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In 2013, average SUBSCRIBER ACQUISITION

cost a top U.S. mobile voice and data carrier MORE THAN $315

Source: Safko, Lon. “How Much Did that New Customer Cost You?” Entrepreneur. January 2013.

It is then CRITICAL to RETAIN customers

Need a COMPREHENSIVE VIEW of customer engagement in building a

PREDICTIVE MODEL to identify CHURN FACTORS and prevent it

Data Consumption Layer – BI – Models - Data Product

Ingestion Processing Storage

USTelco Demo: Predict and Avoid Churn

TRIFACTA SELF-SERVICE DATA PREPARATION

Interactive Profiling

Predictive Transformation

Intelligent Execution

Customer Data

Account Activity

Social Media

ContactStatus

VoiceTextData

TweetsHandles

Discover

Cleanse

Structure

Enrich

Distill

Data Wrangling for Exploratory Analytics Self-Service Data Preparation for Information Users

Make data handy in minutes

Build trust and data understanding

Augment data for comprehensive

analysisStreamline Exploration to Production

Discover, Structure Complex Formats

1

Explore, Clean Data2

Enrich and Standardize Data

3

Intelligent Execution 4

Discover Customer Data

Structure Call Detail Record

Combine CDR and Customers

Intelligent Execution

Interactive Profiling

Trifacta. Confidential & Proprietary.

Interactive Profiling Predictive Transformation Intelligent Execution