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Communications & ASCESteve Kaufman, P.E., M.ASCE

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Topics Why should Sections use communication

tools? What works for the Metropolitan Section?

Communications for Sections and Branches

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Communications for Sections and Branches

• They are necessary, not optional• They provide opportunities• They require preparation• You control the content, you control the

message.

Message matters. Know what you want to communicate.

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Communications for Sections and Branches

Website– How to Start• Hire Website developer

– Initial development costs for our Section $5,000 to $7,500

• Use DIY options– Squarespace– Wordpress

• Content Management Systems– JOOMLA!– WordPress– Jupal– Drupal

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Website– Content• President’s Message • Section Information• Events Calendar• Newsletter• Advertisements

– FAQs Page– Metrics

Communications for Sections and Branches

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Communications for Sections and Branches

List Server– Constant Contact– Mailchimp– Listserv– Majordomo

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Communications for Sections and Branches

Event Managers– EventBrite– Pay Pal– Cvent– Eventzilla– Thriva

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Communications for Sections and Branches

Event Managers– EventBrite• Online registration eliminates the need to manually

obtain RSVPs from attendees by phone of email.• Create an attendance list in Excel or PDF format to

speed up check-in at the registration table. • Option to pay online by credit card • Easily track the number of attendees online and set

limits for total attendees if having an event at a small venue or if it sells out.

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Communications for Sections and Branches

Event Managers– EventBrite• Customizable

– Query attendees for ASCE number or whether PDHs wanted.– Automatically offer early registration discounts.– Automatically cut-off all online registration and payment at a

specified date.– Print registration sheet for use as attendance sign-in sheet.

• Receive a single check with the net proceeds from EventBrite within five business days of the event.

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Communications for Sections and Branches

Event Managers– Eventbrite• Fees

– Registration fee of 2.5% per ticket value plus 99¢– Credit card processing fee of 3.0% per transaction.– Section event fee schedule:

• Sample event registration

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Communications for Sections and Branches

Surveys– Constant Contact– Survey Monkey– Doodle– Zoomerang

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Questions

Thank you for your time and attention.

Communications for Sections and Branches