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Chapter 11 Events and Chapter 11 Events and ConferencesConferences

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Types of EventsTypes of Events

Mega events – high cost, large volume of visitors. Example: Olympics

Hallmark events – major, one-time, limited duration. Example: Winter Carnival

Special events – outside the normal range of activities, infrequently.

List page 257 – factors that increase the specialness of events.

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Categories of EventsCategories of Events

Arts Events1. Cultural – festivals, carnivals, religious,

parades, heritage2. Art/entertainment – concerts, exhibits,

awards3. Business/trade – fairs, trade shows,

expos,meetings, publicity, fundraiser4. Sports competition

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Categories – cont’d.Categories – cont’d.

5. Educational and scientific – seminars, clinics, congresses.

6. Recreational – games, sports, amusements

7. Political – VIP visits, rallies.

8. Private events – anniversaries, family holidays, rites of passage, social events.

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Types of MeetingsTypes of Meetings

Convention – held annually, general group session, 100 – 30,000 attendees

Conferences – deal with specific problems or topics.

Teleconferences – see and hear participants in other locations

Congresses, forum, seminars, panels, retreats, exhibitions, trade shows.

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Locations of Locations of meetingsmeetingsHotels – convention hotelsResorts – Banff Springs HotelConference centers – Banff CenterConvention centers- Metro Toronto

Convention CenterCivic centers – Halifax World Trade and

Convention Center(capacity 1300)Cruise Ships

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2 Basic Segments2 Basic Segments

1. Association Market Trade, Professional, Scientific/Technical,

Educational, Veterans/Military, Fraternal, Ethnic/Religious, Charitable, Political.

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CharacteristicsCharacteristicsAssociation MarketAssociation Market Large numbers of people Attendance is voluntary Tourist attraction often used Different destination each year Held on a regular cycle – each year Planned 2 – 5 years in advance Length – 2-5 days Include exhibitions

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Corporate MarketCorporate Market

Sales MeetingsDealer MeetingsTechnical MeetingsExecutive/Management MeetingsTraining MeetingsPublic Meetings - shareholders

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Characteristics - CorporateCharacteristics - Corporate

Fewer attendants Attendance is mandatory Location – tied to locations of company office Same destination may be used Held as need arises Planning is shorter – less than 1 year Last a shorter time – 3 days average Use exhibits less

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DifferencesDifferences

No. participantsAttendanceDestinationCycle of meetingsPlanning TimeAverage durationUse of exhibits

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Meeting PlannerMeeting Planner

Responsibilities:Select meeting siteScheduling meeting roomsNegotiating rates with suppliersBudgeting/controlling expensesAir/ground arrangementsAV/technical details

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Web SitesWeb Sites

http://www.lasvegas24hours.com/

http://eventplanner.com/planners/novascotia.html

http://www.vanconex.com/

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The EndThe End

Questions???