ObjectStore Object Design PCUniversalServer

Informix PC

Illustra Informix PC

Page 25: 1 Basic DB Terms Data: Meaningful facts, text, graphics, images, sound, video segments –A collection of individual responses from a marketing research

25

Basic Components of DBMS

• Data dictionary

• DDL (Data Definition Language)

• DML (Data Manipulation Language)

Page 26: 1 Basic DB Terms Data: Meaningful facts, text, graphics, images, sound, video segments –A collection of individual responses from a marketing research

26

The Data Dictionary (Metadata) - description of every piece of data in database - Maintains all information supplied by the developer when constructing the schema

A typical data dictionary for a staff file

Page 27: 1 Basic DB Terms Data: Meaningful facts, text, graphics, images, sound, video segments –A collection of individual responses from a marketing research

27

Data definition language to create a schema in NOMAD

• Data Definition Language (DDL)– language to create and modify data

– Access table with data type, description, and field properties

Page 28: 1 Basic DB Terms Data: Meaningful facts, text, graphics, images, sound, video segments –A collection of individual responses from a marketing research

28

• Data Manipulation Language (DML)– language that process, update, and retrieve data– Access query

A Paradox query by example

Page 29: 1 Basic DB Terms Data: Meaningful facts, text, graphics, images, sound, video segments –A collection of individual responses from a marketing research

29

Structured Query Language (SQL)

• Standard Query Language (SQL) is the relational model’s standard language.

• Another way to generate queries– MS Access: queries by QBE

– Other DBMSs: queries by SQL

Page 30: 1 Basic DB Terms Data: Meaningful facts, text, graphics, images, sound, video segments –A collection of individual responses from a marketing research

30

Example of SQL• You want to see the address of each employee: FirstName, LastName,

Address, City, and State

EmployeeAddressTable

SSN FirstName LastName Address City State

512687458 Joe Smith  83 First Street Howard Ohio 

758420012 Mary Scott  842 Vine Ave. Losantiville Ohio 

102254896 Sam Jones  33 Elm St. Paris New York 

876512563 Sarah Ackerman  440 U.S. 110 Upton Michigan 

Page 31: 1 Basic DB Terms Data: Meaningful facts, text, graphics, images, sound, video segments –A collection of individual responses from a marketing research

31

Example of SQL• SELECT FirstName, LastName, Address, City, State

FROM EmployeeAddressTable;

First Name Last Name Address City State

Joe Smith 83 First Street  Howard Ohio

Mary Scott 842 Vine Ave.  Losantiville Ohio

Sam Jones 33 Elm St.  Paris New York

Sarah Ackerman 440 U.S. 110  Upton Michigan

SQL tutorial: w3.one.net/~jhoffman/sqltut.htm

Page 32: 1 Basic DB Terms Data: Meaningful facts, text, graphics, images, sound, video segments –A collection of individual responses from a marketing research

32

Database Design Process

Problem Domain

Conceptual Design

Logical Design

Physical Design

Logical Schema

Conceptual Schema

Physical Schema

Page 33: 1 Basic DB Terms Data: Meaningful facts, text, graphics, images, sound, video segments –A collection of individual responses from a marketing research

33

Conceptual DesignConceptual Design

• The conceptual design is a high level description of the structure of the database, independent of the particular DBMS software that will be used to implement the database.

• The conceptual design revolves around discovering and analyzing organizational and users data requirements. – What data is important

– What data should be maintained

• The major activity of this phase is constructing a data model (Entity-Relationship Diagram).

Page 34: 1 Basic DB Terms Data: Meaningful facts, text, graphics, images, sound, video segments –A collection of individual responses from a marketing research

Data Model: Entity-Relationship Diagram

Page 35: 1 Basic DB Terms Data: Meaningful facts, text, graphics, images, sound, video segments –A collection of individual responses from a marketing research

35

Why Conceptual Modeling is Important?

• Effective Communication Tool

• User involvement

• Independence from a particular DBMS

• Documentation

Page 36: 1 Basic DB Terms Data: Meaningful facts, text, graphics, images, sound, video segments –A collection of individual responses from a marketing research

36

Logical Design

• The logical design is a description of the structure of the database that can be processed by the DBMS software. In other words, the logical design adapts the conceptual design to a specific DBMS implementation model

• Thus, the logical design is software-dependent.

• Logical Models

– Relational Model

– Network Model

– Hierarchical Model

Page 37: 1 Basic DB Terms Data: Meaningful facts, text, graphics, images, sound, video segments –A collection of individual responses from a marketing research

37

Physical Design

• The physical design describes the storage structures and

data access methods used in system. In other words, the

physical design is a description of the implementation of

the database in secondary memory.