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Bobby HiceCo-Owner

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Problems

• Sometimes in life people have to make fiscal choices between two things.

• In 2013, over 20,000 dogs and cats were euthanized in the DFW area alone.

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Solution

• By supporting Pup It Up Fitness, the customer is getting a two-for-one deal.

• They receive a high quality fitness tank-top• They also support a cause that directly

benefits the well-being of dogs.

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Business Model

Brand Status: confidence that purchasing our products will

directly help dogs.

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Business Model

The customer will purchase our product through the internet at our website.

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Follow the Product

Inked’ Designs Creates Shirt

Sent to Pup It Up Fitness Warehouse

Sold on Pup It Up Fitness

Website

Shipped to Customers

Home

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Underlying Strength

High Quality shirts made by American Apparel.

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THE CAUSE!

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By creating trends, we can reach out to people and charities through social media sites like

Instagram, Facebook, and Twitter a lot faster.

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Marketing and Sales

Charity Event Presence

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Marketing and SalesGuerrilla

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CompetitionPup It Up Fitness

The Drive LVFT

Charitable Yes 1 month NoPrice Per Shirt (tank-top)

$29.99 $20.99 $20.00

Instagram Followers

1,195 Followers

49,500 Followers

199,000 Followers

Multiple Products

6 products 25 products 38 products

Physical Stores

No No 2 Stores in CA

How Long in Industry

2 months 3 years 4 years

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Management Team

• Bobby Hice: Co-Owner

• Responsible for business/CFO type duties

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Management Team

• Travis Davidson: Co-Owner

• Social Media, Designs, Handles Day-to-Day Operations.

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Management Team

• Jack Davidson: Co-Founder

• PR, Web Development, Photography

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Financial Projections and Measures

Per Shirt Men/Womens Original

Selling Price (shipping/tax not included) $29.99

Cost Per Unit 11.00

Profit Before Charity 19.99

25% Charity Donation (4.99)

Net Income $15.00

We see a profit margin before taxes of 50% per unit.

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Financial Projections and Measures

• By March 1st 2016, we are projecting to sell north of 2,500 units.

• At 2,500 units, we will achieve revenues at $75,000.

• This time next year, we have a projection of close to 8,000 followers on our social media accounts.

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Long Term

Year 1 Year 2 Year 3 Year 40

50000100000150000200000250000300000350000400000450000500000

RevenueCostProfits

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Current Status

In less than 2 months we have sold 137 units, resulting in $4,108.63 in Total Revenue. At

current costs of $11/unit, we have made around $2,601 in profits prior to taxes and charity

donations

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Current Status

We are on track to hit 2,000 Instagram followers by the end of May.

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Current Status

We decided to expand our product line with another design and now carry V-Necks for men

plus various colored tanks for women.

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Current Status

• We want to become more competitive with multiple products and our price.

• We are currently in negotiations with Plan A Fitness to rent out space in their warehouse.

• By doing this, we will purchase a screen printing press and negotiate with American Apparel directly for better prices.

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Current Status

Travis is planning to transfer to a gym in Dallas to work part-time and begin making Pup It Up

Fitness a full time job creating new designs and shirts.

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Thank You!

Questions?

Bobby Hicerxh126730@utdallas.edu

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