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Company Engagement: Making the Ask

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Objectives

Attendees will:

• Identify the company contact to discuss Walk opportunities with and build this as part of your work plan

• Know what questions to ask the company contact to “starting the conversation”

• Bridge the Six Steps to Success to create a culture of asking within the chapter

• Outcome Desired: – To increase company participation with Walk, increase concern and

awareness and grow revenue support of the mission.

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Holistic Account

EngagementOpportunities

GOAL: Employee Retention and Productivity

GOAL: Grow Sales, New Customers and New Channels

GOAL: Visibility as a Good Corporate Citizen

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Corporate Initiatives Six Steps to Success

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1. Breakout into groups based on the company contact you would like to discuss Walk opportunities with.

• HR• Corporate Champion • Community Relations Manager• Marketing Manager

2. Develop a list of relevant questions for the company contact to help “Start the Conversation” around Walk opportunities.

4. Present questions to the group.

Step 3: Start the Conversation GOAL: How do you make Walk relevant to a company contact?

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Make the Cause Relevant

Generic Specific Company Contact

Overview of disease & impact

-5.3million Americans with Alzheimer’s - 16 million by 2050

-53,000 people living in Kansas with Alzheimer’s disease- 62,000 by 2025 (24% increase)

-- Human Resources/Benefits Manager-- Wellness director-- Community Relations Manager-- CEO or Executive

Celebrate Organization’s past successes

-Human Services & At Risk Youth

-Diversity •National Association of Black Accountants•Association of Latino Professionals in Finance and Accounting •American Society of Women Accountants

Alzheimer’s Association invites you to use your voice to embrace change and extend life cycle benefits through elder care

-African Americans are twice as likely to get AD than Caucasians-Hispanics are 1 ½ times more likely than Caucasians-43.5 million adult caregivers are giving care to a person at least 50 year old-60% of caregivers are women

-Human Resources/Benefits Manager

-Diversity

Share information on how Walk funds will be used

-Help fight Alzheimer's disease through vital research and essential support programs and services

-In 2010 the Central & Western Kansas Office : • Offered 30 support groups •X number of support groups were held• X number of persons attended - Education events

• Alzheimer’s & the Family Caregiver• Wandering & Safety for Cognitive Impairment

- Local resources and referrals • Provided x number of referrals • Provided x number of care consultations

- Wellness Director

Demonstrate direct impact to company & employees

-11 million caregivers- 60% are working full or part time-Impact to business: $61billion per year

-70,000: number of employees -$158,466,000: Estimated eldercare cost to Koch Industries

-CEO or Executive -Human Resources/Benefits Manager

Step 4 Koch Industries

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Corporate Initiatives Six Steps to Success

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Chapter Tools Company Team Brochure National Team Brochure

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Educate then Invite Employees

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Corporate Initiatives

tools