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1C25 – May 5, 2008
Business 54 - Introduction to eCommerce
Spring 2008
2C25 – May 5, 2008
Class Game Plan
Web 2.0
Internet 2.0.
Question and Answer.
Lab Time.
3C25 – May 5, 2008
Web 2.0
Web 2.0, a phrase coined by O'Reilly Media in 2004, refers to a supposed second generation of Internet-based services—such as social networking sites, wikis, communication tools, and folksonomies—that emphasize online collaboration and sharing among users. O'Reilly Media, in collaboration with MediaLive International, used the phrase as a title for a series of conferences and since 2004 it has become a popular (though ill-defined and often criticized) buzzword among technical and marketing communities.
4C25 – May 5, 2008
Web 2.0 Technologies A Web 2.0 website typically features a number of the following techniques:
Ajax-based rich Internet application techniques. Non-Ajax-based rich Internet application techniques . CSS. Semantically valid XHTML markup and/or the use of
Microformats. Syndication and aggregation of data in RSS/Atom. Clean and meaningful URLs. Extensive use of folksonomies (in the form of tags or tagclouds,
for example). Weblog publishing. Mashups. REST or XML Webservice APIs.
5C25 – May 5, 2008
Web 1.0 Web 2.0
DoubleClick --> Google AdSense
Ofoto --> Flickr
Akamai --> BitTorrent
mp3.com --> Napster
Britannica Online --> Wikipedia
personal websites --> blogging
evite --> upcoming.org and EVDB
domain name speculation --> search engine optimization
page views --> cost per click
screen scraping --> web services
publishing --> participation
content management systems --> wikis
directories (taxonomy) --> tagging ("folksonomy")
stickiness --> syndication
Web 2.0
7C25 – May 5, 2008
Internet 2.0
Not-for-profit advanced networking consortium comprising more than: 200 U.S. universities; 70 leading corporations; 45 government agencies / laboratories; and 50+ international partner organizations.
Mission is: providing increased network capacity and actively develop new
technologies, including middleware, security, network research and performance measurement capabilities which are critical to the progress of the Internet.
8C25 – May 5, 2008
Internet2 Mission and Goals
Internet2 Mission Develop and deploy advanced network applications and
technologies, accelerating the creation of tomorrow’s Internet.
Internet2 Goals Enable new generation of applications Re-create leading edge R&E network capability Transfer technology and experience to the global production
Internet
9C25 – May 5, 2008
Internet2 Universities212 University Members as of March 2008
12C25 – May 5, 2008
Internet2 Network Optical Switching Node
Level3 Regen Site
Internet2 Redundant Drop/Add Site
ESnet Drop/Add Site
Internet2 Network
13C25 – May 5, 2008
Middleware Architecture Committee for Education (MACE).
Salsa: Security Advisory Group. K20 Initiative Advisory Committee. Health Sciences Advisory Group. Arts & Humanities Advisory Groups
Internet2 Committees and Research areas
14C25 – May 5, 2008
Advanced Applications
TODAY TV-Quality Videoconferencing Gigabyte-class data sets among small research groups Limited access to remote scientific instruments
TOMORROW Uncompressed HDTV and gigapixel displays Terabyte-class data sets among global research groups Routine, reliable, and discipline wide access to remote scientific
instruments
15C25 – May 5, 2008
Advanced Networking Capabilities
TODAY: Megabit-per-second bandwidth IP-based services Campus-focused middleware Loose coordination across networks
TOMORROW: Gigabit-per-second bandwidth IP-based and Dynamic Circuit (DC) services Inter-domain middleware High coordination across networks
16C25 – May 5, 2008
Cyberinfrastructure Vision
Focused making greater capabilities available across the science and engineering research communities.
Allows applications to interoperate across institutions and disciplines.
Ensures that data and software are preserved and easily available to all.
Empowers enhanced collaboration over distance and across discipline.
17C25 – May 5, 2008
Supporting Large-scale Distributed Sensor Networks:
Ecology Seismology Meteorology
18C25 – May 5, 2008
Access to Unique Scientific Instruments
Astronomy High-Energy and Nuclear Physics
19C25 – May 5, 2008
Hi-fidelity Collaboration HD-quality video CD-quality audio
20C25 – May 5, 2008
Tele-health
Medical instruction. Clinical practice. Research.
21C25 – May 5, 2008C17 - April 7, 2008
Questions……
(and maybe some) Answers
22C25 – May 5, 2008C17 - April 7, 2008
Lab Time
Visit http://www.internet2.edu.
Examine the site, especially the R&D tab. Look at some of their initiatives.
Think about: How would you / your eBusiness use the proposed
Internet 2.0 features and capabilities?
