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Chrysler Latin AmericaOrlando, FloridaJuly, 2013
Chrysler LATAM2012 The Year in Review
Eduardo MayoralDirectorFIAT Chrysler LATAM
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Latin America posted strong results in 2012
Chrysler Latina Key Achievements:
•Retail sales came in at 49,055 vehicles, up 2% from a year earlier.
•Chrysler in Latin America posted the best selling year since 1998.
•In 2012 the Jeep Brand set the all time in Latin America 32K units.
•Chrysler Latina finished as the number two region for Chrysler International.
•6 Latin American markets ended up within the top 15 countries by sales.
•8 markets posted all time retail records.
3
Retail sales 2004 – 2012Retail sales 2004 – 2012
Chrysler Sales Development & ForecastChrysler Sales Development & Forecast
Chrysler posted the 2nd best selling year ever exceeding 49k units.
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Latin America remains as an important of part Chrysler’s International sales.
• Chrysler Latina
• All other International Markets
2004 – 2012 Chrysler Latina sales as percent of total Chrysler International sales.2004 – 2012 Chrysler Latina sales as percent of total Chrysler International sales.
Chrysler International Sales DevelopmentChrysler International Sales Development
* Does not include FIAT branded cars in Europe
5
Latin America finished 2012 being the second most important region for Chrysler International
Region’s Share of Chrysler International SalesRegion’s Share of Chrysler International Sales
Africa, Middle East, Eastern Europe & Russia
23%23%LatinaLatina
23%23%AMEERAMEER
14%14%EuropeEuropeWestern Europe
Asia Pacific Operations
39%39%APOAPO
Latin America & the Caribbean
2012 retail sales2012 retail salesSales by RegionSales by Region
* 2012 Does not include FIAT branded cars in Europe
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Six Latin America countries finished within the top 15 sales volume markets for Chrysler International in 2016
1. China
2. RC Middle East
3. Australia
4. South Africa
5. Puerto Rico
6. Venezuela
7. Chile
8. Brazil
9. Italy
10. Germany
11. Russia
12. Japan
13. Argentina
14. South Korea
15. Colombia
2012 Chrysler International retail sales2012 Chrysler International retail sales
Top Volume MarketsTop Volume Markets
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Puerto Rico9,743 units
20%20%
19%19%
17%17%14%14%
10%10%
12%12%
8%8%
Venezuela9,423 units
Chile8,121 units
Argentina5,040 units
Brazil6,923 units
Colombia3,872 units
Rest of Latin America5,933 units
Chrysler Latina’s key markets (6) account for 90% of total sales in the region
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Jeep accounts for two thirds of total Chrysler Sales in Latin America
7%7%
65%65%
3%3%
24%24%
2012 Retail Sales – 49,055 Units2012 Retail Sales – 49,055 Units
Brand Share of Total SalesBrand Share of Total Sales
31,943 units
11,593 units
3,428 units
1,377 units
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Chrysler sales in Latin America are dominated by SUV’s accounting for 68% of its total sales
7%7%
68%68%
7%7%
18%18%
2012 Retail Sales 2012 Retail Sales
Share by type of VehicleShare by type of Vehicle
Note: Figures related to the segment.Photo related to the best seller vehicle.
SUV’sSUV’sMPV’sMPV’s
TruckTruck
CarsCars
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6 of the top selling vehicles are SUV’s
24%24%
16%16%
13%13%12%12%
10%10%
7%7%
6%6%3%3%
Others10%
Others10%
Grand Cherokee
Durango
Ram Pick Up
Compass
Wrangler
Journey
Cherokee
Patriot
2012 Retail Sales2012 Retail Sales
Best Selling VehiclesBest Selling Vehicles
7,712 units7,712 units
11,722 units11,722 units
6,088 units6,088 units
5,023 units5,023 units
6,299 units6,299 units
2,811 units2,811 units
3,279 units3,279 units
1,407 units1,407 units
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Sales % Change from 2011
Puerto Rico * 9,743
Venezuela 9,423
Chile 8,121
Brazil 6,923
Argentina 5,040
Colombia 3,872
Rest Latin America 5,933
Total 49,055
Chrysler in Latin America posted the best selling year since 1998.
Chrysler Latina 2012 Retail Sales Chrysler Latina 2012 Retail Sales
*) 2012 posted the best selling year ever
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2012 Chrysler Latina Retail Sales2012 Chrysler Latina Retail Sales
New distributor appointedNew distributor appointed
Independent distributors totaled 5,933 vehicles and a solid growth (28% average) from a year ago
Sales % Change from 2011
Peru * 2,012
Dominican Rep. * 708
Barbados 470
Paraguay * 450
Costa Rica 429
USVI 407
Uruguay * 313
Bolivia * 233
Guatemala 215
Panama 208
EcuadorEcuador 190
Honduras * 130
El Salvador * 102
Nicaragua 66
Others 0
Total 5,933
*) 2012 posted the best selling year ever
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• Recently Replaced
• Chrysler Facility• Common distributor with Fiat• General Distributor• 3rd Party Dealer
Argentina• Chrysler Argentina
Chile• Comercial Chrysler
Uruguay (1)
• Sevel
Paraguay• Grupo Garden
Brazil• CJD Comercio de Veiculos
Peru• Diveimport
Ecuador• Corporacion MARESA
Colombia• Chrysler Colombia
Bolivia• Ovando & Cia
Guatemala• Grupo Q Guatemala El Salvador• Grupo Q El Salvador
Honduras• Grupo Q Honduras
Nicaragua• AutoStar NicaraguaCosta Rica• AutoStar
Panama• Automotora AutoStar
Dominican Republic• Reid & Cia.
Barbados & Caribbean• Interamericana Trading Corp
Puerto Rico• Chrysler International Sevices
Venezuela• Chrysler de Venezuela
US Virgin Islands• Caribbean Auto Mart & CDJ of St. Croix
3rd. Party Dealers (ITC)• Aruba• Antigua• Bahamas• Belize• Bermuda• St. Marteen• Curacao• Tucks & Caicos• Cayman Islands• Trinidad & Tobago• Haiti• Jamaica• St. Kitts• Suriname• Tortola
• Grupo Kauffman• Grupo Q• SKBerge
Groups
Chrysler Distribution Network•Presence in 35 countries•16 Independent distributors•4 owned companies•Manufacturing facilities in Venezuela
NicaraguaNicaragua
Costa RicaCosta Rica
PanamaPanamaColombiaColombia
Ecuador (1)Ecuador (1)
UruguayUruguay
ParaguayParaguay
(1) Effective November 1st, 2012 MARESA became the New Chrysler distributor in Ecuador.
Key
Notes
Network Development
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• Very Satisfied
• Satisfied
Key
93% 93%100%
93%93%
14%14%
79%79% 79%79%
21%21%
Distributor Satisfaction SurveyOverall satisfaction with the service provided by the Regional Office
Source: Annual distributor satisfaction survey
Independent distributors are highly satisfied with the support received from the Regional Office
100%
87%87%
13%13%94%
63%63%
31%31%
100%
80%80%
20%20%
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2013 Update
16
*Retail sales forecast based on Plan P06-13
Retail sales 2004 – 2013 forecast based on Plan 06-13Retail sales 2004 – 2013 forecast based on Plan 06-13
Chrysler Sales Development & ForecastChrysler Sales Development & Forecast
Chrysler will be posting in 2013 best selling year ever, exceeding 50k units for the 1st time in Latin America.
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Sales % Change from 2012
Puerto Rico * 10,000
Brazil 9,704
Chile * 9,130
Venezuela 7,000
Argentina 5,000
Colombia 4,050
Rest Latin America 6,741
Total 51,625
In 2013 Chrysler in Latin America will be growing faster than the industry.
Chrysler Latina 2013e Retail Sales Chrysler Latina 2013e Retail Sales
*) 2013 posted the best selling year ever
18
2013e Chrysler Latina Retail Sales2013e Chrysler Latina Retail Sales
New distributor appointedNew distributor appointed
... as well several Countries will be posting their best selling year ever in 2013.
Sales % Change from 2012
Peru * 2,120
Ecuador *Ecuador * 620
Barbados 578
Dominican Republic 500
Paraguay * 475
USVI 430
Costa Rica 425
Uruguay 309
Panama * 280
Bolivia 241
Guatemala * 240
Honduras 110
El Salvador 97
Nicaragua 70
Others 246
Total 6,741
*) 2013 posted the best selling year ever
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Chrysler Latin AmericaOrlando, FloridaJuly, 2013
Chrysler LATAM2012 The Year in Review
Eduardo MayoralDirectorFIAT Chrysler LATAM